Rebirth Starts From 2006

When Huang Shan left, Zou Rong seemed to have not recovered her head and asked in a daze,

"What just happened?"

Just give it a try,

Huang Shan came here today to talk to Chen Yang about the cooperation between Damai Computer and 360 Software.

Then, it suddenly became clear that instead of cooperating with 360, Damai would cooperate with all available software companies.

However, for the computer protection software, we did not find a partner, but developed it ourselves.

Then, Huang Shan proposed investing in 360 Company, but was rejected by Chen Yang.

Not only that, but they also say that protection software has no future.

Since there is no future, why do you make your own protection software?

Is not this contradictory?

Going around and around, her little head really couldn't turn around.

Chen Yang touched his little head and said with a smile, "You can't wrap your head around such a simple thing?!"

Zou Rong blinked, feeling very unconvinced, "It's not that I can't wrap my head around it, it's that you guys are too convoluted. You've already circled the earth three times. It's strange that I can understand."

"Oh, so that's it,"

Chen Yang hugged the little girl and said in a pretentious tone, "Okay, let's talk about something straightforward. If you don't understand anything, I'll explain it to you."

Zou Rong thought for a moment, pouted and said, "Since you said you won't need protection software in the future, why do we have to do it ourselves?"

Chen Yang shrugged and said with a smile, "I mean you won't need it in the future, but that doesn't mean you won't need it now.

There are so many viruses nowadays. Without protective software, it would be strange if the computer does not crash! "

Zou Rong suddenly became speechless, blinked several times, and then said, "Since we need to use it now, why not just use 360?"

Chen Yang chuckled, "Of course it's user experience.

Although 360 has complete functions in computer protection and has a large number of users,

However, in terms of user experience, there are still many aspects of the 360 ​​software that users do not like.

Because their profit model is to use free anti-virus to bring a lot of traffic to their browsers, navigation and other products, and then use advertising monetization to support the development and maintenance of anti-virus software.

The rest is their profit,

But many people don’t like advertisements, and they don’t like to be diverted. They find it annoying and annoying.

In addition, 360 is set up to force the uninstallation of any software. When you want to uninstall their own software, you will find it very difficult, which will further arouse the rebellious psychology of some users.

Don’t look at the rapid growth of 360’s user base. However, this is all based on free services. In fact, their reputation may not be that good.

Based on these circumstances and from our own perspective,

For Damai Computer, we pre-installed the software, and users thought it was an advantage.

But if we pre-install a well-known free software, this sense of expectation of taking advantage will be many times weaker.

If this kind of free software is still annoying, it will probably have the opposite effect.

Do you understand? ! "

Well,

Zou Rong was speechless immediately.

The key is that what Chen Yang said is right, and it would be the same for herself,

If when she is shopping, a merchant gives her a gift, but she knows that this so-called gift can actually be received for free at the entrance of the mall, will she still have a sense of expectation? !

No!

If you don’t want this kind of gift at all, then you don’t even want to buy it from the original merchant!

By the same token, it would be really unfair if Damai’s potential consumers really gave up buying Damai’s computers for these reasons.

Although this possibility is low, it is not impossible.

Zou Rong blinked and said thoughtfully,

"So, even if it is the same free thing, it must be given that is not available on the market, or that people don't know it is free!"

"Yes, that's the truth,"

Chen Yang smiled and said, "Knowing that it is free, this kind of expectation is the lowest. It is better not to give it away.

Secondly, it is something that is not found in the world. Consumers cannot determine the value and can also feel that they are taking advantage.

The best way is to give something that everyone knows is valuable. Even if you don't need it, everyone will think that you are taking advantage of it.

So, this gifting thing is also very particular! "

In fact, this is similar to the e-commerce operation methods of later generations.

The same merchant may open many different shops on different platforms, but they sell the same kind of things, and then these things will be marked with different prices.

Some are high, some are low,

Normally, a product with a low price will definitely sell better than a product with a high price.

But in fact it may not be!

This involves a very interesting consumer psychology theory,

When consumers see the same product with different prices, they will have two reactions.

The first is to buy the one with the lowest price, because for the same thing, if you buy the one with the lowest price, you are taking advantage.

