Rebirth Starts From 2006
Chapter 89 Routine
After Chen Yang finished speaking, Li Rong nodded thoughtfully, "Understood."
What she was thinking about was another question. The boss left three floors all at once. Did he make a big move?
Chen Yang leaned back, looked at her and said with a smile, "Do you have any ideas about the rental plan?"
Li Rong pursed her lips and said seriously, "I have considered it during this period of time. You also know that I have participated in the sales of the property Donghe Building before. I am very familiar with this property. How should I put it? In fact, Donghe Building Its own conditions are not bad, it can even be called excellent, the surrounding environment is also very good, the transportation is convenient, the subway station and the railway station are nearby, but there are too many high-quality and high-end properties nearby, and the old one has a central square , the new one is Yaozong Plaza, and some other high-end office buildings under construction. Compared with them, our competitiveness is really not that big.
So, my thought is, can we have a price cut? ! "
Chen Yang raised his brows lightly, but with the same smile on his face, he stared at her and asked, "Reduce the price?"
"Yes, lower the price," Li Rongzhong nodded, and said, "Compared with other owners, we have one of the biggest advantages, which is the price advantage. I know this very well. Among all the owners of Donghe Building, the one with the lowest price is also in the fourth floor. On the line of Qianer, and it is a big company, they bought it for their own use, and it is impossible to sell the property. The other big owners are basically above 4600. As for those small scattered owners, the purchase price is basically The online lock is between 4800 and 5600, but our average purchase price is only 3600, which leaves a lot of room for price reduction. In addition, I still have some customers who have previous intentions to purchase properties Contact information, almost all of them did not buy because of the price factor, if we lower the price to sell, we will be able to sell a batch of properties soon!"
The opening price of Donghe Building is 4,800, but that doesn't mean that the price cannot be lowered. Of course, the owners of individual customers will only go high and not low. For big customers, everything can be negotiated, but in general, the average price is still controlled at 4,000 Eight or so.
After patiently listening to Li Rong's words, Chen Yang turned his neck, looked at her and said with a smile, "If the price is reduced, have you considered how the existing owners will react?"
He didn't mention that when the contract was first signed, Director Yao of Donghe Real Estate had a condition that the average selling price of the house should not be lower than the opening price, because he didn't plan to sell at a lower price.
Li Rong gritted her fine silver teeth, stretched her neck, and said seriously, "I have considered this too. Indeed, a price cut may cause dissatisfaction among existing owners, but we are not developers after all. , I think their grievances should not be too great, or even if they have grievances, they will not be directed at us. In addition, there are currently some owners outside the intermediary who are lowering the price to transfer second-hand houses, but the range is not too large. They The price reduction transfer did not cause too much grievance, if we can pay attention to controlling the rhythm, it should not cause much negative impact."
Looking at Li Rong who was talking eloquently, Chen Yang couldn't help smacking his lips lightly, and couldn't help but sigh in his heart, no wonder she has been working as a real estate salesperson for two and a half years, and her ability is really far behind.
...
price reduction?
Hmph, don't even think about it!
The average price of Donghe Building is 4800 square meters. After Chen Yang bought it, he mortgaged it to the bank with this price as the benchmark price, which immediately became 5761 square meters. After calculating the interest, if it is less than 6000 square meters, it is a loss.
Can a loss-making business be done? !
This Li Rong, the way is narrow.
Of course, Li Rong didn't know that he had mortgaged the property to the bank at a high price, but before the property price became unattainable, there were thousands of ways to sell the house, and the last thing to do was to lower the price!
Chen Yang turned his head, thinking about how to speak,
At this time, Li Rong said, "In addition to lowering prices, we can also cooperate with other intermediary companies to release our listings to them. My previous company did the same."
Zhang Chunli, who hadn't said anything for a long time, suddenly opened her eyes and asked,
"You mean, the house listed by the nearby intermediary is actually yours?"
Li Rong looked at her and smiled, and said, "Not all of them, there are still three or four real owners."
When Zhang Chunli heard it, her face fell down and she couldn't laugh or cry. She went there before and saw that there were about 40 or 50 flats for sale. I didn't expect that more than 90% of them were released. This set of tricks is too deep. what.
