Rebirth Starts From 2006

,!

The emotion was brewing just in time, but was suddenly interrupted. Zhou Xian immediately put the wine glass on the table, turned around and stared at him fiercely, "What have you figured out?"

Qi Guangzhi turned his head when he heard the sound, and met Zhou Xian's cold eyes. He couldn't help but shuddered, and said with a smile, "What are you talking about?"

Zhou Xian glared at him angrily, "You're already in a daze, why don't you let me talk?"

"No, not in a daze,"

Qi Guangzhi quickly waved his hands and explained, "It's thinking, I'm thinking very seriously!"

"Okay, then you tell me,"

Zhou Xian rested his elbows on the table and looked at him with a half-smile, "I'd like to hear what big truth you have figured out. If you can tell me why, then everything is easy to explain. If you can't tell me why, it's easy to explain." Come,"

He raised his finger and pointed at Qi Guangzhi, "Believe it or not, I fired you as the general manager of Xijiang Automobile Company."

Chen Yang was watching the show with a wine glass on the side.

Xijiang Automobile Co., Ltd. has three shareholders, namely Chuangfuture, Honggu Capital and Xijiang County.

Although Caihong Group holds 70% of the shares, neither Chuangfuture nor Honggu Capital requested management rights, so the actual controller of the company is the management team appointed by Xijiang County Government.

Although it was just a joke, whether Qi Guangzhi should be replaced or not was really a matter of words from Zhou County.

Of course Qi Guangzhi also knew this, so he said half jokingly, half seriously, "Of course it is a major event closely related to the development of the car company,"

As he spoke, he turned to look at Chen Yang and said seriously,

"Dr. Chen, I just figured it out, that is, 'however capable you are, you can carry as many bowls as you want and eat as much rice as you want'."

Chen Yang took a sip of his wine, looked at him and smiled, "What do you mean?"

"That's it, look,"

Qi Guangzhi made gestures and said while thinking, "At the beginning, what we thought was that we could get investment from your company and then start a car company.

After that, we will first base ourselves on the market and imitate those products that have already achieved success and the cost is not high, so that the company can get on the right track as soon as possible.

However, we overlooked one thing,"

He raised a finger and his eyes looked particularly bright, "This is the moment. Products that were successful in the past do not mean they will be successful in the future. What is suitable for them may not be suitable for us.

And only things that are suitable for the present moment and yourself are truly good things.

So what kind of things are suitable for the present moment and for you?

It’s what I said just now, ‘As strong as you are, you can carry as big a bowl as you want and eat as much rice as you want’. "

After hearing this, Chen Yang frowned slightly thoughtfully, but quickly calmed down and continued to eat and drink as if nothing had happened.

Zhou Xian, on the other hand, looked at Qi Guangzhi with confusion, "What kind of riddle are you trying to make?"

"This is not about playing riddles, but about clarifying the core concept,"

Qi Guangzhi turned to look at him, and then said, "Zhou County, look, we have read relevant information before. The best-selling products are actually those that are popular and can satisfy as many people as possible. , but it’s not the kind of product that Director Chen just mentioned, a product targeting specific groups of people in a market segment, right?”

Zhou Xian blinked, squinted his eyes and thought carefully, it felt like it was really,

Then he touched his chin in confusion and turned to look at Chen Yang, "Director Chen, what's the point of this?"

Didn’t you say that products in niche areas sell better? Why can’t they compare to other people’s mass products?

Chen Yang smiled and shrugged, "Of course it's because the audience is wider!"

"That's right,"

Qi Guangzhi patted the table lightly, turned his head and looked at the two people and said, "Because the audience is wider, the market group is also larger. The sales volume of such products will definitely be higher than that of products in subdivided areas and targeting specific groups of people." products have more market advantages,

but,"

At this point, he suddenly paused and looked at Zhou Xian intently, "Such a product is not suitable for us, at least not suitable for us now.

Because this bowl is too big and there is too much rice in it, we can’t even lift it! "

"Ah, I understand,"

Zhou Xian pointed at him suddenly and said while thinking, "You mean, those big companies have the strength and confidence to develop cars that are more suitable for the mass market. Once successful, the sales volume will definitely be higher than that of segmented products." high,

Even if it doesn't succeed and this car fails, they have a strong capital base, so they can try and make mistakes again and again.

