Rebirth Starts From 2006

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Whether it’s a product launcher or a product experience officer,

In the final analysis, the biggest role of this position is not to introduce new products to be released by the company to the outside world.

Anyone can introduce new products. If a designer or product manager comes in, they can explain it more clearly.

Of course, this is also important,

But compared to product introduction, the most important role of product publishers is to attract the attention of the world.

Let more people focus here, know the product, understand the product,

Looking at the entire Rainbow Group, who can be more suitable for this position than Boss Chen? !

When Gao Lei finished speaking, Huang Shan couldn't help but chuckled softly, "You are good at picking people."

Qin Yu and Zou Rong also laughed dumbly and looked at Boss Chen, their meanings were self-evident.

Look, even if you want to retire, you are still living in the memories of others.

Chen Yang returned a vague look,

Does this count as the legend that I am not in the world, but I still have him?

Hearing Huang Shan's words, Gao Lei turned around and looked at her and said with a smile,

“It’s not that I have to trouble Director Chen. There are two main reasons why I think Director Chen is the best candidate for product launch.

The first is knowledge of the product,"

As he spoke, he glanced at Boss Chen, smiled, and then turned around and said, "Although Director Chen is modest and says he doesn't know enough about automotive technology, judging from the exchange just now, Director Chen still has a basic understanding of the overall architecture of a car. ,

Although it is not yet a professional level, it is no problem at all for enthusiasts.

With this basic foundation, it will be enough when introducing products in the future.

The other is Mr. Chen’s own charm,”

Gao Lei turned around and faced Chen Yang again, laughing and saying, "To say that Director Chen is a star entrepreneur is not enough to describe Director Chen's influence and appeal.

Not to mention domestically, even in the world, there are only a handful of business elites with the popularity and influence of Director Chen.

Once the product we envision is successfully developed, it will definitely not be positioned in the mid- to low-end market. Otherwise, it will be a big problem to return the investment, let alone make a profit.

High-end products naturally require a high-end market, and Director Chen’s identity allows him to easily access social levels that are difficult for ordinary people to reach.

When the product is released, Director Chen personally serves as the product publisher, which can attract more of our target customer groups, thus creating a higher market atmosphere for the product.

At the same time, this is an epoch-making product, and the people who know this product best are me and Director Chen, I think.”

He pointed at himself with a smile, "Both of us, Director Chen must be the more suitable one."

When he finished speaking, Chen Yang just put down the tea cup in his hand.

He put his hands on his lower abdomen, looked at Gao Lei and said with a smile, "It's not impossible to let me be the product launcher, but in what name?"

He spread his hands and smiled, "You can't be an investor, right?!"

Gao Lei said almost without thinking, "As an investor, you can serve as the company's chairman and chief product experience officer. Of course, if Director Chen is busy with work, he does not need to manage it personally, but he can inspect the company at any time as the chairman." any job."

Currently, there is no such title as chief product officer in China. Even in Silicon Valley, it has just emerged. Not many companies have set up this position. Gao Lei is following the trend.

In addition, Boss Chen takes the position of chairman, which means he can directly intervene in any affairs of the company. Compared with being just an investor, his authority is undoubtedly much greater. This will also weaken Gao Lei's power.

To him, this was not a good thing;

All we can say is that he sincerely hopes to make this new product a success.

At this time, Huang Shan suddenly said, "Mr. Gao, if you let Director Chen serve as the chairman of the new company, your performance indicators will need to be reformulated, which will affect your options, so are you sure you want to do this?"

Gao Lei turned to look at her, grinned slightly, "sure."

Chen Yang smiled and nodded, while raising his right hand and shaking it slightly, "Let's talk about this later."

Then he looked at Gao Lei and said,

"I can take on the position of chairman and product experience officer, but..."

After a pause, Chen Yang smiled meaningfully, "In this way, my personal reputation is tied to this car.

Not to say that one loss will lead to both loss and prosperity, but at least it will have some impact, then,"

He pointed at Gao Lei and said with a smile, "When it comes to products, you will be under greater pressure. You need to understand this!"

Gao Lei raised his chin slightly and smiled confidently. He did not directly answer Boss Chen's words. Instead, he lowered his head, opened his iPad, and pulled out an encrypted file.

Then, a picture of a car full of technology appeared in front of everyone.

