Rebirth Starts From 2006

What a big piece of cake!

Painting cakes is a technique, and the cakes are so big that they are everywhere.

In companies, bosses draw cakes for employees, in schools teachers draw cakes for students, and even at home, parents draw cakes for their children.

As long as you study hard and be obedient, you can become a scientist, painter, musician...

Boss Song used to often draw cakes for employees, singers, and partners. Of course, investors were also indispensable.

For example, he promised SKT that Taimai would be launched in 2012!

Almost every financier has told investors such nonsense, and only one out of ten thousand can make it happen.

However, all the loaves are not as big as today.

I have to say that with a higher structure, the pie will be bigger.

The point is, he actually likes this kind of ethereal cake.

Because the other party really has so much money to spend!

Is anything that can be solved with money still considered a problem? !

"Mr. Huang,"

He looked at Huang Shan eagerly, "It can be foreseen that this is the future development direction of the national entertainment industry. Once this plan is announced, it will definitely cause a huge shock to the entire industry.

What I want to know is, are there any more specific details about this plan, or in other words, what step has it taken? "

If they have been doing it secretly for a long time like purchasing music online copyrights, then there is no doubt that the competition they face will be much greater.

But if it has just begun, then this will be his biggest opportunity!

Huang Shan looked at him and smiled slightly, "A large entertainment platform cannot be accommodated by just one company or group.

It must be cross-field or even cross-industry cooperation to achieve the possibility of achieving a large entertainment platform.

Once this platform is successfully built, the total value of the companies involved will reach hundreds of billions, or even hundreds of billions.

Don’t think that this is a pie in the sky. Maybe entertainment companies don’t have a high market value, but what about media groups? What about various media channel companies?

By that day, movie theaters, TV stations, streaming media, and even traditional newspapers, magazines, and radio stations may all become part of our large platform.

And the sum of all these media systems cannot create a market worth hundreds of billions? !

Therefore, this is not something that happens overnight, and we cannot expect it to be achieved overnight. We must be mentally prepared to work hard and plan for a long time. "

Song Ke nodded slowly, then froze for a moment.

It seems like he didn’t say anything in these words? !

Then he woke up,

Although Taimai has been acquired by the other party now, he has not yet been accepted by the other party and cannot be regarded as a family. At this time, if it were him, I would probably have to retain some of it.

At this time, Huang Shan suddenly changed the topic and said, "As far as the entire entertainment industry chain is concerned, it can be roughly divided into three parts, IP creation, content production, and traffic distribution.

All entertainment-related creations, such as songs, scripts, and novels, can be regarded as the category of IP creation.

With this IP, we can introduce it to the market and get a great response, then we can start content production around this IP.

Then, according to the different forms of content, it is distributed to different channel platforms to obtain traffic, which is then converted into profits through the profit model of the platform.

This is the industrial chain operation model of large entertainment platforms.

Whether it is a ready-made traditional cultural IP that is well known to women or children, or a new type of IP such as online literature or popular games, they cannot escape this model.

So,"

She suddenly pressed her hands on the conference table, leaned over slightly, looked at Song Ke and Zhang Lu, and said seriously,

“After we acquire Taihe Wheatfield, we will definitely include Taihe Wheatland into this industry chain.

In other words, Taimai's content production will be separated from channel distribution and become different companies.

Of course, this approach does not mean that Taimai has been weakened or split up.

Because we will rapidly grow these two modules through acquisitions, new establishments, expansion of original departments, etc., it is certain that the future scale will be dozens or even hundreds of times that of today.

So, this requires you two to make a choice,

Content or channels, which module will you choose as the core point of future development? ! "

Content or channel?

Is there still a choice?

Almost subconsciously, the two said separately,

"I choose the content!"

"I choose the channel!"

It wasn't until the words fell that the two of them reacted.

Wait, have you been tricked?

In front of the whiteboard, Huang Shan smiled slightly and said, "Very good. Here, I can give you two a guarantee.

Like Honggu Capital’s core start-up companies, I will personally serve as the general manager of this large platform. Until the manager of a certain sector makes outstanding achievements, he will be automatically promoted and take my place.

