Rebirth Turn of the Century
Chapter 628 Untitled
Music and trends are Tesla's personality; high-end is Tesla's positioning.
Human design serves for positioning.
So, how did Tesla enter the overseas high-end market?
It is a PC spare parts market full of flower pedigree. It quickly seized the market with piles of materials regardless of cost, and then used various foresight methods to occupy the first place in various lists (for example: overclocking), and then it was a trick. The whole machine - because no matter how hard it is, it can't escape those world chip manufacturers.
So for European and American consumers, who should buy Tesla with its refreshing advertisements and stunning appearance?
Speaking of high-end, what can we think of?
Is it Casarte, Dajiang, Huawei·Porsche that have not yet appeared, and fashionable beach clothing full of flower elements?
None of these appeared, and these rare names also meant that flower production was difficult overseas.
Only Tesla's own employees know what they have paid for the company's positioning. Maybe they have the world's best product and advertising planning managers (cheating), but apart from this, every move they make, every idea, from start to finish The tail is full of naked money flavor:
Since 2001, Tesla products have appeared in an average of four of the world's top ten box office champion movies each year. (Coincidentally, more than 90% of the films have been or will be screened in the flower planter) Every year, among the top ten popular superstars, there will also be three to four related to Tesla.
In addition to Zhao Song's foresight, Tesla also cooperates with a number of data service companies. Whenever an American drama with an audience rating of more than 20 million is expected to appear, an advertising contract that the TV station and the producer cannot refuse will be placed in the first place. on their desk.
One of the several measures to spend a lot of money above, what about small ones? A few simple examples can illustrate how hard Tesla’s publicity department is:
If the Grammy winner didn't bring a Tpod to his morning workout, it would be a failure for the entire Tesla publicity department.
The most interesting folk news in 2002 was that a lucky guy found 20 two-year-old Tesla Frozen chassis at a warehouse auction, and they were bought by digital enthusiasts at a high price—this kind of increase in Tesla’s compulsion The behavior of the price is also full of various second-hand and antique markets in the United States.
It was also in 2002, this time with a specific date. On December 20, 2002, Daniel Wellington (DK), a rune professor at the Ilvermorney School of Witchcraft and Wizardry in Massachusetts, USA, released a major achievement to the magic world - central processing unit Rune entanglement, so far, Tesla's main electronic product PC - T1 has become the first electronic product for Muggles to break into the magical world.
Ladies and gentlemen, you did not go to the wrong set. This is indeed the real world. It is now June 2003. In the opening chapter of "Harry Potter and the Order of the Phoenix" just released, in addition to the above facts, it also introduced that Gringotts, the Elf Bank, has Completed the transformation of office electronics with T1.
Above, what do we see? It's not all kinds of unknowing and whimsical ideas, but money means full of money.
...
Cultural invasion is a very sensitive topic.
But for Tesla, it is impossible for Zhao Song to take Monkey Sun to conquer the world in the Western world full of superheroes and magic wizards.
He can only use a little bit of means to complete a cultural anti-invasion work in the midst of the strong cultural invasion of the West.
These are Tesla's publicity methods in the European and American markets, but what about the more sensitive island countries?
...
The time returned to two hours ago.
Pacific, Princess.
"When doing business with an island country, you need to consider a lot. The only thing that cannot be taken into consideration is your personal feelings."
After visiting the entire yacht, Xiao Yu and Qin Han chatted while standing on the highest deck.
"Why."
"Because I'm afraid you will be pissed off."
"..."
Xiao Yu suddenly felt that this remark made sense.
"Tesla's publicity work is the most difficult, because even if we complete the integration and integration and rely on Western chaebols, we still have many enemies. The biggest and most terrifying enemies are not those international giants. It is the departments directly under the countries (regions) like island countries and bays!"
Xiao Yu wondered: "What do you mean?"
