Rebirth Starts From 2006

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Monday, March 17, 2008, sunny,

Beijin Houhai Guanfang Hutong,

The original Wujin courtyard has been successfully transformed into a wheat garden.

It’s really Maiyuan, it’s written on the sign under Guangliang’s door,

Although there is not a grain of wheat planted in it.

At around ten o'clock in the morning, two ordinary Audi cars drove up to the door, stopped for a while, waited for the door to open, and then drove in.

The first courtyard has been converted into a reception hall. Chen Yang has already been waiting here with Zou Rong, Qin Yu and Huang Shan.

"Zhao Tai, I haven't seen you for a long time, you still have the same style!"

Zhao Tai was also very polite, "President Chen is even more brilliant!"

After the greetings, it was the introduction,

"This Mr. Qin, the last time you met, this is Mr. Huang, the actual person in charge of all our companies, this is Mr. Wang, the chairman and CEO of Dajiang Creative Company, and this is my wife, Zou Rong. "

"Nice to meet you,"

Then Zhao Tai introduced the people on his side, "Chen Xiaoqing and Director Chen, you two are from the same family. This is Director Liu, the commander of our CCTV documentary!"

Then enter the second courtyard.

The second courtyard is clean and elegant, completely different from before.

It should be said that this compound has almost undergone a complete transformation. Compared with the original ancient style, it has completely adjusted its direction.

What floor-to-ceiling glass windows, Western-style sofa phonograph, Chinese-style tables and chairs and large vases, it looks like a fusion of Chinese and Western, and it is not messy at all, and it looks extraordinarily coordinated.

At least the people like Zhao Tai felt very fresh about the environment here. They looked left and right, chatted for more than half an hour, and then started to get down to business.

Chen Yang sat on the main seat, leaning on the armrest with his left hand, and said with a smile, "The three are all experts. The one made by Director Liu, Dajiang, Xiangjiang for ten years, Director Chen's Mr. Zhu, Big Brother, Santana, Broken Coat, a century-old China, etc., etc., are all masterpieces that have sparked heated discussions in society,

From a professional point of view,

I'm sure I'm not worthy to carry your shoes. "

"Hey, Mr. Chen is too modest,"

Zhao Tai waved his hands again and again, and the other two quickly smiled and humbled themselves.

Zhao Tai said, "It is great to be tolerant of all rivers and rivers. Not to mention the achievements of Mr. Chen, it is our honor to give us advice. Even Mr. Chen's unique vision is very inspiring to our work. Help!"

Director Liu and Director Chen quickly agreed.

In front of ordinary bosses, they can still put on the airs of the elites of CCTV, but this one in front of him is the first person of the new generation of entrepreneurs and the idol in the hearts of many young people.

And Zhaotai is in the critical period of building the brand strategy of CCTV. For such an influential entrepreneur, it is natural to win over as much as possible.

No need to say, hold it.

After a few polite words, Chen Yang said again,

"I will start from the perspective of an audience and talk about my views on documentaries.

In the past, our documentaries always focused on the big picture, talking about the big era, the big background, the big people, and the big events. I’m not saying there’s anything wrong with this kind of thing. It’s mainly because of my personal feeling that some ordinary people don’t pay much attention to it. point. "

Director Liu frowned slightly, and then calmed down, "But, in our documentaries, we also have descriptions of small people and small events."

Chen Yang shook his head directly, "That's also a small person in a big event, just like a small character in a TV series, not even a supporting role,

Think again about Xiaofang, the fire drama on CCTV back then, just like this documentary that focuses on the lives of small people, how many do we have? "

Director Liu fell silent, and then smiled, "Boss Chen is insightful!"

Anyway, if you have money, you can say anything!

On the contrary, Director Chen couldn't help nodding his head thoughtfully.

