Rebirth Starts From 2006

Storytelling is also one of the means of management. Qin Yu nodded to show that he understood.

Thinking in my heart, this is actually similar to the story that Lao Hu used to tell his clients. He only focused on his brilliant achievements, and didn’t mention those Waterloos at all, which attracted many big money owners to hand over their money enthusiastically.

It's all the same.

Satisfied with his curiosity, Qin Yu put the matter behind him and asked seriously, "Are you really planning to invest 20% of Damai Technology's operating income into research and development?"

No matter which company puts it in, 20% of the research and development investment is a big deal, even a very extreme approach. Even if the mobile phone is a high-profit industry, it cannot withstand this kind of continuous high investment every year.

Chen Yang looked at her and smiled slightly, "I understand what you mean, don't worry, Xiaxin's lessons learned are right in front of us, I won't do things beyond my control."

Xiamen Xin Mobile, which was in full swing in the early years, is now in trouble and insolvent. Although there are blood transfusions from the local government and investors, it will face the fate of bankruptcy and reorganization in at most two years. The main reason for this result, in addition to management The problem is that they invested too much in domestic 3G technology, which dragged down the entire company and fell on the eve of 3G landing.

As a senior trader in the financial industry, Qin Yu naturally knew something about the situation of this listed company. Seeing what Chen Yang said, he couldn't help being a little puzzled, "Then you still make such a promise?"

Chen Yang smiled and said, "First, I'm talking about Damai, excluding Huahuo. Later, Damai and Huahuo will sign a simple cooperation agreement. You only need to ask Huahuo to pay Damai a symbolic fee. Technology sharing, in this way, is equivalent to two benefits for one research and development, and Huahuo's profits can be kept as much as possible."

Qin Yu nodded slowly, "Balley makes mid-to-high-end mobile phones, and the profit margin is indeed higher than that of low-end models. It is more appropriate to focus R\u0026D on Damai."

Chen Yang added, "As for the second point, do you know that there are any benefits for companies to spend more on research and development?"

Qin Yu was taken aback, and shook his head lightly, "I only know that it can be used as a pre-tax deduction, and that the Government and Science and Technology Committee has subsidies for project research and development."

When she does business research, she also understands this aspect, but she only knows a general idea, and she doesn't know more details.

Chen Yang grinned again, and said, "Well, it's basically these two points, but this is only the benefit of the obvious, and there is also the invisible aspect, which is related to the scope of research and development expenses."

Qin Yu rolled his eyes twice and asked, "How do you say?"

Chen Yang said with a smile, "Specifically speaking, research and development expenses can cover many aspects, such as new product design fees, new process specification formulation fees, data fees, translation fees, depreciation fees or rental fees for consumables, instruments, and equipment related to research and development activities. , Molds, process equipment development and manufacturing costs for intermediate tests and product trial production, these are direct costs,

Indirectly, there are costs for demonstration, review, and acceptance of R\u0026D results, amortization costs for intangible assets such as software, patent rights, and non-patented technologies used in R\u0026D activities, wages, salaries, bonuses, allowances, subsidies, etc. for personnel engaged in R\u0026D activities. labor costs and so on. "

Speaking of this, Chen Yang spread his hands and smiled, "Look, with so much expenses, in a technology company like Damai, how much can be counted as research and development expenses?!"

Qin Yu pursed his lips and stopped talking.

There are quite a few loopholes in this. If you calculate it, except for production and marketing, all other expenses can be included in the research and development expenses, and even a part of production can be included. No wonder Chen Yang dared to say 100% with a big mouth 20% of the investment, if it is serious, the actual investment can reach 15 points.

Although it is still a high proportion, it is not unacceptable.

What's more, if the revenue of the two companies is evenly shared, it is estimated that it will fall below 10% in an instant. Thinking of this, she couldn't help but glance at Chen Yang, and secretly said, profiteer!

Using high research and development expenses to lure those professors into the game, but the actual expenditure is a lot less. It is not a profiteer.

At this time, Chen Yang said again, "I am very clear about one thing. Damai's mobile phone research and development department will only do development other than the core, that is, the chip.

