Rebirth Starts at 7 Million

"Mr. Luo, do you need an anchor for live broadcasting? As far as I know, Douyin doesn't seem to have any big anchors, right?" Mr. Lei turned around and asked.

"Anchor is needed, but not necessarily a big anchor. People with a large fan base like Internet celebrities and celebrities are important, but what is more important is the way of promotion." Luo Fan said.

"Promotion method? Can Mr. Luo explain it in detail?" Mr. Li asked.

"To put it simply, live streaming and ordinary live streaming are actually two different concepts.

Let's talk live first! Three, what do you think the live broadcast mainly relies on to make money? " Luo Fan asked back.

After the three bosses pondered for a while, Mr. Lei said first: "Let me talk about my old way! According to my understanding of the live broadcast industry, I think anchors make money mainly from two directions: 1. Users play, this way of making money is the most It is direct, and it is also the way most people who engage in live broadcasting adopt to make money.

As far as I know, some websites that focus on live streaming of beauties, such as Huajiao and Inke, are the most direct way to make money. more and more.

The second is to make money from advertising. The main people who make money from this are Douyu, Huya, and the anchors of large live broadcast platforms such as Panda, which Mr. Luo has a stake in.

After the big anchors on these platforms have fans, their popularity will increase. No matter what kind of live broadcast they are doing, as long as they have fans and become popular, people will naturally find the anchors to advertise and cooperate.

There are also many forms of cooperation, including but not limited to: promotion of various apps, trial games, and the most direct link to hang advertisements in the live broadcast room. "

"Mr. Lei, what you are talking about is how the anchor makes money. Let me talk about the live broadcast platform!" Mr. Li said: "On the one hand, the live broadcast platform must make money from the anchor's traffic, and this part includes the rewards during the live broadcast. , activities reported using various anchors as gimmicks, etc.

On the other hand, there are some things that are borderline in the gray area. You should all know this, so I don’t need to say it? "

After listening to Mr. Li's words, the three of Luo Fan nodded at the same time.

"Mr. Liu, do you have anything to add?" Mr. Lei asked.

"I don't really know much about the live broadcast industry, so I won't play tricks." Brother Dong said with a wave of his hand.

"That's all, Mr. Luo, let me tell you what you think!"

"A few people have actually summed up the traditional ways of making money in live broadcasting, so I won't talk about this aspect, let me just talk about the difference between live streaming and traditional live broadcasting to make money!

Mr. Liu has been doing e-commerce for so many years, and he should be able to see that with the development of the mobile Internet era, the traffic dividend of traditional e-commerce has actually been declining day by day. "

"This is indeed true, because a group of Internet users in Huaxia have basically switched to smartphones in the past, and now e-commerce is actually facing the dilemma of increased customer acquisition costs, difficult user accumulation, and low fan stickiness." Dong Ge said.

"The dilemma of traditional e-commerce lies here, and Pinduoduo took advantage of the low stickiness of fans of traditional e-commerce, which led to its rapid rise.

The form of live broadcast + e-commerce can just overcome these difficulties. In my opinion, the advantages of live broadcast with goods are mainly reflected in the following points:

First: During the live broadcast, the anchor's explanation of the products is more targeted, and the display of the products is more realistic. In the face of thousands of viewers, the anchor can routine users, but it is difficult to deceive 100% of the users.

Especially for products with high consumption frequency such as clothing and beauty makeup, the try-on and trial experience of the anchor can present the effect well in front of the fans, thus prompting the fans to accept the products they recommend as quickly as possible .

Second: The anchor builds a bridge between fans and products, allowing loyal fans to successfully transfer their trust in the anchor to the product, thereby building trust and even dependence on the brand.

This is the brand effect of the anchor. When enough fans can be affected by the brand effect and thus generate consumption, the ability of the anchor to carry goods will be overwhelming, and it may even create a live broadcast that carries tens of millions or even hundreds of millions of goods. miracle.

The brand effect here does not conflict with what I said before that there is no need for big anchors, because small anchors can also have fan effects, the key is to see if they can use the fan effect, and as long as the platform is willing to support, even small anchors without fans can also rise rapidly.

