Rebirth to 90s: Start from Scratch

Zhang Qianxiu took 100 catties of cakes ordered yesterday in the packaging department, and took a little more than five catties to pack them in bulk. After loading them in the car, they went straight to the county town.

It was still at the wholesale shop that was arranged yesterday. Boss Li was very happy to see Zhang Qianxiu coming: "Xiao Zhang, here comes! I've been waiting for you this morning!"

Zhang Qianxiu first distributed cigarettes to Boss Li, and said with a smile: "Let Boss Li wait for a long time, you can see how these cakes do not meet your requirements."

As Zhang Qianxiu spoke, he took out the bulk cake he had brought.

Boss Li took a look, tasted another one, and nodded again and again: "Yes, yes!"

"Boss Li, don't worry, our quality is guaranteed. Would you like to look at other packages?" Zhang Qianxiu asked actively.

Boss Li really thought so in his heart. He was also afraid that Zhang Qianxiu would put the good ones outside and let him see, but the ones in the box would not work: "Okay, take a look! I like you, Xiao Zhang, if there is no problem, This kind of bread will be imported from you in the future."

"Thank you, Mr. Li, for taking care. In fact, we have other types of biscuits at Wanhui, and you can also purchase other biscuits from us." Zhang Qianxiu said, opening a box with a blade.

While inspecting the goods, Boss Li said, “That’s not okay. It’s not all of the same brand, right? Two more brands and two more prices, but if you have other biscuits, I can do it if appropriate. Get in a little bit, then you can bring me some and take a look."

Boss Li's words reminded Zhang Qianxiu that it was the brand.

After the arrival of Procter & Gamble, its brands include Rejoice, Pantene, Head & Shoulders, Icarlo, Sassoon, Sufujia, Olay series, Camel, Crest, Tide, Bilang, Gillette, Duracell, etc. Well-known brands, the company has hundreds of global brands.

Pepsi Group also has brands such as Pepsi, Lays, Quaker, Mirinda, Gatorade, Doritos, 7 Hi, Miao Crisp, Cheetos, Mountain Dew, Tropicana, Baicao.

Many people don’t even know that these brands are owned by one company. When buying shampoos, they still choose Rejoice, Head & Shoulders, Pantene, Icarlo, and Sassoon. Perhaps each shampoo has different effects. Procter & Gamble You can put these into one brand. They didn't, but made several brands for consumers to choose.

Zhang Qianxiu doesn't know if Pantene and Rejoice's anti-dandruff shampoo is a formula, but P&G's goal is achieved. Other companies want to enter this market, and it is very difficult to survive under the siege of many P&G brands.

At least the shampoo brands that Zhang Qianxiu knew in his last life, apart from these, only the three brands of Qingyang, Lafang, and Adolfo are not P&G. When Zhang Qianxiu buys shampoo, there is a high probability that he will buy brands under the P&G company.

These companies with many brands are also trying their best to reduce the presence of their company names and infinitely enlarge the influence of their brands.

Boss Li saw that Zhang Qianxiu stopped talking, and asked, "Xiao Zhang, what's the matter?"

Zhang Qianxiu reacted: "It's okay, I suddenly remembered something, so I was distracted, sorry."

"It's okay! I watched all of these, no problem, help me move in!" Boss Li said.

Zhang Qianxiu immediately moved all these biscuits in for Boss Li: "Boss Li, then I will bring you some biscuits next time. Take a look. If necessary, I will deliver them to you."

"Okay, thirty-five yuan, click." Boss Li took out the money and handed it to Zhang Qianxiu.

Zhang Qianxiu took the money and took out a list: "Boss Li, this is our delivery receipt. If there is any problem, you can use this as a voucher."

Boss Li took it and said with a smile: "In fact, this thing is useless."

Zhang Qianxiu smiled and said, "That's not true. If there is something wrong with the gadget, Boss Li also has a certificate and can contact us. If there is no such certificate, our salesperson will deliberately cheat. You will suffer and our factory will be confused."

"Xiao Zhang, you are so magnanimous." Boss Li said with a smile.

Zhang Qianxiu chatted with Boss Li, then drove away and went straight home. He had an appointment with Su Yuwei and arrived home at 11 o'clock, and Ge Qingshan arrived at the city railway station at 2 o'clock in the afternoon.

Zhang Qianxiu has been thinking about the brand all the way, wondering whether to build a brand group.

It is good to make it, that is, like P&G, other brands that use brand groups can not afford to raise their heads. In any industry, the largest shipments are those in the front. If these brands in the front account for half of them, then others Basically there is no need to play, and occasionally one or two will show up, and it will not hurt.

Especially for biscuits, if you have a brand and a taste, it is difficult to satisfy everyone. If there is a brand group, then it is possible.

But the question now is, is it necessary to get so many brands out of only one county?

I am not like Procter & Gamble now. Each of their brands has a person in charge and a team. They have so many brands out of their own. Then they must be grasped with one hand. Whichever one is better to sell, the resources will be inclined to this good brand. Others The brand name is useless.

Zhang Qianxiu was struggling with this question.

When Su Yuwei arrived home, Zhang Qianxiu simply moved a chair and sat at the door, took a notebook and a piece of paper, and started to write some brand names on the paper, and try to be moderate. Then the cans can be used, and the biscuits can be used. You can also use rice.

