Rebirth Starts From 2006

Boss Chen crossed his legs, blew on the tea cup, and took a sip.

Then he raised his head and said with a smile, "So what if I have it, and so what if I don't have it?"

Upon hearing this, Zhang Chunli's eyes suddenly moved slightly, and then she grinned, "Understood, I'll talk to Mr. Dai alone later, so I won't waste your precious time!"

Um?

Boss Chen's eyes widened in confusion, "From which word did you hear that their plan has changed?"

Zou Rong's curious eyes also hovered on her face.

This young lady knows her husband very well!

"Every word!"

Zhang Chunli focused all her attention on the boss, grinning and saying,

"You attended Hengli's year-end summary meeting yesterday. If their plan has been finalized and there are no changes,

So, you should be teaching us now, how to learn to adapt to the ever-changing situation, adjust strategies in a timely manner, and at the same time make good use of it. Most of Hengli's projects are still in progress, and there is still about a year left before all projects are completed. , actively adjust our Anjia development route,

Specifically, in addition to Hengli, how to obtain more large customer resources, etc., etc.

Right? ! "

Chen Yang curled his lips, grabbed the tea cup and took a sip of tea, indicating that he would not comment.

Just the corners of his mouth that turned up unconsciously showed that he was in a very good mood at the moment.

I still remember that two and a half years ago, Zhang Chunli was just a young black girl who had just entered the workplace. Apart from being down-to-earth and serious, and a bit clever, she knew nothing about management or the industry.

I guided her step by step, teaching her how to buy and sell houses, how to manage a team, how to study industry development, how to learn industry experience from others,... I taught her little by little,

Later, they rushed to the shelves, leaving the more capable Li Rong and Xue Ying unused, and forced her to be placed in the position of general manager of Anjia.

Until now,

Boss Chen suddenly felt like there was a daughter growing up in our family.

This girl has even learned how to read words and emotions, and can also take the initiative to find solutions on her own.

Good!

Noticing Boss Chen's micro-expression, the smile on Zhang Chunli's face became even brighter, then she coughed dryly and said,

“In fact, no matter whether Hengli adjusts its strategy or not, we still want to change the current situation where most of the housing supply comes from Hengli.

You have said before that no matter how good the supplier is, you still need to find two more peers to compete with them, not to mention a sales company like ours that relies on real estate development. This is even more true.

That’s why I just said that we must start from now on to find ways to get rid of our dependence on Hengli.

This is what I think: when Hengli's business volume drops to less than ten percent in Anjia Real Estate's business, and at the same time our total business volume is still increasing steadily, then it will be considered a success! "

Chen Yang put down the tea cup and nodded with deep understanding, "Very good, Hengli thinks so too!"

This is not nonsense from Boss Chen. At Hengli's meeting yesterday, they did have a proposal to introduce more sales channels in their plans for next year, and they were all passed smoothly.

Hearing this, Zhang Chunli was slightly stunned, and then felt relieved.

Xue Ying was a little surprised, "What, Hengli also wants to introduce new channel providers?"

Chen Yang turned his gaze to her and said with a smile, "You want to get rid of your dependence on them, and they also want to enrich their own channels. It's normal."

Xue Ying sighed regretfully, "It's a pity that the good news is going to other people's fields."

Helping Hengli sell houses is not very profitable.

Although a small part of Hengli's house was sold to Boss Chen himself, this part did not charge commission and only earned some hard-earned money in service fees.

However, whether the real estate sales are good or not depends on the sales speed and proportion. Every time Hengli's new project is launched, part of it is transferred to the name of Boss Chen's company one after another, creating an illusion that there is no need to worry about sales. Ordinary home buyers who were waiting on the sidelines couldn't wait to flock in, and their sales staff almost didn't need to hand out flyers to promote sales.

Such a good business, and now we want others to get a share of the pie, wouldn't it be a huge loss!

Regarding Xue Ying's words, Chen Yang just smiled but remained silent.

If it were not for the short time, the cooperation between Hengli and Anjia would also be conducive to maximizing efficiency. Otherwise, the two companies should have become independent long ago.

In terms of industry, Chen Yang believes in many management concepts, but the one that ranks first is:

"What determines the long-term survival of an enterprise is not how strong its business is or how high its profits are, but how strong its ability to resist risks is."

What is risk resistance?