Qin Han replied solemnly: "Take the island countries as an example. They have a department directly under them, similar to the International Public Relations Department. Its biggest responsibility is not to maintain relations, but to discredit flower growers in the Western world."
"...Really?" Xiaoyu couldn't imagine that a country's government could be so brazen.
"For this department, your brother specially reminded us."
Zhao Song knew that this department was the time when the island country dumped nuclear waste in his previous life. He was particularly puzzled why the western world remained silent when the country scolded the world.
As a result, I checked on the Internet, oh, this mysterious money-spending control and evaluation department surfaced.
When he is ready to be filled with righteous indignation and ready to pull the 'key' to fight, check again...
He is angry again.
It turns out that not only the island countries are dumping nuclear waste, but the four big hooligans are also dumping, and there are even special dumping regulations in the world...
Xiaomin's mind is so simple, it doesn't matter whether I have good things or not, and I am satisfied when I do bad things.
...
"So it's really remarkable that Tesla can currently maintain a breakeven in the island country."
Speaking of this, Qin Han patted Xiao Yu, "Your brother still has a lot to tell you, so I won't accompany you." She nodded to Song Guanyi behind her, turned and left.
It wasn't until she disappeared that Song Guanyi came forward: "Xiao Yu, let's go back to the room, there are still many things to do."
"Oh~"
"Remember where you fell?"
"Remember."
"Its latitude and longitude is your password."
"What password?"
While talking, the two had already arrived at the master bedroom. As soon as they entered the room, they didn't bother to visit the beautiful room, but instead focused on a slightly sloppy man.
Seeing Xiao Yu, Li Yu scratched his hair a little excitedly, rubbed his hands together, tried to show a kind smile and said, "Hello, Miss Xiao Yu."
The author of Panda Burning Incense in his previous life, under the care of a group of women and several years of university studies, it is no longer possible for him to steal game accounts. Now he fits the image of all technical nerds.
He handed Xiaoyu Yizhang the USB flash drive: "This is your secret key."
"What secret key?"
"I don't know either," Li Yu signaled the two of them, walked to a computer, pointed to the dark webpage dialog box and said, "The secret key directly points to this webpage, but you need to enter the password."
As if thinking of something, Xiao Yu turned her head and glanced at Song Guanyi, and with his nod of approval, she immediately stepped forward to enter a set of numbers.
"Drip~"
A dialog box appears.
"Hello, Princess highness."
Xiao Yu was puzzled.
Li Yu: "He was saying 'Hi, Your Highness Princess.'"
Song Guanyi also smiled slightly, and said: "Your brother once rescued a second-rate dealer in the United States. He promised to return the favor three times, so this dialog box is always guarded."
"Second dealer? What do you sell?" Xiao Yu blinked her eyes.
"The things he sells are more dangerous. If you have heard the name he calls himself, you will know what he sells. He is also called..." Song Guanyi paused for a moment, and then said softly:
"King of War."
"..." Xiaoyu was silent, and her body suddenly trembled, but just looking at her excited eyes, she knew that this girl was not afraid.
"How big is his sphere of influence?"
"Our business is not a big deal to him..." Song Guanyi spoke slowly, "He can talk about the Middle East and Africa."
Upon hearing this, Xiao Yu immediately stretched out her hand.
Song Guanyi seemed to know what she wanted, and immediately took out a document and handed it to her.
Xiao Yu took it, flipped it twice quickly, pointed to a bunch of people named Mingming and told Li Yu:
"Tell him all the names of people related to Xingsheng!"
Li Yu took it, and quickly tapped the keyboard. The names of these people from all walks of life really opened his eyes: some opened a pedicure shop in a US military base, some opened a convenience store in a downtown area, and some construction contractors even had a relationship with a local chieftain. The relationship is irreversible...
"It's over."
"Tell him, as long as no one is killed, use his heaviest firepower to blow these people to ruin."
"..."
PS: Spending time with children on weekends is limited.
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