Chen Yang doesn't care either, it doesn't matter whether you really accept it or pretend to agree, anyway, I just want someone to take a picture,

Then he said, "Based on this, I came up with the idea of ​​a documentary filming the small lives of small people,

When choosing a topic, I first thought of food, clothing, housing and transportation, and finally, I focused on the word "food,"

Then he took out a document and handed it over, "This is the planning book I made for this documentary. The title of the film is tentatively named China on the Bite of the Tongue. It mainly looks at the three meals a day of the common people and traces back to the cultivation and collection of ingredients. , to show the food culture of our country,

Diet is the focus, but not everything. There is an old saying that you can see the whole leopard from a glimpse, and see the whole situation from a corner. Through the interpretation of food culture, we can achieve the purpose of showing our living traditions and even cultural traditions. "

The three circulated it one by one, and finally it fell into Chen Xiaoqing's hands.

When Chen Yang finished speaking, he was still reading this plan that was too simple.

It's really too simple, it's just a creative statement,

However, it is very comprehensive, so complete that even the content of each episode has been finalized,

The gift of nature, select the representative individuals, families and communities living in completely different geographical environments in China, such as oceans, grasslands, forests, basins and lakes, as the protagonists of the story,

And due to the huge differences in the natural environment, such as drought, humidity, extreme heat, severe cold, etc., the completely different eating habits and lifestyles are the background of the story.

It shows how nature gives people food in different ways, and how we live in harmony with nature, so as to understand the story of obtaining food through various ways in the traditional way of life passed down from generation to generation.

Then the story of the staple food, the inspiration of transformation, the taste of time, the secret of the kitchen,

A total of five episodes!

The reason why there are five episodes is because Chen Yang only remembers five episodes, and these five episodes are quite different from the original version. He can only restore them from memory as much as possible, and then piece together to expand the explanation.

So, seeing that Director Chen was almost finished reading, he smiled and said,

"These are just some of our immature ideas, but in general, that's what it means. Both Director Liu and Director Chen are experts. If you have professional opinions, I hope you can give them advice and work together to make a wonderful movie. work."

Zhao Tai smiled and was about to speak,

At this moment, Chen Xiaoqing raised her head suddenly, "I've accepted this film. As for the idea, Mr. Chen's copywriting is already very comprehensive. Even if I were to think about it, I can think of these at most,"

After a pause, he laughed again, "However, inspired by the copywriting, I thought of two temporarily."

Chen Yang's eyes lit up, "Oh, which two are they?"

Chen Xiaoqing said, "One is about seasoning, which can be called the collision of five flavors, and the other is about our fields, which are made relative to the gifts of nature.

If I understand correctly, the gift of nature should be about the ingredients that are naturally raised in nature, and the focus is not on traditional agriculture.

And our country is a big traditional agricultural country. Since ancient times, there has been a saying that no agriculture is unstable. Therefore, I think that we can properly focus on traditional agriculture.

Moreover, we can also extend from traditional agriculture to modern ecological agriculture and large-scale agriculture to show the latest achievements of my country's agricultural development! "

"Well, I think this is very good!"

As soon as Zhao Tai heard it, he agreed, "From the small to the big, from the point to the surface, starting from small people and small things, showing the great achievements of our country's great culture, which is not only close to life, but also elevates the concept. It is very good!"

Director Liu also nodded in agreement.

Chen Yang rubbed his chin and couldn't help grinning,

If these people don’t do anything, they can’t do anything, right? !

However, it seems that the original version does have these contents, and it does elevate the idea, so he didn't object, so he nodded and smiled, "Director Chen is pertinent, and Zhao Tai and I have made it clear from the beginning that we only give Director Chen is in charge of the idea and outline, as well as the specific execution and content filling, so I will do as you say!"

Chen Xiaoqing was overjoyed immediately,

Last week, Zhao Tai told him that an entrepreneur wanted to ask him to make a documentary. He thought he was just a joker, but he was quite sincere. Otherwise, it would not be so easy to accept opinions.

At this time, Zhao Tai made a suggestion. He turned to look at Chen Xiaoqing and said, "You just said the collision of the five flavors. I think the collision is not in line with our traditional values. It is better to call it the harmony of the five flavors!"