A safe financial line, product qualification rate that at least meets the standard, market share, profit margin, basic management efficiency of the enterprise, etc., etc., can be said to involve all aspects of the company,

One of them is not to be overly dependent on an external unit.

As the saying goes, a mountain depends on the flow of water and everyone can run. You can rely on a certain party, but you must have options that can replace it. Otherwise, no matter how big the company is, its ability to resist risks will be unqualified. .

At present, Hengli and Anjia are relying on each other, which seriously violates this principle.

If any company has a problem, according to the current situation, it is very likely that they will be destroyed together.

Ahem,

Well, this situation was caused by Boss Chen himself in the first place. He was greedy and wanted to take advantage of this golden opportunity this year to become a fat man in the real estate industry.

So, now that the mission is completed, there is nothing else to say.

Even if Zhang Chunli and Lao Dai don't mention it themselves, Chen Yang will still find an opportunity to let them decouple themselves as soon as possible.

Not to mention anything else, Hengli only has one sales channel, Anjia. I'm afraid it will inevitably have some troubles when it goes public.

When Zhang Chunli heard the boss's words, her eyes rolled slightly, and she quickly had an idea in her mind.

But now is not the time to talk about this. Go back to Lao Dai and discuss it. There should be no big problem.

Then he raised his head and smiled at Chen Yang, "Boss, I've finished talking about the first two points, and there is the last point, which is not only related to Hengli, but also related to our own development plan."

After a pause, she gathered her thoughts before continuing, "Yesterday, Mr. Dai suddenly called me and asked if you had adjusted the company's positioning. We told him about your idea of ​​a social enterprise.

Companies like Hengli and Damai have a simple share structure and a single organizational form. Regardless of whether it is full-shareholding by all employees, it should not be difficult to do so.

However, as you know about our Anjia situation, except for the first few stores, almost all the subsequent stores are partnerships,"

Hearing this, Chen Yang suddenly interrupted her, "I really want to remember, you said before that all of them were renovated by partners, right? Why are there still wholly-owned stores?"

"Oh, that's right,"

Zhang Chunli was so interrupted that she almost couldn't keep up her thoughts. She thought for a moment and then said, "These are the first few stores you personally selected. We think they are quite meaningful, so we will keep them as a training and practice base for the headquarters. Come and use it, but don’t accept partners.”

"oh,"

Chen Yang nodded suddenly, "It's good to have your own training base."

Then he looked at Zhang Chunli and said, "You continue."

Zhang Chunli looked at him blankly, and finally remembered her thoughts, "In a sense, we are all shareholders, M...

After all, we only hold a small share of all stores, and the majority is still in the hands of partners and salesmen.

So, in this case, what should we do to become the kind of social enterprise you mentioned? "

Looking at the serious Zhang Chunli and other people who were either curious or expecting, Chen Yang touched his chin, paused for two seconds, and then said,

"Who told you that Anjia Company needs to undergo social transformation?"

ah? ? ?

Hearing this, Zhang Chunli was shocked. She first looked at Xue Ying sitting opposite, then turned around, stared at Chen Yang and said,

“Boss, didn’t you say at the Mayflower Expedition Ceremony that all key companies should be promoted to society?

So, Anjia is not a key company? "

Are you kidding?

Can Anjia not be considered a key company under Boss Chen?

Then why is he sitting here today? Is it really because of old feelings?

"Well,"

Chen Yang scratched his head, put his arms on the table, looked at Zhang Chunli on the left, then at Xue Ying on the right, and then at Zou Rong next to him.

Then his eyes passed over the faces of other people one by one, and finally he smiled and said, "First, I don't want to socialize key companies, but all companies must socialize."

Zhang Chunli blinked and looked at Xue Ying,

Xue Ying, who was ten years older than her, looked confused and said she didn't understand what her boss was talking about.

Zou Rong was thoughtful, silently recalling what her husband had said before, especially what she told Dai Shouliang at noon yesterday that when a company becomes big, it must carry out social transformation.

Regardless of what they were thinking, Chen Yang continued,

"Second, Anjia Real Estate is certainly a key company, but,"

He suddenly turned his head to look at Zhang Chunli and said seriously, "Key companies do not mean that they will undergo complete social transformation.

What does that mean?

Because, depending on the nature of the enterprise and the industry, the social importance will also be different.

In this case, the degree of socialization of the company will naturally be different.

And this difference is not a matter of who is more important and who is not important,"

Having said this, Chen Yang raised his right hand and extended his index finger.