This situation is normal, and it was mainly this situation in the past. Therefore, in the early stages of e-commerce, many merchants used high-priced products to attract traffic, and then used low prices to boost sales.

But what’s interesting is that through big data analysis, merchants discovered that there is another situation.

Some consumers just choose the one with a higher price, and there are quite a few of them!

Why does this happen?

Through analysis, some operations experts found that there is a very critical point here.

That is, e-commerce is different from traditional retail business in that he cannot see the physical product!

Then, without being able to see the actual product, many consumers, based on their own social and life experiences, will baselessly believe that the two products with different prices are simply two products that just look the same.

They will think that the quality is poor if the price is low, and the quality is better if the price is high.

From the perspective of cost-effectiveness, as long as the price is within the range that their subconscious mind can bear, or within the judgment range of their life experience, they will choose the store with the higher price.

Consumer psychology is so amazing!

What he said left Zou Rong speechless.

If you have studied economics, you may be familiar with these things, but the little girl studied law. Although she also studied economic law, it was not all the way.

After being stunned for a long time, Zou Rong regained consciousness and said, "Then, all the built-in software in Damai's computer have paid versions?"

Since consumers are to have the mentality of taking advantage, they should all install the paid version of the software!

Chen Yang shook his head and said with a smile, "It's free, who knows?"

Zou Rong was stunned again when she heard this, "Huh?"

Chen Yang hugged his wife and said with a smile, "There are thousands of types of software, some are paid and some are free, but what Huang Shan said just now is right. In the long run, free is the general trend.

Therefore, in the future, you can find free versions of almost all software.

Judging from the current situation, we will use paid software as much as possible, and then provide it to Damai Computer users for free.

But there are always some software that are free, such as audio and video player software. Almost no one uses the paid version.

Therefore, what we have to do is to purchase paid software and at the same time transform free software to form a unique software library for users to use for free.

That’s what Lao Zhou said just now. "

Zou Rong was confused again, "But you didn't say anything just now?"

She had been by her side just now and had never heard her husband or Zhou Daoen say these words.

Chen Yang smiled, "I said it!"

Facing Zou Rong's confused gaze, Chen Yang smiled and said, "Think about it, have I told Huang Shan that this matter is ultimately about the supply chain?!"

Zou Rong thought about it and said uncertainly, "I think I said that,"

Then he asked, "But, these two are not the same thing, right?"

One is the supply chain and the other is software configuration. They are not related at all!

Chen Yang spread his hands and said with a smile, "Do you still need to purchase something that costs nothing?

Everything that needs to be purchased costs money to satisfy the user's desire to take advantage. Free software that does not require money is useless to install. It will not satisfy customers, but may arouse rebellious sentiments.

What do I need him for?

But some software cannot be lived without. In this case, we can only do it ourselves.

Isn’t this the same thing! "

Zou Rong was speechless immediately.

Are you here playing charades?

Seeing his wife's dazed look, Chen Yang laughed loudly, rubbed her little head and said,

"Huang Shan and Lao Zhou are both people with rich management experience. If they still need me to explain this matter carefully, then they will not be able to secure their position.

You didn't see me but just mentioned it. Huang Shan and Lao Zhou arranged the matter. Lao Zhou also specifically pointed out that the focus of pre-installed software is user experience. This shows that not all software can be installed.

That is to say, you didn’t understand, so I explained it to you carefully. Now you should understand. "

Zou Rong sighed quietly, "I understand, I understand, but I suddenly feel so stupid!"

When I wasn't exposed to these business operation things, I didn't think anything of it, but after being with my husband for a long time, especially when I often listened to him and Huang Shan and Qin Yu communicating about work, I realized that the things inside were not simple at all.

Before, she was secretly wondering whether her husband's remuneration to Huang Shan and Qin Yu was too high. Not to mention the basic annual salary of tens of millions, there were also hundreds of millions in bonuses and even shares.

But now I realize that people can get high salaries because of their real skills, and the money is really worth it.

Chen Yang hugged the little girl and said with a smile, "What's wrong with you? It's just that you have a specialization in the art. If it's something legal, you can beat the three of us by yourself!"

