Rebirth: War on the Honest

"It's boring. I won't go shopping anymore. I might as well buy it online. These styles are available in flagship stores!"

After walking around the mall, Wen Jue was obviously a little unhappy.

Just after Double Eleven, she originally bought a lot of things online, but left the clothing category unselected. She thought that there must be new seasonal products offline that the flagship store lacked.

When I went to the mall and took a look, they were all the same.

In this case, apart from the convenience of trying on clothes, what is the difference between buying clothes online and offline?

"In the future, online consumption will be the mainstream. When we go shopping by ourselves, it is a different kind of romance. With me accompanying you, you can have fun secretly."

Gu Yun put the trophies in the trunk and the back seat of the car while pinching Wen Jue's slightly prickly cheeks.

"You can say nice things to coax me, che."

Wen Jue narrowed his eyes and raised the corners of his mouth slightly. His dark eyebrows spread out in the distance, and his creamy skin was reflected in the early autumn sunshine. His rosy lips looked like the figure in the painting.

This year is a critical year for the full explosion of the mobile Internet.

For the first time, mobile phones have surpassed desktop computers and become the largest Internet terminal in China.

Faced with nearly 400 million Chinese mobile Internet users, nearly 2,000 smartphones and hundreds of tablet computers, a number of Internet companies are competing to develop mobile terminals, smart terminals, cloud open platforms, browsers, mobile applications, mobile maps, etc.

QR code... from hardware to software, we are involved in everything.

Those who eat meat first will undoubtedly face challenges from those who come after them.

Among the two most intense battles, one is the fierce competition between e-commerce platforms.

Two months ago, JD.com CEO Da Qiangzi’s two Weibo posts set off the fight for e-commerce hegemony. Subsequently, many e-commerce executives including Suning and Gome responded to Liu Qiangdong on Weibo. For a time, the e-commerce industry

The smoke is filling the air, and a new round of e-commerce war has begun.

A month ago, Penguin's e-commerce company Yixun.com announced its investment in Sichuan and Chongqing with a huge investment of 1 billion yuan, aiming to catch up with JD.com.

No. 1 store was transferred to Wal-Mart, and the two parties were deeply integrated. NetEase also launched an online sales platform for health products and nutritional products.

With the "random entry" of companies such as Dangdang and Yi Xun, it is evolving into a melee in the entire domestic e-commerce industry.

The e-commerce battle is almost one of the main themes of the Internet throughout this year. Not to mention the battle between JD.com, Gome, and Suning. At the beginning of the year, Taobao Mall officially changed its name to "Tmall" with the intention of creating the ultimate B2C landmark.

On March 11, "Singles' Day" hit the weekend, triggering the last price war of the year in the e-commerce industry.

Tmall, Suning.com, Yixun.com, Yougou.com, JD.com, Yihaodian, Gome and many other e-commerce companies are leading the shopping craze.

This year, the transaction volume of Taobao and Tmall exceeded 1 trillion yuan, equivalent to 5.4% of the country’s total retail sales of consumer goods last year. The e-commerce industry is a piece of meat that makes everyone excited when they see it.

According to data released by major e-commerce companies, a company in Jiangcheng called Pinyuan Garden has a monthly turnover of more than 10 million and paying users of more than 20 million.

On the day of the Double Eleven event, Alipay had more than 100 million transactions, with a turnover of 19.1 billion yuan. Among them, Pinyuan Garden beat e-commerce companies such as Yixun.com, Yougou.com, and Yihaodian, ranking only behind Tmall and JD.com.

, Suning and Gome are behind four established companies.

No one thought that Jiangcheng, which had never had any Internet soil in everyone's eyes, would bypass first-tier cities and the three BAT giants and give birth to an e-commerce giant in obscurity.

And this is just an e-commerce company that was established less than a year ago.

When Pinyuan Park officially announced its entry into the game from a low-key dormancy, another raging battle was also indirectly related to the Paradise Group.

In the search industry, first Google, Baidu, and Sogou dominated the world, and then the search engine launched by Qihoo 360 completely changed the stable pattern of the search market.

Traffic is the hard currency of search, so the focus of competition between Baidu and 360 is naturally traffic.

Before 360 ​​launched its own search engine, it was Baidu’s largest traffic generator.

A report from **** shows that about 10% of Baidu's traffic comes from 360's browser and personalized homepage search. 360 has set up its own business, which means that a considerable part of the market has been lost to others.

Baidu naturally cannot sit idly by and watch such a huge loss of search market share.

The two sides refused to give in to each other and directly launched attacks.

After users access Baidu related products through 360 comprehensive search, they will be forced to jump to the Baidu homepage.

After 360 uses the comprehensive search function, the results from Baidu services will be displayed in the form of snapshots.

In the end, the two sides simply overturned the table, completely broke up with each other, and directly forcibly blocked each other's services in their respective products.

Users who use 360-related products say goodbye to Baidu, while users who use Baidu search are also upset by 360 products.

The subsequent impact of this war is extremely far-reaching. The Internet market, which was originally a blue ocean of mutual development, began to fight against each other from this battle.

Stop pretending, let’s show off. There is only one single-plank bridge. If you leave, I can’t leave.

A search engine war has triggered discussions on issues such as technology level, industry protocols, and user privacy security.

"Minister Gu, this is an invitation from the National Internet Association, which has organized several well-known Internet companies in the industry to attend a meeting in Beijing."

On workdays, He Xuan resumed her professional secretary style, wearing a small handmade suit and a beautiful bow tie on her shirt.

"The Convention on Self-Discipline of Internet Search Engine Services is a bit interesting."

Gu Yun smiled and looked at the invitation in front of him.

Those invited this time are all major Internet companies, hoping to calm down the smoke through a gentleman's agreement and stop vicious competition with each other.

The same is true for this agreement. Based on the principles of fairness, openness and promoting the free flow of information, it creates a healthy competitive environment that encourages innovation, is fair and just.

Although Xiaojushu is not a traditional search-related company, due to its own specific tags, it has become a search engine for consumers on consumption and lifestyle issues.

If leading Internet companies frequently harm each other and use traffic weapons to engage in irrational competition, it will be a blow to the entire Internet ecosystem.

So this time the relevant departments came forward decisively, hoping to establish rules. Everyone should act within the rules. Competition is okay, but everyone is a decent person. There is no need to push each other's cards a few times.

"Then are you going? I can give you an answer."

He Xuan unfolded the folder in his hand and prepared to take notes.

"Go, buy two tickets, and then go to the capital with me."

Gu Yun nodded, gave instructions to the assistant, and finalized the business trip itinerary.

The next day, Gu Yun and He Xuan boarded a plane to the capital.