Rebirth Starts From 2006

Boss Chen was at a loss, and Boss Song was even more overwhelmed.

Early in the morning, he and Zhang Lu were talking about where to go to satisfy their cravings at noon based on the gossip in the industry. When they were chatting happily, they suddenly received a call from South Korea.

"What? Share transfer? Has the agreement been signed?"

Song Ke looked confused, "Mr. Park, isn't this appropriate? We had a good discussion before, why do we have to transfer the shares?

What's more, we have an agreement. If you transfer the shares, you need to discuss it with us!

What?

Are you discussing it now? ! "

Pooh,

Song Ke wants to curse now,

Zhang Lu beside him also had a ridiculous face.

Even the agreement has been signed. Do you call this negotiation?

Even if you are a big capital company, you don’t have to respect us, but why don’t you respect SoftBank, another major shareholder?

Before his mind could wrap his head around it, he heard his old partner's volume rising a few octaves more,

"What, SoftBank has also signed, and we will be notified soon?"

Song Ke and Liu Lu looked at each other. Who on earth could handle SoftBank and SKT at the same time?

The problem is that you should inform us at least. You are so awesome, maybe we will agree directly. Is it necessary to engage in a hostile takeover?

Liu Lu frowned slightly and signaled Song Ke to give him the phone. Then he took a deep breath, forced himself to calm down, and said, "Mr. Park, can you explain what is going on?"

On the other end of the phone, Mr. Park rubbed his forehead with a wry smile and said, "Mr. Liu, I just received the notice from the headquarters, and I don't know much about the specific situation.

I only know that just now, Rainbow Financial Group of the United States launched an offer to acquire your company’s shares to us and SoftBank at the same time, and our and SoftBank’s senior executives met with them in New York. It is said that they agreed on the spot.

However, fortunately, we still retain half of the shares, so you and I are still partners, but the controlling interest has been transferred to the American Rainbow Group. "

As the head of a subordinate company, he had almost no room to resist the decision made by the senior management of the group headquarters. He could only execute it obediently.

Now I'm just glad that when the headquarters made the decision, they didn't forget about them completely and retained half of the shares. Otherwise, if they want to enter the mainland market, they would have to find a suitable springboard again, which would be a troublesome matter.

Here, Liu Lu raised his head and looked at Song Ke, and said blankly, "The acquirer is the American Rainbow Financial Group."

American companies, acquiring domestic music companies?

After a two-second pause, their eyes lit up and they blurted out at the same time,

"Chen Yang!"

One of the hottest topics during this period is the announcement of the acquisition of Santander Bank by Rainbow Group, and the chairman of Rainbow Group is Chen Yang, the former chairman of Damai Communications.

So the two of them immediately thought of him.

On the other end of the phone, Mr. Park's eyes moved slightly and he spat out two awkward Chinese characters, "Chen Yang? The youngest legendary entrepreneur in your country?"

When he said this, his eyes showed strong interest,

Unprecedentedly, he starred in his own product advertisements as a spokesperson, and planned disruptive products again and again. In the global mobile phone market, even South Korea's proud Sanxin Company could only avoid its edge.

Later, he successfully transitioned from industry into the capital industry. Against the background of the global financial crisis, he led the company to achieve amazing victories one after another, making Rainbow Group a world-class financial giant!

Now, is this young legendary entrepreneur going to acquire Taihe Wheatfield Company?

if it is like this,……

"Well,"

Liu Lu quickly said, "Mr. Park, I'm just guessing,"

After a pause, he said, "Sorry, we need to verify some information, that,..."

"OK,"

Mr. Park was very considerate and said with a smile, "That's it for today. If you need anything, just contact me."

Liu Lu curled his lips, would it be useful to contact you?

SKT is a top conglomerate in South Korea. How can you comment on the decisions made by the headquarters? !

However, he still expressed his gratitude and immediately hung up the phone.

He returned the phone to Song Ke and said with a strange face, "Chen Yang wants to acquire us, isn't it really because of the word wheat field?"

When Beijin Maitian Culture Company was first established, they joked behind closed doors that Boss Chen was not good at naming names, so why did he copy his own ideas?

If they had expanded their business scope to film, television and cultural communication when they registered the company, and then registered Wheat Field as a trademark, wouldn't they have to change their name? !