Now, let me first talk about the arrangements for Taihe Wheat Field,"

After a pause, she raised her forehead slightly, looked at Song Ke and said, "I have just communicated with Mr. Wang of Taihe Media, and they voluntarily retained Taihe's shares in Taimai Music.

However, they only have the right to dividends, will completely withdraw from operations, and will not make additional investments.

Starting today, Taihe Maitian Music Company has officially become a thing of the past!

All departments of Taimai Music, except singer management and record production, will be merged into Damai Music, integrating the resources of both parties to establish a new music broadcasting company, Damai Music Media Group! "

Looking at Huang Shan with a smile on her face, Song Ke's heart tightened suddenly, waiting for her sentencing.

Huang Shan paused and said, "Mr. Song, you will be the first president and CEO of Damai Music. You have only one main task, and that is to spend money!

Honggu Capital will directly inject one billion into Damai Music, which will be used to acquire all companies you think are useful to the company and recruit all talents you recognize.

As for music network copyright, you don’t have to worry about this.

Damai Music’s music library now has more than 10 million genuine songs, and we have signed framework agreements with major record companies. Once a new song is released, we will automatically obtain its online copyright.

Moreover, this work is still ongoing, and the related expenses will be calculated separately.

I have only one request. Within one year, Damai Music will become the largest music company in China and occupy the largest market share in distribution channels and online playback market.

Can it be done? "

Song Ke immediately became energetic and said with a red face, "Don't worry, Mr. Huang, I promise to complete the task!"

As expected of a top international investment giant, he can easily make a billion dollars with just one throw, not including the Internet copyright part.

With this money invested, even though his own shares will be diluted to a negligible level, as the president and CEO of the company, the options he may receive alone are much higher than those shares.

Isn't it just an acquisition? With more than ten years of experience in the domestic music industry, are you afraid that you won't be able to create a future? !

Huang Shan smiled at him and nodded, then looked at Zhang Lu, "Mr. Zhang, Taimai's music production department will be retained and reorganized into Maitian Music.

The business scope of Maitian Music, including singer selection, management and record production, as well as the singer's commercial performance and other brokerage business, are all within the management scope of Maitian Music.

This part is your responsibility. "

Zhang Lu nodded, thought for a while and said, "Mr. Huang, the company has signed an agreement with Mango Channel before, and we also participated in the production of their Fast Boy and Super Girl. Is this part of the content still with Wheatfield Music?"

Huang Shan nodded and said, "The audition can be classified as singer selection, and naturally it will be placed on Wheatfield Music. In the future, in addition to Mango Channel, we will also cooperate with other TV stations to develop more singer selection models.

In addition to singers, we also need to select outstanding songwriters, musicians, and producers,"

After a pause, she turned to look at Song Ke, then back again, and said, "Similar to Damai Music, I will also inject one billion into Maitian Music.

Your mission is to spend all this billion to make Maitian Music the largest music content producer in the country. However, I will give you an extension of time to three years! "

Well,

Unlike Song Ke who was very excited, Zhang Lu couldn't help but look embarrassed when he heard that he also had one billion.

"Mr. Huang, I don't know how I can spend all this billion!"

With hundreds of thousands you can set up a music production company, with a few million you can build a recording studio, and with tens of millions you can become a big name in the industry.

Music production and channel distribution are different. If you give me one billion, I can't use all of it to acquire peer companies, right? !

You can spend all your money this way, but that doesn't make much sense.

In the cultural and creative industry, what matters is not how big your scale is, but whether you can produce high-quality products and blockbusters!

Even if a good song is recorded on a cassette at a roadside stall, it can outsell a high-quality disc from a big company. If it cannot produce a good work, godfathers like Li Zongsheng and Luo Dayou can only survive on production fees.

And how can it be that good works are so easy to acquire, no matter how much money you spend and how many musicians you hire?

If it were really that easy, the tens of thousands of works received by the original Wheatfield Music would not have been left to mold and rot in the warehouse.

A warehouse full of gold may not be rich in literature, but what can I do? !

Faced with this problem, Song Ke beside him did not dare to say anything.

When he got more than 100 million from SKT before, he also wanted to spend the money on channel and business development, just content production?

