Rebirth Starts From 2006

Putting down her hands, Huang Shan thought for a while and said,

"If this is the case, boss, I suggest that Hengli's strategic development plan should be slightly changed."

Chen Yang was stunned, looked at her and asked, "How did it change?"

Huang Shan said, “According to the existing plan, starting next year, we will gradually reduce the amount of land reserves. When all land reserves are exhausted in four or five years, we will only maintain necessary land purchases.

Then it transformed into a high-end real estate company that represents the future real estate development trend.

In this case, Hengli will gradually grow into a benchmark in the domestic real estate industry.

However, no matter how high the benchmark is, without sufficient market share, it is difficult to ensure a high impact on housing prices.”

Having said this, Huang Shan smiled slightly at Chen Yang, "If you want the company to play as many positive social roles as possible and curb excessive housing price bubbles, then you must start from two aspects.

First, Hengli continues to acquire land on a large scale. In terms of total project development area, it must at least ensure that it ranks among the top three in the country, using scale to influence the overall situation.

If you are worried that participating in land auctions will directly push up land prices, we can develop land parcels in the suburbs of major cities with less competition through land acquisition through agreements. Perhaps this will be cheaper.

But no matter what, the amount of project development cannot be small.

Otherwise, it will be difficult to have much impact on the overall house price, even if you are a benchmark! "

Looking at the thoughtful Boss Chen, Huang Shan said seriously, "Because when capital goes crazy, unless administrative measures are used, all laws are just paper tigers!"

Well,

Boss Chen blinked and was speechless.

Thinking about the real estate speculators of later generations, it seems that this is indeed the case.

A real estate without any advantages can be hyped up by them through various deceptive means, the price will be increased several times, and then they will walk away with the money, not caring about the mess left behind.

At that time, where did the market rules come from? !

However, increasing land reserves is not a bad thing for the company. Anyway, it can't lose money, and it can make more money, which doesn't matter. It just needs to pay attention to controlling the asset-liability ratio.

After a few seconds, he asked, "Where's the other one?"

Huang Shan said, "The other one is about finance!"

finance?

Chen Yang blinked. He thought it was the real economy.

Agriculture, industry, construction, and culture can all be classified as real economy, and they are also industries that can create real value for society.

And an industry like finance that exists based on zero-sum game rules is naturally a virtual economy.

The virtual economy can realize the reallocation of social wealth, but it cannot generate new value on its own.

For example, real estate and stock trading are naturally also within the category of virtual economy.

Use finance to balance housing prices?

etc,

He reacted quickly,

It really should be finance!

How were housing prices pushed up in later generations?

If it is because of real estate speculators, then I think too highly of them.

Even real estate companies can only be regarded as little witches at best.

The real driving force behind inflating the housing price bubble are financial companies that have no bottom line and provide unlimited loans to developers and real estate speculators.

All financial companies including commercial banks, investment banks, funds, small loans, and even illegal private equity!

Thinking of this, Chen Yang couldn't help gritting his teeth.

Fortunately, I am still a finance major, and I am already a second-generation human being. It was only today that Huang Shan woke me up and asked me what the super bubble was going to be in the future.

At this moment, he thought a lot,

Therefore, it is not difficult to burst the housing price bubble. All you have to do is attack the bank directly.

However, this knife cannot be moved!

At least you can't just chop it down casually.

Otherwise, this year's subprime mortgage crisis will happen again in China more than ten years later.

Even ten times more serious than this time!

Think about the banks in later generations. The proportion of loans given to real estate projects ranged from almost more than half to about 20 to 30 percent.

This is just business loans, there are also personal mortgage loans, and the ratio is not much lower.

If the two are added together,

hehe,

Taking the Shanghai area ten years later as an example, taking the balance of various RMB loans, that is, the sum of all the bank's RMB loans as the denominator, the five major banks, namely Industry, Construction, Agriculture, China and Postal Service, have an equal proportion of real estate loans. Over seventy percent!

Among the second tier, the highest proportion is from China Merchants Bank, which is exactly 60%, and the lowest is close to 40%.

Such a high ratio means that almost most of the new wealth in society every year flows into real estate.

This is the biggest factor why the increase in house prices is basically the same as the increase in m2!

This shows how deeply the domestic economy is tied to real estate.

If house prices suddenly drop,

boom……!

That's a lot of nuclear bombs exploding at the same time!

Given the size of the domestic economy at that time and the extent of its impact on the world economy, the subprime mortgage crisis, the Asian financial crisis, and the bursting of the Japanese bubble were all weak in comparison!

Thinking of this, Chen Yang couldn't help but feel a little frightened.