It's better now, they just bought me back, without even saying hello.

This is too much!

At this moment, they felt so unfair!

Song Ke touched his chin and said with a frown, "What should we do now?"

Liu Lu frowned and was about to speak.

At this moment, Song Ke's phone rang again.

Song Ke picked up the phone and looked at it, then looked at him, "Unfamiliar number."

As he was about to hang up, Liu Lu quickly stopped him, "Maybe it's one of their people, pick up."

Song Ke paused with his fingers, then immediately changed the direction to press it, and put the phone to his ear, "Hello."

A loud voice immediately rang on the phone,

"Hello, Mr. Song. If I'm sorry to interrupt you, let me introduce myself first. I'm Liu Hongbo from Wheatfield Culture."

Song Ke immediately pointed at Liu Lu’s phone and nodded vigorously.

Liu Lu also reacted immediately, leaning forward and staring at him.

Song Ke simply put down the phone, turned on the speakerphone, and said, "Hello, Mr. Liu,"

After a pause, he smiled bitterly and half-truthfully, "You are really generous. There is really no news at all. I was suddenly notified by the major shareholder that the company was acquired by the group above you. Until now, I My mind is still confused.”

"Misunderstanding, misunderstanding,"

Liu Hongbo also had a wry smile on his face, and he didn't know whether he was happy or sad and said, "Mr. Song, please listen to me explain slowly."

Although it is not a circle, it still belongs to a big industry. If Song Ke promotes Wheatfield culture outside without respecting martial ethics, he will inevitably cause some trouble for himself.

So when he received the news, he immediately thought of a way to find someone to get Song Ke's phone number and called him.

"That's what happened. Our Maitian Culture also had a music department, but this department has always been an empty shell. Apart from two recording studios, there is nothing else."

Song Ke nodded, "Well, I know that. It was Zhang Xiaoan who went to inspect your recording studio. It was circulated in the circle for several days at that time."

He is both a musician and a businessman. Now that he is done, the other party offers him another step. Of course, he follows the trend, and when he speaks, his tone is a bit more friendly.

"Yes, that's the one,"

As soon as Liu Hongbo heard his reaction, he knew that he had made the right call. He breathed a sigh of relief and said, "Actually, the music department was arranged by us to do it, but you also know that this thing can only be done by professionals." But our company just doesn’t have people in this field.”

Song Ke chuckled, "So you're targeting us?"

"Hey, aren't you the best?"

Liu Hongbo flattered him moderately and said with a smile, "Who doesn't know that Taihe Wheatfield has strong soldiers and horses? You, Mr. Song, Zhang Yadong, and Li Zongsheng, all of them are not like thunder!

I just suggested as above, why not try to get in touch with you and see if we can become a family?

result,……"

When he mentioned this, Liu Hongbo himself felt incredible and said with a wry smile,

"To be honest, Mr. Song, I just sent the email less than half an hour ago. Only twenty minutes later, our Mr. Huang informed me that the acquisition has been completed and asked me to contact you quickly. Explain it well,

I'll call you quickly. Your phone has been busy just now, and it's only now that you can get through. "

Half an hour?

twenty minutes?

Song Ke and Liu Lu looked at each other.

If what Liu Hongbo said is true, we really can’t blame him. We can only say that the power of Rainbow Group is too great, or there is some misunderstanding.

Otherwise, it would be impossible to make a hasty decision to acquire a company in such a short period of time.

At the very least, there are procedures for back-tracking and sending letters of intent!

Liu Hongbo continued, "As for the specific situation, this is what happened. I sent an email to our Mr. Huang. As for Mr. Huang, when I saw the information, your major shareholders are SoftBank and SKT, I remembered that they happened to be in In New York, I was discussing something with Mr. Qin, so I called Mr. Qin and asked him to ask about the situation.

Then maybe Mr. Qin misunderstood her and thought he wanted to acquire it directly, and the people from the two parties happened to be nearby, and then...

Hey, that's what happened! "

Hearing this, Song Ke and Zhang Lu looked at each other, speechless.

This thing is causing trouble,

It can only be said that my company is too small. In the eyes of those giants, it is just a small shrimp that is not worth mentioning and can be disposed of at will. The fate of the company can be decided in a few words.

With a slight sigh, Song Ke lowered his head, nodded, and said to the phone, "I understand, I understand."