"My point of view is that any decision must be based on facts and cannot blindly follow the trend,"

Then, he put down his hand, glanced at Zou Rong beside him, then turned to look at everyone, and said with a smile,

"For example, Mayflower Company, this company's social transformation project is carried out on the basis of county companies.

We will set certain conditions for these county-level companies. When the corresponding conditions are triggered, we can gradually initiate corresponding actions to ultimately complete the transformation of the company.

But as the headquarters of Mayflower Company, what he needs to undertake is to remotely plan the development routes of all county-level companies, provide technical support, pave the way for market channels and other functions,

Can such a headquarters just take out some shares and give them away? "

Zhang Chunli shook her head gently with a thoughtful look on her face, "No,"

After a pause, she almost asked herself and said, "The responsibilities that the Mayflower headquarters needs to bear are too heavy. If the shares are dispersed, it will be difficult to play a positive role."

Moreover, the nature of Mayflower has a public welfare component. If a shareholder has selfish motives, there is no guarantee that such a headquarters will not deteriorate. "

"Yes,"

Chen Yang pointed at her and said with a smile, "Therefore, we need to be cautious when opening up equity in the Mayflower headquarters.

It’s not that it can’t be opened at all, but it depends on who it is open to.

If it is a foundation with a national prefix, or a related scientific research institute or educational institution, you can also open shares to them.

Because they will only better help the development of Mayflower Company,

But this may not be the case for other types of investors. "

After a pause, Chen Yang took a sip of water before continuing, "If it were other companies, such as Hengli and Damai, they both have the need for a high degree of socialization, but the direction of their share opening is different.

The investors that Hengli needs to face should be real estate and comprehensive central enterprises, state-owned enterprises with state-owned assets background, or related financial investment institutions.

Because the real estate industry is currently positioned as a pillar industry in our country's economy, the development of a real estate project can affect almost 90% of the industries, such as steel, cement, logistics, electricity, communications, energy...,

But no matter how broad the impact is, it will still be in the economic field, so you need to look for backgrounds from the State-owned Assets Supervision and Administration Commission.

Barley is different;

In addition to economic attributes, barley's products also have an additional layer of technological attributes.

A mobile phone or a computer involves countless software and hardware components. How much technological power is needed behind this?

How many other fields can the scientific and technological achievements generated by these forces be applied to? "

Chen Yang knocked on the table lightly and said to Zhang Chunli, "Who do you think are suitable strategic investors for Damai?"

Zhang Chunli thought for a while and said tentatively, "Scientific research institutions, high-end universities, and high-tech state-owned enterprises?"

Chen Yang smiled and said, "Look, the difference between Damai and Hengli is immediately apparent, right?"

Zhang Chunli nodded vigorously. She felt that she vaguely understood the positioning of Anjia Real Estate.

At this time, Boss Chen looked at her and asked, "Okay, now tell me, how will Anjia Real Estate be transformed?"

Zhang Chunli raised her head when she heard this, squinted her eyes and thought for a while, then nodded affirmatively, "Anjia Real Estate does not need to be renovated!"

? ? ?

The problem is not with Chen Yang, but with everyone else except him.

No need to modify?

Xue Ying winked at Zhang Chunli, "Do you know what you are talking about?"

Why doesn't it need to be modified?

It's a pity that at this time, Zhang Chunli only saw Boss Chen with the same expression on his face, and couldn't see her at all.

Not only that, he also said in a very positive tone,

“In other words, Anjia Real Estate has completed its social transformation.

Because from the beginning, Anjia Real Estate has been a social company. Our management is open and our shares are open. Every new partner is a member of our shareholders’ meeting.

At the same time, we are just a small intermediary company attached to the huge real estate industry. Our contribution to the economy is also based on developers like Hengli.

To put it absolutely, we cannot create wealth, we can only promote the circulation of wealth.

Therefore, a company like ours cannot reach the level where Hengli and Damai are valued by the authorities and society.

While opening yourself up and serving the society, you also achieve yourself. This is the socialized Anjia Real Estate.

This kind of Anjia real estate does not need any further renovation! "

Finally, Zhang Chunli pursed her lips and said with a smile, "If you have to say yes, then it is a normal share reform and listing, that's it!"

When she finished speaking, Chen Yang grinned, and with a thoughtful but somewhat expectant look in the room, he patted the table gently and pointed at Zhang Chunli,

"From today onwards, you are ready to serve."