"Well, that's true,"

The little girl was easily answered, and she immediately became happy again. She raised her little face, raised a finger, and said with a smile, "The last question."

Chen Yang hugged her and raised his eyebrows, "Yeah, tell me."

Zou Rong clapped her fingers and said, "If Damai Computer uses many paid software, do we pay for it or does the user pay for it?"

Chen Yang rolled his eyes and said with a smile, "On the surface it's us, but in fact it's the users!"

Zou Rong frowned and thought for a while, then said, "You mean, add the cost of the software to the price of the computer?"

Snapped,

Chen Yang snapped his fingers, slapped his wife on the forehead, and said with a smile, "Not bad, she's become smarter.

Generally speaking, the lifespan of a laptop is five to eight years at most.

Even if we preload ten or eight paid software, since it is a centralized purchase, the price is not much higher, and the annual fee is more than 100 yuan a year.

All we need to do is increase the price of the computer by a thousand or eight hundred, and then all the money will be back! "

"But,"

Zou Rong bit her finger and looked at Chen Yang in confusion, "If the price rises so much, aren't you afraid that it won't be sold?"

"That's why user experience is needed,"

Chen Yang smiled and said, "Only low-quality things need to be sold through price wars, but high-quality things will never have to worry about sales.

As long as Damai can build our products well from both software and hardware aspects to satisfy users,

Then you can be like Apple Computer, using word of mouth in exchange for high profit margins. This method is much better than taking the low-price route. "

Just when Zou Rong was thoughtful,

Chen Yang added, “Moreover, after building a good reputation for our products, we can also have other ways to make money.

For example, free plus in-app purchases! "

Um?

Zou Rong raised her head and blinked, "What is that?"

Chen Yang smiled slightly, "Have you ever bought a QQ membership? That's a typical example of free plus in-app purchases!"

Zou Rong understood instantly,

First provide users with a free software, and then set up many value-added services in it to induce users to spend money.

It turns out there is a professional term for this method!

Zou Rong held her head in both hands, closed her eyes and muttered silently, "User experience, sense of expectation, free plus in-app purchases,..."

Chen Yang lowered his head and patted her little head, "What are you doing?"

Zou Rong's face was serious and unmoved, "Don't disturb my study, I want to improve myself, and I must do a good job in the Poverty Alleviation Investment Company!"

Chen Yang couldn't help but smile bitterly, "No, are you really planning to work in an investment company?"

When he was in the United States before, the little girl said that she wanted to work in an investment company. He thought it was a three-minute enthusiasm, but he didn't expect that it had been nearly a month and she was still evil.

Zou Rong didn't even open her eyes and said seriously, "Young lady, once you say something, it's hard to keep it back. You must do what you say. Otherwise, why should I be so shameless and humbly ask you for advice!"

Chen Yang, o(╯□╰)o

I was wondering why this girl suddenly became interested in business. She really wanted to be a strong business woman. But didn’t she say she would go to the legal department of Honggu Capital before? Why did she change her mind so quickly? !

"The inner one,"

Zou Rong suddenly opened her eyes, blinked at her husband, and asked, "How is the establishment of the Poverty Alleviation Investment Company going?"

Chen Yang squinted his eyes and thought for a while, "Mr. Shan has been busy with this matter for the past two days. It should be done soon."

Zou Rong was speechless. "You don't worry about such a big thing at all?"

Chen Yang smiled and said, "Why else would I ask them to do this? There are so many things that I can't handle alone."

Zou Rong curled her lips and suddenly felt a little sorry for Huang Shan, "Then why did Sister Shan get so busy!"

After a pause, he asked again, "What about the name? You haven't decided on a company name yet?"

Hearing this, Chen Yang curled his lips and said, "It's not my turn to worry about naming."

Um?

Zou Rong's eyes widened instantly, "You don't want Sister Shan to worry about choosing a name, right?"

"Why,"

Boss Chen sighed quietly, "Didn't I go to Shanghai last time, and the leader said that he could recommend our company to cooperate with the Youth League and let them be the leadership unit?

Since they are all leading units, of course they have to come up with this name! "

Well,

Now Zou Rong was speechless and could only sigh softly, "I hope it sounds better!"