As long as one product is successful, they can make a lot of money and at the same time expand the company's scale and improve their industry status.

But Xijiang Automobile Company is different. We have just been established. Compared with those big manufacturers, we are still just a small shrimp. Let alone whether we have the ability to develop that kind of product, even if we do, we can't do it like this.

Because for a new company like ours, whether a new product can be an instant hit will directly affect the confidence and future of the entire company.

Therefore, we need to be cautious and cautious. We don’t expect to become a big fat man in one go. As long as we can eat a few pieces of meat, we will be successful! "

"right,"

Qi Guangzhi patted the table again and said sternly, "This is what I said, 'You can carry as many bowls as you want, and eat as much rice as you want.' For a big bowl, you can’t think of making it a mass product.

This is a question of strategic direction. This must be determined before the company's development route can be clear. "

Hearing these words, Zhou Xian nodded in agreement, reached out and patted his shoulder, and said with a smile, "Okay, Lao Qi, after Director Chen's encouragement, you have made great progress!"

"That's that,"

Qi Guangzhi laughed twice, raised his glass and toasted to Boss Chen, "Thank you, Director Chen!"

Chen Yang picked up the cup and touched it with him. He drank the wine with a smile and said nothing.

If it were Gao Lei chatting with him, it would not be him giving advice to Gao Lei, but Gao Lei giving him advice. Except in terms of cutting-edge concepts, he is better than Gao Lei. In other aspects, whether it is technology or business management, it is true that There is a big gap. This is the difference between high-level talents and ordinary talents.

However, he cannot expect everyone to be a genius. In reality, more managers are actually ordinary talents like Qi Guangzhi. If they can be given more opportunities, they may not be able to perform better.

For example, veterans such as Zhang Chunli and Li Rong were slowly cultivated in this way. This kind of self-cultivated talents will be more practical and practical than those big names.

In addition, the theory just mentioned by Qi Guangzhi sounds reasonable, but it is not so absolute.

Just like Faraday Automobile Company, which is also a newly established automobile company, it can directly position its products as high-end business and technological upstarts, with market pricing that is close to that of first-tier luxury car brands.

And Tesla, which is about to be mass-produced, has been positioned as a mid-to-high-end new energy vehicle from the beginning, and has never cared about market segments.

This is an example of how as long as the product is good, it can break everything.

At this time, Zhou Xian asked Qi Guangzhi again, "We have determined the strategic route, and then what?"

As he spoke, he looked at Chen Yang and then turned away, "Director Chen just told you about the urban female white-collar market. What are you going to do?"

Qi Guangzhi smiled confidently, "This is the tactical field,"

He then looked at Chen Yang and said seriously, "Just now, Director Chen said one word, 'good-looking', which immediately captured the most typical characteristics of this group.

Although there are many different things that women like, they definitely have one thing in common, and that is ‘good-looking’!

Therefore, when we design products, we must put appearance first and attract the attention of lesbians at first sight.

But is this enough? of course not! "

He looked at Zhou Xian again and said, "Dr. Chen also said just now that urban female white-collar workers are more rational than ordinary women. This means that we have to work more on internal skills."

Then he looked at Chen Yang, "This internal strength does not mean how powerful our products must be, but that they need to be above the standard. In other words, there may be no bright spots in performance, but there must not be obvious shortcomings.

Moreover, in view of the fact that women have a lower understanding of cars, the cars we produce must also ensure a very low failure rate and not cause trouble to car owners.

If something goes wrong, we must promptly respond to the needs of the car owners and solve the problem for them as soon as possible.

The last thing is price,"

Qi Guangzhi raised his fingers as he spoke, "Appearance comes first. It must look good. Performance can be mediocre, but it must be stable. On this basis, if we can still do it, the price of the product will be low and affordable.

If we combine these three characteristics, I don't believe that such a product can't be sold! "

As soon as he finished speaking, Chen Yang took a sip of wine and breathed out a breath of alcohol. Chen Yang looked at him and smiled, "Is that all?"

