Rebirth: War on the Honest

Since June, after solving the employment problems of many graduates, Gu Yun has discovered an extremely real situation. He is never called out by respected professors for missing classes.

The school seems to have reached a tacit consensus with the teachers.

As the entrepreneurial star of Nanhu University, Gu Yun not only internally digested it and ensured the school's employment rate, but the paradise technology that will become successful in the school in the future will definitely become a publicity card of the school. If he misses a few classes, he will naturally turn a blind eye.

One eye.

At this point, Wen Jue and Gu Yun received completely different treatments.

Ever since Wen Jue tricked Gu Yun into investing with five million and Coffee Justice was born, she successfully proved her investment vision in front of her father.

Wen Qingshan stepped in to participate in the financing and personally helped balance the organizational structure of the Jiangcheng headquarters. Several newly hired senior executives were successfully appointed, and various departments ran freely, completely liberating her as the vice president.

The low-key billionaire Jue Zijiang has returned to campus life obediently. She goes in and out of the cafeteria and library of the University of Finance and Economics, sits in the front row in class, and always takes notes neatly, just like the female college students you can see everywhere on the road.

The only difference may be that she is the most beautiful in the school.

In today's marketing class, study committee member Duan Xuewen, as usual, helped her roommates occupy seats in the front row in advance and sat with Wen Jue.

The female lecturer of this course, Luo Xia, looks to be in her early thirties. She is wearing a charming long skirt. She is at the age when women are at their most blooming. She is holding a cup of coffee in her hand, which is the classic summer dish, a thick-breasted latte.

"Today's marketing case analysis starts with coffee, which is the most common item in everyone's life in Jiangcheng."

Luo Xia smiled, pointed at the different flavors of coffee on the classmates' tables and said.

"The emergence of coffee justice is a time bomb dropped in the coffee world, marketing world, Internet and capital world. Most of the coffee world thinks it is seeking death. According to the history of coffee, there are dozens of coffee brands that threatened to challenge Star Dad, but they basically ended up

Damn it, why is Coffee Justice so successful?”

Duan Xuewen was halfway through taking notes, biting the blue cap of the gel pen, frowning and thinking hard, why?

Although she never misses Coffee Justice's new seasonal products, she has never thought about this issue.

The girl turned her head and looked at her roommate.

Eh?

Wen Jue looked like he was listening to the lecture attentively. He was spinning a pen in his dexterous jade hands, and the black pen barrel was turning up and down between his white onion-like fingers. There was a smile on the corner of his mouth. His sitting posture was very relaxed, like a

The big boss who has everything under control.

The notebook on the table is empty. This is a marketing case that the teacher marked with an asterisk. Why didn't she remember a word? This is not like her.

"Duan Xuewen, please tell me why."

Duan Xuewen was still looking at her roommate next to her. After hearing this, she hurriedly stood up and said hesitantly: "Because...because Coffee Justice's products are delicious."

"Also, the product placement in Xiaoju's book is too deeply rooted in people's hearts. If you love her, just treat her to coffee."

Luo Xia nodded, walked to Duan Xuewen in the front row, and patted her shoulder to confirm: "That makes sense. So, is there any boy who wants to buy you a drink?"

After Duan Xuewen answered the question, she sat down and curled her lips, with a disappointed look on her face: "No."

"Ha ha ha ha ha ha ha......"

The classmates in the audience burst into laughter. Although there were mostly singles present, singles were more willing to hurt each other.

The University of Finance and Economics is a school with a relatively large male-to-female ratio. With a male-to-female ratio of 3:7, it is even more difficult for girls to find a suitable boyfriend. Excellent boys have long been taken away by others.

Since it was a marketing class, it was natural to talk about some practical information. Luo Xia took advantage of the situation and called the girl next to Duan Xuewen: "Wen Jue, what about you?"

“I think Coffee Justice’s proficiency and sharpness in Internet play, its advanced planning of traffic pools and user fission, its precision and efficiency based on App and data analysis, and various strategies are like textbooks and worthy of learning from other companies.”

Wen Jue stood up to answer questions and analyzed the reasons for her company's success in front of teachers and classmates. She always felt a little strange. Isn't this Wang Po selling melons?

A trace of surprise flashed in Luo Xia's eyes. The wording used by this freshman was too professional, wasn't it? If he hadn't been in a marketing class at the University of Finance and Economics, Wen Jue's style would have made him feel like he was at a corporate sharing meeting.

The person in charge was talking into the microphone.

“Can you explain in depth why Coffee Justice’s data analysis is more accurate and efficient?”

"Because of their self-developed App and the strongest data analysis team in the industry." Wen Jue paused and continued.

"User behavior forms Internet data on the App. Through purchase records and storage, user data analysis can be carried out to realize the user's consumption behavior portrait. Each person has his or her own unique user portrait based on different tags."

"From the first day of launch, user behavior has been set into more than 60 tags, and now there are more than 100 sets of tags - from the most basic groups of people, demographic characteristics, consumption frequency, consumption location, taste preferences, etc., to make coffee justice iteration

The speed and accuracy far exceed traditional models."

