Rebirth Turn of the Century

“To say that Tesla is the most successful international company of florists is a bit of an exaggeration.”

"Before us, Haier, for example, had already accounted for 30% of the market share in the white goods industry in the United States; TCL also opened its first overseas factory in Vietnam."

"However, according to my boss Zhao Song's business philosophy, if we have to give some advice to newcomers, then in the process of corporate internationalization, can we use less terms such as 'conquest' and 'expedition'?"

"Internationalization is not about confrontation or war, but based on serving overseas markets. Only when the products and services of an enterprise are purchased by global consumers can it be truly internationalized. It does not mean that you open a branch abroad and create A branch factory becomes internationalized.

That's not internationalization, it's fake big empty, it's a waste of the country's precious foreign exchange reserves! "

In the CCTV studio hall, on the tall program stage, Li Qiang sat attentively, occasionally taking a peek at the many business leaders in the audience.

Wei Fang, the person in charge of Tesla's business department who came with him, was talking along the host's question. She talked about a lot of dry goods, including company operations, management reform experiments, supply chain construction, and financial operations that many people care about.

Today, these contents are discussed in general terms. As an important part of the company's business strategy—for the purpose of building a number of star-level enterprises and expanding the popularity of Zhao Song products, there will be more and more Zhao Song products in a short period of time. Senior executives from the Song family appeared in the media.

Of course, today's protagonist is not Wei Fang, nor Tesla, but Li Qiang. The topic is the domestic chip replacement topic that has recently aroused the patriotic enthusiasm of the whole people.

Li Qiang received the task of blowing casually and flicking hard. If you can attract a young man to join this industry, you can blow one; if you can fool an investor into this industry, you can fool one!

Semiconductors are too big; Zhao Song systems are too small.

In another time and space, after the Ark is Loongson, but it is not Fantasia, Tongfang, or any other well-known company in the IT industry that undertakes the industrialization and application of Loongson, but Menglan, a company that manufactures pillow cores and other bedding products.

Irony? But if you think about it seriously, this is not a kind of tragedy!

"President Li."

At this time, the show host turned his attention to Li Qiang again, "Let's go back to the topic of domestic chips. We noticed that in addition to United Semiconductor's domestic chips on the Shenzhou motherboard, there are three other chips that are worthy of our attention." Chip products, that is, the SOC and 8 polyphonic music chips applied to Shenzhou PHS, and the 2.4G wireless chips applied to Shenzhou wireless keyboard and mouse products.”

Li Qiang nodded, sorted out his thoughts, and then said:

"That's right, the three chips are all produced by DK Microelectronics. Among them, I participated in the front-end development of 2.4G and 8 polyphonic chips. Before Tesla Microelectronics was split into DK and United, these two chips were the IP we purchased. After the core, it is the first time that two chips have been systematically developed and manufactured."

Speaking of this, Li Qiang drank his saliva nervously before continuing, "As for the PHS SOC integrated chip, it was actually successfully developed at the Foxconn Research Institute in the island country a few months ago, but because our participation is not high, more It was about learning and building experiences, so it wasn’t hyped at the time.”

Hearing this, the host's eyes lit up, and he immediately asked curiously: "President Li, I believe many people are curious about why Mr. Zhao Song wants to split Tesla Microelectronics into two companies. Explain it to us?"

"Can."

Li Qiang and Wei Fang looked at each other, pondered for a moment, and then explained:

"Building a supply chain and mastering pricing power has always been Mr. Zhao's original intention and has never changed.

However, Mr. Zhao's supply chain construction is not based on the current production of products, but is closely integrated with the company's development strategy planning. "

"I believe that many business seniors present here can figure out one or two things from Mr. Zhao's previous remarks. That is, combined with the Internet and wireless Internet, personal PC products will eventually develop towards miniaturization, miniaturization, and mobility."

"So, whether it is Tesla or Shenzhou, in the future, it will involve products ranging from desktops to mobile terminals.

Therefore, aiming at the fields of communications, wireless networks, and smart terminals, the companies under the Zhao Song family are building an industrial chain around these aspects, from research and development, manufacturing, marketing, and after-sales, including the field of integrated circuits. Within this range, it has never changed. "

Li Qiang shook his head with emotion, and sighed, "The semiconductor industry is too big. Even if Zhao Song is rich, what we can do is to develop deeply in these fields."

Then, he seemed to think of something, smiled awkwardly at the audience, and returned to the topic:

"As for why Tesla Microelectronics was split, it needs to start with the depoliticization that Mr. Zhao has always advocated.

Depoliticization is not isolation or exclusion, but deep participation. It is to turn national politics and policies into a positive influence and a driving force for development, rather than resistance.

After the split, United Semiconductor is an IC design company dominated by more than 70% state-owned capital, and its target service companies are also mainly state-owned and government agencies.

For example, Shenzhou Technology, which undertakes domestic replacement tasks, IC card chips of major banks and ISPs, the planned high-speed rail IGBT application, and the LCD driver chip project undertaken by BOE. In the future, we will also involve major applications in the fields of automotive electronics and industry, medical care, aviation and military, and photovoltaic energy.

In these projects, United Semiconductor's state-owned capital attributes will bring us great convenience and participation.

In the near future, with the launch of the national IC chip (SIM card, IC phone card, bank card ic, second-generation ID card ic) project, it will bring the company tens of billions of annual output value every year, and this money is to guarantee the joint venture The basis for continuous and large-scale investment in semiconductor research and development of new technologies! "

"."

