Rebirth Starts From 2006

By placing the factory abroad, you can bypass the Wassenatra Agreement, obtain advanced equipment and technology, and make up for the weak manufacturing links of your own chip industry.

In addition, we can also use the conditions there to cultivate our own technical talents.

Killing two birds with one stone is indeed feasible.

Of course, the premise is that, as Huang Shan said, they can get the same treatment as their national enterprises.

When it comes to foreign investment, most countries have the same attitude. If you invest in ordinary industries, you can negotiate any preferential terms. If you can provide me with a large number of jobs, you can even give me a subsidy.

But the high-tech industry,

hey-hey,

You bring high technology in, I will warmly welcome you with my hands and feet raised high,

You want to come in and use my high-tech technology,

Ahem,

Feel sorry,

That’s two things to say!

This review, that approval, passing five hurdles and defeating six generals are the necessary procedures.

If you are not careful, the initial investment will be in vain, and you will have to pay a large amount of commercial liquidated damages if it fails.

However, since Huang Shan made this suggestion, there should be a corresponding solution.

Chen Yang pondered for a moment, looked at her and said, "What are you going to do?"

Huang Shan raised her forehead slightly and said seriously, "Boil the frog in warm water, step by step!"

Facing Boss Chen's inquiring gaze, Huang Shan said,

"Despite the Wassenatra Agreement, we are building factories on their territory to provide them with funds, taxes and employment, not to take back equipment and technology. This way the resistance we encounter will be many times lower.

In addition, most of the world's major chip manufacturers are currently in the United States, and the leader of the Wassenatra Agreement is also the United States. Although many European countries wear the same pants as the United States, they are not the same person after all.

In the face of interests, no matter how strong an alliance is, it will collapse, not to mention that the alliance between Europe and the United States may not be that strong.

Therefore, my idea is to avoid its sharp edges and put this company’s location in Europe! "

Chen Yang nodded thoughtfully, "The main position of the global chip industry is in the United States. Placing the company in Europe, although it is far away from the core circle of chip technology, it also avoids direct competition with the United States and instead attracts them to Europe. Allies, yes.”

In fact, the chip industry in Japan, South Korea and Taiwan is not bad, but the strategic depth of these regions is insufficient, and there is almost no room for outsiders to intervene, let alone future development space, so it is okay not to mention it.

Huang Shan smiled and continued, "We will first choose a place in Europe to establish a chip manufacturing company, and then use this company as the basis to make external acquisitions.

There are three major semiconductor giants in Europe, namely Infineon, headquartered in Munich, Germany, from the semiconductor department of Siemens Group, and NXP Semiconductors, headquartered in Eindhoven, the Netherlands.

And STMicroelectronics, founded in 1987 and headquartered in Switzerland,

Each of these three companies has its own merits, but in general, Infineon, which is derived from Siemens, has a strong technical foundation in the field of communications. This can form a technological complementation with Zhanrui and strengthen its technical advantages in communications chips.

Therefore, I want to set my target on Infineon!

Moreover, as early as 1995, Infineon built a semiconductor factory in Wuxi, which has a deep cooperation foundation with my country. If we can acquire Infineon, it will be conducive to our internal and external cooperation and exchanges in the future. "

Chen Yang raised his head slightly, squinted his eyes thoughtfully, and didn't speak for a long time.

Huang Shan didn't care. Knowing that the boss had listened to her words, she continued, "

The first step is to establish your own semiconductor company and build your own manufacturing factory to fully focus on industrial development.

The second step is to seek to acquire Infineon. If that fails, the other two giants can also consider it.

The current market value of these three companies is at a historical low, ranging from one billion to four to five billion US dollars. Even if there is a certain increase in the next two to three years as the economy recovers, it will never exceed US$10 billion.

From a financial perspective, it is entirely possible to acquire any of them.

Once the acquisition is completed, we can start large-scale mergers and acquisitions and strengthen our own technological foundation by acquiring some chip design companies in Europe and the United States.

As for manufacturing, we can rely on Infineon and the factory we built ourselves in the beginning to build one or even multiple large-scale production bases.

Then we will also launch external acquisitions. There are many small and medium-sized semiconductor companies in Europe and the United States, from which we can choose suitable targets for acquisition.