Huang Shan didn't pay attention to his face, but stared at her computer screen, frowned slightly, and continued,

"At the beginning of next year, we will establish two new funds. Originally, Xiaoyu and I thought that when we were just starting out, we should control the scale appropriately and not play too big.

Now think about it, if the world economy, as you predict, will completely recover in one year, or even enter the fast lane,

Then, perhaps we can take advantage of the opportunity of the restructuring of Rainbow International Bank and the new Rainbow Financial Group to decisively liberalize the number and scale of fund formation,"

As she spoke, she turned to Qin Yu and asked, "Xiaoyu, how many qualified fund managers can you provide?"

Qin Yu thought for a while and said, "Abroad, there are several financial companies we acquired and the group of people brought over by Fuld, there are already quite a few.

After the acquisition of Santander Bank is completed, and the investment policy is set by us, there will be as many fund managers as we want! but,"

She raised her head as she spoke and smiled sheepishly, "There aren't many people in China. At most, we can only gather three or four people."

These three or four are still the old team she originally recruited from China. After more than a year of training, and with the backing of the company, they are barely usable. Otherwise, none of them will be available.

There is no way. For a long time, her main battlefields have been abroad, and she has not been involved in the domestic financial market much. Naturally, she has no reserve talents in this area.

Unless you poach people again!

"enough,"

Huang Shan smiled, turned to look at Boss Chen, and said, "My idea is to raise funds domestically, and part of these funds will be used for industrial investment to support all manufacturing companies in our twenty future industrial new cities. development, or new industrial investment projects that Honggu Capital is optimistic about,

The rest will be invested abroad,"

She shrugged and said with a smile, "Didn't you say that all countries in the world will have different levels of economic stimulus packages? In this case, as one of the barometers of the economy, housing prices will definitely rise sharply.

There are other emerging industries that should also perform well. When we invest, the profit margin should not be low.

In this way, we can not only expand our own business volume, but also prevent this part of funds from flowing into the domestic real estate market.

Moreover, with our role model, the new social wealth generated through economic development can also focus on more valuable entities, or foreign aspects.

There are Hengli checks and balances in the industry and financial diversion outside the industry. Although I don’t know how much impact it will have on the capital flow of the entire real estate market in the end,”

She looked at Chen Yang, tilted her head, and said with a smile, "We can say, 'give full play to the positive social role of enterprises'!"

Boss Chen pursed his lips and nodded seriously, "Absolutely!"

All resources have been spent to adjust the social and economic structure. If this does not count, then what does?

Is it easy? Me!

At this time, Qin Yu on the screen also laughed and said,

"Ah Shan's suggestion is good. It can make profits in the near future, balance our industrial structure in the long term, and promote Rainbow Group to further develop into a consortium model that integrates industry, commerce, and finance. It's okay!"

Boss Chen narrowed his eyes slightly and glanced at her.

Didn’t you see that I was moved? I had to ruin the atmosphere.

vulgar!

However, it seems that Rainbow Group’s business scope is to do these things. Even if it is for itself, it is necessary to balance the future industrial structure.

So, these are all part of the job, right? !

Make money!

Leaning back in the chair, grabbing the teacup and taking a sip of water, Boss Chen looked at Qin Yu and Huang Shan with satisfaction, and said with a smile, "The last one."

Seeing the two women looking at him seriously, Chen Yang said, "Finance is the core of the modern economy. Almost all business activities are based on financial services.

Therefore, no matter which country in the world you are in, financial supervision will gradually tighten.

This year was due to the subprime mortgage crisis. In order to cope with the situation, countries had to relax controls, but..."

Seeing Qin Yu and Huang Shan nodding, Chen Yang knew that they understood what he meant.

He didn’t say much else, he made a casual gesture and said seriously, “We must always be prepared to deal with the tightening of financial regulations, especially in the United States.”

He pointed at Qin Yu and said, "Mr. Yu, you have to consider that under the financial holding group model, all businesses must be split. The more detailed the divisions, the better.

Commercial banks only engage in money market business and do not engage in self-operated investments.

Investment banks are firmly rooted in the capital market.

Although Goldman Sachs and Morgan Stanley are about to develop commercial banking business, it does not mean that they will mix the two models into one. After all, they will still be relatively independent.

