Rebirth: The Financial Giant

"Reborn Financial Giant (!

The growth of Pinduoduo is too gorgeous. At present, only Lu Ming in the world knows its potential best, even the founder of Pinduoduo knows it.

Compared with other domestic e-commerce giants that are already well-known households, in terms of time, it took Jingdong 10 years from establishment to listing, 8 years for Vipshop, and 5 years for Duobao.

And Pinduoduo only took less than 3 years.

Lu Ming is very confident now that he is pushing, and this life may be faster.

From the perspective of GMV, that is, the website turnover, it also exceeded 100 billion GMV. It took Ali for 10 years, Jingdong for 6 years, and Pinduoduo for less than 3 years.

In less than three years, Pinduoduo has completed the 10-year journey of old e-commerce giants such as Ali and Jingdong. As a new e-commerce platform with expansive and explosive growth, such a gorgeous Transcript, I am afraid that President Ma and Da Qiangzi will have to experience countless sleepless nights.

But President Ma and Da Qiangzi don't even know about this.

fight duo duo? Haven't heard of anything, don't bother me.

"Mr. Huang, the purpose of this visit is very simple and straightforward. Tiansheng Capital wants to invest in you." After a few greetings, Lu Ming went straight to the topic.

"To be honest, it's quite surprising." Mr. Huang said with a smile.

"I have been thinking about a problem for a long time. I was born too late and missed Ali and Jingdong, but I still want to be strong in the field of e-commerce, so I have been looking for a company that can tear apart the two e-commerce giants. A startup that opens a gap and grows rapidly, or rather a founder who can build a company like that, searched and found you.”

Huang Zheng, who heard Lu Ming's words, was quite surprised, "It's really flattering to have President Lu look so highly."

Lu Ming looked at the other party with a smile and said, "The information I know is that after Mr. Huang resigned from Google in 2007, he successively established a mobile phone e-commerce business and an e-commerce agency operation business. He suffered losses and earned money. I founded this game company a few years ago and I still haven’t left the e-commerce industry. The project of Pinduoduo was hatched in the company a month ago. Mr. Huang’s dedication to e-commerce made me sure and convinced that he was the person I was looking for. "

Don't worry about anything else, let's talk about business!

Hearing this, Huang Zheng couldn't help but say: "So, Tiansheng Capital wants to invest in people, not companies?"

Lu Ming said in an orderly manner: "From an investor's point of view, many venture capital needs to be withdrawn, but talents are investments that never need to be withdrawn. What I am looking for is a firm practitioner with a great pattern."

Huang Zheng was quite surprised. He first learned about Lu Ming from the news of the "Antian War" in the capital market. He was the "robber" and "jackal" that Anshi Group said would only make waves in the capital market. , to introduce such capital, whether it is an angel investor or a devil investor, Mr. Huang did not expect that he would be targeted by Tiansheng Capital, and his heart was still a little empty.

Opposite you are "jackals" and "robbers", right?

"Mr. Lu may be disappointed. Now everyone generally thinks that the history of e-commerce has been written. How can you be so sure that fighting Duoduo can change the current e-commerce landscape?" Huang Zheng said.

"If the writing is really finished, why does Mr. Huang continue to 'write'?" Lu Ming asked with a smile, and then continued: "I have summarized some underlying variables in this field. Consumption under the scene has become a widespread consumption behavior of domestic consumers, and this is even more prominent for online consumption.”

Lu Ming went on to add: "Secondly, the further popularization of mobile payment and the nationwide logistics infrastructure have made mobile phone consumption more and more convenient. Thirdly, domestic small and micro enterprises are looking forward to establishing direct contact with a large number of consumers. , in order to remove more intermediate links and achieve cost reduction and efficiency increase.”

Huang Zheng nodded involuntarily, and found that Lu Ming's thoughts coincided with his, which surprised him in his heart.

Lu Ming added: "I think Pinduoduo is not a traditional e-commerce company. Perhaps it maintains a non-traditional nature in order to grasp the underlying variables and transform them into the driving force for the development of the enterprise, thus establishing the 'new electricity business'. Only in the form of business can you eat a piece of meat in your mouth from Jingdong Ali."