In addition, the semiconductor businesses of Moto and Texas Instruments have been shrinking in recent years.

Especially Texas Instruments, because they took the initiative to shrink their chip manufacturing business, they forced Nokia to seek chips from other channels. As a result, Nokia's product quality was not stable enough in the past two years and it lost a lot of market share.

We can definitely start acquisition negotiations with these two companies and merge their semiconductor departments.

For example, Freescale, a subsidiary of Moto and headquartered in Austin, the capital of Texas, is a powerful semiconductor manufacturer.

Although their production lines are relatively backward, their manufacturing processes and technical management levels are still at the forefront of the world, and they have a very high acquisition value.

If we could first acquire Infineon, then acquire Freescale and TI Semiconductor, and then integrate the technology and manufacturing advantages of several companies,

Then, this new semiconductor company will surely become one of the most competitive semiconductor manufacturers in the world.

At that time, we will promote the cooperation between the new company and ASML, follow the example of TSMC and Intel, and form a binding relationship with ASMED.

Finally, it was formed, with Asmai’s mid-to-high-end manufacturing equipment and Monk Wei’s low-end equipment.

Among them are New Semiconductor Company and Zhanrui, which can independently design and manufacture various levels of chips.

There are Damai, Huahuo, and many electronic companies in the future industrial new city.

Such a pattern covering all links of the upstream, midstream and downstream of the chip industry chain is in an invincible position.

Once this plan is successful, we will definitely have a place among the world's top chip companies! "

Looking at Huang Shan talking eloquently, Boss Chen blinked blankly.

From equipment to design to manufacturing to sales, and finally to end products, we handle everything from one hand.

Is this the rhythm of first destroying Shaolin and then killing Wudang, and the only way to make the martial arts world famous?

The plan is quite good, but whether it can be implemented is a big question!

He didn't know the three major European semiconductor giants, but he had heard of Infineon.

It is the automotive chip manufacturer that has long occupied the second largest position in the world, second only to the small-scale Renesas Technology.

Later, it seems that through an acquisition, he became the leader in automotive chips and also entered the top ten global chip manufacturers.

At that time, many electric cars used Infineon's chips, and they could make a profit in a year...

etc,

There seems to be a mistake,

There are no electric cars or Internet cars yet.

You don't even have access to the Internet on your mobile phone, why are you just joining in the fun?

There are no car chips, right?

However, the current automotive chips are mainly used for monitoring and controlling the status of body parts, and the manufacturing process requirements are not really high.

Especially for ordinary family cars, this type of chip market is mature, the process is simple, and the price is low. It can be produced by any circuit board factory. Unlike the later Internet electric cars, which have relatively high requirements,

So, the current Infineon is not untouchable?

If this plan really succeeds in the end and develops smoothly, then this new company will most likely be another Sanxin!

Isn't Sanxin just like what Huang Shan said, with a business system covering upstream, midstream and downstream.

Seeing that the boss remained silent, Huang Shan thought he was thinking about what she said, so she continued,

"If we want to build a relatively complete and quite competitive chip industry chain, this is the fastest and most likely way to achieve it.

However, if this plan is to be implemented, it may require a budget of about 20 billion US dollars, and the completion time span is also three to four years. "

At this time, Chen Yang finally came to his senses and said with a smile, "It's pretty good that it can be completed in three or four years.

As for funds, it’s not like we have to take out 20 billion at a time, and we won’t have our own bank soon. It’s just a loan at most. "

The true meaning of finance is to use other people's money to do your own things. Boss Chen is almost a financier, so he naturally doesn't understand this truth.

Huang Shan couldn't help laughing when she heard this. Of course she knew that she could use financial means. She said this just to give her boss some confidence.

After all, she knew very well that except for the things she told her boss personally, the probability of other reports written on paper being seen by her boss was really low!

At this time, Chen Yang suddenly asked a question, "In this plan, it is to acquire Infineon, Moto's Feimaika, and Texas Instruments Semiconductor. In addition, countless small and medium-sized chip companies must be added." ,

Have you ever considered whether the U.S. Department of Commerce would approve it? "

It's easy to say in European countries. The company is headquartered in Europe anyway. They are eager to have a chip giant born on their own territory. Not only can it compete with the United States, but at least it can have some bargaining chips. Unlike now, in the semiconductor field , almost completely led by the United States.

