Rebirth Starts From 2006

If Oprah is a China hand, then the first sentence that comes to her mind now must be "Listen to what you have to say, it is better than a word!" '

Two bowls full of chicken soup for the soul, but there is not even a chicken bone, this is the most direct feeling of Oprah now,

She must be dissatisfied with this situation, and the audience in front of the TV is even less likely to be satisfied.

What is the most notable feature of The Oprah Show?

Keeping up with current events, discussing issues most concerned by the audience, and in-depth discussion and analysis, this is the most attractive part of the program,

Without these, her talk show would have been a failure,

So, Oprah adjusted her mood and continued to ask, "Mr. Chen, you said that from the very beginning, we should choose the right direction. Indeed, the direction determines whether the action is right or wrong. This is very important.

But the question is, how do we grasp the correctness of the direction? "

She waved her hands and asked in a very sincere tone, "Maybe I think this direction is right, but after half a year or more, it has been verified that this direction is actually wrong,

The end result is that this time and all the investment will be wiped out. How can we determine the correct direction? "

Chen Yang adjusted his posture, raised Erlang's legs naturally, leaned on the sofa and smiled, "Ms. Oprah, the question you asked is indeed very critical, and it can even become a core question in business schools. Under normal circumstances, people need It costs tens of thousands of dollars in tuition to learn the answers to these questions."

Oprah smiled sarcastically. She also knew that her question was a bit too much, but she couldn't help it. She couldn't let her talk show become a nonsense collection.

Therefore, he deliberately pretended not to understand Chen Yang's euphemistic expression of dissatisfaction.

Chen Yang didn't pay much attention to it, because for this kind of question, in two or three years, when the era of self-media comes, the answer can be easily found on the Internet.

After thinking for a while, Chen Yang said, "Actually, there is a very simple criterion when conceiving the direction of a project, that is, whether the project has a market,"

Without Oprah's questioning, Chen Yang said directly, "Then demand it!

In economics, the most basic theory is the relationship between supply and demand, but the whole theory of supply and demand is too big, we don’t have much time to study it, but we can use a very simple method to measure the direction of our project. sex,"

Chen Yang crossed his hands in front of him and said calmly,

"For example, now, you feel a little hungry, but you don't want to go out to buy food, and you don't remember the order number of the nearby restaurant. Ms. Oprah, do you think this is a need?"

Oprah thought for a while, and then said thoughtfully, "As far as I know, you have invested in a website project called Orchestra.com in China. This website has two basic functions, one of which is group buying,

Because under normal circumstances, the greater the shopping volume, the lower the cost paid, but generally it is difficult for people to reach the shopping volume required for the maximum discount, so they can only use higher prices to obtain items.

However, the Internet has given people the opportunity to participate in group buying. People who don’t know each other can choose the same item in the same store, and accumulate more, so as to achieve the most favorable goal, thereby saving costs for consumers.

The other is the ordering service you just mentioned. This ordering service is not through the phone, but orders are placed directly through the Internet, and full-time or part-time couriers provide delivery services.

Then, in this mode, the needs of three parties are actually met, one is the customer’s ordering demand, the other is the restaurant’s sales demand, and the third is the delivery staff’s work demand.

do you mean this? "

Chen Yang looked at her in surprise, raised his hands and applauded lightly, "Yes, that's it, I didn't expect you to do so much preparation,"

Oprah shrugged and said with a smile, "Preparation is an essential obligation for us, and it is also a respect for work and guests,"

Chen Yang smiled and continued, "A kind of demand generates a kind of project. If this kind of demand is universal, it is a kind of social pain point, and every social pain point represents a kind of big project.

Even if this kind of demand is not common enough, as long as it still exists, at least in a short period of time, this project is right, and this is enough,

As for the long-term direction, no one can accurately predict what it will look like ten or twenty years from now, and neither can I.

Especially in the information age, all kinds of new technologies are applied more widely and quickly than ever before. Maybe what was wrong yesterday has become right today, and vice versa.

