Shenxun Company Challenges
The game division of Spark Technology has launched an online gunfight game called “Battlefield”.
Lin Yan is a well-known name in the gaming industry.
In the early days of its business, it produced a web social game “Farming Simulator” with a unique gameplay.
In the end, it was acquired by the wealthy Shenxun Company for a sky-high price of 6 million, and was renamed “Penguin Farm” and relaunched.
Nowadays, “Penguin Farm” not only brings a lot of profits to Shenxun Company every month.
What’s more important is that the active users of “Penguin Farm” are diverted to the platform of Penguin Space.
It can be said that Shenzhen News Company’s acquisition of “Farming Simulator” has revitalized a series of its businesses.
Everyone knows that the producer of “Farming Simulator” is Lin Yan, the boss behind Spark Technology.
Three small stand-alone games “Temple Run”, “Angry Birds” and “Fruit Ninja” were launched with smartphones.
Although a few months have passed, various games adapted to smartphone platforms have been launched.
There are even a large number of poor imitators of these mobile games in the market.
But the number of loyal users of Spark smartphones is simply too large.
until now.
The three games “Temple Run”, “Angry Birds” and “Fruit Ninja” still firmly occupy the top three positions in game downloads.
You can say that these three mobile games took the first wave of dividends after the launch of smartphones.
However, it is obviously impossible to deny the excellent production of these three mobile games.
I thought that Lin Yan would give up the game business after starting businesses such as Spark Mobile and Spark E-commerce.
Unexpectedly, Lin Yan, who had been dormant for several months, would finally come back with his first large-scale online game “Battlefield”.
And they know it.
Shenxun Company has just started the promotion of the agency game “Storm Raid” not long ago.
At this juncture, Spark Technology suddenly announced the self-developed game “Battlefield”.
Not only did it hit the open beta time, but it even hit the same genre of gunfight games.
If this wasn’t for “Storm Raid”, which is an agent of Shenxun Company, I wouldn’t even believe it.
On one side is the domestic Internet giant Shenxun Company, which started by imitating and grew up as an agent for foreign games.
On one side is Yujiang City’s rapidly rising local business star, Internet disruptor Xinghuo Technology.
After seeing the two companies preparing to fight, many game companies have changed the time of public beta testing of their own games.
The fight between gods may not be a big deal between the two companies, but those little shrimps who want to force their way in are not so lucky.
If they can’t afford to offend Shenxun and Xinghuo Technology, can they still afford to hide? Slipping away.
Wang Tiantao, who is in charge of the game business of Shenzhen Information Technology Co., Ltd., received the news of the launch of the game by Spark Technology as soon as possible.
After seeing the names of Spark Technology and Lin Yan, Wang Tiantao instinctively felt a headache.
A few months ago, I rushed to Yujiang City and acquired all the source code of “Farming Simulator” from Lin Yan.
After changing its name to “Penguin Farm”, as he expected, it revitalized many Shenzhen information products such as Penguin Space.
It is precisely because he first proposed to acquire “Farming Simulator” at any cost that Wang Tiantao has been in the limelight for a while in the past few months.
From that time on, Wang Tiantao had a premonition that Lin Yan had great potential.
It is very likely to grow to a quite terrifying level in the days to come.
But Lin Yan’s growth rate far exceeded Wang Tiantao’s imagination.
Who would have thought that Lin Yan, who only had a few hundred yuan a few months ago, now owned a huge business empire.
And what’s even more terrifying is.
The energy of Lin Yan’s businesses such as Xinghuo Blog, Xinghuo.com and Xinghuo Payment has not yet fully exploded.
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Once it completely breaks out, it will be just around the corner for Spark Technology to become the largest Internet company in the country, and even their Shenxun can only lag behind.
It is such a terrifying opponent, and now Shenxun Company has launched a gun battle game of the same type to compete with them.
Although “Storm Raid”, which is represented by Shenxun Company, has achieved very good results in South Korea.
But the opponent their Shenxun Company faced this time was Lin Yan, a genius-like opponent.
A few minutes later, Wang Tiantao and other game business leaders were called to a meeting.
Pony Ma, who had just returned from a meeting in Shangjing, put his hands on the table.
Xiao Ma’s face was very calm, and he couldn’t see any emotions or sorrows.
However, anyone who is familiar with Xiao Ma knows that there are various complex psychological activities hidden under his calm face.
“Let’s talk about it. What do you think of Spark Technology’s collision with us this time?”
Faced with the question raised by Xiao Ma, many senior game department executives present did not speak.
Lin Yan is very young, and the Spark Technology he founded is equally young.
But they didn’t dare to despise Lin Yan’s opponent just because he was young.
A truly self-made man, a formidable competitor with a head full of fantastic ideas.
Seeing that no one below expressed their opinions, Xiao Ma raised his eyes and scanned the people in the conference room.
Finally, his eyes were set on Wang Tiantao, the product director of the Penguin series.
“Director Wang, when you were in charge of the acquisition of “Penguin Farm”, what was your first impression of Lin Yan?”
Seeing Brother Ma asking about him, Wang Tiantao frowned and thought for a while before speaking in a deep voice.
“Young, confident, and calm. I don’t have any stage fright just because I am the director of Shenzhen Communications Company.” ”
You have also seen the college students who have just been recruited by the company. They are very timid when they meet us leaders. ”
I carefully observed Lin Yan during the negotiation. This was definitely not a pretense.” ”
Lin Yan’s coding skills are first-rate. Our programmers can use the source code directly.” ”
Until today. , “Penguin Farm” has not had a single bug.”
…
Listening to Wang Tiantao’s high opinion of Lin Yan, everyone present was convinced.
If Lin Yan was not this kind of person, how could he have grown to such a terrifying level in just a few months.
“After we launched “Storm Raid”, Lin Yan still chose to compete with us.” ”
Does that mean that Lin Yan is very confident in the games developed by his own game department.” “If
we withdraw now, we will Let the players lose their confidence in us.”
“But if you choose to continue to fight with Lin Yan to the end, and it will be bloody, then…” …
Wang
Tiantao did not finish the rest of the words, but looked at Sitting Xiao Ma is in the main position.
The point he wanted to express has been expressed, and the final decision maker is Xiao Ma.
Brother Ma, who had been thinking for a long time, suddenly laughed when he saw everyone looking at him.
“It is full of expectations that the games launched by Spark Technology only took less than three months to develop at most.” “
Including myself, most of the people present have experience in game development.” “Do
you think a game that only took three months to be produced? What will the quality of the game be like in a month?”
“Since Lin Yan dares to come and compete with our Shenxun company, how can I, Pony Ma, dare not take it.” “The
departments of Spark Technology are working together, and we will follow suit. All departments need to coordinate.”
“Notify me and increase the marketing expenses for the promotion of the “Storm Raid” game.” ”
I will personally tell Lin Yan, this junior, that this time, you have chosen the wrong opponent!”
…
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