Turning her head to look at Chen Yang, Li Rong continued, "On the one hand, borrow the channel from the same industry, and on the other hand, discuss with the property owner to keep the sales office on the first floor, and we will continue to sell by ourselves, but the prices on both sides should be a bit higher. The difference is that the selling price of the peers is lower, and the selling price of our own is slightly higher, and the minimum price cannot be lower than theirs, otherwise they will not be willing to take the order.
In addition, if there is an extra budget to do some outdoor advertising around that area, the effect may be better. "
After she finished speaking, Chen Yang asked with a smile, "Is there any more?"
"Hehe," Li Rong grinned and shook her head slowly, "That's all for the time being, the rest is about execution."
"Well," Chen Yang nodded, looked at her and smiled, "Well, let me tell you about your recent work arrangements."
"Okay," Li Rong immediately straightened her waist and looked at the boss seriously.
Chen Yang said, "First, theory guides practice. You should make a training lesson plan first. If you have a ready-made one from the company, it would be best. Tell everyone about the house acquisition and sale strategies you mentioned last time. , so that everyone has a clear understanding of the work of this position.”
Li Rong nodded, "Okay."
"Second," Chen Yang pointed to a certain direction outside, "The decoration of our store can be completed this week, and after you finish training them, you will take them here to engage in actual combat, how to find housing sources , How to do publicity, how to recruit customers, how to coordinate with each other and negotiate, take them through from the beginning to the end, and these training content and processes should also be solidified as a necessary training program for the company in the future."
Whether you bought it here or rented it there, the two stores are decorated in a minimalist style. The tiles on the ground and the walls are whitewashed. It can be completed in a few days. Regardless of the speed, the quality is not bad. The building materials They are all serious national standard materials, and they can be stationed after a few days of ventilation.
"Okay," Li Rong continued to nod. When they met for the first time, the boss said that the guaranteed annual salary of 100,000 is to take on the task of taking care of apprentices. Naturally, she was mentally prepared for this.
Chen Yang explained again emphatically, "Especially Zhou Zhiran, he will be the manager of this store in the future, and you need to conduct a key assessment on him. In addition, you are the manager of the business department, and you have the right to assess him and make personnel suggestions. Tell him directly, just say I said it, if you can't complete the assessment, or your grades are not as good as others, then the position of store manager belongs to others, no wonder others."
Li Rong nodded vigorously again, "Understood."
But my heart suddenly trembled. Is the boss knocking the mountain to shake the tiger, or is he giving himself a chance to stand up?
"The last one," Chen Yang tapped his fingers on the table twice, looked at her and smiled, "It's about the marketing plan of Donghe Building. I basically agree with what you said, except for one thing. Make a small change."
"Yeah," Li Rong nodded again, blinking and smiling, "Say it."
Leaders like to give some small suggestions and so on, otherwise how can they be called leaders.
Chen Yang chuckled, and said, "It's okay to find peer channels and do publicity. The only thing is, it's not a price reduction, but a price increase."
Although it takes money to advertise and do publicity, but I don't want my children to be caught by wolves. With an investment of more than one hundred and two hundred thousand yuan, I can gamble.
ha? ? ?
Li Rong put on a question mark face unnaturally, "Price increase?"
Oh my god, the previous company tried every means to make discounts and promotions but failed to sell it, so you told me to raise the price?
Why don't you just say that you don't want to sell it, why are you talking so much!
"Yes, it's the price increase," Chen Yang patted his forehead, thought for a while and said, "In this way, it's not easy to increase too much at first, so let's say five thousand and eight."
Li Rong was even more confused. Even if the original average price of 4800 yuan was calculated, the price has increased by 1000 yuan all of a sudden. It's just the beginning. Do you think the increase is too low?
The next second, when she heard Chen Yang's words, she became even more dizzy.
"If you mention so much at once, no one will be willing to buy it. This just gives us time to increase the price. We will wait for half a month and raise the price directly to 6,200. It doesn't matter if no one buys it. , Wait for another half a month, and continue to mention 6600. At this price, it should be almost enough for the time being. No matter whether anyone buys it, it will be sealed in this position for the time being, and we will talk about it next year."
Of course, daring to do this also has something to do with how many chips he has in his hand. If there were only a few rooms, he would be crazy to do this.
As for whether anyone will buy it, anyway, the house price in this area will rise seven or eight times instead of ten times in the future. Isn't it good to wait for the appreciation?
...
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