Rebirth: War on the Honest

"Did you secretly film me in the study room just now?"

The two left the study room of the University of Finance and Economics. It wasn't until they had dinner together and returned to Century Jiangshang Community that Wen Jue remembered Gu Yun's previous actions.

"No, what are you talking about? If I take a photo of you, can it still be called a candid photo?"

Pushing open the door, Gu Yun sat down on the sofa, opened the Coke ring, and took a sip.

"What's that called? The unspoken photography of bosses taking photos of subordinates?"

Wen Jue hung their coats on the hangers, squinted his eyes and got into Gu Yun's arms. He stretched out his hand and motioned to Gu Yun, "Bring it here and let me see if it looks good!"

What is a man’s cell phone?

Lifeblood!

Although Gu Yun knew that Wen Jue was not interested in his chat history, but the one-minute video of the beautiful girl in the library that he had taken early.

But no matter what, this hole cannot be opened.

"The phone is in my coat pocket. It's too far away. Use your own phone to check it."

"How do you see it with mine?"

Wen Jue pinched him angrily and laughed, turned his head and curled his lips.

"Doule, I posted it on my Doule account, have you followed me?"

"Yeah?"

The girl blinked her eyes, pursed her lips, took the phone from the coffee table, and unlocked the newly downloaded DouLe interface, "I downloaded it and haven't used it yet."

Soon, Wen Jue found the new video submitted by Gu Yun through search.

"Holy shit, so many likes and comments?"

Wen Jue's eyes widened. In just two or three hours, Gu Yun's new submission had already exceeded four digits.

This is still the new account of 0 works, how did you do it?

Wen Jue is also an old player in surfing the Internet. Even her roommates and colleagues will take the initiative to ask her for her experience in running Xiaojushu.

Even if you like it, there are so many replies. Isn’t this software a newly developed product?

How many active users are there?

It has to be said that the user groups of Xiaojushu and Doule are at completely different poles.

Xiaojushu has been running for more than a year and has become one of the most successful grass-growing platforms.

90% of Xiaojushu users have searched for Xiaojushu before purchasing.

"Now when I encounter any problems in the field of Xiaojushu, my first reaction is not to search on Baidu."

When Xiaojushu was collecting user experiences, someone said, “Just half a year ago, I used Baidu and Zhihu to look up things. Now I just use Xiaojushu directly and use Xiaojushu as Baidu Moments.”

During the Double Eleven period, Xiaojushu, as a consumer decision-making platform, greatly exerted its reference value.

Data statistics show that in November last year, searches containing the "Double Eleven" keyword on the Xiaojushu platform increased by 312% year-on-year. As of November 11, searches increased by 207% year-on-year.

Among them, "strategy", "stocking up", "list", "copying homework" and "shopping cart" are all hot words to take notes during Double Eleven.

Planting grass is not only a simple content sharing, but also the monetization of the platform and the transaction conversion of consumers.

When users browse Xiaojushu, they have a stronger purpose and make good use of its search function to quickly understand other users' evaluations of different products to help make decisions.

Therefore, the Xiaojueshu community has a strong sharing attribute and can attract users of different vertical categories for a long time.

There are fundamental differences between DouLe and XiaojuShu. Compared with the same video, content that looks interesting will most likely get likes from DouLe users, but it may not necessarily attract attention.

Xiaojushu is different. Users generally don’t like it. If they like it, they will basically get their attention.

Xiaojushu fans are more likely to be targeted and often leave messages asking for the blogger's clothing brand and purchasing links, while DouLe users focus more on the blogger himself, such as praising his appearance, teasing the blogger with jokes, etc.

For example, at this moment, Wen Jue was so amused by the messages in the video.

[It can be seen that the blogger is very unskilled in making videos. After all, a good video should be engaging, not lead me into marriage.]

【Why can I be so beautiful during self-study? 】

[When she looked at the camera with a smile at the end, I melted. Help!]

...

DouLe's algorithm is very good, providing a traffic pool for each work, regardless of whether you are a big-name or not, and the quality of your work is high. Your subsequent communication effect will depend on the performance of your work in this traffic pool.

Gu Yun's casual photo quickly broke through the existing traffic pool and was pushed to a wider range of users.

"Don't tell me, this software is quite interesting."

Wen Jue applied for his own account, clicked "Follow" on Gu Yun, and then started swiping.

As a pure new user, within ten videos, she was fascinated by DouLe's devilish interactive details and unique top-level algorithm.

The first is unpredictable content.

On DouLe, its interface has no time display. Users can easily change videos with a swipe of their finger, but they can’t guess what the next video will be.

Randomly obtained reward feedback, this mechanism is called intermittent variable reward in psychology, and the slot machines in casinos take advantage of this psychological effect.

For new users, DouLe's content recommendation algorithm allows a large number of exciting videos with the most likes from users to be seen first, stimulating user retention with greater intensity.

Imagine

Second is the automatic cycle.

DouLe's setting is to automatically play when entering a new video, and automatically loop after playing the entire video.

DouLe is still in the early stages of development, and each video is limited to 15 seconds. Many videos will give people the feeling of stopping suddenly, making people unable to help but watch it several times, and even make a deep impression.

This effect is called the "Zeigarnik memory effect." This theory believes that people have an instinctive drive to complete things, and those things that have not yet been processed will be more impressive than those that have been processed.

Again, a thumbs up is essential.

Doule also gave this like interaction a dynamic effect on the product. When the user clicks the "Like" button, a red heart pops out, which also gives the user positive feedback. When the user likes the video, it also gives the video

The uploader is encouraged.

In this era, no matter whether it is text, pictures or voice, its impact is not as great as that of video.

DouLe's videos and music presentation are very "eye-catching". The music used is basically the chorus part of the music at the top of the music rankings, which is very impactful.

Through a variety of all-round modes such as sound, light, interaction, and feedback, the most exciting parts are connected one after another, making people unable to stop watching.

"Oh my god, is it already this time?"

On the sofa, it wasn't until Wen Jue was lying on Gu Yun's lap, unknowingly watching videos for more than an hour, that she finally realized what was happening in the software.

"Take me to the bedroom, I want to touch up my makeup!"

"Why are you applying makeup?"

Gu Yun was watching a TV series, but he didn't know that the girl next to him had aroused a strong interest in short videos.

"Let's go to the bedroom and take a photo together, okay?"