Rebirth, you call this an honest man?
Chapter 88 Fighting Xixi First Round of Financing (Seeking to Read Monthly Pass)
Pinxixi’s more than 40 million yuan still needs to be spent. As for where to spend it? It must be advertising.
Wang Heng spent money on advertising in the four major portals, each worth 5 million, blogs, forums and other online gathering places.
In the end, Pin Xixi could only operate with less than 10 million yuan left.
This time Wang Heng distributed benefits to all enterprises on the Internet, and soon the unfavorable news about Pin Xixi disappeared online, which was equivalent to paying protection fees.
And Wang Heng plans to imitate Pinduoduo and spend hundreds of millions of dollars every year to advertise across the entire network.
As long as you go online, you can see Pinxixi's advertisements no matter which website you are on.
As for what the media says in reality, Wang Heng doesn't care at all. Anyway, those people don't go online and just listen to it as a story.
After Pin Xixi's combination of punches, he was basically stable.
As for why we still need to raise funds to provide benefits, first of all, the 1.2 billion is not for users, but for superiors. This cannot be regretted.
Second, Pin Xixi made his fortune by cheating. If he doesn't let everyone share the meat, he will definitely not end well if he eats alone. The more investors, the safer he is.
So this is why after the financing announcement was released, apart from users scolding Pin Xixi, as for Internet companies, even his opponent Jack Ma did not dare to jump out.
In early August, the International Conference Hall of the World Trade Center in Hangzhou welcomed a group of well-dressed business people.
Wang Heng’s Pinxixi financing meeting will be held here,
Since Wang Heng promised to donate the 200 million he raised to urban construction in Hangzhou, the financing meeting was of a relatively high standard, and official representatives were also present.
Xiao Yan accompanied Wang Heng to greet guests at the entrance of the World Trade Center. Although Xiao Yan seemed to be very polite in her speech and behavior at this time,
In fact, her heart was completely immersed in the artistic conception of this wonderful upper class society in her imagination. When she set foot here, she could no longer go back.
It can be said that ordinary people can no longer satisfy her heart, unless Wang Heng or a higher-level businessman pursues her.
This kind of strong woman can also be said to be the ultimate money worshipper. What she values is no longer the body of a man, nor money, but status...
In reality, youth and milk tea girls are the representatives of this kind.
In fact, this was Wang Heng's intention. He deliberately cultivated Xiao Yan like this step by step, because only this kind of woman would not care about men's philandering.
Many of the big guys who came here are well-known in the investment circle. However, Wang Heng was an ordinary person in his previous life, and the only one he knew was Bonima.
So no matter who came, he always accompanied Smiley Face. Fortunately, Bonima, as the person who brought him into the circle, introduced him by his side.
Wang Heng exchanged business cards with these big guys with a smile. This is how Wang Heng's network of contacts was initially established.
It's unclear whether it will be useful at the moment, and Wang Heng has never thought that these people can help him if he encounters something really bad.
There are more than 30 investment companies here this time, with a huge financing of 1.2 billion, which is the only one in the first round.
But it’s not outrageous. Wang Heng invested 121 million in entrepreneurial funds, and it only took tens of millions of users to be valued at 3 billion, which is very reasonable.
Wang Heng used domain names to invest in Youku, with a start-up capital of US$3 million.
A few months after its establishment, it was ready to start financing without even a few users. The first-round valuation was US$48 million, and the first financing was US$12 million, which is equivalent to a 16-fold increase.
In 1999, Bonima offered to sell Tencent for RMB 500,000, but no one wanted it. However, IDG and Xiaoli valued him at US$5 million, which was a 100-fold increase.
In 2000, Tencent was in trouble, and IDG and Xiao Li were unwilling to invest any more. At this time, another big boss, MIH, came and directly valued Tencent at US$60 million, which was equivalent to another elevenfold increase.
IDG and Xiao Li withdrew, and the investment myth of 11 times profit in less than a year became world-famous, and the world called it the Little Giant.
The legend of the Little Giant is still circulating in Xiangjiang...but it won't be long...
That’s why investing in the Internet is so magical. As soon as the money is invested, the valuation may increase several times in less than a month.
Pinxixi’s tens of millions of users were instantly stabilized by Wang Heng, but now the valuation has not changed.
In other words, as long as you invest in Pinxixi and turn around, the value of Pinxixi will increase by 5 times. This is equivalent to Wang Hengbai giving them money to make money.
So all the big guys who came were smiling, and Wang Heng also laughed. He planned that Pinxixi would be in business for at least 5 years before going public.
And at least 5 billion will be burned in these five years. Where will the money come from? Isn’t it these big guys?
…
When the meeting time came, Wang Heng took the folder and went to the podium.
Don't look at Wang Heng as a loser in his previous life. He has really done a lot of things in this life, so he doesn't panic in this kind of speech.
It is said that financing is about telling stories to investors. Wang Heng cannot make up a good story, and he will not reveal his true plan.
So he directly plagiarized Jia’s speech and wrote this sentence when he came on stage,
"Let us suffocate for our dreams!"
After finishing writing, Wang Heng turned back to the investors in the audience and said,
“My dream is to build Pinxixi Mall into an affordable shopping platform for hundreds of millions of users, so that all people in the country can shop at Pinxixi Mall.
Let me tell you a statistic. There are 1.4 billion people in the domestic market. On average, as long as one person spends 100 yuan on Pinxixi, Pinxixi’s annual marketing will exceed 140 billion. Even if it only takes 10% of the profit, it will be
scary,
Pinxixi Mall uses the method of pulling people in to bring in many people who do not know how to access the Internet. Some people think this is useless data, but I don’t think so.
Being able to register for Pinxixi means that his family or friends will definitely have access to the Internet.
So they can also shop online, and they can ask their family members or friends who know how to use the Internet to do the shopping on their behalf.
As long as Pinxixi adheres to the principle of low prices, then every Pinxixi user will have a market that is exponentially larger.
The first thing Pinxixi needs to do is to cultivate the market and cultivate user habits. In a few years, Pinxixi will have hundreds of millions of users and a turnover of trillions every year.
So 3 billion is not the end point for Pin Xixi, nor is 30 billion. 300 billion is Pin Xixi’s destination, and it is also my dream.
Let us join the Pinxixi family and suffocate for our dreams!"
Wang Heng did not dare to say 3 trillion, because it was not telling a story, but telling an accident.
Even if it is 300 billion, many people at the scene think Wang Heng’s words are a bit exaggerated. However, there are almost no founders who do not exaggerate the figures when raising funds, so everyone understands.
Although it is not as exaggerated as 300 billion, it is definitely far more than 3 billion.
So the investors asked about the use of financing funds (although everyone knows that Pinxixi.com has also announced it, but this is a necessary process.)
After the founder's defense was over, the investors then began to divide the cake, no, divide the investment.
As the leader, Tencent has already decided on 20% of its shares. For the remaining 20%, two companies each took 5%, eight companies each took 1%, and four companies each took 0.5%.
Even though 0.5% is not much, it still costs 15 million. This was already a large investment for domestic investment companies at that time.
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