The same goes for fund companies, which set up corresponding fund entities based on different organizational forms, investment directions, redemption restrictions, risk levels and other categories,"

At the end, he opened his arms and drew a big circle, "All industries, including Hengli, barley, Zhanrui, and even the Internet and cultural media,

All these enterprises are linked by equity, but through cross-shareholding, the proportion of direct shareholding is reduced, and finally they are consolidated under the headquarters of Rainbow Financial Group, which is the trinity of industry, commerce and finance as Mr. Yu just said. The consortium model,

After I have not broken up all these industries, at least on the surface, most people will not think that we are a consortium, but independent economies that have nothing to do with each other and work on their own! "

He said this, on the one hand, to prepare for the "Volcker Rule" bill promulgated by the United States more than a year later, and on the other hand, to minimize the threat of the Rainbow Group in the eyes of everyone.

Modern society can no longer tolerate the emergence of new financial groups, and even the old financial groups are constantly being weakened. If the development of Rainbow Group is too high-profile, it will not be a good thing.

When he founded Damai Communications more than a year ago, he wanted to expand his business, recruit enough people, and put a talisman on himself.

Today, more than a year later, after being nourished by the financial crisis, he actually needs to work hard to hide himself in order to barely be out of the spotlight.

How unpredictable things are!

As for giving up development and just lying back and enjoying it?

hehe,

Are you willing? !

Besides, ahem,

Don’t we still have to contribute to social responsibilities? If we don’t have the size, how can we contribute!

On the screen, Qin Yu couldn't help but shook his head after recording the key points, "Oh, the inexplicable workload has increased again!"

Huang Shan also covered her forehead, "Headache!"

Zou Rong looked at this and then that, pricking her head and not daring to say a word.

Why is there a sense of déjà vu of being assigned a job by the leader that is insignificant, but yet has to be done?

Immediately afterwards, Huang Shan was heard sighing, "What's even more troublesome is that you have to deal with the headache. Otherwise, if you really have to wait for the tightening of supervision in a few years and then respond hastily, the losses will be huge!"

Qin Yu scratched his hair, then shook his head to smooth it down. He let out a long breath and looked at the camera, "Is there anything else?"

Boss Chen spread his hands and turned to look at Huang Shan.

Huang Shan also shook her head,

Zou Rong,

Well, she ignored it.

Qin Yu pursed his lips and waved his hands at the camera, "That's it, bye..."

At this moment, the mobile phone on the table suddenly rang. Qin Yu glanced at it and couldn't help but grin at the corners of his mouth.

Seeing her expression, Huang Shan stopped the operation she was about to interrupt and watched eagerly as Qin Yu answered the phone.

Qin Yu made a gesture and turned on the speakerphone directly.

Through the camera and microphone, the content of her conversation was presented in front of Chen Yang and the others.

As expected, the call came from Goldman Sachs.

And he is not alone. There is also a senior executive from Morgan Stanley beside him.

As for whether there is anyone else here, Chen Yang believes there is.

Just like everyone is online here, they just won't speak out easily.

Communication was very smooth,

Rainbow Group has no intention of blocking the road, and the pursuit of Goldman Sachs and Morgan Stanley is also good for Rainbow. Of course, it is happy to do things that go along with the flow.

Goldman Sachs and Morgan Stanley had no problem at all with Rainbow’s request.

Just to silence the public, Caihong needs to pay a small commission and hire the two top investment banks to serve as M\u0026A consultants for Caihong Group.

So, everyone is happy!

After hanging up the phone, Qin Yu waved to the camera and smiled, "In the face of profits, the efficiency of capital will be incredibly high. They will take action today.

Boss, Rongrong, Ashan, I’m going to make money, bye! "

Chen Yang and the others smiled and waved again, "Bye!"

At this point, today's temporary emergency meeting convened by Qin Yu has come to an end. At the same time, it has also finalized the course of action of Rainbow Group for the next ten years.

Build walls high and store grain widely, but don’t call yourself a king!

At 1 a.m. on September 15th, New York time, Lehman Brothers announced that it had filed for bankruptcy protection. A few hours later, U.S. stocks plummeted at the opening.

The earth rotates slowly, and by the time the stock markets in the Eastern Hemisphere open, it is already September 16th, Beijing time.

And by the time the global stock markets reacted, it was already the third day, that is, the early morning of September 17th.

The result that the whole world has been waiting for has finally been released.

Like U.S. stocks, Asia-Pacific stock markets fell sharply, with Japan, Hong Kong, Taiwan, and South Korea all falling by more than 5 percent. The Australian stock market suffered an earthquake. The Australian dollar opened weak on the 16th, and the stock market closed down more than a point. five,

And Moscow, Frankfurt, Paris, London, and finally back to New York,

The whole line fell, and the world was silent.

At a time when pessimism was unprecedented, Qin Yu led a group of financial elites, with the cooperation of top peers such as Barclays, Goldman Sachs, and Morgan Stanley, to officially announce the launch of a privatization acquisition of Santander Bank!