In my opinion, in business, closely following the market and changing with changes in market demand is the eternally correct direction. "

Oprah nodded, paused, and smiled again, "Thank you for sharing, but I still want to ask, if I have never been in contact with business, how should I find business opportunities, that is, this demand Woolen cloth?

Or, can you use a specific example to explain this discovery method? "

Chen Yang blinked, and glanced at her with a half-smile,

Why don't you just say it directly, let me say that a project that guarantees money is over!

Oprah also received the message from his eyes, and immediately pursed her lips and smiled, but didn't say anything, waiting for his answer. If she didn't even have this bit of cheekiness, how could she have gone from being a bad girl to where she is today.

Chen Yang took a deep breath, thought for a while and said, "Just now we talked about ordering food, so I will start with the topic of food and beverages."

He raised his head and said with a smile, "During the time I came to the United States, I found a promising investment project from the east to the west. If you have the conditions, you may give it a try."

Having said that, Chen Yang turned his head to the main camera and said seriously, "This suggestion is for reference only, and no consequences will be assumed. Please use it with caution!"

There was a slight burst of laughter at the scene, but it quickly subsided, and everyone in the audience looked at him intently, waiting for the youngest billionaire to come up with some profitable projects.

Chen Yang turned his head and said to Oprah, "I have been in the United States for almost half a month, but no matter whether it is a low-end restaurant or a high-end restaurant, I have never eaten a real Chinese meal. You say this is not an investment opportunity?"

"what?"

Oprah's eyes widened instantly, and she stared blankly at him, her eyes full of disbelief, "You mean, from the east to the west, from high-end to low-end, there is no real Chinese restaurant?"

Chen Yang curled his lips and said with a smile, "Maybe there are, but I haven't eaten them. From another perspective, even if there are such restaurants, the number should be very few, and the popularity is not high, otherwise If so, my friends and I can’t find all of them,

As for why this happens, I also know some reasons,

In fact, when the Chinese entered the North American continent more than a hundred years ago, it was not that there was no real Chinese food at the beginning, but because there were not many Chinese at that time, and they had almost no spending power, those pure Chinese restaurants had only two endings, or transformation , or fail,

So gradually, those so-called Chinese restaurants under the banner of Chinese food are nothing more than localized American tastes, which are actually two completely different foods from real Chinese food. "

He has also eaten at Hua Guan, a high-end Asian restaurant that is famous in Lao Mei Ding Ding, and even went to the Big Bang Theory. That taste, all the food is completely Americanized. Except for the name, it has nothing to do with Chinese food. It's dark cuisine, and it turned out to be highly sought after by Lao Mei!

"Oh,"

Oprah still stared, shaking her head blankly, "Is that true? That's amazing!"

She has also eaten Chinese food and thinks it tastes good. Is that also fake? !

Chen Yang nodded very positively, and said, "Yes, that's it, and now the situation has changed. Every year, tens of thousands of Chinese come to the United States. Some of them come to the United States to study, some travel or visit relatives, and of course there are also immigrants.

Therefore, even leaving aside the native Americans who want to try authentic Chinese food, those Chinese in the United States alone are a very large market.

Find a Chinese community, or a school with a large number of Chinese students, hire a real Chinese chef, and open an authentic Chinese restaurant there that does not require much investment. The probability of making money will be very high! "

He is not talking nonsense. How many Chinese delicacies will become popular in the United States in a few years?

It took only two hours on the opening day to sell out, and the Shaxian snack bar, which can earn millions of dollars a year,

Opened in the campus, hired more than a dozen workers, but still too busy, only selling buns for half a day,

There are also pancakes, Cantonese-style roast meat, and even hot pot.

Naturally, restaurants with eight major cuisines are indispensable,

As more and more authentic Chinese food enters the United States, many local Americans know what real Chinese food is,

Although there are indeed many people who are reluctant to try too much because of the taste, there are still more people who can accept this original Chinese food.

It can be seen that orthodox Chinese food still has a great market in the United States.

That is to say, this kind of project is too time-consuming and labor-intensive, so Chen Yang is unwilling to start, otherwise he would have opened a serious Chinese restaurant to the United States long ago.