And this kind of development is based on the extension and optimization of existing technologies. It is not difficult, and it is easy to produce results. In this way, there will be no waste of effort, and it will naturally ensure that our research and development capabilities can remain effective. output,

Looking back, you only need to increase the frequency of mobile phone model updates, and these outputs can be converted into profits immediately.

So this investment looks risky, but it is actually very safe! "

In fact, if you really just want to make money, the later Xiaomi asset-light operation model is the most suitable for making money, because they pass almost all the risks to the third party, and only do R\u0026D and marketing themselves, that is, Professor Wolf 6+1 The first and last links in the theory are also the two links with the highest gold content.

6 in 6+1 is product design, raw material procurement, logistics and transportation, order processing, wholesale operation, terminal retail, and 1 is: processing and manufacturing.

How did the little fan do it?

They first brought users in, and through user surveys, put the needs of users into research and development. This is why some people say that the Xiaomi mobile phone is a crowdfunding design.

Then in terms of sales, they mainly use telemarketing, and put a certain amount of supply online every day. In fact, this amount is determined according to the number of spare parts they ordered, so as to ensure zero inventory.

Then after receiving the order, the OEM will carry out processing and production. Due to the limited quantity, the production can be completed the next day, and even the product will be offline in the evening, and the next step is delivery, and the product will be delivered to the user.

Well, the production process is similar to the current situation of Damai mobile phone, the difference is that even the spare parts are purchased by themselves, which can reduce the cost.

This was the situation in the past few years. Later, it became even more excessive. If you pay attention to the proportion of Xiaomi’s R\u0026D expenses, you will find that his R\u0026D investment is actually very low, only a few percent of the revenue.

Why is this the case?

Because they adopted the ODM model!

ODM is a higher-level foundry model than OEM. If I were an ODM manufacturer, I would first develop a batch of models and then hand them over to customers. Customers can choose the models they are satisfied with, after minor changes, or even without Change, directly paste the customer's brand trademark for production, and it will be the customer's product after it comes out!

And what is the proportion of ODM models of Xiaomi?

Seventy-five percent!

Among the domestic brands, Lianxiang ranks first with 80%, and Meizu ranks third with 70%, but the combined sales of the two of them are not as good as Xiaomi's!

So, these domestic brands of mobile phones, except for the flagship phone, are developed by themselves, and the others are basically just pasted with a brand, including Huawei, and a small proportion of the models are ODM OEMs.

Well, it probably accounted for two or three percent.

Except opal and feed me, though,

Each has its own way, and the models of these two companies are completely different from those of Xiao Mi, and they are also the model that Chen Yang is currently imitating.

They develop, produce, and sell by themselves, and even their production capacity is not much lower than that of Futukang and Biati, and sometimes they still have enough energy to contact foreign orders to help others do OEM.

Chen Yang also intends to do the same. Every link in the 6+1 theory must be done by himself.

Of course, paying more taxes is a manifestation of increasing corporate social responsibility, but for Chen Yang, paying taxes alone is not enough. It is a simple comparison. In the eyes of the above, the importance of spending is self-evident , because they are doing core technology research and development, 5G is theirs, and they are still making chips.

Further down, if Xiaomi collides with Opal and Feedme, who will die? !

Of course, this kind of simple comparison can’t be done. People won’t collide with each other even if they have nothing to do, but Chen Yang has not forgotten his original intention of starting barley and Huahuo company. A little talisman!

After some communication with Chen Yang, Qin Yu suddenly felt confident, "Okay, I understand what you mean, I will pay close attention to the establishment of Damai's R\u0026D department. With today's people as the foundation, the recruitment of high-end R\u0026D talents will also be done. Take it easy, and besides, "

Qin Yu suddenly thought of something, looked at him and asked, "Since the research and development costs can be increased, should Huahuo also set up a research and development department?"

"Of course," Chen Yang shrugged, and said, "You have to be able to install a good-looking product. In addition, the technology fee paid by Huahuo to Damai can also be included in the research and development costs, so although it is a good-looking product, I guess , no matter what, you can make two or three points of research and development investment in a year!"

Qin Yu rolled his eyes and confirmed again that this is a profiteer!

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