"ah?"

Qi Guangzhi was stunned, turned to look at Zhou Xian, then lowered his head and thought hard.

Zhou Xian also frowned and thought for a while, then asked Chen Yang, "Director Chen, I think this product is already very good. What are the obvious shortcomings?"

If it was a general question, there would be no need for Boss Chen to talk to Qi Guangzhi like this, right?

Chen Yang smiled and said to the two of them, "Mr. Qi's summary of several features of the product basically covers the main framework of the product. However, if this is just the case, your user stickiness will be very low.

It's okay if there are no follow-up products on the market. Once products of the same type or even the same style appear, you will definitely be greatly impacted. "

Upon hearing this, Qi Guangzhi and Zhou Xian couldn't help but be stunned.

Two days ago, they were thinking about how to copy other people's products. Why are they now talking about how to prevent others from copying their own products?

Is this thing developing too fast?

At least we have to wait until the product is designed first, right?

However, they certainly would not ignore Boss Chen's words at all.

Qi Guangzhi immediately asked, "Dr. Chen, isn't the viscosity you're talking about the degree to which users like the product? As long as our products are good enough, customers won't be able to change businesses easily due to preconceptions, right?"

"yes,"

Zhou Xian also nodded and said, "To use an old saying, something better than me is cheaper than me, and something cheaper than me is not as good as mine. If we can do this, I think the product will still be very attractive to customers." ?”

"Uh-huh,"

Chen Yang shook his head and said seriously, "Your thinking is a typical way of selling products in the 1980s and 1990s. In the words of market professionals, it can only be regarded as sales at best.

Sales must be turned into marketing in order to make the company bigger and stronger. "

Qi Guangzhi couldn't help frowning and murmured, "Marketing?"

"That's right,"

Chen Yang looked at him and said, "What is marketing? Operation means operation, and sales means sales. Together, it is the method of operating sales. By extension, this sales can also cover related content such as market and customers.

The market also needs to be operated.

How to operate a business can start from three aspects,"

He raised three fingers as he said, "The first one, the marketing team, I won't say much about this. The second one, the dealer team, I won't waste much time on this either.

What I want to focus on is the third point, which is also a point that many companies ignore, and that is ‘customers’! "

After taking a breath, Chen Yang continued,

"You run a company to sell products, and what you sell are big-ticket items like cars. You don't just sell the car and then leave it alone.

Mr. Qi, you just said that if something breaks down, you should respond to the needs of the car owners in a timely manner and solve the problem for them as soon as possible.

This is a manifestation of serving customers.

But just helping customers solve their problems, which is my duty, also falls short of the level of operation and service.”

Chen Yang gestured with his hands as he spoke, leaned forward slightly, and looked at the two of them, "The customer is God. You all know this sentence, but do you know how to treat God?"

Qi Guangzhi and Zhou Xian shook their heads together,

I know that worshiping gods requires burning incense, so I can’t burn incense for customers, right?

Chen Yang glanced back and forth between the two people's faces, "Then you have been in love before, and you treat your clients as your targets. That's pretty much it."

As an object?

Qi Guangzhi and Zhou Xian looked at each other with expressions of sudden realization.

Qi Guangzhi coughed twice, moved his butt forward, and said as he thought, "If you take the initiative to say hello during the holidays, you must remember your birthday and have a birthday gift. There is no need to ask after you and offer tea and water. It is mainly for reading. not see,

But send some caring text messages, and take the initiative to call back to check on the user experience and ask for improvement suggestions. The small ones will adopt them directly, and the big ones should also reply, so that they have a sense of participation and respect.

A car club must be established, and the name must be nice. It cannot be named something ordinary like a certain car club.

After all, she is a girl, so she has to sound nice and emotional.

Um,"

As he spoke, he raised his head and pointed at Chen Yang, "Dr. Chen, what do you think will happen to the princess?"

Princess meeting?

Chen Yang blinked, why did he feel weird?

Wait, this is not the key,

He raised his glass and shook it at Qi Guangzhi, he chuckled and said, "Mr. Qi, you have to make up for this, then you will really have figured it out!"