Rebirth Starts From 2006

,!

It was windy and snowy outside, the snow was falling heavier and heavier, and the whistling north wind made Chen Yang feel like he was back in his childhood.

However, in his memory, there seemed to be no particularly heavy snow this year. It was estimated that the snow would have stopped in an hour or two at most, but it would not delay Shen Youshun's delivery.

It was cold and windy outside, but it was warm inside. Two stoves were set up, and two hot pots were roaring with smoke. After a while, Chen Yang took off his coat.

He simply rolled up his sleeves, held a wine glass in one hand, and kept picking up vegetables with the other, eating happily.

After eating for a while, Chen Yang took out a tissue to wipe his mouth, looked at Qi Guangzhi and said with a smile, "Mr. Qi, I have briefly read the business plan you wrote, and also read the part about product design in it,"

At this point, he paused, smiled at Qi Guangzhi and said, "Tell me, did you hire someone to do that product design?"

Qi Guangzhi chuckled twice, not feeling embarrassed at all, and then said, "Director Chen, to be honest, let alone the workers in our agricultural machinery factory, they have all left their jobs for more than ten years. Even if they haven't, As I said just now, we are engaged in agricultural machinery and we really know nothing about this car."

He stood up, took the wine bottle to help Chen Yangman, and smiled at the same time, "Not only the product design, but also the entire business plan was created by our original factory director Xu. It took a lot of time to find a trusted person. For the money, please ask Shanghai’s professional company to help,”

After a pause, he sat down again and said quickly, "Of course, we provide the core ideas. The most they can do is form our ideas into a professional plan, otherwise,"

As he spoke, he looked at Zhou Xian, then pointed at himself, and said with a wry smile, "How can we, old antiques who have never seen the world, write such a professional business plan?"

Chen Yang pursed his lips and nodded slightly, then grinned and said, "Yes, this is only reasonable. After reading the plan, Mr. Cai said it was okay, so your efforts were not in vain."

"right?"

Qi Guangzhi smiled happily from ear to ear, feeling that he had done the right thing.

Anyway, now the project is done, the investment agreement has been signed, all the investment funds have been received, and the land promised by the county has been fulfilled. As the saying goes, it is impossible to repent after overturning the situation. Otherwise, he may not really dare to tell Boss Chen. truth,

But now, opening your heart and soul is the best way to connect with each other. As long as Boss Chen can point out a few true words, let alone telling the truth, it will be fine if he makes him swear a poisonous oath.

Just when Qi Guangzhi was laughing, he heard Boss Chen say,

"Actually, just last month, Mr. Cai took your business plan and asked me for my opinion, so I must ask her opinion first. She told me,

Apart from the accurate format and a little bit of the new energy vehicles I mentioned, your plan is completely useless.

However, even if it was useless, she decided to invest in this company, nothing else,"

Chen Yang pointed at him and said with a smile, "Just because you have that car manufacturing license!"

Qi Guangzhi was stunned when he heard this. He looked at him, then at Zhou County, then turned to Chen Yang and said, "Then, then, wouldn't all our hard work over the past six months have been in vain?"

After all, it’s just for a car-building license to make it easier to build cars in the future, so why do we ask old guys like them to study hard?

Isn't this annoying? !

Chen Yang smiled, opened his mouth and was about to speak,

At this time, Zhou Xian next to him suddenly waved his hand to Qi Guangzhi and said seriously, "Lao Qi, I don't agree with your opinion."

He looked at Chen Yang as he spoke, then turned back, "You also watched the live broadcast where Director Chen gave a speech a few days ago. Do you still remember a passage in it?"

Qi Guangzhi frowned slightly, pondered for two seconds, and then looked up at him, "The plan is not important, but the process of making the plan is important?"

As soon as he finished speaking, Zhou Xian smiled and patted the table, pointed at him again, but smiled and stopped talking.

Qi Guangzhi suddenly understood, turned to look at Chen Yang, and said, "Director Chen, the reason you tormented us for half a year is actually to make us work hard to understand new energy vehicles, right?"

"Hey, yes,"

Chen Yang also patted the table and smiled, and then said, "Although they are both cars, new energy vehicles are still very different from traditional fuel vehicles.

