Rebirth Starts From 2006

Can you take photos of black people very clearly when there is only low light at night? !

When Chen Yang heard this, he knew what was going on.

In fact, strictly speaking, the camera function of Hanabi Phone cannot be regarded as Hanabi’s own technology, but is authorized by Meipai to be used on Hanabi Phone.

This kind of technology is not only installed on HuaHuo mobile phones. Damai and other domestic mobile phone brands have also been authorized by Meipai.

So this cannot be regarded as Hanabi's superior technology.

But the problem is that other mobile phones equipped with this technology are all smart phones, and the lowest price is around 2,000 yuan. The only one that can reach a terminal price of 100 US dollars, or even less than 50 US dollars, is Hanabi!

Moreover, smartphones consume a lot of power. A battery can only last about two days at most.

The Hanabi is different. It looks like a smart phone, but in fact it is just a functional phone. It is only made to look like a smart phone to take care of some elderly people who also pursue fashion.

Not to mention that there are older feature phones that can also be equipped with Meipai’s technology. Mobile phones that consume less power will also have lower prices.

So, when you combine dual-SIM dual-standby, long battery life, and low-light photography, you really want to go to Africa. In that place, Huahuo has almost no rivals!

Even Transsion, the future king of mobile phones in Africa, cannot compare with Huabi in this regard.

correct,

Chen Yang patted his head and remembered, it was the sound transmission!

According to later market statistics, Transsion Group’s share of the African mobile phone market reached a maximum of 52%.

The secrets that helped them win the best-selling product in Africa are multi-card and long-lasting battery life, smart tanning, waterproof and anti-corrosion mobile phones, durability and durability... and a series of other product features that are completely contrary to the domestic market!

Of course, what allowed them to win the sales championship was not just because of these product features, but also a variety of strategic initiatives.

For example, we insist on deeply exploring the African market and comprehensively promote localized operations in terms of marketing, products, design, etc.

But it has to be said that the products that best meet the needs of the local market are the key to their success.

In addition, sound transmission is not without its own problems.

The three brands and an after-sales company are all operated independently. For their own performance, they inevitably blame each other, causing serious internal friction to the company.

There are also many problems in their internal management. Most of the common problems in enterprises are basically shared by them, such as trying to spread the pie.

As a result, a large number of high-quality employees were lost and left, who in turn became their own competitors.

The combination of multiple factors makes it difficult for them to continue to make breakthroughs based on monopolizing half of the market, and they have to focus on other markets and compete head-on with more peers.

However, due to their over-reliance on the African market, their product shipments are basically low-end feature phones of around 20 US dollars, and 70% of the remaining smartphones are priced below 50 US dollars.

A $100 smartphone is considered a high-end product to them!

Overall, regardless of the positives or negatives, this is a company worth learning from!

Chen Yang frowned and pondered. After a while, he suddenly thought of a key word that Director Yao mentioned just now, and immediately asked, "Dr. Yao, what did you mean by ensuring the supply of goods in the early stage?"

He said and smiled, "Why, won't it be needed later? Are you planning to do it alone?"

"No, no, no, no,"

When Yao Dong heard this, he quickly denied it three times, and then explained, "There are lessons to be learned from the past. I am an old man who knows nothing about mobile phone technology. How can I do it alone!"

After a pause, he smiled and said,

"Mr. Chen, that's what I think. Aren't there many domestic companies going to Africa to invest and build factories?

I was just thinking, if the Huahuo mobile phone can sell well in Africa, it means that our products are very popular in that place.

So, can we consider building a factory in Africa? ! "

"us?"

Chen Yang repeated it word for word, and asked with a smile, "If we build a factory, Director Yao also wants to take a share?"

"Hehe, hehe,"

Yao Dongqian laughed twice and said, "Mr. Chen, I'm not afraid of your jokes. If you say you don't want to participate in a share, it's a lie. However, the decision-making power is of course yours. You can give it if you say it. If you don't, I, Mr. Yao, will give it to you." Absolutely nothing!"