The last and most critical point is that when the anchor brings the goods, it can make users feel emotional resonance.

Consumers, especially female consumer groups, are very prone to impulsive consumption due to preferential promotions, and some words in live broadcasts, and even some false promotional activities, such as flash kills, can arouse emotional resonance among consumers.

Then, through the verbal stimulation of the anchor, consumers are prone to impulsive payment behaviors based on their trust in them, and they will also have a great sense of satisfaction because of the "second kill" to preferential products.

The anchor drives the barrage rhythm, rushes the scene of snapping up, and does not give fans any time to hesitate, to achieve the effect of instant kill, which greatly promotes sales.

This is the difference between live streaming and traditional live streaming. "

After listening to Luo Fan's words, the three bosses fell into deep thought.

Soon, they understood what Luo Fan said.

"Mr. Luo, I understand your thoughts. One of the most important points of this live streaming mode is the audience's trust in the anchor. If the audience trusts the anchor enough, then in many cases the anchor doesn't even need to do anything. Will someone buy it right?" Mr. Lei asked.

"That's right, trust is the core of this model, that's why I say it doesn't matter whether there are big anchors or not, because in my opinion, there are often only grassroots anchors, who slowly rise from scratch by bringing goods, which is also cultivating anchors and the foundation of trust from fans." Luo Fan replied.

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"This kind of broadcast anchor needs a lot of speaking skills, and ordinary people can't do it at all. They should have professional training?" Mr. Li asked.

"Professional training is indeed required. I have already made preparations in advance. The people from Panda came to me and discussed with me the idea of ​​​​opening a live broadcasting school.

I agreed, and the live broadcast school has almost been set up at this moment, and a few can choose some people who think they have more potential and send them to study. " Luo Fan replied.

"Hahaha! Looks like Mr. Luo, you already have a plan!" Mr. Lei said with a smile.

"How can I come and talk to you about this without any preparation!"

Luo Fan considered all the things that should be considered, and the bosses didn't say anything more, saying that they could try the new business model of live streaming.

At that time, Pinduoduo's merchants will bring goods through advertising videos while inviting Douyin anchors to bring goods. With a two-pronged approach, Pinduoduo's profits should also increase steadily.

After finalizing the next development plan, the video conference is over.

Luo Fan leaned on the chair and rubbed his swollen head, then said to Su Qing: "Su Qing, make me a cup of black coffee, this time I need milk and sugar, and then go and call Boss Qin."

"Good boss."

A few minutes later, Su Qing brought black coffee and put it on Luo Fan's desk, then turned and left the CEO's office.

Luo Fan picked up the coffee cup and took a sip. The black coffee with added sugar was less bitter and tasted much better, but the corresponding mellow feeling also became less.

Luo Fan has always liked drinking coffee in his past and present lives.

Saying I like it is actually more of a habit.

In his previous life, Luo Fan had to stay up late at night to work. Luo Fan tried various refreshing things, and after comparing them, only coffee had the most obvious refreshing effect.

At first, Luo Fan drank instant coffee, but later he started to buy some mixed coffee powder, and later he bought some medium-quality coffee beans and ground the coffee himself.

This is also one of the few hobbies in Luo Fan's previous life that required money.

In this life, although he doesn't need to stay up late to work, Luo Fan still has the habit of drinking coffee from his previous life.

There is no need to worry about money in this life. The coffee beans that Luo Fan buys are also of very high quality. Like the black coffee he often drinks, this cup is estimated to cost a thousand dollars less.

Different from drinking coffee in his previous life to refresh himself, Luo Fan in this life mostly drinks coffee just to taste the mellow feeling in the coffee, just like drinking old wine.

It is best not to add sugar to the coffee at this time.

Only in this way can the mellow feeling in the coffee be best tasted, and the coffee that really needs to be refreshed must be added with sugar.

Specifically, when our blood sugar levels drop to a certain level, the body will give priority to energy supply to the limbs and blood circulation.

If the brain does not receive energy supply, there will be reactions such as drowsiness, inability to concentrate, and decreased comprehension.

At this time, adding some sugar and raising blood sugar can slightly improve learning and work efficiency.