In addition, the state’s support for the development of new energy vehicles far exceeds that of traditional vehicles.

Although during the '10th Five-Year Plan' period, my country's electric vehicle "three vertical and three horizontal" strategy did not make much progress, and no electric vehicle project entered commercial production. Instead, the concept of "new energy vehicle" became a The big car manufacturers used hype methods to obtain state subsidies, causing 2.4 billion in funds to go down the drain.

However, during the 11th Five-Year Plan, the country once again listed new energy vehicles as a key development project, and it was also displayed as a highlight at the Beijing Olympics.

It can be seen that there is no problem in the field of new energy vehicles, and it is also right for us to go in this direction of new energy vehicles,"

He pointed at Qi Guangzhi with a smile, "You want to use this car company to resurrect Xijiang Agricultural Machinery Factory. If you don't know anything about new energy vehicles, how will you manage and develop?"

Qi Guangzhi pursed his lips and nodded, raised his glass without saying anything, waved it towards Chen Yang, took a big sip, put it down, let out a breath of alcohol, and said seriously,

"I understand, the first management team of this Xijiang Automobile Company is made up of us old guys. However, if we cannot keep up with the times and understand and make good use of new energy vehicles, then we old guys will also be unqualified, and of course we will To be replaced.”

Chen Yang smiled and nodded gently, picked up the wine glass and saluted, and also took a sip without saying anything.

For the sake of the people in my hometown, I have been given the opportunity, but whether you can seize it or not depends on you.

If you don't live up to your expectations, you can't blame anyone.

After eating a few mouthfuls of food in silence, Qi Guangzhi raised his head and said, "I won't say any more words of thanks. Since Director Chen has given this opportunity, we old guys have to continue life and death.

We have no problem in engaging in production and development. The difficulty now is, as I said just now, we really don’t know what kind of products can capture the market. We would like to ask Mr. Chen to give you some advice! "

Chen Yang smiled. In his mind, Qi Guangzhi and his group were actually similar to Zhang Zucai from Huahuo Seiko and Chai Guoqi from Damai Seiko.

They are all good at production and management. The problem is that they are not sensitive enough to the market, but they have ideals. If we can help them make up for this shortcoming, coupled with the resource support of the Future Creation Platform, they can The burst of energy may still lag behind that of first-class professional managers such as Zhou Daoen and Zhong Ruilin, but it is far superior to ordinary management teams.

This is one of the reasons why Chen Yang is willing to give them this opportunity.

After pondering for two seconds, Chen Yang raised his head and said, "Mr. Qi, what you said just now is quite right. It is indeed not too difficult to build a new energy vehicle.

Although the country’s “Three Verticals and Three Horizontals” plan failed, and hybrid and hydrogen fuel cell vehicle projects were packaged into 8-wheel drive and related drive systems, many domestic R\u0026D institutions are still continuing research.

In addition, there are many technologies in this field abroad that can support us in building a qualified electric car.

The question is whether the cars we build can be recognized by the market. "

"right,"

Qi Guangzhi patted the table and said with a grimace, "This is our biggest headache."

"So, that's another question,"

Chen Yang looked at Qi Guangzhi and smiled, and said, "I've been telling you so much in a roundabout way just to make it clear that the market belongs to the market and technology belongs to technology, but technology also serves the market.

It’s not uncommon for good cars to fail to sell, but I’ve never seen bad cars in short supply.

If you can't understand this and keep it in mind, even if I plan a few hits for you, there's no guarantee that you won't end up in a dead end of putting the cart before the horse and forgetting the original intention of your business. "

Upon hearing this, Qi Guangzhi immediately corrected his attitude, put his hands on his thighs, sat upright, looked at Zhou Xian first, then turned to look at Chen Yang and said, "Zhou Xian is here, please do it." Certificate, product quality is beyond the sky, technology research and development ranks first, no matter when and where, this must be the highest principle of Xijiang Automobile Company.

