Rebirth Starts From 2006

"Lighting, camera position, radio, are you ready?

Okay, clear the scene and get ready to start filming,"

He was still yelling one second, but smiling all over his face the next second. The young director wearing a hat and vest turned his head and smiled at the beautiful woman beside him, "Mr. Qin, wait a minute, just walk over there. Don't worry about anything else!"

With a gloomy face, Qin Yu glanced at someone who was winking at the makeup mirror, and forced a smile, "Director Hua, I'm sorry, is there anything special about this walking posture?"

"No, it doesn't matter, it's fine how you usually go, and how you go later,"

Although Director Hua is already a well-known film director, he only charged a friendly price for this commercial, but on this set, he really didn't dare to lose his temper.

It doesn't matter if the hero and heroine are the gold masters, let's see who are the people who play the role? !

Director Hua turned his neck around, even though he had watched it countless times, he still felt something was wrong.

The two people sitting and chatting under the sun umbrella, one is the boss of Jinqiao, Mr. Liu, according to the script, she will play an arrogant and tricky investor today.

The person who was chatting with her was a master specially invited from CCTV to serve as the visual director of many large-scale evening shows. He is also the visual director of this commercial!

A commercial, and a visual director?

Oh, forget it, this is not the key.

Look at the one next to him, the one is not bad looking at first, but looks a bit wretched with makeup on, I heard that he is the business director,

The one next to him dressed as a migrant worker is the creative director,

There is also the production director who plays the irritable father, who plays the son,

Oh, I play son!

In other words, I am a director, why should I play the son?

Just because I'm tender?

Oh, it was forced in by Dad!

...

This is to catch all the executives of the advertising company, right? !

Slightly sighed, originally he was not willing to come to shoot a commercial, but his father sent a message, and he said that he had used human favors to get this opportunity. Finally, I know some reason,

It seems that Dad is also an actor in another commercial, but he doesn't know who the director of that commercial is. However, Dad is a director, why did he want to be an actor in the past?

If you want to play, come here and play my dad!

I don't understand.

Looking back, Qin Yu was already in place.

With the order of the director, the commercial film of Damai mobile phone officially started shooting.

Qin Yu supported the shoulder bag in one hand and an exquisite slider phone in the other. Wearing a Chanel suit, he walked over quickly with his head held high and his chest held high.

Director Hua stared at the monitor, looked at Qin Yu who was full of aura, and couldn't help nodding secretly. This kind of strong woman's demeanor is really beyond the reach of ordinary actors.

In just ten seconds, Qin Yu walked to the prescribed position, Director Hua waved his fist,

"Pass!"

One pass?

Mr. Liu frowned and came over to take a look, "Director Hua, don't you want to keep one?"

Before Director Hua could speak, Director Gu, who was invited from CCTV, watched the replay and said, "Mr. Liu, don't worry, it's flawless and perfect!"

As he spoke, he gave Qin Yu a thumbs up gesture,

It's a pity that Qin Yu didn't turn his gaze here, and threw the phone and bag to Chen Yang, and said with his head held high, "I'm just passing by, don't pull your hips later!"

Chen Yang shrugged his nose, "Just take a few more shots if you pull your hips, anyway, I'm not an actor, it's normal that I can't act well, right?"

Looking at someone who was shameless on one side and cheeky on the other, Qin Yu raised his head and let out a long breath, "My God, why do I want to make you the protagonist?"

Chen Yang was also a little helpless, when everyone suggested that he act in person, he said casually, "Okay, if you accompany me, I will act!"

So, everyone in the conference room came that day!

It's just a joke, do you want to play so big? !

Originally, I paid for it, and you advertised, which was a normal business practice where I buy and you sell, but first it was a black-box transaction, and now there is a friendship performance, the favor account in it is really unclear up.

Change the scene, continue,

In the office, yawning and writing copywriting,

In the negotiating room, she threw off someone's salty hands, picked up her bag and got up with a straight face, and left.

In the room decorated as a home environment, Mr. Chang pushed the easel down with anger on his face, Director Hua was full of sadness, and turned around to present an admission notice,

...

Except for the two protagonists, everyone else is a bigwig in the advertising industry. They have never eaten pork, but they have always seen pigs run away. It is also decent,

The result is one by one.

Most of the scenes were filmed in one day,

In the end, it was the moment of pretending to be played by Chen Yang.

In Jinqiao Company's own studio, Chen Yang was familiar with the script,

At this time, Mr. Wang, the creative director, came over with a few pieces of paper, leaned in front of Chen Yang and said, "Mr. Chen, I have some ideas about the advertisement of your Damai business mobile phone, and I want to communicate with you."

"Oh," Chen Yang turned around to look at him, and said with a smile, "Okay, what does Mr. Wang think?"

"That's it," Mr. Wang seemed a little guilty, turned his head to see if there was no one around, and then whispered, "Mr. Chen, when we advertise, we want to attract attention, and the way to attract attention is nothing more than There are two kinds, one is elegant and the other is vulgar.

For example, your two advertising ideas directly hit people’s hearts and express profound meanings, which belong to Daya. If I were to think of another creative that can stand shoulder to shoulder with these two advertisements in a short period of time, frankly speaking, I would not be very confident. "

Chen Yang nodded silently. Creativity is all about inspiration. Once inspiration comes, it may be able to shake the world and make ghosts and gods cry. Even after a few years, ten years, or even decades, people will turn it over. Come out as a case to explain repeatedly,

For example, the two I came up with are,

But if you have no inspiration, you can only do propositional composition, try to fit the theme, maybe not so eye-catching, but it must be quite satisfactory,

Therefore, Mr. Wang has no good ideas for a while, it does not mean that he is not good, it can only be said that not everyone can be as good as himself,

It's really no wonder he.

At this time, Mr. Wang continued, "Mr. Chen, this is what I think. Since we can't be elegant, then let's be vulgar and use the most vulgar way to shoot this advertisement."

He laughed a little while talking, "Our mobile phone is mainly aimed at business people, and there is no need to play with them in an elegant way. The whole point is straightforward, and maybe the effect will be better."

Chen Yang pursed his lips, looked at him and smiled, "Then, what is President Wang thinking?"

Mr. Wang waved his hands and said, "Entrepreneurs are invited to be the spokespersons, and directly use the most high-end methods to create the most high-end brands!"

Chen Yang rolled his eyes, "You don't want to invite Lao Wang, do you?!"

Who is Lao Wang? The boss of Wanke, the first entrepreneur to act as a spokesperson,

What about Motorola mobile phones, Travel Satellite TV, China Mobile GSM, Beijin Youth Weekly, Lufeng Automobile, Swiss Tourism, Anping Insurance, Cherokee Automobile, and 8848 mobile phones that compete with Melatonin,

Of course, the ones behind Lufeng’s car are not there yet, and they will come out slowly at the back.

But the first few are all top advertising resources, and many kings and queens are not as good as him!

Especially when he spoke for GSM last year, many people thought he was the boss of China Mobile.

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