Rebirth: War on the Honest

The eyes of the people are sharp.

Even if it’s not clear enough, when Paradise Cloud Music compiles all the evidence into a short essay, everyone will involuntarily open two music apps and try to reproduce the points mentioned in the statement one by one.

.

Eh?

It turns out to be true!

Onlookers have discovered that many of the new features and columns launched by Penguin in the past few months are actually plagiarized from Paradise Cloud Music.

This is real!

The voice of forwarding comments became more and more intense, and the rock-steady Penguin finally couldn't sit still.

Before a day had passed, Chen Buyu, the head of public relations of Penguin Music Entertainment Group, posted a message on WeChat Moments, which was regarded as a formal response to Paradise Cloud Music’s accusations.

"The music industry is not easy. We should continue to do the right things that will help the development of the industry. Ignoring the facts and arguing will not help the development of the music industry. As an industry leader, we will not join the ranks of quarrels.

, after all, the friends of Penguin Music are a group of people who truly respect and love music."

"Finally, the relevant evidence has been preserved, and the lawsuits against the defamation party have been launched one after another. I believe in the fairness of the law."

At the end of the circle of friends, Penguin Music also attached a few screenshots, which can be regarded as some responses to the statement of Paradise Cloud Music.

For example, didn’t Paradise Cloud Music accuse Penguin Music’s App of copying some of their functions?

Chen Buyu has published a patent on functions related to listening together (listening together) and music recommendation (recommending music).

I have a patent here, so I don’t need to say more about who copied who in this wave, right?

Chen Buyu's post on WeChat Moments also aroused widespread condemnation from netizens who support Penguin.

Paradise Cloud Music writes a short composition, right?

Let the evidence fly for a while?

Penguin doesn't want to quarrel with your small company, so please don't do it, okay?

For a time, scoldings broke out one after another on Weibo and major media.

On the one hand, Paradise Cloud Music seems to have solid evidence and has the advantage of being the first to comment. On the other hand, although Penguin's reply did not cover every point, they have a huge number of fans and supporters.

No one can convince anyone.

Whether it is under the Paradise Cloud Music Weibo or in other related discussions, the highest likes in the comment area are actually those made by reasonable guests, and there is no obvious one-sidedness.

To put it simply, the thoughts of many netizens coincide with the highest praise.

"Don't argue. I have both apps, and I am a dual-member user. Everyone is just as bad. Penguin is eager to take money out of users' pockets. The park has too few copyrights. Except for the original songs, there are all other versions."

The highest likes really express everyone’s feelings.

As an ordinary listener who loves to listen to singers and has repeatedly jumped between major music apps for many years, he really has a say.

Leaving aside the increasingly bloated apps and the increasingly exaggerated advertising insertions, just talking about the copyright protection that all major music apps emphasize, in fact, no one can do it impeccably.

There are quite a few tricks that take advantage of loopholes.

Paradise Cloud Music gave an example in its statement. For the song "Next Stop Chashan Liu", which is exclusively available on Paradise Cloud Music, you can search in the video column of QQ Music to find the song-related MV, screen recording, etc.

In fact, students who have used music apps for a long time should have encountered this unspoken rule to some extent.

When there is no audio source for a certain song, it may pop up a small reminder saying that you can watch the official MV of the song.

After clicking on the MV, click the headphone icon in the upper right corner to play the video in the background. The experience is almost the same as listening to music.

This operation is available on QQ Music and also on Paradise Cloud Music.

At Leyuan Cloud Music Headquarters, Gu Yun just opened the office door and met Cheng Yingying's eyes. Her eyes were full of little stars and she stared at Gu Yun without blinking.

"How did you do it?"

"Did you expect that one day we would go to war with Penguin Music?"

"You are so amazing, aren't you?"

There was no one around, Cheng Yingying hugged Gu Yun's arm and never let go. She was obviously a few years older sister, but at this moment she was as happy as a little girl who had eaten candy.

There was no other reason, but Cheng Yingying felt that Gu Yun's random behavior a long time ago had now become Paradise Cloud Music's surefire move to change public opinion.

Is there really a boss who knows everything well?

When Gu Yun first founded Paradise Cloud Music, he arranged for Cheng Yingying to apply for patents for all major functions of his software.