Wen Jue put down his pen and lifted the hair beside his ear with one hand. His clear and moving voice was full of confidence: "So, Coffee Justice will not only succeed in stages, it will also completely defeat Starbucks' monopoly in the Chinese market."

what's the situation?

How much information has this kid checked in private? How come he knows better than me?

In order to give everyone the most suitable marketing case, Luo Xia carefully prepared the lesson the week before, thinking that he already knew a lot about coffee justice.

"There are data, analysis, and prospects. Wen Jue said it very well!"

Luo Xia was impressed by Wen Jue's professionalism, nodded with a smile, and took the lead in applauding.

The students in the audience applauded. She is indeed a beautiful girl who comes to class every day with a cup of unique coffee in her hand. It is definitely not surprising to have such an enterprise-level understanding.

"Thank you, teacher."

Wen Jue pursed her lips and smiled secretly in her heart. She just made a fortune and started a business. The teacher could still use it as a classic case in class. How many students can experience this kind of experience?

"By the way, Xiao Wenjue, you know this company so well. Is there any boy who loves you and invites you to drink coffee?"

Teacher Luo Xia returned to the podium, remembering the question she had just used to liven up the classroom atmosphere and tease Duan Xuewen, and looked at Wen Jue with eyes full of teasing.

"Yes, Teacher Luo."

Wen Jue nodded lightly, and the red clouds had already lightly appeared on her cheeks. No one except the company employees knew that the line of coffee justice in the advertisement was designed by Gu Yun himself, and the original voice was used as the dubbing, specially for her.

.

"Wow......"

"Damn it, Wen Jue actually has a boyfriend!? Who is it?"

"Don't you know? Wen Ju often went in and out of the library with a boy last semester. It must be him!"

There were whispers in the audience. College students did not react so strongly to whether the answers to questions were correct or not. Instead, it was the hottest gossip that attracted attention.

I’m full, I’m very full with this wave of dog food.

Teacher Luo Xia stood on the stage with an aunt's smile on her face, revealing two sweet dimples. Looking at the shy Wen Jue, she couldn't help but recall herself when she was young.

"Okay students, that's it for this case. Let's go down and sort it out according to the ppt. Wen Jue's answer is very professional and has given me a lot of inspiration."

Luo Xia cleared her throat and continued the class, "The next case is the Pinyuan Paradise that has become popular on major social media recently. Has everyone succeeded in cutting it?"

On the projection next to the podium is a 99% progress bar.

"Success!"

This is the confident cry of a social savvy person.

"It didn't work..."

"What's a chop?"

In fact, the majority of students did not succeed in getting the products. In the early days, many people did not believe that the products could really be obtained for free in the Paradise Games activity, and were unwilling to sacrifice their circle of friends without clear positive feedback.

"I am very responsible to tell you that the activity of Playing Paradise is definitely an epoch-making invention."

Luo Xia seemed to be a loyal fan of Pinleyuan. She turned to the next page of the ppt. She smiled and showed the Lego toys in the picture to her classmates: "Did you see the latest Lego? I didn't spend a penny.

Got it on the Pin Paradise!"

"The homework I leave for you today: download Pinleyuan and try it out, and then summarize why Pinleyuan can detonate the entire network through activities, and what marketing principles are contained in it?"

After class, Wen Jue and his roommates returned to the dormitory, and they stabbed each other's paradise.

"Orange, my hair dryer is 99.9% full, what did you chop?"

Duan Xuewen came close to Wen Jue and looked at her mobile phone screen.

"It's time for me to change my mobile phone. I'm thinking of buying a new mobile phone in Pinyuan."

Wen Jue had just washed her face, and her fair skin was brittle. She spread out a moisturizing mask and gently closed her eyes.

"How can you cut off a mobile phone? You are so stupid! It is difficult to cut off such an expensive product. It would take thousands of people to cut it off..."

Duan Xuewen is also a long-time user of Pinyuan. When the knife-cutting activity was just launched, she summoned her relatives and friends, sent hundreds of links to help, and finally got a power bank.

"Besides, do you have so many friends?"

"Ah, I'm far behind...Forget it, it's homework after class anyway, so I'll just give it a try."

While applying a facial mask and responding to the complaints from his roommate, Wen Jue raised his head and raised his phone, and forwarded the link to Pinyuan Gang to his close friends.

Of course there is Gu Yun.

Hurry up and give this princess a knife!

The activity of "Pin Paradise" is a perfect attack on the most complex side of human nature. Even if Wen Ju is worth hundreds of millions and has free wealth, he will still be tempted by this kind of advantage that is not taken for nothing.

The novelty has not worn off yet, and Pinyuan has not yet given Internet users a social circle, causing a lot of spam. At this moment, everyone has the same idea: Why not take your phone if you can get it for free!

Wen Jue never expected that she would forward it to less than ten people in total. He Xuan cut her a knife, and ten minutes later Gu Yun helped her chop it again.

After the style of the knife, the golden page of Pinyuan jumped out.

She actually cut it!