Soon, a cup of black coffee with added sugar was finished by Luo Fan. He wiped his mouth and thought, "Sure enough, you can't have both! If you want to taste the mellow taste of coffee, you can't add sugar, but if you want to Adding sugar must destroy the mellow taste in order to refresh the mind..."

"Boss Dongdong Qin is here." The sudden knock on the door interrupted Luo Fan's thoughts.

Luo Fan threw the tissue into the trash can and said, "Come in!"

Su Qing led Qin Beibei into the CEO's office.

"Boss, are you looking for me?" Su Qing asked.

"Well, I'm going to..." Then Luo Fan told Qin Beibei about his plan to live stream the goods.

Qin Beibei understood Luo Fan's meaning after listening to it: "Boss, you want me to find some suitable people from Xingyuan Entertainment to become Douyin's delivery anchors, right?"

"Yes, do you have a suitable candidate there?"

"Not yet. Xingyuan Entertainment doesn't have this kind of training for anchors, but if you need it, I can arrange it right away." Qin Beibei replied after thinking about it.

"No need, Mr. Wang of Yida recently set up a live broadcast school. He has training in this area. Just pick a few suitable people and send them there!"

"Good boss."

"This matter is very important. It is related to the next stage of development of Douyin and Pinduoduo. You must pay attention to it."

"Don't worry, boss, I understand."

"Well, that's good. One more thing, how is the progress of the animation of "Three-Body Problem?" Luo Fan turned around and asked.

"The progress is pretty smooth. We plan to make three animations based on the three books of "Three-Body Problem". At present, the animation of "The First Book of Three-Body Problem" and "Earth's Past" has basically been completed.

The art department is working on the final renders and will soon be able to start dubbing, which will then be ready for review.

If the first part of "Dark Forest" and "Eternal Death" can pass the review, it can be completed within this year. "

After listening to Qin Beibei's words, Luo Fan nodded in satisfaction.

Overall, the animation progress of "Three-Body Problem" is still very good.

"You don't have to worry about the issue of submitting for review. After the production of the first part is over, just continue with the second and third parts! I will communicate with my superiors."

Qin Beibei was a little surprised when she heard this, she didn't expect Luo Fan to attach so much importance to this project.

"By the way, don't be stingy with the voice actors. You must hire the top voice actors in the country."

"Don't worry about this, we won't save on this."

"Well, that's good! All right, if you have nothing to do, you can go out first!"

"Boss, I have something to do! I also have something to tell you." Qin Beibei said quickly.

"what's up?"

"It's like this. Recently, Xingyuan Entertainment has cast a movie! Now there is a problem with the funds, can you see if you can..."

"What movie?" Luo Fan asked.

"It's also Da Liu's work, called "The Wandering Earth."

"The Wandering Earth? Is Xingyuan Entertainment making this movie?"

"That's right! Isn't Liu a contracted writer of our company? Our company has the priority to adapt his works. Someone came to talk to Liu about the project "The Wandering Earth" before. Liu thought it was pretty good, so just chat with me. After chatting, I think it's okay, so I jointly developed it with the other side.

It's just that there is no money there, and the director team is relatively professional. I thought that Xingyuan Entertainment didn't have any big projects for the time being anyway, so I followed suit with a large investment.

But something happened recently. I set up my own distribution company under Xingyuan Entertainment. This distribution company is more expensive than I thought. Now Xingyuan Entertainment has no money in the account. The cost of side flowers is more than I thought, so I can only come to you for help. "

"What's the matter with the issuing company?" Luo Fan frowned and asked.

"It is to use the money in Xingyuan Entertainment's account to buy a distribution company that is about to go bankrupt. I think Xingyuan Entertainment will gradually expand in size in the future. We all have our own theater chains. It's too unreasonable." Qin Beibei explained.

"How much did it cost?"

"Acquisitions and other messes cost a total of 600 million yuan."

"So much! No wonder there is no money in Xingyuan Entertainment's account, why didn't I know about it?"

"Boss, this is a project that you signed and approved. Just after the Chinese New Year, when you returned to the company, Mr. Qin sent the document over. When I brought it to you, you signed it directly." Su Qing explained.