Youth Edition, Flagship Model, Exclusive Model
The first-generation smartphone developed by Xinghuo Electronics Laboratory has many advantages, such as good appearance, large screen, and smooth operating system…
However, in Lin Yan’s view, this first-generation smartphone is not all advantages, and there are still many disadvantages. There are fewer of them.
For example, the battery capacity of this low-end smartphone seems to be insufficient.
128MB of running memory and 2GB of mobile phone storage are too shabby for Lin Yan, who is used to seeing 8G and 12G of running memory in later generations.
Of course, what he considered as shortcomings was not so in Meng Zhe’s eyes.
Meng Zhe handed a performance data sheet compiled in advance into Lin Yan’s hands.
It contains detailed performance data of three low, medium and high-grade smartphones.
While Lin Yan was flipping through the data, Meng Zhe still spoke with excitement.
“Because of the large 3.5-inch screen, the power consumption of the mobile phone will increase accordingly.” “
With the software and hardware optimization of the Nebula OS1.0 system, this low-end smartphone has a standby time of 72 hours without use. ”
“If you watch movies, TV shows or play games for a long time, the battery will drop below 30% in about half a day.”
…
After Meng Zhe finished speaking, he unconsciously licked his slightly dry lips with his tongue.
In his opinion, this low-end smartphone uses very cheap mobile phone parts.
Being able to finally obtain such performance data far exceeded Meng Zhe’s expectations.
The core key to this is the Nebula OS 1.0 operating system developed by boss Lin Yan himself.
The performance data tested on smartphones without the Nebula OS 1.0 operating system is simply a disaster.
Proactively optimize hardware and software to increase maximum performance data by at least 30%.
What kind of magical operating system is this?
After listening to Meng Zhe’s words, Lin Yan nodded and acknowledged Meng Zhe’s statement.
After all, he has already developed an appetite for the numerous brands of smartphones in later generations.
The battery capacity he thought was not a big problem for people of Meng Zhe’s generation.
“Let’s do this. Equip users with two original batteries in the package, which can alleviate users’ battery anxiety a little.” ”
In addition, currently, mobile phones only have built-in functional applications, and there are almost no entertainment programs for users to play.” ”
I Some time ago, I took the time to make a few touch-based mobile games that are adapted to smartphones. You can pre-install them on them when the time comes.”
…
For most people, smartphones are used more than just calling contacts. Used for surfing the Internet or for entertainment.
Using games to attract users to buy smartphones has been Lin Yan’s plan long ago.
As for what Lin Yan is planning to pre-install on the Xinghuo smartphone.
Naturally, it was the mobile games that he gave to Yang Dong some time ago to experience and test.
Whether it is “Temple Run”, “Fruit Ninja” or “Angry Birds”…
these three games were all popular classic mobile games when smartphones were just popular.
When these three classic smartphone era games appear in the public eye.
Even if one out of 10 people buys a smartphone because they want to play games, Lin Yan will still make money.
The existence of such three games can also give developers time to develop applications for smartphones.
Otherwise, how could Spark Technology alone fill the huge application market?
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Lin Yan only needs to firmly control the Nebula OS system platform, and he can make money while lying down.
The most buggy thing about the Nebulas OS operating system is that no matter what programming language the applications are written in, they are all perfectly compatible on the Nebulas OS platform.
Give Meng Zhe the hard drive loaded with “Temple Run”, “Fruit Ninja” and “Angry Birds”.
Lin Yan and Xu Wan went to her office to discuss the follow-up production work.
As a mature business manager, Xu Wan took out a prepared document and handed it to Lin Yan.
“Mr. Lin, this is a report I wrote after investigating the mobile phone market these days. Take a look.”
Taking the prepared report from Xu Wan, Lin Yan sat on the sofa and read through it carefully. stand up.
“The cost of a low-end smartphone is 797 yuan. The target group is students and most low-income workers. The price should not exceed 2,000 yuan.” “The cost of a
mid-range smartphone is 1,554 yuan. The target group is office white-collar workers and the price is 3,500 yuan. The price of about 10,000 yuan is more suitable.”
“The cost of high-end smartphones is 6,000 yuan. The target group is bosses. Limited sales will be more favored by them. They can be made into status symbols and the price is around 10,000 yuan.” … One market
after
another As he continued to read the research report, Lin Yan became more and more satisfied with Xu Wan, a strong business woman.
From analysis of the mobile phone market and target user groups to the reasonable pricing range of each grade of smartphones.
Xu Wan wrote every detail in the research report, which was finally presented to him.
Lin Yan could only be grateful that he had to keep Xu Wan in the first place.
Otherwise, according to the trajectory of history, Xu Wan and Meng Zhe might become his competitors in a few years.
There is not much difference between Xu Wan’s pricing strategy and Lin Yan’s inner thoughts.
After thinking for a moment, Lin Yan took a pen and started writing on the research report while speaking.
“The low-end smartphone is priced at 1,999 yuan, and will be renamed the Youth Edition smartphone, with tentative production of 10,000 units.” “The
mid-range smartphone is priced at 3,999 yuan, and will be renamed the flagship smartphone, with tentative production of 3,000 units.” ”
High-end smartphone The mobile phone is priced at 9,999 yuan, renamed as the exclusive edition smartphone, and is limited to 100 units. An additional 100 units will be produced for each subsequent anniversary to make it a status symbol.” … After Lin Yan finished writing, he reprinted the market
research
report Pass it back to Xu Wan who is sitting opposite.
Xu Wan looked through Lin Yan’s changes and had a clear understanding in her heart.
I have to say that Lin Yan’s changes were really clever.
Even everyone knows that they are buying the lowest-end smartphone.
But changing its name to Youth Edition is like covering it with a fig leaf.
If you call it another way, it will become easier for people to accept and reduce the psychological burden when purchasing.
The youth version is popular in volume and focuses on small profits but quick turnover.
The flagship version is in the mid-range market, with a little more brand premium.
The exclusive edition is self-evident, so rich people just buy it with their eyes closed and no brains.
It’s limited to 100 units, so if it’s too late, you won’t be able to buy it if you have the money.
“I applied to the Chongqing University for a 40-square-meter store to be used as a direct offline store for Xinghuo Mobile.” ”
I have already found someone to decorate the store. Sister Xu, you can now arrange for workers to start scheduling production. ”
I’m going to hold another launch event for the Spark smartphone in the next few days to raise attention.”
…
Just as Lin Yan and Xu Wan were discussing the details of subsequent production operations.
There was only a “bang” sound, and the glass window near the factory door suddenly shattered…
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