At that time, Cheng Yingying was very puzzled. Who would patent the built-in functions of their own app?

The functions of algorithm, push, and listening together are not particularly amazing when viewed apart. Is it necessary to apply for a patent?

People who have never started a business or made inventions may not know that the process of applying for a patent is very complicated and tedious.

First determine the type of patent you need to apply for, and fill out the patent specification according to the type of your invention patent.

Secondly, you need to fill out the patent application form and submit it to the National Patent Office together with it, and wait for the notice of patent review.

Finally, after passing the review, you need to pay several thousand yuan in patent registration fees and annual fees, and a patent certificate will be issued two months after the payment.

This series of procedures cannot be completed within a few weeks or even months.

Fortunately, Cheng Yingying is a meticulous and extremely attentive subordinate. Everything is in place and everything is answered.

When Gu Yun personally told her this task, although she felt puzzled, she took the two of them to the National Patent Office in Beijing several times and finally got all the patents for Paradise Cloud Music.

She didn't really agree with this piece of chess from the beginning to the end, but when Chen Buyu, the public relations spokesman of Penguin Music, sent out the accompanying pictures, she understood everything.

It turns out that Penguin Music is patented!

If there are no patents for these functions of Paradise Cloud Music, it’s hard to say who copied whom in the eyes of the general public.

Originally, Paradise Cloud Music did not have the user base and huge fans of Penguin. If it lost the moral high ground, what else could it use to litigate with the other party?

The more Cheng Yingying thought about it, the more scared she became, and the more she thought about it, the more she felt that Gu Yun's arrangement was too comprehensive. She couldn't help but feel excited and sent him a message at that time.

"There's nothing we can do. We're competing with penguins for food. How can we do it without something as evidence? We can't let people accuse us of plagiarism, right?"

Gu Yun smiled and rubbed Cheng Yingying's head. There was no need to elaborate on the instances of plagiarism from Penguin in his previous life.

In games, music, and all major areas of the Internet, Penguin is able to use your stuff and then kill you in turn through its huge base and users.

I don’t know how many small factories were unable to resist the power of capital and closed down with hatred. I don’t know how many hopeful Internet people came to start their own businesses one after another.

How can we compete with big manufacturers in China for food without any awareness of copyright?

"Look, can we respond like this on Weibo at eight o'clock in the evening?"

On the way Gu Yun came, the public relations department had reached a consensus with Leying Law Firm to let public opinion ferment for a while before issuing the patent certificate held by Paradise Cloud Music.

"Okay, when it comes to finding timing and angles, you are professionals. Leying Law Firm is professional in writing cases. You don't need to ask me about such trivial matters."

Gu Yun smiled and held Cheng Yingying in his arms, lowered his head and kissed her gently.

It has to be said that the pairing of Cheng Yingying and Zhong Leyi gave him a big surprise.

The statement against Penguin Music was very effective. Not only did it firmly occupy the moral high ground, but it also perfectly combined Penguin’s alleged infringements with evidence, with clear logic and detailed data, making it easy for the public to understand at a glance.

These days, being able to write a statement that allows passers-by to figure out what happened within three seconds is also a skill.

"I estimate that as soon as this new response is issued, Penguin will come to negotiate with us."

With the support of a professional team of lawyers, Cheng Yingying is no longer unfamiliar with Penguin’s style of play.

"Let's talk about it, we can figure it out anyway."

Gu Yun's reasoning indeed hit the point.

At exactly eight o'clock in the evening, Paradise Cloud Music released updates on all channels and officially responded to Penguin Music's statement. The confirmed patent certificate became the last spark that ignited the explosion.

"Don't put your efforts into evil ways."

“Misleading users to click to listen, and using popularity to deceive traffic.”

"The subjective malice is obvious."

The words that were originally so fierce in the eyes of fans now feel to passers-by that they cannot be exaggerated.

In just a few hours, public opinion was almost entirely on the side of Paradise Cloud Music. Since everyone had patents and the time was different, it was already clear who copied who.

"Paradise Cloud Music is indeed a bit aggrieved. I can empathize with this matter."

On Weibo, countless musicians and celebrities expressed such emotions.