After a pause, he asked, "Mr. Liu, anyway, the situation is like this now. I just want to know, what do you think?"

Liu Hongbo immediately said, "Mr. Song, I'm calling you. In addition to explaining, I have another meaning.

It just so happens that Mr. Chen and Mr. Huang are in Beijin. They will be here soon. If it is convenient for you, it is best to come over. Let's discuss the company's arrangements. What do you think? "

I don't think so!

Song Ke curled his lips, "All your big bosses are here, and you have summoned them personally. Dare I say that I won't go if I don't have time?" !

So, half an hour later, the two of them met Boss Chen himself, accompanied by the famous Mr. Huang Shan and Huang, and Boss Chen's little girlfriend.

They were still polite as before, and Boss Chen gave some explanations in person. Naturally, they were on the right track, and the atmosphere was immediately harmonious.

After the greetings, Chen Yang said to the two of them, “Before Taihe Wheatfield, there was no precedent for domestic capital to enter the music industry.

As for you, you first received a US$10 million investment from SoftBank in 2006, and then six months ago, you received US$20 million from SKT.

Mr. Song, Mr. Liu, I would like to know, what are your plans for the future development of this company? "

Regarding this issue, Song Ke had already discussed this issue with Liu Lu on the way here.

When Boss Chen asked about it, he pondered for a moment and said, "Actually, some media friends have asked this question before, and I also answered it at that time.

how to say,

Taihe Maitian received financing not to sell the company, nor just for money. We used the more than 100 million raised to build a business. Specifically, it mainly focused on two things.

The first one is to stabilize the original business. For example, I want to make better music, ensure the quality of the concerts, invest more in the concerts, and spend more money on marketing and promotion.

Secondly, in today's era, if Taimax is simply a content producer, it will be bullied and there will be little room for development, so we also want to find downstream channels and platforms to make some preparations.

This will definitely require a lot of money, and it will cost more than content production.

In addition, there is still some money, which may be used to acquire some related companies,”

As he spoke, he raised his head and looked at Chen Yang,

“I have always felt that it is very difficult for the entertainment industry to just produce content, and it is quite crowded. Copyright protection is also a problem, and the scale of the industry itself is also small, so if it wants to expand, it must have a real sense that can be industrialized. things, and the enterprise must have a sustainable and replicable development model,

This was my original intention when looking for investment. "

Chen Yang leaned on the back of the chair, hugged his chest with one hand, and supported his chin with the other hand. He thought for a while and asked,

"What you just said is about industrialization and a sustainable and replicable development model for enterprises. What is this model?"

Song Ke thought for a while and said, "You have proposed a theory before, 'Internet Thinking', and then a few days ago you proposed 'Internet +'. I think this is very good, very powerful, and something that can subvert the industry!"

Chen Yang looked at him and smiled without saying a word.

There are so many people flattering him, that's where he gets.

Song Ke looked at him with a serious look on his face and said seriously, "I'm not trying to flatter you, but I'm telling the truth.

For consumers, music is for listening. It makes no difference to them whether they use Walkman or MP3, mobile phone or Internet.

For our music company, the difference is huge.

Just like in the 1980s and 1990s, if you want to make music, you can only sell cassettes, because at that time, everyone only had tape recorders, and no one would buy CDs if you sold them.

But then the cassettes couldn’t be sold anymore.

What now? The popularity of the Internet has made more people accustomed to using the Internet to listen to music, including mp3, which can actually be regarded as part of the Internet channel.

In the future, the boundaries of this channel may become more and more blurred, especially after 3G comes up, the music carrier may disappear, and in the end it will be pure digital!

So for Taimai, my idea is that it must be a digital music platform,"

He raised his hand to make a gesture and said with a smile, "You said you want to use 'Internet thinking' to do 'Internet +'. I think this is an 'Internet + music' model.

The main body of the digital music platform is the Internet, a music website, and music is just its content.

When many people judge Taimai, they use the concept of a music production company. They feel that if Taimai does not do well, the music company will be finished. I think this idea is wrong.

Our country’s current traditional channel is export sales. If no changes are made, no traditional distribution company will be able to survive.

Who will sell the music in the future?

It’s KouKou Music, Qianqianjingting, Souhu Music, and also music websites like Damai Music!

So, why can't it be Taimai? "