Rebirth Starts at 7 Million

After the concept draft was finalized, Mi Huyou also officially started the production of the game.

Relying on the powerful capabilities of the Starry Sky Engine, the team led by President Liu quickly built the skeleton of the game, and designed the macro, plot and storyboard environment.

It is worth mentioning that Li Ming also contributed a lot in the plot.

It can be said that all the things he has accumulated as a screenwriter during this period of time have been brought into play.

He worked hard with Mi Huyou's screenwriters to ensure the depth of the plot and greatly improve the playability of the game.

After the plot is guaranteed, the powerful function of the star engine is reflected.

Starry Sky Engine can not only quickly complete modeling through an efficient and intelligent modular process, but also achieve effects that other game engines do not have in animation production.

In particular, the core elements of various mythical beasts, beasts, and the powerful computing power of the Starry Sky Engine showed every detail of them to the extreme, so finely that every scale and every hair was lifelike.

Coupled with the gorgeous and shocking scenes during the battle, the experience of watching game cg is no less than watching sci-fi blockbusters in the cinema.

This kind of fine-grained game, if not for the Starry Sky Engine, I don't know how much money would be added.

There is also the music about the game, Mi Huyou directly asked Xingyuan for help in order to avoid a sense of separation and disobedience.

Luo Fan directly gave the green light all the way, and spent a lot of money to invite many famous music companies at home and abroad to participate in the production of game music.

In this way, with the passage of time, the production progress of the game is rapidly improving.

But making a game is not an overnight thing, no matter how fast Mihuyou moves, no matter how powerful the Starry Sky Engine is, it is impossible to produce a finished product in one or two months.

According to Mi Huyou's estimate, the game will probably not be available until around New Year's Day.

Luo Fan was not in a hurry about this, he was not afraid of being late for a good meal, and let the bullets fly a little longer.

Moreover, in addition to games, the animation field is now in an active stage.

The efficiency of animation production by Star Engine is amazing, and the first companies to purchase Star Engine are well-known companies in the animation industry.

Has absolute talent advantage and experience.

The combination of the two is simply amazing.

So at this efficiency, concept fragments flow out almost every day.

While making the audience a feast for the eyes, they also directly filled their expectations. Everyone is waiting for the anime to be updated like a TV series in the future.

Luo Fan also took the opportunity to add fire to them, and he asked Cao Shuai to contact a studio called Yihua Kaitian.

This studio was established in 15 years, and now it has an animation called "Crazy Hero" being played.

In the previous life, this job produced Luo Fan's favorite domestic 3D animation "Ling Cage".

(ps: Ling Cage was established on June 20, 2017, but this idea came into being as early as the beginning of Yihua’s establishment. Before that, there was no money and no way to realize it.)

Luo Fan asked Cao Shuai to invest in the company, spending 5 million to get 35% of the shares, with a veto power.

Then Luo Fan asked Cao Shuai to invest 25 million yuan in Yihua Kaitian for the development of the "Ling Cage" project.

This animation is the same as the game made by Mi Huyou. It is a green light all the way. The purpose is to let everyone see the power of the star engine.

Before I knew it, the time came to November 11, 2016.

Another year of Double 11, the carnival of major e-commerce platforms.

But this year's Double 11 is different from previous years. Taobao's discounts have become a mess of coupons. If you want to save money to the maximum, you have to use a computer to press it.

What's even more outrageous is that many users have found that the double 11 items do not seem to be much cheaper.

Some stores have even increased their prices. After using up the coupons, it is almost the same as not using coupons before Double 11, and even more expensive.

This made many netizens shouted.

But now the Internet, especially the e-commerce industry, is still on the rise. Although netizens have complained a lot, the actual turnover is still rising.

Seeing such a high turnover on Ali's side, the complaints to netizens were directly ignored.

One week after the end of Double 11, Luo Fan received a call from his brother on the morning of November 18.

"Mr. Luo, I have good news to tell you." Brother said excitedly on the other end of the phone.

"What good news?" Rowan asked.

"Now more and more netizens are complaining that Taobao's products are expensive, and the merchants on Taobao also say that they can't make money at all. We have a chance to fight a lot."