Oprah aroused Chen Yang's interest, and chatted with him about the difference between the cuisines of the two places with great interest. It wasn't until half an hour later that she realized that she couldn't waste too much time on such issues.

After glancing at the outline, she finally let Boss Chen go, and turned the topic to the topic of current affairs often discussed on Oprah's talk show,

"Chen, we all know you because of your charitable actions. What I want to know is, how do you view charity? Will you form your own charitable fund?"

Chen Yang pursed his lips, silently thinking about this question,

At this moment, Huang Shan's voice came from the earphones, "Boss, this question is not easy to answer, you have to be cautious, if there is a slight mistake, it will cause controversy, after all, such things as moral kidnapping happen everywhere , even if I correct you when translating, it’s useless because there’s a video here,”

After a pause, she continued, "Don't look at the recording and broadcasting now, but if you really want to make some inappropriate remarks, they will definitely not help you, but will write a big book and use you to drive a wave of ratings." !"

Chen Yang glanced at the audience, the three women were sitting in the corner of the auditorium, he smiled and said he received it, and then said to Oprah,

"For charity, I personally feel that we can use a famous saying in our country to express it, that is, don't do evil because it is small, and don't do good when it is small!"

Hearing the translation coming from the earphones, Oprah nodded vigorously, and then asked, "A very thought-provoking sentence, I want to know, who said it?"

Chen Yang said with a smile, "This is what an emperor in the history of our country said. He wrote such words in his will to his son."

This is the words in Liu Bei's edict to his son Liu Chan before his death. The original sentence is "Don't do evil because it is small, and don't do good because it is small." Only virtuous but virtuous, able to obey others. '

Later generations excerpted this sentence, which has been passed down for thousands of years!

"Oh,"

Oprah nodded suddenly, "Then he must be a very great emperor!"

Chen Yang smiled slightly, and stopped discussing this issue, and continued the topic just now,

"In my personal understanding, charity includes two meanings, one is love, and the other is help. Together, it is an act of helping with love. Therefore, in the final analysis, it is an act.

Secondly, charity has a difference between big and small, but there is no difference between high and low. "

Oprah thought for a while and asked, "You mean, the difference between a person who donates 100 million and a person who donates 1 yuan is only the amount, but there is no such thing as who is higher or who is lower?"

"Yes, that's it," Chen Yang explained, "Whether it's donations or volunteer services, they are all helping people based on their own abilities.

We can praise a rich man who donated all his wealth, but we should not criticize an ordinary person who donated only one dollar, because that ordinary person also took action, which means that he also has love. How much money is there, but love is not. Compete. "

Oprah nodded in agreement, "I understand what you mean. From my personal point of view, I also agree with you. Maybe you don't know much about it. In the United States, volunteer service is a very common behavior. I think It’s also a way for people to actually get involved with charity, not just donate!”

Hearing this, Chen Yang smiled, knowing that this question has been passed, otherwise Oprah would not have said something that agreed with him.

In the following time, they talked a lot,

Including children, environmental protection, race, human rights, rule of law, and even weight loss,

Fortunately, the main topic is still about business and charity. The rest can only be said to be discussions. Coupled with Huang Shan and Qin Yu's support from below, Boss Chen finally completed the event without any surprises. interview.

The spotlights were turned off, the fluorescent lights were turned on, the staff on site began to tidy up their things, and the audience off the stage also left in an orderly manner. Except for a few people who came up to take a group photo, no one asked Boss Chen for his autograph, which made him a little disappointed.

After the audience taking the group photo left, Oprah walked up to Chen Yang and said with a smile, "Chen, you are amazing. I never thought that your knowledge is so extensive, from economic topics to social topics, it seems There is no topic you can't handle!"

Normally, which industry the invited guest is from, her interview outline will be drawn up around this industry,

But during the interview, she found that no matter what topic was thrown, Chen Yang could catch it, and he could tell some truths that interested her very much, which made her a little excited. Extend the topic and say a lot of things beyond the outline.

Facing the compliment, Boss Chen accepted it frankly,

In this regard, he finally completed the interview task, and he can have a good time according to the original plan.