Everyone gathered around the table, leaning forward to look at the picture.

Huang Shan tilted her head, frowned slightly, and said, "What a weird car. The body is much longer than ordinary cars. The shape of the front and rear of the car are very similar. They both feel a bit slippery, but the angle and length are a little different."

She then raised her head and looked at Gao Lei and asked, "Is this what you just said, a new energy vehicle with a longer axle-to-wheel ratio?"

"Yes,"

Gao Lei nodded, stretched out his finger to rotate the picture, and changed it to another angle. The other side of the car suddenly appeared in front of several people.

He also said,

“Through the design of proportions and details, I enhance the overall beauty of the car. In addition, I also use the color matching to give the car a different feeling.

Please take a look, everyone."

He pointed to the picture and said, "I used black for the upper part and at the same time hid the lines of the upper part.

In addition, the forward-moving A-pillar not only simply breaks the original proportions, but also moves the color separation between the black color and the body color forward to the hood area.

Therefore, the upper lines also reduce the downward pressure on the lower part of the car body under the influence of color matching.

Therefore, this kind of design that breaks through the traditional proportions has become the biggest advantage, making the whole vehicle form a slender whole.

I personally think that physically, this single-cabin smart car is qualified. "

Boss Chen pursed his lips, looked attentively listening, and nodded gently.

In fact, he knows nothing.

Just now Gao Lei said that he is the basis of the car enthusiast level. That is really flattering to him. At most, he has just left the level of car enthusiast.

The reason why Gao Lei had this illusion was entirely due to his conversation skills.

Guide the other party to say something professional, and then he will intercept some understandable fragments from the other party's conversation and express his own opinions, so as to make the other party feel like a confidant.

In fact, he didn't say anything.

However, when he looked at the picture in front of him, he always felt very familiar.

Where have you seen it?

This is not a coincidence because Gao Lei's design concept is consistent with his, but it is something I have actually seen.

But for a moment my mind was spinning and I really couldn’t remember.

But it’s normal if you’ve seen them before. There are only a few styles of new energy vehicles in later generations, so it’s not surprising if you’ve seen them before.

When Gao Lei saw Boss Chen's expression at this time, he couldn't help but feel a little proud.

Although this car failed to impress the leaders of SAIC, it found a confidant here. Moreover, looking at Boss Chen, he seemed to recognize his design very much, and he suddenly felt that his hard work was not in vain.

At this moment, Qin Yu, who had been silent next to him, suddenly asked,

"Mr. Gao, you have been emphasizing just now that this new energy vehicle is different. Is the difference in structure?"

Gao Lei immediately came to his senses, turned around to face her, smiled and said,

"Mr. Qin, the new energy vehicles I envision are very different from traditional vehicles. This difference is both external and internal.

Even to a certain extent, the changes in the external structure are the smallest difference. "

"oh?"

Qin Yu blinked in surprise and said, "Then, can Mr. Gao explain it in detail?"

"sure,"

Gao Lei smiled and said,

"The new energy vehicles I envision have three major differences from traditional vehicles. The first is the power system. This is the essential difference. I think there is no need to explain more."

Qin Yu nodded and said nothing.

This really doesn’t need any explanation, but it’s surprising that it doesn’t exist.

Gao Lei continued,

"The second difference is structural. I have explained this very clearly just now.

Now I want to say the third point,"

After a pause, he looked at Boss Chen, Zou Rong and Huang Shan who were also listening attentively, and said with a smile, "Actually, I mentioned a word repeatedly just now, and that is 'scenario-based',"

Having said this, Gao Lei raised his hands and made gestures,

“What is ‘scenario-based’? Scenario-based is to consider clearly the relationship between people, time, place and things. Under this relationship, what are people’s behaviors?

To put it more bluntly, it is what people would do and think in this situation. "

He raised his finger and pointed at Chen Yang, and said seriously,

"Dr. Chen just said something. In his vision, cars in the future are no longer just a means of transportation, but another brand-new social tool based on transportation.

This creates a whole new scene,”

He looked at everyone again and asked, "What were the main scenes in the car in the past?"

Without anyone needing to answer, he continued, "Driving, driving is the most important scene in the car. Whether it is the passenger seat or the back seat, their existence depends on driving.