Luo Fan's eyes lit up when he heard the words, has Pinduoduo been dormant for so long and finally waited for a chance?

"Mr. Luo, this time the double 11 Alibaba's turnover has increased, but the popularity and word of mouth are declining, both by merchants and users.

In contrast to our Pinduoduo, the previous vertical e-commerce business of fruits and vegetables has accumulated some users. This time, Pinduoduo also took the opportunity to introduce some high-quality small commodities, and the main focus is a high-quality and low-cost product.

In this way, we have formed a sharp contrast with Taobao, and now our registered users have exceeded one million.

The number of one million is actually quite sensitive. I think we need to transform immediately at this stage.

If we continue to focus on the vertical e-commerce of fruits and vegetables, I am afraid that our image of Pinduoduo will be shaped in the minds of users.

It makes users think that we are just a platform for selling fruits and vegetables. "

After listening to Dongge's words, Luo Fan thought about it and said, "Of course it is possible, but Mr. Liu has opened up the supply system of how many commodities have our Pinduoduo opened up at this stage? Don't start the transformation at that time, but find that there are not many commodities, then It's embarrassing."

The problem that Luo Fan mentioned is that Pinduoduo found the final core competitiveness in addition to traffic support.

The essence of Pinduoduo is to link foundries with strong production capacity without channels and hundreds of millions of ordinary people who have extremely high requirements for shopping cost-effectiveness.

To put it bluntly, it is to cut down middlemen as much as possible and let users connect with manufacturers.

And Pinduoduo is the only middleman to earn this part of the difference.

Therefore, in the early stage of Pinduoduo’s development, it was very important to be able to find suppliers with good quality and low price that can guarantee the quality.

This is also the main expansion direction of the Pinduoduo team some time ago, including but not limited to persuading the merchant team to enter Pinduoduo, robbing merchants from Taobao, etc.

As for this, Dong Ge naturally thought about it for a long time, he said with a smile: "Don't worry, Mr. Luo! There is absolutely no problem with the commodity.

I arranged for them to start from two aspects: the first is to poach merchants from Taobao.

In recent years, Ali has been despised by Taobao's profit margins, and has desperately promoted Tmall on Taobao's platform, pumping the blood of small sellers to become its own high-end platform.

Especially in this year's Double 11, users lost money, merchants lost money, and the money was made by Ali.

After Double 11, we have contacted many Taobao merchants. These merchants are very dissatisfied with Ali, and some of them are even in a state of serious losses. As soon as we came to recruit people, they agreed almost without thinking.

On the other hand, in addition to Taobao, we have also contacted a large number of factories that manufacture for well-known brands.

My Jingdong itself has contacts in this area, and those manufacturers don't mind having an additional shipping channel.

My people invited them to the platform Pinduoduo to sell their own branded goods or direct unbranded goods, and most manufacturers agreed.

For some factories that have no experience in this area, I also specially leave professional people for long-term counseling to ensure that their products can keep up with our needs. "

"Mr. Liu, you can do it! The merchants have been arranged so quickly." Luo Fan sighed.

"It has nothing to do with me. It's Ali being too greedy. In a sense, this means that Ali will push merchants to us again. When our platform is really built, merchants get the benefits. They know Pinduoduo is good, and I am even more reluctant to cooperate with Ali." Dongge said with a smile.

Luo Fan nodded when he heard the words. A large part of the rise of Pinduoduo in his previous life was indeed due to Ali's own death.

Alibaba itself occupies the mid-to-low-end market of e-commerce platforms.

But Ali is reluctant to give up the high-end market directly, so it will come up with a Tmall mall.

Ali only focuses on grabbing the market but ignores one point. The high quality and low price can greatly attract users.

Pinduoduo in later generations, the number of users exceeded 300 million in two and a half years is the best proof.

After Dongge and Luo Fan reached a consensus, they contacted Mr. Li of Baidu and Mr. Lei of Rice.

After the four companies reached a consensus, on November 20, 2016, Pinduoduo's advertisements began to appear on major websites.

Pinduoduo is also featured in prominent positions of Xingyuan and Baidu's apps.