How to spend one billion?

Seeing that Zhang Lu would actually raise this question, Huang Shan couldn't help but feel a little distracted.

Boss Chen didn’t explain it in detail just now...

At this moment, Boss Chen coughed dryly and smiled at Zhang Lu, "Mr. Zhang, actually, we already have a rough plan for the use of these one billion.

Isn’t it a popular talent show now? It’s about super girl, fast boy, good boy, I show my style, you sing and I come on stage, you guys are still partners of super girl and fast guy, but..."

Chen Yang spread his hands and said with a smile, "This model can be used to select singers, why can't it be used to select songs?!"

"song?"

Liu Lu looked strange and fell into deep thought.

"yes,"

Chen Yang smiled and said, "The Youth Singing Competition, the earliest talent show in my country, has many excellent original songs. For example, Man Wenjun, a singer from Maitian, won the first place in the popular category of the Youth Singing Competition with his song "Understanding You". one person,

It can be seen that a good song can also become popular through auditions.

Therefore, the one billion given to Maitian Music includes the production costs and publicity costs of these song talent shows.

If you want to do a good show, don't be afraid of spending money. Select new songs. You don't have to ask new singers to sing. You can also invite well-known singers. Isn't this the gimmick?

If we create a music library and put all the candidate songs in it, and let these celebrity singers choose it by themselves, when they come across a good song, do you think they will fight for it?

Celebrities compete with each other for a song and deliberately try to please the creator. Will the audience be happy to watch this kind of show? "

These words made Song Ke and Zhang Lu's eyes light up instantly. Liu Hongbo and Xia Yumeng on the other side also squinted their eyes in thought.

Chen Yang said and looked at Song Ke again, "Mr. Huang just said that the production part of the talent show is still in Maitian Music, but that doesn't mean Damai Music can't participate.

Regardless of whether it is a singer or a song, it will eventually become a work. As long as it is a musical work, it cannot be separated from the channels for promotion.

Even the talent show itself is a work, and it is also inseparable from publicity and distribution. This is also the business scope of Damai Music.

Only by sincere cooperation can things be done more perfectly! "

Song Ke and Zhang Lu looked at each other and nodded in agreement.

Looking back, Song Ke looked at Chen Yang and said with emotion, "Fortunately, Mr. Chen did not enter the entertainment industry first. Otherwise, our company might have a very difficult time!"

Before, he thought that Chen Yang's 'endorsement for himself' advertisement was just a temporary inspiration. Now it seems that whether it is the idea of ​​a big entertainment platform or the creativity of a song audition, he, a senior 'old entertainment person', is ashamed. ,

What a terrible future!

Chen Yang laughed when he heard this.

If I were a super audiophile and could memorize thousands of popular songs and hundreds of movies, do you think I would be able to enter the entertainment industry?

However, in addition to being able to sing the entire national anthem, even if you can memorize a few other songs, it would be good if you can sing to a climax.

Chen Yang turned his gaze to Huang Shan, indicating that she could continue.

Huang Shan coughed dryly, attracting everyone's attention, then looked at Zhang Lu and said, "Mr. Zhang, do you still have any questions?"

Zhang Lu immediately shook his head. He was given money and ideas. If he still didn't know what to do, he might as well go home and hold the baby as soon as possible.

Huang Shan smiled, looked around at everyone, and said seriously,

“Honggu Capital’s layout in the entertainment sector will be carried out under the two brands of Damai and Maitian respectively. Damai focuses on channels and terminals, while Maitian is mainly responsible for content production.

In terms of business type, it will focus on the six major sectors of literature, music, film and television, animation, video, and games.

In terms of channels, in addition to Damai Company’s own resources, we will also conduct in-depth cooperation with Goosechang, Qiandu and Souhu.

For example, we will conditionally grant the exclusive music network copyright we purchased to relevant companies, and their publicity and distribution channels will also be used by us.

Through multi-party resource sharing and cooperation, we will jointly expand the entertainment industry. "

After a pause, she added, "And the entrepreneurial veterans of this big entertainment platform are all of you here. I hope..."

Just then, her cell phone suddenly rang,

"Master, there's a call."