As for us, since the days of Xijiang Agricultural Machinery Factory, Xijiang Agricultural Machinery people headed by the old secretary have always put quality first. We will never give up product quality for the sake of the market! "

"good,"

Chen Yang pursed his lips and nodded, then looked at him and said, "The so-called marketing, in fact, the core is to seize the consumer target group, as long as you identify the consumer target group, and then conduct targeted analysis on them , if you come up with a product that can meet their needs, then you will never worry about the product not being able to sell.

Let me ask you, have you ever done the most detailed market analysis? What are the target groups? "

Hearing this, Qi Guangzhi was stunned, thought for two seconds, and then said with some hesitation, "In the beginning, we targeted business people because they had more money.

But Mr. Cai said that this positioning was rejected by you. Later we held a meeting to discuss it and felt that young people are highly receptive to new things.

But the income and financial strength of young people are another problem. Although Mr. Cai said that Rainbow International Bank can cooperate with us to provide customers with car purchase loans, even the down payment and loan repayment require a certain amount of financial strength.

So we subdivided our targets into white-collar workers aged 25 to 30 in the city. "

After finishing speaking, he looked at Chen Yang with some anxiety, "Director Chen, what do you think?"

At this time, Chen Yang was a little lost.

White-collar workers, I haven’t heard this title for a long time.

In fact, before the financial crisis, white-collar workers in large companies were quite valuable. In an era when the minimum wage was only a few hundred and the per capita income in big cities was only about 2,000, a white-collar worker with a monthly income of more than 3,000 could almost be called a worker in the city. Elite level,

Unfortunately, in a few years, only white-collar workers will be left.

Shaking his head slightly, he threw this sudden thought to the back of his mind. He raised his head and looked at Qi Guangzhi, and asked with a smile, "There are also white-collar workers in their twenties to thirty years old. The consumption power is not low, but this is also a very large group.

There are men and women among them, some are from cities, or even from wealthy families with high aspirations, while some are from rural areas and have succeeded through hard study.

So, what kind of product are you going to use to unify these two completely different groups of people? "

Upon hearing this, Qi Guangzhi was dumbfounded again.

They can segment from the national market to young people, and then from young people to urban young people, and then to white-collar workers in their twenties and thirties.

This is already detailed and detailed, but according to Boss Chen, it seems that it is still not enough?

Male, female, rich, ordinary...

Thinking of this, Qi Guangzhi couldn't help but feel dizzy.

I think back then, he was just the workshop director of Xijiang Agricultural Machinery Factory. Later, he worked as a civil servant for ten years. He only had more experience and became more understanding of the world.

But when it comes to market analysis, this is a bit unprofessional.

Chen Yang took a few bites of the food and saw that he was thinking silently with a frown on his face. He smiled and said, "Mr. Qi, even if you don't understand the market, there is a saying that is widely circulated. You should know what kind of person he is." The best way to make money?”

Hearing this, Qi Guangzhi couldn't help but his eyes lit up, and he suddenly looked up at him, "Woman!"

The complete answer is women and children, but children cannot drive, so only women are left.

Chen Yang picked up two more pieces of turtle meat, looked at him and chuckled, "Look, isn't the target group clearer?

Are female white-collar workers aged between 25 and 30 better able to design products than you previously set? "

"Yes Yes Yes Yes,"

Qi Guangzhi nodded silently, stroking his hands and grinning, but within two seconds, he reacted again and asked hesitantly, "But women are generally not very interested in cars, right? If we develop a women's car How big of a response can a car cause in the market?"

"You have traditional thinking,"

Chen Yang glanced at him and said with a smile while eating the food, "You haven't done any market research, so why do you conclude that women are not interested in cars?

Even if they are not interested in cars, are they interested in squeezing buses and subways? Who doesn’t want to have a car of their own if possible, so that they can travel as they please?

Another thing, you have to grasp the characteristics of women. What do women look for when buying things? "

Qi Guangzhi blinked and looked at Chen Yang,

Okay, this guy just wants to eat,

Look at Zhou County again,

Zhou Xian shrugged innocently, "I'm not a woman, how would I know this."

What you said makes sense!

Qi Guangzhi turned his head helplessly and looked at Chen Yang expectantly again.

Chen Yang raised his head and smiled, "Of course it looks good!"