Chen Xiaoqing naturally followed suit, "The director is right, it is indeed better to reconcile!"

After the cooperation is finalized, the business is thrown aside.

Zhao Tai pulled Chen Yang to chat, and in a few words, he revealed his true colors, "Mr. Chen, I see that your advertising volume this year has not increased much?"

Chen Yang immediately pushed the ball, "You have to ask Mr. Huang, I don't care!"

Huang Shan grinned and said to Zhao Tai, "Zhao Tai can rest assured that not only will the advertising volume of Barley and Huahuo not decrease this year, but also the four companies of Hengli Real Estate, Anjia Real Estate, Anjia.com and Dajiang Creative will In general, the actual amount of advertising should be around 500 million."

The actual price is 500 million, and the target of the contract is above 1 billion. This is a super big order!

Zhao Tai's eyes lit up, "Oh, is that right? That's a good relationship!"

Then he finally started to look at Wang Tao squarely, "Mr. Wang is the person in charge of Dajiang Creativity, right?!"

Wang Tao had never experienced such an occasion, and he said with a bit of restraint, "It's me."

Chen Yang smiled, and quickly helped him out, "Hey, by the way, I have prepared a secret weapon for our documentary, Director Chen will definitely like it!"

The three of Zhao Tai were taken aback, and their attention was instantly attracted, "What is the secret weapon?"

Chen Yang turned to look at Wang Tao, "Mr. Wang, how are they preparing?"

Wang Tao immediately said, "It should be fine."

"Okay," Chen Yang patted his thigh, stood up and said with a smile, "Then, please take three steps."

As soon as the group walked out the door, they found four young people standing in the yard, all in their early twenties, holding a device in their hands and two drones on the ground.

These are the employees of Dajiang Company who rushed to Beijin with Wang Tao last night,

It is also the main reason why Chen Yang came to Beijin for two days, but only met Zhao Tai and the others today.

In order to make this documentary three or four years ahead of schedule, Chen Yang specially asked Wang Tao's research and development team to prepare several high-quality aerial photography drones, and now he is going to give Zhao Tai and them a drill.

Wang Tao first took out three iPads from a pile of equipment, and after operating them, handed them to three people in Zhaotai respectively, and then gestured to the four employees,

Before the three of Zhao and Tai had time to carefully study this never-before-seen tablet computer, they found that the scene in the yard appeared on the screen.

At this time, Wang Tao explained, "Our drone is equipped with Kazai lens and Sony's latest generation of electronic camera anti-vibration system, which can stably transmit clear picture quality and meet the needs of general TV shooting.

Now what we see is the footage of drone one, and now drone one is taking off,"

As soon as the voice fell, a drone rose steadily,

Chen Xiaoqing's eyes lit up immediately, and her eyes kept switching between the drone and the tablet.

His feeling is the most intuitive. It can be seen from the lens scene of the drone that the picture is very stable, almost equivalent to the hand-held lens of a professional cameraman.

If this effect is not a fluke, then there is no problem at all for actual shooting!

At this time, with the driver's operation, the No. 1 UAV hovered stably at a height of three meters and did not move.

Chen Xiaoqing hurriedly asked, "How high can this machine fly? How far can the flying radius reach?"

Wang Tao pushed the glasses on the bridge of his nose. "Theoretically, you can fly up to 500 meters, and there is no limit to the farthest. However, considering the limitations of communication technology, the height should not exceed 200 meters, and the distance should not exceed 1,000 meters."

Before Chen Xiaoqing could continue to ask questions, he continued, "In addition, air traffic control policies must also be considered. Under normal circumstances, flying in urban areas is not allowed, and in suburban areas, an application is required in advance for heights exceeding 120 meters.

For example, we are now in the no-fly zone of air traffic control. Once people find that there are drones flying here, they will definitely attract the police! "

Hearing this, Zhao Tai and Director Liu were almost scared to pee.

Just looking at the drone, I forgot what this place is!