Chen Yang curled his lips slightly,

The initiative is in my hands, do you dare to say anything? !

However, being aggressive is not Boss Chen’s style.

Chen Yang rolled his neck and said with a smile, "Dr. Yao is serious. If there ever comes a day, we will definitely work together."

After a pause, he smiled and said, "Dr. Yao, you have done market research. Do you have a complete business plan?"

"Yes, of course,"

Director Yao immediately took over a folder at hand, flipped through it and said, "In order not to waste your time, I will keep the story short.

First of all, you give me the agency rights of HuaHuo, and then, without further ado, give me 200,000 units at the beginning. I promise to sell all 200,000 units within a month.

I won’t take any profit from this first batch of goods. All of it will be used for local brand promotion. I want more Africans to know about our fireworks brand.

In this way, the market is gradually expanded and shipments are also increased.

After completing a certain amount of market development, we can consider building a factory in Africa.

This is my plan. You have the big share and are responsible for providing part of the capital and technology. I have a small share and am mainly responsible for the market and also provide part of the capital.

Then we will work together to take advantage of the unique advantages of Hanabi mobile phones and win the top spot in the African mobile phone market! "

After finishing speaking, Director Yao closed the document and asked with a smile, "Mr. Chen, do you think this is okay?"

Chen Yang picked his ears and wanted to ask him something,

You call this a business plan?

There are ten key points in a business plan:

Entry point, market prospects, products, competitors, advantages, technology research and development, market operations, profit model, investor returns and exit mechanism, core team advantages.

Even if you want to keep the story short, shouldn't you talk about the key core conditions?

How big is the market capacity of the project? What is the estimated profit rate? Is there a complete, pragmatic and operational implementation plan? Introduction to the capabilities of the management and team.

Where are these things?

Just sell the goods first and then build the factory. Is this called a business plan?

Boss Chen wiped his face, pondered for two seconds, and asked, "Dr. Yao, I won't ask anything else, but I'll just ask, how much influence do you have in Africa?"

In business, if Yao Yao really has merit, Chen Yang would not mind cooperating with him.

However, if his role was dispensable, even if he gave Chen Yang the inspiration to set his sights on Africa, Chen Yang would not ask him to cooperate.

Mutual use is called cooperation, but only one party's contribution is called charity.

With this time, why doesn't Boss Chen use the money for charity? Why should he take advantage of Yao Dong? !

After hearing Chen Yang's words, Director Yao understood that he was going to come up with something useful.

He squinted his eyes and thought for a while, then said in a deep voice, "There are more than fifty countries in Africa, and I have partners in forty-eight. As long as I am willing, I can spread the same product all over Africa within a week. All major cities!”

Chen Yang narrowed his eyes slightly, "If we cooperate to form a company, can these resources be included in the company's resources?"

Even though it is covered in major cities across Africa, it does not mean that great achievements can be achieved.

However, for market operations, what is needed is the ability to distribute goods. Whether it can hold on to the market and make profits later is a matter of the product!

In other words, if Yao Dong really has this ability, it means that he is indeed qualified to cooperate with Chen Yang.

On the other end of the phone, hearing Chen Yang's words, Yao Dong took a deep breath and only thought about it for two or three seconds before making a decision, "Okay!"

This is the courage that belongs to the older generation of businessmen like him.

When the older generation talks about business, what they talk about is business, but what they see is people.

As long as the person is right, there is no bet they dare not make!

Boss Chen’s reputation in the business world is well known to everyone.

If only one person says yes, it may not be really good, but if everyone says yes, even if this person is pretending, there is no need to worry about him making it bad.

At least in this business, it’s not worth destroying Mr. Chen’s goodwill!

After receiving Yao Dong's reply, Chen Yang smiled and said, "Okay, in that case, Yao Dong, please wait for two days, and someone will contact you within two days at the latest."

Director Yao was overjoyed when he heard this, "Okay, okay, then I'll wait for the good news from Mr. Chen!"

After hanging up the phone, Chen Yang closed his eyes and thought for a while.