But that’s not necessarily the case with the U.S. Department of Commerce.

This kind of high-tech enterprise merger and acquisition case, let alone acquiring American companies, even if you acquire European companies, as long as any aspect of your company's operations intersects with the United States, you must obtain approval from their Ministry of Commerce.

Um,

Even if an American company buys a piece of your product in Europe, it won't work!

So there is no way around it!

Will Intel and Qualcomm watch helplessly as they have a powerful competitor? !

Upon hearing this question, Huang Shan pursed her lips slightly, grinned to both sides, and looked at Chen Yang meaningfully,

"Boss, don't forget where I am from!"

Chen Yang blinked,

What are you from?

Isn’t it just Goldman Sachs and HSBC...

oh,

Feel sorry,

I made this question abruptly.

When it comes to corporate mergers and acquisitions, the beauty sitting opposite him is an expert among experts. Can Huang Shan not think of things that Boss Chen, a layman, knows? !

But it doesn’t matter. Boss Chen is thick-skinned and just laughs it off.

At this time, Huang Shan smiled and explained, "What I just told you is just a rough plan. If you think it's OK, I will work with the people below to formulate a detailed implementation plan.

As for the U.S. Department of Commerce, I have also made two preparations.

Needless to say, lobbying public relations, the best result is, of course, smooth execution.

The worst result is that we cannot get approval from the U.S. Department of Commerce. In that case, we can only use a long-term strategy to split the company into several parts, one part in Europe and the other part in the United States.”

Huang Shan shrugged as she said, "Actually, whether this plan can succeed or not, the key is not our execution level. There will definitely be no problem in this aspect.

The real focus lies in the other two aspects. "

At this point, she stopped abruptly and looked at Boss Chen with a smile.

Zou Rong has been listening to their conversation. Such an important project will definitely be the focus of her follow-up in the future.

However, her experience in business was still too shallow. After listening to it for a long time, she was still a little confused. At this time, Huang Shan became even more confused when she started to talk about it.

The key to success is not the degree of execution of the plan, but the other two aspects,

In what respect?

Chen Yang frowned, thought for a while and said, "Is it an off-field factor?"

Huang Shan pursed her lips and smiled and nodded gently, "Uh-huh."

Boss Chen leaned back, leaned on the back of his chair, and suddenly smiled, "Without a doubt, the first one must be Mr. Yu's acquisition situation!"

"That's right!"

Huang Shan gave him an appreciative look and said with a smile, "Santander has vast resources in Europe and also has deep connections with the American financial community.

If Xiaoyu can successfully acquire Santander Bank, then our plan will have a success rate of at least 70%! "

There is no doubt that as one of the most influential old banks in Europe, Santander definitely has such strength.

Whether it is lobbying for national treatment for new companies or later acquisitions of companies such as Infineon, Santander's resources will definitely play a very important role.

But if the acquisition fails, the cost of Rainbow Financial Group itself will be much higher, and even the effect may not meet expectations!

Therefore, Huang Shancai listed this as one of the two major influencing factors.

Chen Yang raised his hand and rubbed his forehead, and said with a dumb smile, "So, our decision to acquire Santander is actually a brilliant move."

Huang Shan nodded lightly and then sighed, "It must be wonderful. The most valuable thing about these old financial institutions is not their own assets, but the relationships between all parties that they have spent hundreds of years and painstakingly managing.

Being able to acquire an established bank will be of great benefit to our future M\u0026A business in Europe and the United States.

However, the difficulty of acquiring such an established bank is not that great.

If we had not taken advantage of the global financial crisis, many financial companies suffered heavy losses, and there was a general shortage of funds in the financial industry, let alone the success of the acquisition, even thinking about it would be a luxury! "

Hearing this, Chen Yang and Zou Rong both nodded in agreement.

Of the two of them, one majored in finance. Although he had never worked in a financial company for a day, he got here by listening to professional teachers boast about how awesome Western financial institutions were for four consecutive years.

The other one, after all, has worked at Min'an Bank for two years. In Zou Rong's eyes, Min'an Bank is already a huge behemoth, let alone an old European bank that is a hundred times stronger than Min'an. So it is not in the same group at all. grade,

It is incredible to think that such a banking giant has now become the main target of Caihong Company.