"The mature e-commerce companies represented by Jingdong and Ali have about 600 million users. If they are placed under the national population base of 1.4 billion, it means that more than half of the users have not been included in the sphere of influence of mature e-commerce companies. So I think the history of e-commerce is far from being finished, so Mr. Huang thinks so and wrote it."

Hearing this, Huang Zheng had a faint feeling that he had found a bosom friend, a bosom friend is hard to find.

Now go out and tell others that you want to talk to Jingdong and Alibaba. Others will think that you are talking about dreams. The development of e-commerce has already formed the "eight-two law" Matthew effect.

In the next exchange, Huang Zheng became more and more refreshed, and I saw him saying: "My idea of ​​the road to attack is to follow the route of 'surrounding the city from the countryside'. Is it not possible in the field of e-commerce? My core strategy is that people within the fifth ring cannot understand it.”

Lu Ming perfectly connected with his ideas: "When Ali and Jingdong are gradually transforming into boutique routes, Pinduoduo will focus all consumption on third- and fourth-tier cities + counties and towns."

Huang Zheng heard the words and nodded excitedly: "Yes, just as you said, Mr. Lu, more than half of the users have not been included in the sphere of influence of mature e-commerce companies, and the blank user portraits of this huge group can be roughly outlined as follows. Features: Either they are older, less educated, and rarely have access to the Internet; or they are users in second-, third-, and fourth- and fifth-tier cities. Although there are many young people, they are prudent consumers in online shopping due to income constraints.”

Lu Ming said with a smile: "Perhaps in the near future, we will see a very interesting phenomenon, when young people working hard in first- and second-tier cities use the APP to buy and buy, and wait for the app to buy. Parents far away from home, seven aunts and eight aunts all share Pinduoduo in the circle of friends."

"When the uncles and aunts who didn't even use WeChat in the past, through the 'group mode', 'recommendation' and other methods, they became closer with their relatives and friends, and through mutual assistance to meet each other's consumption needs, when the income is not high As a professional novice, you can also maximize your purchasing power by shopping at Pinduoduo, and Pinduoduo has completed the qualitative change of accumulating small rivers into large lakes, and even the vast ocean, so huge that Jingdong Ali can’t sleep at night. ."

President Huang's heart became more and more excited, he was definitely a bosom friend.

Few investors believed the crazy stories he told. A few friends, such as Mr. Ding of "Pig Raising" and the founder of Shunfeng, although they gave Pinduoduo several million dollars in angel round financing, but more The only thing is the support of friends, no one really thought that Pinduoduo would make Jingdong and Ali tremble.

But now there is such a person, who not only believes in the crazy story of Pinduoduo, but even has more depth and imagination than him in some aspects.

Huang Zhengkan continued to tell his story to Lu Ming: "...Different from the models of Tubao and Jingdong, Pinduoduo is a third-party social e-commerce platform focusing on C2B group grouping. Neighbors and other group members can buy goods at a lower price, that is to say, Pinduoduo has interactive functions and rich products, and always has the potential of 'popular models' to attract attention."

Lu Ming nodded and said: "When Ali and Jingdong become more and more large-scale and standardized, and start to open up the boundaries between online and offline, the most primitive advantage of e-commerce, that is, the price/performance ratio is gradually being eroded. The flagship brand on Tianzhuo There are still very cheap clothes in the store, but those so-called 'shopping malls' are also keeping pace with the price of physical stores. E-commerce is becoming less and less cheap, and Pinduoduo must seize the best e-commerce The original advantage: cheap. This will give the giants a dimensionality reduction blow, and only in this way can they stand out."

At the end, Huang Zheng looked at Lu Ming and said, "I think Pinduoduo met a real angel investor today."

After some exchanges, Huang Zheng realized that as long as Lu Ming did not seek control over the company, he must cooperate with Tiansheng Capital in depth. Start-up companies, put this model into practice quickly.

The appearance of Lu Ming not only inspired him, but also made him more worried. UUkanshuwww.uukanshu.com could take off as a partner, and it would be a nightmare to become a competitor.

This is Huang Zheng's biggest worry. Tiansheng Capital's strong financial resources, coupled with Lu Ming's firm optimism about this model, will inevitably burn money to the startups he supports. It will be hard to believe this story in the short term. investors, they will lose their first-mover advantage.

The story becomes an accident.

…

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