Rebirth Starts From 2006
Chapter 323 Blue and White Porcelain
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After Chen Yang finished reading, he handed it to Qin Yu who was full of curiosity.
Qin Yu took it over and looked at it, and quickly looked disgusted, "It's not creative at all to ask a celebrity to be an endorsement. Why don't you replace the mobile phone in the original advertisement and continue broadcasting."
Huang Shan had already pulled a chair and sat down, leaning on the desk, and said helplessly, "Miss, now we are going to launch a new model, not just to advertise for Barley, or you and the boss will cooperate again, Go shoot an ad?!"
"Well, let's forget it,"
Qin Yu resolutely refused. The commercial had annoyed her for a long time after it aired last time, and now it finally stopped. If it happened again, the relatives and friends around her would think that she was really going to develop into the entertainment industry.
Huang Shan took the document back from her hand, and turned to Chen Yang and said, "Forget about fireworks, no one can be compared to those public welfare films,
The brand department suggested just making a few animations and pictures, and the TV platform would be broadcast on CCTV’s eight prime time slots, and then focus on offline, that is, focusing on light box advertisements in streets, shopping malls and other places, and using the TV platform to improve the quality , use other platforms for publicity. "
Chen Yang nodded, "Yes."
Anyway, CCTV has been broadcasting those series of public welfare films about caring for the elderly for free. With that foundation, the brand of Huahuo mobile phone will not fail, and the new product will be launched in the mall to promote it.
Huang Shan added, "Now it's mainly Damai mobile phones. Leaving aside the batch of mobile phones you designed, there are three series of new products this time, youth, business and national trend. The focus of the three series is different, so the advertising The form is also different,
The youth version can invite popular stars that young people like, and rely on their influence to drive the market. This is also a common practice of most companies.
For the business series, I signed a one-year contract with Zouhu Zhang at that time, and this year, Zouhu’s blog became popular, and Mr. Zhang’s influence in the business circle has increased again. Can we ask Mr. Zhang to help shoot a few more commercials? "
Chen Yang shook his head immediately, and said with a smile, "He's a boss in his real job, and making commercials is just for fun. Do you really think of him as a commercial star?"
For things like playing tickets, it is best to order them as soon as they are available. If excessive consumption makes others unhappy, it is not good for anyone. It is better to do less troublesome things.
Huang Shan curled her mouth, "Then what should I do? Also find a celebrity endorsement?"
Chen Yang thought for a while and said, "No, let's make an animation directly to highlight the functional characteristics of the mobile phone. Also, Lao Zhang's commercial can continue to be broadcast, but the proportion must be reduced. Wait for the next batch of new phones to come out. Take it off completely."
In later generations, there are few mobile phones that focus on business, and few celebrities are used as spokespersons. Most of them use an animation to make the mobile phone look like a work of art, and the effect is not the same.
On the contrary, they hired a spokesperson, but most of the results were not very good, such as Jinli, so they had to rely on their own hard work.
Huang Shan pursed her lips, wrote it down in her notebook, and lowered her head and said, "What about the Guochao series, this is a key product that you personally decided on. If the advertisement is not shot well, it will be cold after it is launched. Your glorious image is not very good."
The corners of Chen Yang's mouth twitched slightly, "Where do I get such a glorious image?"
"Hey, don't tell me, there really are," Huang Shan raised her head and smiled, "Think about the projects you manage, which one is not an instant hit, even shooting an advertisement can cause a social sensation, now the company is going up and down They all call you the golden touch master,
Otherwise, do you think Xijiang's project management department is so easy to set up? How many people would be willing to go from the first-tier city of Guangzhou to work in the old inland county of Xijiang, and they are permanent residents? ! If it weren't for your reasons, we might not even be able to get the people in the management department together today! "
Chen Yang immediately grinned, "Oh, what nonsense are you talking about, even if you give me ecstasy soup, don't even think about giving you a raise!"
Don't think that if someone works for you, you have to obey everything.
There are too many people who resigned because of an order from the leader, so the kind of thing Huang Shan said is really possible,
Of course, on the other hand, there are also reasons for the company's good treatment. The salary and bonus are higher, and the employees can see the hope of appreciation and salary increase. A little bit of reluctance can be overcome.
At this moment, Qin Yu suddenly asked, "National fashion series, what national trend?"
Huang Shan turned her head, looked at her and said with a smile, "It happened last month, you have been manipulating the market, so you didn't tell me,
On a whim, the boss created a product series with traditional Chinese element symbols, and appointed an intern as the person in charge. The first batch came out with the theme of porcelain, called Porcelain Rhyme, and there were three styles: blue and white, pastel and multicolored ,
I've seen the prototype that I made, and it's really pretty, and I'll leave you a set when the time comes. "
Qin Yu nodded suddenly, just a little strange, why did he let an intern be the person in charge?
Turning his head to look at Chen Yang, he found that he suddenly went to the computer, opened the webpage and searched for Jay Chou, and couldn't help asking, "Do you want to ask Jay Chou to be the endorser?"
"Um,"
Chen Yang responded, and looked at the fat wheel intently, well, he is not fat yet, but it doesn't matter, in Chen Yang's heart, he is the fat wheel forever!
Huang Shan mentioned blue and white just now, and he had just seen Feilun, so he naturally thought of the blue and white porcelain,
Since the release of the first album in 2000, it has been released at a rate of one per year, and now there are seven albums in total.
But why can't I find blue and white porcelain?
Well, Chen Yang is not a fan of Jie, he is just a fake fan who likes to listen to music, and he doesn't like to listen to too many Feilun songs, only thirty or forty!
Well, the equivalent of thirty or forty other singers!
Therefore, he really doesn't know when the blue and white porcelain was released,
I searched for blue and white porcelain again, and all the ones that came out were porcelain, but there was no Feilun song, so it is obvious that this song Feilun has not been released yet.
However, I found news that Fei Lun is going to release a new album. The new album is expected to be released in November this year. I wonder if there will be blue and white porcelain in it? !
It's best if you have it, and it doesn't matter if you don't. Chen Yang immediately gave instructions, "Let the advertising company contact Fei..., uh, Jay Chou, and invite him to be the spokesperson for the Guochao series."
Huang Shan nodded and wrote down,
Qin Yu also nodded in agreement, "The national trend, the national trend, Zhou Jielun has played Chinese-style songs, and it is perfect to ask him to be the spokesperson."
At this time, I heard Chen Yang say again, "Let them communicate with Jay Chou. In addition to the normal endorsement fee, we will pay another one million to order a blue and white porcelain song. This song is part of the Damai Guochao series. Commercial song!"
Regardless of whether Fei Lun wrote this song or not, Chen Yang decided to spend the money, as long as the other party agrees, hehe, think about it,
How hot is blue and white porcelain?
It's so hot that I have no friends, okay?
If Damai is bound to this song, if you give Qiandu some money, when people search, they will come up with blue and white porcelain of Damai mobile phone.
Hey, don't sell the phone too well!
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