Rebirth: War on the Honest

Gu Yun originally thought that the days in May would be peaceful.

It's nothing more than accompanying a few girlfriends, maintaining a balance among the three parties, and planning the days in advance so that they don't crash into each other at the same place.

Jiangcheng is very big, with three towns under its jurisdiction. In fact, if we are not in the same school, it is not that easy to meet.

As for work, everything is developing step by step.

Doule has raised a large amount of funds and is in the stage of crazy expansion. With Gu Yun's planning ability that transcends the times, it has devoured the attention of countless young people.

The overseas expansion plan in April proved to be a mistake. After the acquisition, Doule once again made personnel adjustments as a whole.

The original founder Zhu Jun took full control of overseas operations and reported directly to Gu Yun. This was an increase in his influence, and TikTok ushered in a period of rapid development.

Zhu Jun has built his influence in DouLe at a slow pace. He is a rare manager who has rarely heard employees express negative emotions.

He has an elegant temperament, has a goatee, and speaks standard English. After graduating from Zhejiang University, he worked in the corporate service field.

He is also a temperamental person who likes drinking and reciting poetry. He often wears a gray shawl with his hair loose and wooden clogs in the office.

"Mr. Zhu is like a practitioner."

After getting familiar with his work style, his legend has been circulating within Doule.

"I often meet him on the subway. He takes the subway in Beijing. He is a man who has achieved financial freedom in the United States early."

An operations staff member said, "In the company, it is rare to see a person with gray hair like him holding the door for a female colleague in the elevator to let others go first."

"A kind elder."

A product manager said, "Mr. Zhu likes to drink. He was not so busy before. He would take us out to drink."

"He has stayed in the United States for many years. After coming here, he has combined Chinese and Western elements."

A middle-level manager said, "Every time Mr. Zhu gives the bi-weekly summary, it's a real pleasure. His English is very authentic, and he can explain traditional culture into English. Wow! It's really awesome!"

When he took over, there was antagonism among TikTok’s Chinese and foreign employees.

Gu Yun pointed out a direction, and Zhu Jun took the lead in proposing the concepts of mission, vision and values.

Zhu Jun's appointment came at the right time.

He sat in the driving seat, gathered people's hearts on this global fleet, stabilized the morale of the military, and led everyone to sail into the night.

This year, TikTok inherited its original users, and its daily activity has just started.

The people in the boat were unaware that a huge storm was brewing ahead.

Su Hua, who sits on the easternmost side of the top floor, also regards internationalization as a pet peeve.

After the acquisition, Gu Yun redistributed the company's power structure. He appointed Su Hua as CEO of China, and he took a big step up and became global CEO.

Gu Yun, Su Hua, and Zhu Jun constitute the center of power in Doule.

At this time, Gu Yun had a line in his plan notepad for this month that read "No gaps left."

It is actually a codeword, and its full name is: "Leave no gaps, suppress everything."

These eight characters are the highest order issued by this taciturn and non-aggressive boss to TikTok.

Under the eight-character policy, TikTok has two unwritten agreements: No matter which region, as long as competitors come, TikTok must advance and crush them.

Whenever a competing product ranks higher on the list, it must be defeated within a week, no matter what the price.

Even if you "kill a thousand enemies and suffer eight hundred losses", as long as you remain invincible, you will not hesitate to pay any price.

User growth center, in Doule, is the vanguard of taking the highest orders. The person in charge is named Zhao Qi, and it was Gu Yun who finalized the final meeting via video in person.

He has a Ph.D. in computer science from Peking University. He has a gentle appearance and wears black-rimmed glasses. He was the co-CEO of the startup company "Car is Coming".

This is a failed venture.

But big companies are so weird. Sometimes they favor people with entrepreneurial experience, even those with failed entrepreneurial experience, to take charge of their own business.

Perhaps it's because of their tragic character, or their courage to take charge of the overall situation.

Or maybe it's just the sincere words spoken by people after seeing the bottom of business and life, which always make people feel sympathy and sympathy for each other.

At DouLe, colleagues called Zhao Qi “the person who spends the most money on the Internet in China.”

To put it simply, the user center in charge of Zhao Qi spends money to increase the number of users and snowball the product.

The commercial center controlled by Doule then makes money by selling products.