It’s just that when they don’t need to hold the steering wheel, they can have space to do other things.

So there are various conceptual scene designs for business or entertainment.

But this kind of design is all based on the relationship between people.

In my design, the scenario of the new new energy vehicle is not only between people and people, but also between people and things, and even between things and things, a new Internet of Things system! "

For China at this moment, at least outside the technology community, the Internet of Things is still a new concept, and not many people know about it.

So Gao Lei paused deliberately, waiting for someone to ask questions and simply explain what the Internet of Things is.

However, when he saw that everyone, including Boss Chen's rumored girlfriend, looked calm, he suddenly remembered that Damai Communications and Zhanrui had been touted by some media as representatives of domestic private technology. By,

As the owner of one of the largest private technology groups in the country, it is only natural that he knows some new concepts.

Thinking of this, he couldn't help but smile, picked up the tea cup and took a sip of water, concealing the subtle pause.

At this time, Zou Rong suddenly said,

"You just said that we need to reconstruct the communication scenes between people, people and things, and things and things. In the structural changes you just mentioned, you also mentioned that there will be a wider application space.

What I want to ask is, is this kind of communication between people and things, and things between things, based on autonomous driving-oriented automotive intelligent technology? "

Hearing this, not only Gao Lei was a little surprised, but even Huang Shan and Qin Yu couldn't help but look at her,

Who said our Rongrong is a vase?

Will the vase learn about autonomous driving and car smart technology?

Only Boss Chen calmly held a tea cup and drank water.

This girl, in the past two days, has been pestering me to ask about new energy vehicles, but she put it to use here.

On the other side, Gao Lei quickly reacted, put down his teacup, nodded and smiled,

"Yes, it is automobile intelligent technology, and what Mr. Zou said is very accurate. The future of automobile intelligent technology lies in autonomous driving."

After a pause, he said again,

“Although, given the current technical conditions, it may be difficult to achieve autonomous driving in a short time,

For example, the most basic one, communication, cannot handle large data transmissions. Not to mention that the 3G network currently under construction is not good, and the 4G under research is still a little bit interesting. We may have to wait until 5g technology appears before we can have hope. To achieve truly driverless driving,

And this is also the third fundamental difference between this car and traditional cars. "

When he finished speaking, Qin Yu nodded and said to him,

"So, in fact, this new design of the new car scene is preparing for future autonomous driving?"

"You can say that,"

Gao Lei nodded and said softly,

"When we do design, we must be ahead of the curve. We cannot wait for this technology to mature before we modify the structure of the entire vehicle. By then it will be too late.

Moreover, the function of a concept car itself is to convey an idea.

This brand new new energy vehicle I designed is to create a car experience in the future intelligent era through changes in structure and scenes.

Through this concept, we can make users look forward to it and pursue it. In this way, we achieve the purpose of designing products. "

When he finished speaking, there was no sound in the courtyard for a while.

White snow drifted in the hazy sky, and the small courtyard under the snow was peaceful.

White snow covered the open space in the yard, and the green plants in the corners were also covered with a layer of white.

In the spacious corridor, five people sat around a low table. Chen Yang and Zou Rong sat on one side, Huang Shan and Qin Yu sat on the other side, and Gao Lei sat alone.

There is hot tea and dried fruits on the table, the steam is curling, and the snowflakes are falling. It is a peaceful and quiet picture.

After a while, Chen Yang raised his head and said with a smile,

"President Gao, welcome to officially join Rainbow Group. Now I will give you the first and very arduous task."

Gao Lei straightened his face, nodded and looked at Boss Chen, "Please tell me."

Chen Yang smiled slightly, glanced at the three people next to him who were lowering their heads and snickering, grabbed the tea cup, put it to his mouth, and said to Gao Lei,

“Give your company a meaningful and nice name!”

Upon hearing this, Gao Lei couldn't help but be stunned, but he quickly came back to his senses.

He really didn't expect that the first task he received would be this.

However, this is really what I want.

Gao Lei rubbed his hands, looked at the other three people, then looked at Boss Chen, and said with a smile, "I'm not afraid of your jokes. In fact, I actually gave a name to the future car in my mind."

Chen Yang looked at him curiously while drinking water, waiting for his next words.

Then I heard him say,

"It's faraday future, Faraday, the future!"