The first person to bear the brunt is Ma Youye, who has been making original folk songs for three or four years. He not only makes original music, but also serves as a resident singer.

“I have the deepest experience with singing covers.”

May Youye not only took the lead to speak out, but also interacted with fans below the comment area.

He said that on a music platform with a huge user base like QQ Music, the original creator would be most hurt if he uploaded covers or even songs.

"Strictly speaking, you need to first obtain the authorization from the original author or the person who first recorded and released the song, even if it is oral first."

"But in reality, if you look at the cover works on various short video platforms and online music platforms, I dare say that most of them don't have this step."

"Some people will say that DouLe often uses popular songs. Of course you don't know that DouLe has signed an agreement with original musicians like us and will give the original creators a share?"

May Youye is here, and he also secretly points to other short video platforms.

He vented his bitterness, but at the same time there was another big fact: "No one will pursue it because the cost of safeguarding rights is too high."

This is a reality that cannot be ignored. Many of the "divine songs" that are currently popular on the Internet are actually composed by young musicians.

"Some people are just individuals, but if you want to pursue infringement, without a strong brokerage company, it can be said to be impossible in terms of economy and time."

"Many people have little awareness in this regard and have no awareness of the need to obtain authorization."

"So this time Paradise Cloud Music has stood up, not only to speak out for Cloud Music, but also to speak out for us original creators. I must support it."

In Ma Youye's view, as a result of this, an embarrassing reality in the industry is that there are more and more infringements without anyone pursuing them.

He also mentioned that many netizens believe that "when covers become popular, they 'help you promote' original musicians."

This has led to some powerful platforms, such as Penguin Music, not only not taking infringement seriously, but also doing so secretly without saying anything, and even speaking for infringers.

"This is open connivance."

In Ma Youye's view, the reason why the cover singers mentioned in the "Statement" by Paradise Cloud Music have become so popular is because the platform has left them alone or even encouraged them.

A single spark can start a prairie fire, and the fermentation of public opinion is getting stronger and stronger.

On the other side, the headquarters of Penguin Music Entertainment Group.

Executive Chairman Peng Jiaxin stood on the stage and scolded a submissive subordinate.

"Do you have a fucking brain?"

"Do you understand why jade should never come into contact with porcelain?"

The subordinate with his head lowered is Chen Buyu, the head of public relations who spoke on behalf of Penguin Music in the circle of friends yesterday.

He originally thought that the Paradise Cloud Music Concert would be like the small workshops that came here to make porcelain, and would be spoiled by their professional public relations methods.

But what he didn't expect was that when he started his business, Paradise Cloud Music, which was still a small workshop, had already patented its functions in advance.

Is this reasonable?

As soon as Paradise Cloud Music sent a reply, he knew it was broken.

Regardless of whether users support Penguin Music or not, this PR is definitely a failure.

As the undisputed leader of the industry, as long as he maintains his composure and does not reply, countless trolls will speak out.

"Are you here to try and get into trouble? Penguin Music has hundreds of millions of users. Is it necessary to target your small studio?"

"There's no need to argue with you, let the law speak for itself, right?"

It's a pity that Chen Buyu, who thought he was sure to win and wanted to attract a lot of fans and start a public relations war, stumbled on Paradise Cloud Music.

Not only did he fail to regain popularity among the public, he also heavily advertised Paradise Cloud Music in disguise.

This is the result of the collision between jade and porcelain. You can't ask for it, so if you don't talk about it, you will add some value to the other party out of thin air.

"Director Peng, I am fully responsible for this matter."

Chen Buyu lowered his head, looking guilty.

Penguin Music has been established for so many years, but it has rarely encountered opponents along the way. The opponents were either acquired by the wealthy Penguin, or were constantly reported on copyright issues, and eventually fell into trouble and failed to recover.

Having won so many battles, Chen Buyu could not help but feel a bit proud.

"Is it useful if you take full responsibility? How to solve it? You are so tough in your circle of friends. If someone comes to Nanshan to really file a lawsuit, can you win?"

Peng Jiaxin pointed at Chen Buyu's nose, not sparing any face for this capable general.

I’ll finish revising it right away, and I’ll start saving it tomorrow and the day after tomorrow. I’ll recommend it on Monday, and I’ll have ten updates~