The people at the scene were either thoughtful or suddenly realized.

Did Zhao Song lose money by splitting into United Semiconductor, a state-owned capital? Just looking at its future annual output value, Zhao Song will earn a fortune.

The host understood, smiled and asked:

"Then the main target of DK Microelectronics is the commercial and personal consumption fields?"

Li Qiang nodded.

"President Li, can you be more specific?"

The host is curious.

"."

Li Qiang shook his head with a wry smile, and replied sourly:

"Except for the three chips that have been released, all other projects of DK Microelectronics are commercial secrets!

All I can say is that those projects are hard!

It is so difficult that many projects require billions or tens of billions of investment, some require two to three years, and some require ten or eight years of research and development, and there is no guarantee that there will be results. "

"."

Amidst the stunned eyes of countless people, Li Qiang raised his head and said solemnly:

"No one is doing it, someone has to do it. Mr. Zhao said: You have to go on the path you choose. Although DK Microelectronics is a complete sole proprietorship, Mr. Zhao has never rejected external investment. As long as you support him to develop With the chip decision, DK Microelectronics can open the door for all capital, whether you are domestic or foreign capital."

Li Qiang spread his hands, his face full of regret:

"But for such a long time, DK is still a sole proprietorship."

"."

At this time, Li Qiang no longer felt uncomfortable when he first entered the stage. Looking at the silent scene, he raised his head and said:

"In addition to DK, Mr. Zhao is still holding the list of national major special projects, and deploying semiconductor manufacturing equipment, and material research and development projects.

I say this not to complain, but to tell everyone that in the integrated circuit industry, not only Mr. Zhao Song is working hard, but the country is also working hard. Just this month, Huahong 200MM product line, one of the achievements of the 909 project, passed the National acceptance, also this year, the country's first 150 production line of the 908 project also passed the acceptance in Huajing.

Still in these two days, under the leadership of the Ministry of Electronics Industry, 62 companies including Huahong, United, Huada, Shenzhen Guowei, Shenzhen Huawei (one of the five major achievements of the 909 Project, all of which are self-raised by the company), Huaqing, etc. The integrated circuit industry technology innovation strategic alliance jointly initiated by key enterprises, universities, and research institutes is on the agenda.

In the future, Zhonghua High-end Chip Alliance, Zhonghua IGBT Development Alliance, Zhonghua Integrated Circuit Intellectual Property Alliance, Financial IC Card Migration Industry Alliance, etc. will be born. "

"Right now, dozens of units are concentrating on Huahong Microelectronics, making every effort to tackle key problems in the 0.35 process technology. In the future, we will redefine the chips used on the Shenzhou mainboard based on this process, and strive to make them appear in the 'special' as soon as possible. Tesla' brand."

"Here, I would like to tell consumers that Shenzhou Technology is not an assembly plant, please support our localization efforts, and in order to eliminate consumers' worries, we have established the largest, most complete and best after-sales service in the country system.

I want to tell senior businessmen that the foundation has already been laid, and it doesn’t cost that much to invest in integrated circuits. In our industry alliance, we have the cheapest IP core leasing, talent training, technical guidance planning, and technology sharing solutions.

There are more than 600 major projects of integrated circuits, thousands of small projects, a blue ocean, full of gold mines, waiting for seniors to participate in it. "

"."

I believe you ghost~

Off the court, countless sensible people laughed at this honest man in their hearts.

On September 15th, with the help of the media, the boom in domestic chips reached its climax.

Affected by this, in the sales rankings of many IT websites, Huashi products have all disappeared in the top ten. Among them, Wanwan products only occupy 3 seats, Tesla Player Kingdom series, and Shenzhou board products Occupied as many as 6 seats.

At night, news came from the United States that the two major stock markets in the United States will open on the next day, September 16.

When the news came, Zhao Song once again rejected Zhang Jianmou's proposal to negotiate by phone.

In recent days, there has been all good news. His goal can be achieved long ago, but it is not enough. He wants to force Zhang Jianmou to use the trump card of lowering the price. He needs to see how determined the state's attitude of supporting him is.

Yes, the country has been working hard, but his future experience shows that the level of hard work is not enough.

If the country dares to fully support him this time, he dares to make up his mind and put all his money into it, so what!

PS: Occasionally, the author will introduce some companies, and I will not prompt in the future. Finally, although many stocks have risen, don't read books and speculate in stocks (three times!).

Jiangsu Menglan Group is located in Changshu City, a famous national historical and cultural city. The main industry of bedding started from 8 embroidery needles in 1972, and now it has created the most influential and valuable brand in China, which ranks first in the national home textile industry.

BJ Loongson Zhongke Technology Service Center Co., Ltd. was established in February 2008. It was initiated and invested by the Institute of Computing Technology, Chinese Academy of Sciences, the development unit of my country's first general-purpose CPU "Godson No. 1". The predecessor of the company was the "Godson Technology Service Center", which was established in October 2006 and assumed the important task of Godson industrialization

Jiangsu Loongson Menglan Technology Co., Ltd. is a leading Loongson industrialization enterprise jointly established by Jiangsu Menglan Group, the Institute of Computing Technology of the Chinese Academy of Sciences, Changshu Industrial Investment Company, and Yushan Town Asset Management Investment Company, with a registered capital of 150 million yuan. Loongson Menglan company is committed to the industrial application and promotion of Loongson CPU.