Rebirth: War on the Honest
623. Own brand
"ah?"
"Mr. Gu, are you joking?"
"Stop making trouble, how is this possible?"
At the dinner table, the atmosphere suddenly became very subtle.
Not only the guests present, but also He Xuan, the assistant who was responsible for serving tea and pouring wine, had a look of confusion on her pretty face.
In this era, the technology patents of large companies are equivalent to their most precious gold.
As an industry with innovation and patents as its strengths, every country in the international market or various industries around the world are eager to hide their own advantages.
Most companies or inventors tend to believe that making their technology patents public may reveal trade secrets or secret technologies, which may cause them to lose their competitive advantage in the market.
If others come to spend money to learn your core technology, they have to think twice, let alone publish all the technology patents for free?
Disclosing all patents for free means exposing Tesla’s accumulated “property” in front of competitors, and even encouraging everyone to share their advantages.
What's the picture?
Gu Yun's remarks were obviously beyond everyone's understanding.
"real."
Gu Yun nodded, pretending to lie to you that you were a bastard, and continued.
"Thanks to you, you are still an elite in the industry. Do you understand Internet thinking?"
"When I proposed this idea, Musk didn't hesitate at all. He just asked a few questions and agreed immediately."
At this time, Li Dabin couldn't help but interrupt Gu Yun: "Why?"
He has been in the business world for more than ten years and is accustomed to the tactics of some large companies. He really doesn't understand this kind of decision.
Take Qualcomm, for example, at its headquarters in San Diego, USA. As soon as you enter the gate, you will be blocked by a thick wall, which is inlaid with more than 1,400 CDMA patents held by Qualcomm.
Another example is the patent lawsuit filed by the Swiss pharmaceutical company Novartis against Indian generic drugs, completely ignoring the accusation that AIDS patients are dying and struggling to make money.
Not to mention Apple and Samsung, who stage a boring drama of strife with each other every year.
Even Google, which seems to be approachable, accidentally revealed its ferocious face just for patents after acquiring Motorola Mobility.
The most exaggerated thing is the automobile industry. The battles over shapes and lines that happen every day have little technical content in comparison...
Under such fierce fighting, he couldn't understand why someone would disclose patents for free for charity?
"Mr. Li, did you ever get into a fight when you were in school?"
Gu Yun did not answer Li Dabin's question immediately. Instead, he raised his wine glass and took a sip, then asked calmly.
"Nonsense, someone from our compound..."
Li Dabin spread his hands.
"Then tell me, what would you do if the school bully asked you to wait after school and the door was full of people?"
"Run away first, then go home and threaten someone to do it with him!"
"Yes, although it sounds difficult to understand, this is actually what we do."
Gu Yun explained with a smile.
No matter whether you had a group fight in school or not, you all understand the importance of "calling a few more people."
For one person to win in a group fight, the probability is extremely slim.
Similarly, if an emerging enterprise wants to survive and develop in the competition of many enterprises with solid foundation and strong strength, it is no less than a mayfly shaking a tree.
But if the pie of new energy vehicles is quickly expanded, the situation will change significantly.
"Musk and I said that facing established automobile companies, we will definitely not be able to win alone. We can only rely on small and big, relying on patents as bait to attract more small partners to join, so as to achieve shake-up
The relatively solid fuel vehicle market will help electric vehicle companies gain more market share."
"Obviously, he was convinced by me."
As soon as Gu Yun finished speaking, the three brothers present, Li Dabin, He Xiaopeng, and Li Xiang, fell silent.
We are all smart people. If you think about it briefly, you will find out.
That makes some sense!
This approach is similar to how in the early days of the Windows system, in order to promote and attract new users, all kinds of piracy were allowed to run rampant in the market.
Because as long as the popularity of the market increases, it will bring immeasurable benefits.
"Mr. Gu, I have another question."
Among the three people, Li Xiang, who was most interested in Tesla technology, spoke up.
"you say."
Gu Yun answered.
"Is there really no risk in doing this?"
"If the patent is made public, assuming we start a business and use Tesla's new technology to develop new energy vehicles, those established car companies can also use their strong strength to suppress small companies?"
Looking at the confused Li Xiang, Gu Yun smiled and dismissed his doubts.
"Musk has also questioned this issue, but data analysis will explain everything."
"In fact, whether it is Germany or Japan, their electric vehicle projects are extremely small in scale, and electric vehicle sales account for less than 1% of overall sales on average."
Gu Yun patted Li Xiang on the shoulder and continued to add.
"Also, the more than 160 patents owned by Tesla are mainly focused on battery management."
"From the IPC international technical classification, it is H02J (circuit device or system for power supply or distribution; electrical energy storage system) and H01M (method or device for directly converting chemical energy into electrical energy, such as a battery pack)."
"If these technologies are not widely used, they will obviously not be able to fully demonstrate their value."
"The charging system, in particular, is a social project. Tesla alone cannot complete the layout of the charging network."
"Believe me, the entire world will benefit from a common and rapidly developing technology platform."
Li Xiang scratched his crew cut, still a little unwilling to give up: "Really or not...how many did you sell last year?"
After hearing this, Gu Yun pursed his lips in the direction of the assistant. He Xuan immediately took out the tablet computer from her bag and clicked on the internal data to reply.
"Currently, the sales of electric vehicles are still very small. Tesla's sales in 2013 were around 22,500 units. At the same time, global sales of fuel vehicles reached 82.84 million units."
Now not only Li Xiang, but also the other two people stopped talking.
With the clear data in front of us, everything seems to make sense.
"In this case, opening up the patent will, on the surface, give competitors an advantage."
"However, when competitors use Tesla's patents, they are also invisibly improving the universality of new energy technologies."
Gu Yun was still talking. The three of them were all business elites who had achieved wealth and freedom in their respective fields early on. They didn't need to lay the groundwork to understand what he meant.
Li Dabin, the oldest, spoke straightforwardly, gestured, and spoke again.
"Mr. Gu, even if this is the case, you are Tesla's major shareholder, and the price has risen quite well during this period."
"Why do you want to drag us out to start a business and develop new energy vehicles when we can get paid if we let go?"
These words directly expressed the thoughts of the three brothers.
Everyone's eyes were focused on Gu Yun, waiting for an answer.
"Does this need to be said?"
"You are all not short of money. I think everyone must have the same idea as me."
"For so many years, when it comes to domestically produced cars, everyone shakes their head, cursing in their hearts that they have paid the IQ tax."
"Cars are the king of industry, but why are joint venture brands always sold in China?"
"I just want to build a brand for Chinese people. When outsiders hear it, they give it a thumbs up and call it awesome!"
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