At this time, Zhang Qianxiu felt the benefits of reading more. At least when naming his name, he could cite the scriptures and think of some more profound meanings.

After about half an hour, Su Yuwei came back, the hair on her forehead was gathered into one by sweat.

Zhang Qianxiu quickly put down the notebook and pen in his hand and stood up: "Daughter-in-law, thank you for your hard work."

Su Yuwei didn't feel any hard work. She took out a notebook from her bag and handed it to Zhang Qianxiu: "Look at it for yourself. I found it. It's getting late now. I'll take a bath, change my clothes, and go to the city right away. "

"Good!" Zhang Qianxiu responded with a smile.

Su Yuwei went to take a bath. Zhang Qianxiu opened Su Yuwei's notebook. She found four stores in total. This surprised Zhang Qianxiu. After all, Su Yuwei only walked for more than three hours.

The first is a construction company, the only serious construction company in the county.

Su Yuwei wrote down their boss's name, phone number, and general situation.

At first glance, this company has a very background. It has done a lot of official large-scale projects and even repaired cement roads. The average person can't do this. There is definitely no problem with the technology and the personnel problem, but the price is a bit high.

The second is the largest contractor in the county seat. Their main task is to build buildings. The tallest one has seven floors. In the 21st century, several bricklayers can work out a plan for building a seven-story building. , But now it is a little bit difficult, and the seventh floor is considered high.

Contact information and name are also available, and the price is not low.

The third one is also a small contractor. There are four or five bricklaying masters, two modelling masters, and six or seven small laborers. The price is affordable.

In the end, it was just the name of a bricklaying master. There was no team and no phone call. Su Yuwei finally wrote one sentence: Ask the master to build, plan by yourself, the most appropriate! most economical!

Zhang Qianxiu smiled lightly, this has already given himself an idea, but Zhang Qianxiu doesn't have much opinion on this.

In less than ten minutes, Su Yuwei came out, her hair was also wet and she took a towel in her hand and wiped her hair: "Let's go! Time is out."

Zhang Qianxiu put the stool and notebook into the room, closed the door, and got into the car.

On the way to the city by car, Zhang Qianxiu asked: "Daughter-in-law, then we will make our own plans and listen to you."

Su Yuwei wiped her hair and said: "But there is a problem. We have to contact all the equipment ourselves. If we find a contractor, cement, river sand, gravel, lime, steel bars, formwork, iron frames, vehicles, etc. I can contact you all at once."

"You don't have much time. If you run all of these by yourself, it will take a lot of time."

"If you build it yourself, I will calculate it. If you want to build a thousand square meters, you can save about seven or eight thousand. Your current money is not enough."

"There is another advantage, in terms of quality, you can control it yourself."

Zhang Qianxiu said with a smile, "These problems are not big."

Zhang Qianxiu said and glanced at Su Yuwei. Now the weather is starting to get hot. Su Yuwei is wearing a white dress with flowers. She is leaning forward slightly with her head tilted. All her hair is on her right hand. She is wiping her hair with a towel. , The goose egg face is white, it seems that it can be broken by a bomb, the facial features are exquisite, the eyes are bright, and the teeth are very beautiful! The white neck is as flawless as white jade, and you can vaguely see some spring light when you go down, but Su Yuwei's dress has a higher collar. When she leans forward, the clothes also lean forward, and there is a power at the collar. Put into the sight of the hole.

Seeing Zhang Qianxiu looking at herself, Su Yuwei reacted instantly, her face flushed suddenly, and she hurriedly sat up straight: "You...you...rascal!"

Although Su Yuwei was talking about Zhang Qianxiu being a rogue, she didn't look annoyed, but rather a little silly.

Zhang Qianxiu suddenly let out a hearty laugh: "I didn't see anything, you are so beautiful, daughter-in-law, you look dazzling."

"As the saying goes, the hands are soft, the skin is like fat, the collar is like a grub, the teeth are like a rhinoceros, the eyebrows of the cockroaches, the beautiful smile is beautiful, and the beautiful eyes are stunned."

Su Yuwei pursed her mouth, and said dissatisfied: "In other words, even if I'm with you one day, do you think I look better?"

Zhang Qianxiu knows that Su Yuwei is actually a very awkward person in this respect. She herself obviously looks good, and she doesn't mind if others praise her for her good looks. She can deal with it indifferently, but she especially minds that Zhang Qianxiu is with her. Just because of her appearance.

Zhang Qianxiu shook his head: "Of course not, my wife's that is: the handsome face is blind to my eyes, the eight talents please my heart, the kindness and kindness pour into my life."

If someone else said this, Su Yuwei would definitely treat that person as a slumber, but when Zhang Qianxiu said this, Su Yuwei couldn't help but smile, and she was happy in her heart: "I know it sounds good."

"This is what I said from the bottom of my heart!" Zhang Qianxiu said with a sigh, "Thinking that when I first saw you, I was surprised because you were beautiful. Although I was a little tempted at that time, I didn't have much thoughts at all. Gradually, I was surprised. Conquered by my wife’s impeccable beauty."

Su Yuwei didn't want to laugh, but couldn't help the joy in her heart, and the smile on her face was even worse: "Nasty! I won't tell you anymore."

Zhang Qianxiu saw that Su Yuwei smiled happily, only then realized that Su Yuwei is similar to ordinary people and likes to listen to these sweet words, but she knows who she likes to hear and who is willing to listen to.