This is Pinduoduo's first large-scale advertisement, and it was also stuck when Ali cut leeks on Double 11, and netizens complained.

Soon netizens will be attracted by Pinduoduo's advertising group, small snacks, stationery, small household appliances, small digital products, toys, kitchen small commodity sets, household tool sets, small accessories... dozens of categories are good Hundreds of products are available.

And the prices of these items are also very, very cheap, most of which are only a few dollars.

For these products, netizens are heartbroken.

However, the routine of Pinduoduo is completely different from that of other e-commerce platforms. If netizens want to buy goods at a price of a few dollars, they must gather enough people, ranging from a dozen to dozens of people. people.

This number is also very particular. The more common and practical things are, the more people need to join together, and vice versa.

This is because everyone knows far more people than this number, but the people you know may not necessarily need the product you want. The more common things, the more people will buy them.

So netizens bought goods at favorable prices in order to get enough people.

Most netizens will launch the link to qq, wx, and Xingchao, and then wait for more and more group purchase users. After the number of people is full, the Pinduoduo app will automatically remind users, and then buy and wait. Goods arrive home.

Originally, when Pinduoduo only made fruits, although the development speed was very fast, it even caught up with other second-tier e-commerce companies such as Dangdang, Suning.com, Vipshop, etc., but a single vertical e-commerce company still did not attract much attention.

But now, Pinduoduo has hundreds of products in an instant, and all of them are consumables that users often demand. Coupled with the novel promotion model, the daily transaction volume has begun to increase rapidly in an explosive manner.

This large-scale growth rate naturally alarmed Ali in Hangzhou.

"Pinduoduo!" Mr. Ma looked at an analysis report in front of him, frowned and said, "Have you checked the background of this company and its founding team?"

"Pinduoduo's equity is registered abroad, we want to find out, it will take some time." Mr. Ma's assistant Xiao Wang replied.

"Then who is their leader?"

"The current head of Pinduoduo is a few senior executives who have left JD. Now I'm not sure if they are the real founders of Pinduoduo."

"Jingdong's high-level? This thing is not something that President Liu came up with to snipe us?" President Ma asked with a frown.

"I don't feel like it, Pinduoduo's current model is completely different from the e-commerce platform I hope, but it's a bit like a group purchase with a social function attached.

JD.com has never experienced the era of group buying and has no social channels, so it is unlikely to make such a shopping platform.

It's hard to say, but it's a bit like something that Xingyuan can make, but recently Xingyuan's energy has obviously been put on the Xingyuan engine.

Therefore, it should not be Xingyuan. As for whether it is possible that the four companies cooperated with them, it is hard to say. ' replied Xiao Wang.

"Whether it is them or not, this platform is very likely to become a dark horse of a new shopping platform in the future, we have to pay attention." President Ma said in a serious tone.

Since the explosion of the mobile Internet, both Taobao and Ali have gotten rid of the need for search engines and browsers on the PC side, forming a closed loop.

Coupled with the rapid development of the mobile Internet, the number of users of shopping platforms has soared.

In this context, both JD.com and Taobao have achieved enough success.

Mr. Ma once thought that with the formation of the 618 and Double 11 shopping markets, the pattern of e-commerce platforms on the market has been determined, and at most some small classified shopping platforms will be born.

This is also the reason why Mr. Ma dares to make a drastic move to Tmall.

But no one could have imagined that a new small company, using the model of group buying and social networking, would have nearly tens of millions of users within half a year of development.

This made Mr. Ma feel a long-lost sense of crisis.

Ali's basic business is e-commerce. Before that, JD.com took a share of the pie, and now there is a Pinduoduo. Mr. Ma rubbed his swollen head and felt that things were getting more and more complicated.

"Mr. Ma, don't worry, maybe this company was created by several senior executives from JD.com!"

"Don't worry! I'm not going to mess up because of this trivial matter. The most important thing now is to figure out where this company came from and who is the capital behind it." President Ma said in a serious tone.

"Mr. Ma, don't worry, I'm already investigating, and the results should be available soon."

Mr. Ma nodded and said nothing more.