After a moment, he suddenly opened his eyes, picked up his cell phone, and dialed Huang Shan.

The call was connected immediately, and Huang Shan's voice rang in my ears.

"Hey, why did you suddenly remember to come to me?"

Chen Yang showed a rare seriousness, "Have you made the next market operation plan after the non-performing asset package settles in the Future Industrial New City?"

"Why do you ask?"

Huang Shan was stunned for a moment, and then said, "It depends on what industry it is. Some of them have already been done, and some are still being done. After all, there are too many asset packages, and they are not in a hurry, so I didn't rush them."

After a pause, he asked, "Why are you asking this suddenly? Is something wrong?"

"Yes, something happened,"

Chen Yang took a breath, first recounted what Director Yao had come to him about just now, and finally said, "Director Yao reminded me that outside of the current market, we have overlooked a huge gap. market!"

Huang Shan rolled her eyes slightly, "You mean Africa?"

As he spoke, he burst out laughing, "What you said is a bit over the top. When I was working in a fund company, I did a lot of research on companies in the Zhujiang Triangle. How should I put it? Do you know what kind of companies would go to Africa? ?”

"I know,"

Chen Yang said, "In the early years, there was an old saying in the manufacturing industry: first-rate factories go to Europe and the United States, second-rate factories go to the Middle East, third-rate factories go to China, and inferior ones go to Africa.

Don’t you just want to say that now all our companies are not worried about the market. Barley, Huahuo, and Oe, all of them, whether domestic or European and American, their products are in short supply.

A mere piece of Africa is not worthy of our serious attention. "

Huang Shan curled her lips, closed the laptop, leaned back on the chair, and said seriously, "Now that you understand, do you have any new ideas?"

Chen Yang twisted his neck and said, "It's not a new idea, it's just a blank market with huge potential.

Now the sales of all our products are increasing, but as someone who has been in the market, you should know that there is no market that will grow forever. If one day, the markets targeted by these products such as Damai, Huahuo, and even Dajiang are saturated. , what should we do? "

Huang Shan wanted to say that it was still very early that day,

Take Damai as an example. The birth of Damai m1 has caused many media at home and abroad to call this year the first year of the new generation of smartphones.

According to normal economic laws, barley does not need to worry about the market shrinking for at least ten years.

This is true for barley, not to mention Dajiang, which is almost an epoch-making product.

Therefore, it is indeed early for Boss Chen to worry.

However, from the perspective of business operations, it is never too early to consider a crisis.

If Boss Chen can come up with new ideas to gain more market share for the company's products, she will certainly be happy to support it.

So, she asked, "Which blank market do you mean?"

Chen Yang immediately said, "Sink the market!"

"Sinking market?"

Huang Shan frowned slightly, "You mean, third-tier cities and below?"

"good,"

Chen Yang said, "I remember that barley's shipments to first- and second-tier cities accounted for almost 80% of all sales in the domestic market. Even Huahuo, which focuses on the elderly, accounted for more than 70%.

So, in areas below first- and second-tier cities, our market share is actually very low, right? ! "

Huang Shan took a deep breath and nodded slightly, "Your data is a bit out of date. Since the launch of smartphones, the proportions have increased by 5% and 8% respectively!"

Well,

Chen Yang's face froze slightly, but he quickly returned to normal, "This is not the key, the key is the market!

Think about it, the combined population of all first- and second-tier cities in my country is less than 400 million, while third-tier and below cities, including vast rural areas, have a total population of up to one billion.

How much is this?

This is equivalent to the population of three United States! "

Huang Shan opened her mouth and was about to speak when she heard Chen Yang say,

"I know, you want to say that population size does not represent consumption power. Twenty years ago, the total market volume of our country was not as large as a small book.

However, you have overlooked one point, population is the basis of social economy!

Think about it, as I said last time, in order to deal with the financial crisis, the higher authorities will probably introduce a strong economic stimulus plan.

And when this economic stimulus plan is implemented, will the sinking market with a population of one billion still not have enough consumption power? ! "