Rebirth: War on the Honest

In the century-old history of automobiles, new energy vehicles have gradually become a tributary that cannot be ignored, and the domestic new energy vehicle revolution has gradually moved from a spark to a prairie fire.

It was not car veterans or traditional industry giants who ignited the spark, but a few entrepreneurs who had nothing to do with car manufacturing.

It was Steve Jobs who first announced his entry into the car manufacturing industry in the United States, followed closely by the new Internet giant-Paradise Group.

After the official announcement of Paradise Auto, the media and industry immediately noticed the management of this new company, Li Dabin, Li Xiang, and He Xiaopeng.

The good guys quickly dug up the resumes of the three people. After the three people reached the first peak period of their careers, they all unanimously invested in the next stage of their careers, and it was cross-border. This is very similar to Xiaomi's Lei Jun - he bid farewell to Jinshan and founded

Millet.

However, the outside world's evaluation of them was not friendly at first. Some of the three were called "Tesla disciples", they were also regarded as liars, or they were collectively called "the three car-making fools".

[Paradise Group’s cross-border move! Is it just fun or transformation? 】

[Internet giants come to build cars? Does the Park Series really have this ability? 】

[Ten billion investment! Thousand acres of base! Paradise Auto and Shanghai City Government officially announced cooperation! ]

Amid the numerous doubts, Paradise Auto's 1,200-acre production base in Hudong New District has been working around the clock.

"Mr. Gu, the new task is indeed a bit challenging, but those three are from the Internet industry. How can they be better than our own people?"

At Jiangcheng Base Camp, at the Paradise Group meeting, Su Hua, the person in charge of Doule, put forward his own opinions.

Within the Paradise Group, everyone has no objections to the decision to enter the new energy vehicle industry.

As the Paradise Group has developed to this day, Gu Yun's unparalleled foresight and judgment have long impressed many senior executives.

Whatever the boss says is whatever it is, and everyone will hit wherever Mr. Gu points. That's right.

But when it comes to selecting and employing people, why not hire professionals?

"Yes, since no one knows how to build a car, instead of just looking for someone to do it, it would be a good idea to go to Baidu and Xiaomi to recruit some manufacturing talents."

Huang Zheng, who has always been taciturn, also agreed with Su Hua.

In front of the new car-making forces, there are two big mountains in front of them, one of which is Baidu and the other is Xiaomi.

Just like in the mobile Internet era, investors always have to ask a question when facing entrepreneurs.

If Penguin, Alibaba, and Paradise also make this product, what will you do?

Back to building cars, the same question that entrepreneurs face is: What should they do if Baidu and Xiaomi also want to build cars?

Baidu is one of the earliest companies in China to invest in autonomous driving research, while Xiaomi is a recognized expert in "Internet manufacturing". It has built Xiaomi's ecological chain through investment and incubation. The industry believes that Xiaomi will build cars sooner or later.

In fact, in the same time and space in 2014, Lei Jun had already led Xiaomi through a round of hard work in the manufacturing industry.

Li Bin of Weilai was worried that Xiaomi would also build a car, so he went to Lei Jun himself and expressed his idea of ​​building a car.

At that time, Xiaomi, whose mobile phone business was still in a period of rapid growth, did not clearly express its attitude, but based on its personal trust in Li Bin, Lei Jun's Shunwei Capital chose to invest.

Later, only six units of Weilai's pure electric supercar EP9 were mass-produced, and the owners were Li Bin, Li Xiang, Zhang Lei, Liu Qiangdong, Ma Huateng and Lei Jun.

Baidu is another company that cannot be avoided besides Xiaomi.

As early as 2013, Robin Li began investing in the field of autonomous driving. As new car-making forces emerged one after another, Baidu also increased its investment in research and development of autonomous vehicle technology.

The topics of Robin Li's speeches in many public occasions are related to autonomous driving.

Gu Yun even remembers that Baidu in the previous life deployed a self-driving car named Apollo on a large scale.

Once, Robin Li took a red driverless car and drove on the North Fifth Ring Road in Beijing, but in the end he was overtaken by a ticket.

But the outside world has also seen Robin Li’s travel ambitions.

A few months later, in a public speech, Robin Li shouted again.

