Rebirth Starts From 2006

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As Chen Yang's voice fell, everyone fell silent and looked at him silently.

Chen Yang glanced at the crowd and said, "Community fresh food stores like ours are also a kind of chain enterprise. We pay attention to unified brand, unified product, unified distribution, and unified management. There are two main ways to do chain. One is direct sales, that is, we open all the stores by ourselves, and all the money we earn is our own, but it is relatively more difficult to manage.

The other is franchising. When outsiders think our store is good, they will pay us a sum of money to obtain franchise qualifications. They can also open a store according to our unified standards and enjoy the products and delivery services we provide. They make money by opening a store. We also save a lot of time, we only need to manage the distribution of products. "

Yang Yong nodded, "I know this, the son of Boss Huang in the seafood market opposite, he just wants to open a franchise chain company, and you also said at the beginning that when these four stores are stabilized, we can go elsewhere Find a storefront and hire someone to open the store."

"Yes," Chen Yang nodded and said, "Hire someone to open a store by yourself. This is direct sales. However, direct sales and franchising are not in conflict. As long as the market is there, we can choose direct sales if there are no customers. If there are customers, we can also choose Authorize to join."

Chen Yang made a gesture, looked at Yang Yong and said, "It seems that if you authorize the store to others, the money will be made by others. However, while he makes money, our company will also make money. Your products, distribution, etc. They are all added to their profits, the more franchisees there are, the greater our profits will be."

"We all understand this." Uncle raised his glass and took another sip, and then said, "Anyway, everyone earns money together. The more they earn, the more we earn. Small profits but quick turnover."

"That's not necessarily the case," Chen Yang turned to look at him, and said with a smile, "the market is risky, and you need to be cautious when you enter the industry. There is no time when you are doing business without losing money, so no matter how sure you are, these words are not guaranteed. Make it clear to them in advance!

In addition, although our current stores are quite popular, but going forward, there will definitely be a decline. At this time, we need to consider other promotion methods.

For example, we can launch a storage service, that is, after a customer buys something, he can store it in our store without taking it away, and then come to pick it up when he has time after get off work. There is also a door-to-door service, just make a phone call, If you need any dishes, we will deliver them directly to his door. There is also a reservation service. If you order tomorrow’s dishes today, the price can be directly discounted. All kinds of methods are used to retain old customers and develop new ones. "

Everyone present nodded together and wrote down these ideas, especially the little uncle, who planned to do this as soon as his shop opened.

At this moment, Chen Yang looked at Yang Yong again,

Said, "Brother Yong, since we want to operate as a company, it is best to standardize everything, from store location selection, decoration standards, how to open a store, and how to promote sales. It is very important, because the elderly prefer to go to the vegetable market to buy vegetables, so the community with serious aging cannot be selected, and the young community with a lot of office workers is preferred, and there are several other aspects. It is best to make these in writing Plan, can you do this?"

When Yang Yong heard it, one head turned into two big ones, "If you want me to do it, I will do it. If you want me to write it, wouldn't that kill me?!"

The people at the table burst into laughter,

The great uncle pointed at his son with chopsticks, "You just don't want to make progress, anyway, you have graduated from junior high school, and you can't even hold a pen!"

Yang Yong said with a bitter face, "Dad, I have graduated from junior high school for more than ten years. I haven't written for more than ten years. How can I write now?"

After speaking, he turned his head to look at Chen Yang, and said with a smile, "Why don't you write it, Yang Yang?"

Chen Yang quickly shook his head, "We agreed at the beginning, I will be in charge of making suggestions, and you will be in charge of management. This standardized thing is all in the management category, so you can't look for me!"

Yang Yong's face immediately collapsed, what can we do?

At this moment, Zou Rong blinked and said in a low voice, "Why don't you tell me, Brother Yong, and I'll organize it into a copy."

When Yang Yong heard it, his eyes lit up instantly,

Unfortunately, Chen Yang waved his hands again and again, "You can help him for a while, but can you help him all the time?"

Yang Yong's face collapsed again, neither this nor that, what to do?

At this time, the third uncle laughed and knocked on the wine glass, and said to Chen Yang, "Yangyang, if you have something to say, just say it, it seems that Xiaoyong is in a hurry."

Only then did Yang Yong realize that it was Chen Yang who was trying to whet his appetite on purpose, and those eyes immediately turned bitter, comparable to sister Lin.

Chen Yang laughed, and then said, "Brother Yong, do you know the difficulties of starting a company now?! Let me tell you, starting a company is not that simple. It was okay in the early stage. There are only a few stores. You can do the shipping yourself, but if you want to make the company bigger, you need to change your role.

If you don't let go of franchise, our own relatives will open a shop, and you will still have enough time for you to learn and grow slowly, but as long as you let go of franchise, among other things, there are dozens of fellow villagers in this market, even if there are only a dozen If 20 people want to open a store, the number of stores will increase to 20 immediately. If there are too many stores, management will become chaotic. Where do you have the time to learn slowly?

At this time, you have to think carefully, how to transform our guerrilla army into a regular army? ! "

Yang Yong nodded, and asked directly, "Then how to transform?"

The corners of Chen Yang's mouth twitched slightly, yes, as expected, he still didn't want to use his own brain,

Picking up the wine glass and taking a sip, he said, "If you're like this, please turn around and ask my uncle to ask the villagers how many people want to open a fresh food store, and then we can consider the next step. If there are not many people, we can go first." Simply optimize on the current basis,

In this way, when my aunt's shop opens, there will be a stall in my stall, and you can use it as a tally point, first let the supplier deliver all the goods there, and then you can find a few more people to take charge of the tally. From now on, all the products sent to the store will be semi-finished products, of course, the shipping price will be slightly higher, "

Speaking of this, Chen Yang glanced at everyone, "You haven't told others what our shipping price is, have you?"

"That's not it,"

"No,"

"This will definitely not be said,"

Everyone is either waving their hands or shaking their heads,

"However," the uncle thought for a while and said, "We fellow villagers have worked here for many years, and they know what the price is in the market."

"As long as they don't know our previous shipping prices, it's fine, so the pricing power is still in our hands." Chen Yang shrugged and said with a smile, "If they think our prices are too expensive, then they can buy and sell the goods themselves Ah, you don’t have to join us, but if you want to learn from you at that time, don’t just agree, because our supply price includes transportation, tally and management. If you spend money, don’t ask if you don’t want to pay.”

There is a difference between relatives and relatives. Even if the people who came here to do business before were fellows leading fellows, it is just to tell others that this is the case, and to talk about the general process. If they are not relatives, they are willing to teach them. many.

"Well," my uncle nodded slightly, thought for a while and said, "Actually, I told them that it must be higher than the wholesale price in the market. They also know this in their hearts. If we don't make money, we will do it for them for nothing? It can’t be said anywhere, this should be no problem.”

"Okay," Chen Yang smiled and continued, "If they can accept it, they can join. At this time, the company will start to change to a formalized one. What is a formalized one? There is a fixed venue and a complete organizational structure. , sufficient manpower, and more importantly, a standardized and standardized process, how to get these things?"

Chen Yang looked at Yang Yong while talking, and said with a smile, "You can't do it yourself, I don't have time to do it, there is only one way, hire someone!"

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