At this time, for the development of DouLe, there is basically no money to be made from commercialization.

Drawing blood from other companies in the Paradise Group and spending big money on growth is the top priority, and it is too early to talk about commercialization.

Starting from China, TikTok stretches out like an octopus's feet on the earth, and its global territory continues to expand.

Gu Yun took the lead and divided the country into four levels: s, a, b, and c, with strategic priorities decreasing in order.

Different from the previous failed internationalization trend, Zhu Jun understands the true internationalization method, and developed countries are the key points that need to be conquered.

The reason is very simple. Once a cultural product conquers a hub and then radiates to other areas, it is a cultural dimension reduction attack.

In the global budget market, developed countries have taken away the vast majority of money.

India invested strategically because of its large territory, while Latin America and Russia invested strategically because of their competitors. They must invest because of the four-character policy of "leaving no gaps."

The potential for cultural dimensionality reduction is too great.

Southeast Asia is the downstream of Chinese culture. TikTok only made a small amount of investment, and it topped the e-list in Thailand that month, and won the first place in Vietnam and Vietnam.

“Countries in Southeast Asia have been greatly influenced by our culture, and they suddenly became popular.”

In the Middle East, TikTok has only launched in Saudi Arabia and the United Arab Emirates, and surrounding countries also rely on its natural radiation.

"The combination of Mr. Zhu's style of play and the big boss's strategy was so terrifying that everyone was stunned."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! An overseas employee concluded, "The biggest difference between TikTok and its foreign competitors at the same time is that it has occupied developed countries. It has a public pool and American content supply

Globally, DouLe content is supplied to East Asia and Southeast Asia, and this dimensionality reduction attack is particularly powerful."

Gu Yun's strategy is not complicated, but in this era, no boss of a startup company can be as decisive and blindly confident as him.

He proposed the four-stage theory for the first time at the conference.

Generally speaking, the globalization of DouLe will definitely span four stages in the future, and the "turning point" is the most wonderful moment.

The first stage is to waste resources without thinking.

Doule's transformation from zero to one in China has verified the extraordinary nature of this business story, which is just copied around the world. The so-called "simply believe, foolishly persist".

The second stage is content ecological construction.

The operation staff dug out all the Internet celebrities waiting for them.

If a competitor spends 10,000, TikTok will spend 20,000.

The two ends of the machine are users and content. The user growth end continuously delivers users, and the content end continuously delivers experts. A chemical reaction occurs on both sides, and the user experience spirals upward.

The third stage is the milestone moment, or as the saying goes, the turning point has arrived.

Gu Yun specifically asked his assistant He Xuan to make a picture overnight to support his "inflection point theory".

The theory says that the entire company should pay extra attention to the data "DAU penetration rate" (daily active penetration rate).

The higher the daily active penetration, the higher the user stickiness. The retention rate that previously troubled TikTok and caused Facebook to misjudge will naturally increase.

Although no one saw it, Gu Yun's expression was extremely confident, and the capital investment was completely without consideration.

He said that when the penetration rate of each country reaches 10%, it will surely reach an inflection point.

Inflection points are magical moments.

Once it arrives, the app's popularity will mainly rely on interpersonal communication and grow naturally.

The growth of Internet users depends on a ratio, that is, the ratio of purchase volume to organic volume.

Once the turning point occurs, "Buying Volume: Natural Volume" transitions from buying volume accounting for the majority to natural volume accounting for the majority, and the numbers move backward one by one.

Finally, a natural and healthy growth state is formed.

The fourth stage is brand building and commercialization.

The s/a/b/c classification will not remain unchanged, and each country may take the "elevator" at any time.

The determining factors are complex. They are not only related to hard indicators such as population base, per capita GDP, Internet penetration, and the market ceiling of digital marketing advertising, but are also inseparable from soft factors.

The final form of the brand is to hope that Doule can become a mirror of the culture of various countries.

"Our purpose is very direct. We will use the foundation accumulated by the Paradise Group for so long, use fast speed and abundant funds to carve out a moat, and ensure that the short video project will be at the top of the industry and there will be no rivals in three to five years."

There was thunderous applause in the conference room in Beijing.

No one knows where the big boss got the confidence to bet that Dou Le would definitely win.