[The self-driving ticket has come, is the mass production of self-driving cars still far away?]

But now it's 2014, and although Baidu's slogan is loud, its pace has been slow to move.

"Whether you can succeed in building a car is really not a matter of experience."

After the two senior executives took the lead to speak out, chattering discussions ensued.

It wasn't until the discussion gradually became quieter that Gu Yun spoke slowly, with a bit of firmness in his tone.

"I see some people are not convinced. If you are asked to put down your projects first and arrange to go to Shanghai to develop new energy vehicles, what are you going to do?"

Gu Yun took a sip of the tea in front of him and looked around at the senior executives around him.

"Mr. Gu, although we don't know how to build a car, I think there is a basic methodology for success."

Huang Mingyuan, who had followed Gu Yun to conquer the world since he started his business, spoke up.

"First focus on solving the main problems, push the project forward, and then take small steps, provide rapid feedback and iteration, and form a closed loop..."

After Huang Mingyuan graduated from Jiangcheng University, he spent every moment he entered society trying to conquer the world for Paradise Group.

Over the past few years, his vision, structure, and abilities have increased day by day, and he has fully understood the Internet thinking that Gu Yun has always admired.

In other words, many times, he is Gu Yun's other brain.

"Mr. Huang said it well."

"Really profound."

"Mr. Huang is awesome."

As a veteran figure, Huang Mingyuan's understanding of methodology is actually close to the essence of Internet thinking at a certain level.

Others in the meeting nodded in affirmation.

Huang Mingyuan looked at Gu Yun. He didn't understand why the boss just smiled and shook his head.

"Rookies always have some great ideas when building cars, and they can often come up with concepts that sound very cross-border."

Gu Yun waved his hand to stop other people's discussion and spoke.

"But if Internet thinking is used in building cars, it will definitely lead to pitfalls."

"Let me give you an example. If the software is not 100% perfect according to our previous approach, should we patch it later through OTA and deliver it first?"

Huang Mingyuan nodded.

“But it can be used on mobile apps, on our website functions, or even on e-commerce terminals.”

"Is the car OK?"

Gu Yun's words were so shocking that not only Huang Mingyuan, but also most of the executives whose brains reacted quickly could not help but have complicated expressions in their eyes.

It seems that is indeed the case.

Cars are the king of industry, not just because they are expensive.

It has tens of thousands of parts, and its design life is often more than ten years, during which it has to experience wind, frost, rain, snow, scorching heat in summer and severe cold in winter.

It also requires maintenance to be as simple as possible and reliability to be as high as possible.

How can such a large-ticket product be produced according to the Internet's "small step iteration" method?

Battery life is cut in half, the battery catches fire, people are lying on the road, software malfunctions, etc. Behind every problem car is a blow to the brand.

The Internet can tolerate errors and bugs. If the software is stuck, it can wait, but cars cannot.

Because everything about the car is related to the driver's life and health.

No matter how good Tesla is, there are still a few products with brake failure every year, right?

"Do you know what is the biggest difference between the few I selected and you?"

The meeting seemed to have been paused. It was not until everyone present realized that building cars and building Internet products were indeed two different things that Gu Yun spoke up again.

"Belief."

"We are all top people with outstanding abilities, but why did I find so many people to form a new team?"

"They have determination and persistence in new energy vehicles."

The audience fell silent again.

"You all have a way out. You still have options and dividends on your hands if you can't build a car. You can make a living by following the company without doing anything. What about them?"

"Those three brothers all came in with real money. One brother and his wife have even separated."

"If it doesn't work, they'll have nothing."

...

Just one month after the establishment of Park Auto was announced, Tesla officially announced that it would open source its technology patents globally, and the whirlwind that blew up on the east coast of the Pacific quickly reached China.

New car-making forces have sprung up like mushrooms after a rain. With the blessing of high-precision global open source technology, everyone wants to get a share of the new energy trend.

Penguin, Alibaba, Baidu, Meituan and other companies reacted and invested in the game one after another, and Park Car, which was laid out in advance, has already gained half a foot in the door.

The new energy and intelligence of automobiles is an unstoppable tide. Every enterprise is a ship in the tide, interdependent and connected in destiny.

After the big waves wash away the sand, the country is initially determined.