Houhai is connected to Zhonghai and Nanhai. What do you want to do with drones in this place? !

Let yourself go? !

Chen Yang quickly waved his hands to comfort him, and said with a smile, "It's all right, as long as the plane doesn't exceed the height of the roof and no one can see it, even if it's an indoor flight, nothing will happen,"

Despite this, Zhao Tai and Director Liu were still a little guilty, but at this time Wang Tao had already ordered to continue, so let's take a look first,

The drone passes through the main hall, the moon gate, enters the third courtyard, and then flies back,

The third and fourth entrances are guest rooms. Qin Yu and Huang Shan lived in the courtyard of the fourth entrance the night before yesterday. The fourth and fifth entrances are generally not open to the public, so the drones will return here.

Go back to the second entrance, continue to move forward, and fly to the first entrance,

The three of Zhao Tai could clearly see from the tablet that their two cars were parked in the garage, and even the license plate numbers were clearly visible.

And when it is fast or slow, it does not affect the clarity.

This effect can indeed be regarded as professional grade!

Then, the drone flew back smoothly and landed on the ground safely.

From the beginning to the end, the No. 2 machine used for filing was not dispatched, let alone the other three spare machines in the room.

When the drone landed, everyone at the scene breathed a sigh of relief.

Wang Tao and the others felt that the test flight went smoothly, and Zhao Tai and the others were thankful that they did not fly to the sky.

Although at their level, nothing will happen in the end, but no matter how small it is, it is troublesome. However, Boss Chen dared to test the flight here, it seems that he is very confident in this product!

Before going back to sit down, Zhao Tai asked, "I've never seen this drone before, did you develop it yourself?"

Wang Tao nodded and said seriously, "The iPad in your hand is Damai's latest product, a tablet computer, which should be launched in May.

As for the aerial photography drone, it is a product independently developed by Dajiang Company. It has the functions of stable suspension and real-time photography. It will probably be officially launched on a large scale in June and July. "

Chen Xiaoqing also couldn't wait, "Mr. Chen said the secret weapon, is this prepared for the documentary?"

Chen Yang smiled and nodded, "Of course, can Director Chen use this thing?"

"Of course it's useful!"

Chen Xiaoqing was overjoyed, "With this thing, I guarantee that the film can be shot to a higher level!"

On the side, Director Liu also nodded in agreement. He is also an expert in news and documentaries. People in the media like them know what a smart aerial device means!

"Good stuff,"

Reluctantly, Zhao Tai returned the tablet, and smiled at Chen Yang, "Mr. Chen, how much is your tablet and drone? Can you reserve it?"

"Yes, of course." Chen Yang stretched out his right hand, inviting them back to the room to talk, and said with a smile at the same time, "Tablets are not expensive, only three thousand nine hundred and ninety-nine, but drones are a little more expensive, one Forty-nine thousand nine hundred and ninety-nine, and the current production line has not been completed, the output is not high, and only a few hundred units can be produced a month."

Zhao Tai raised his head and laughed immediately, "Oh, I thought how much it would cost, isn't it just 50,000 yuan a piece, like this,"

Then he pointed to Chen Yang and said with a smile, "UAV and tablet together, a set of 54,000, I'll order 100 sets, and use the advertising fee to offset it, how about it?"

Of course, Chen Yang had no choice but to say, "Okay, CCTV will take care of the business, but it will do live advertisements for us. In this way, we won't make any money from this order. We'll wipe out the odds, only five million, and I'll give you 20 more sets! "

Zhao Tai was overjoyed when he heard that, it doesn't matter if it's more than one million, the key is that Boss Chen is on the road, this is enough face.

On the other side, Wang Tao lowered his head and dared not make a sound, for fear of bursting into laughter,

Qin Yu and Huang Shan looked at each other, both of them were struggling to hold back their laughter,

Still not making money? !

Adding up the cost of a set of less than 8,000 yuan, let him sell it for 54,000 yuan, and earn a favor for nothing, really black!

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