Reborn 2005: The Internet Myth
Chapter 22 Meta's Profit Model
On May 2, the multimedia room of the Monroe Hotel was packed with people.
More than 80 female college students from all over the United States sat on chairs, intending to listen to Meta staff train them on how to publish advertisements.
The staff on the stage were explaining the types, content, distribution and sharing of advertisements.
To put it simply, all advertisers are connected by Meta. Advertising content, advertising prices, advertising requirements, etc. will be posted on one page, and creators can submit applications according to the requirements of advertisers.
After the advertiser reviews, they select one or more to entrust, and cooperate with the creator's work and creativity to form advertising content.
After the advertising content is published, the word "promotion" will be added before the title of the Meta community to clearly indicate to users that this is advertising content.
In this transaction, Meta plays the role of a platform.
After the advertiser releases the commission and confirms the creator, the funds need to be submitted to Meta.
When the commission is completed, Meta will pay 70% of it to the creator.
In the early stages, in order to regulate community order and guide advertising content, an official invitation system will be implemented, and advertising content is only allowed to be posted once a week.
To put it bluntly, let’s test the water first and let the sponsors and fathers see the effect.
Otherwise, this whole room of beauties would be wasted.
After the training, Meta will still take them to the airport, give them air tickets, and go back to their homes.
Omei is an exception.
She is going to finish filming her first collaborative commercial here.
After yesterday's award party, the entire company was busy. Only Wang Zheng had nothing important to do, so he shouldered the responsibility of hosting Omei.
In fact, nothing happened last night. He sent me to the hotel and went back.
After leaving Catherine to go to Ultron to collect development progress, he drove alone to pick up Oltron, and the plan was to have lunch together.
After getting into the BMW, Aomei looked at him with interest: "I thought you would drive a sports car today."
"?"
"Sorry, I forgot you were Daddy." After Omei said this, she covered her mouth and laughed.
Daddy in English is not only called daddy, but also a very familiar mature man. Of course, it can also be called boyfriend when you are extremely happy.
Wang Zheng did not refute, and started the car with a smile: "Daddy is going to take you to fill your stomach now."
Lunch was an orthodox Western meal. Wang Zheng ordered two large pieces of juicy steak, which was very satisfying.
Aomei said enviously: "I envy you, you can eat whatever you want. I couldn't eat enough most of the time since I was a child."
"Why?"
Aomei shrugged helplessly: "Keep in shape."
After some research, I found out that the reason why O'Mei is called O'Mei is because her two sisters are the famous Hollywood twins, the Olsen sisters.
She is the third sister, but she is younger.
However, thanks to her two older sisters, she had experience in film and television when she was 4 years old, and is now studying acting.
With the help of some connections among my sisters, I hope to develop in the film and television field in the future.
Wang Zheng firmly believes in this. The role of Scarlet Witch played by O Mei made her become famous internationally.
With good looks, online acting skills, and starting resources, there is no reason why she should not be popular.
Wang Zheng expressed his understanding of the dieting habit of European and American stars: "Then you should really keep in shape, so that you don't have to play an aunt as soon as you debut."
European and American people are generally prone to obesity. This is Wang Zheng's own feeling.
There are many celebrities that we were familiar with in the past. After a few years, they are so fat that they are almost unrecognizable.
Aomei rolled her eyes and expressed curiosity to Wang Zheng: "Are you very idle? You founded Meta and achieved great success. Wall Street seems to be looking for you with money."
"Money is not everything in life." Wang Zheng poured a bowl of chicken soup: "Memories are eternal. Especially eating with beautiful women."
Listening to what Wang Zheng said in a serious and calm tone, O'Mei put down her knife and fork with a smile, "Daddy, you are so funny."
"So have you decided what to choose for your first ad?"
O'Mei thought about the three advertiser introductions she got after today's meeting, thought for a while and asked: "Justin, I want to hear your opinion."
"Sneakers, red wine and watches, I tend to prefer sneaker brands."
Wang Zheng explained carefully: "Women will always lack a pair of shoes, but everyone's hobbies of red wine and watches are different."
Aomei agreed and said: "You are absolutely right, I am also short of shoes. Then Nike."
This time the advertisers are Nike, Mido and a lesser-known red wine brand. Wang Zheng prefers Nike.
In the American League itself, current Nike sneakers are known for their affordable prices and are very suitable for mass consumption.
This is a win-win choice for users, Aomei and Nike.
Of course, in the future, it is not ruled out that multiple promotional products will appear in one promotional content, but this is the first one in the Meta community after all, so it should be treated with caution.
After lunch, after company communication, Nike was very proactive and decided to set the shooting time for outdoor shooting at three o'clock in the afternoon.
Omei is very good at volleyball, but average at basketball.
The protagonist this time is Nike's MAX360 series of basketball shoes, which of course are mainly based on basketball.
The shooting location was a basketball court in Menlo Park. Nike sent its advertising manager from California and brought samples and matching sportswear.
The photographer was provided by Meta, and the plan was to take nine photos and a 30-second video.
There's no problem with the photo, O'Mei's shots are full of charm. Especially the photo of her sports bra with shorts and her jump shot, it looks very charming even without retouching.
The problem was with the video. She didn't understand the basic moves like a three-step layup at all. Everyone present had their own tasks, so Wang Zheng, the only one who was free and could play basketball, made a guest appearance as a coach.
When he first got the basketball, Wang Zheng was still a little confused, but with a simple familiarization process, his body memory was gradually restored.
Apart from billiards and women, this may be the ball game Wang Zheng is most familiar with.
He is not very tall and has grown a bit this year. He is about 180cm tall. However, he has good physical fitness and good jumping ability. He can often complete the entire court at the age of 20.
However, when the 23-year-old tried to dunk a basketball and successfully fell, after nearly half a year of physical therapy, he was completely isolated from basketball.
The 19-year-old's body is really buggy, but his quality is so good that even with ordinary skate shoes, he can still make layups.
Wearing an unbuttoned shirt, jeans, skateboard shoes and silver-rimmed glasses, and a handsome Asian face, he is so handsome.
Nike's advertiser said they could increase the money as long as he could shoot with Omei.
Wang Zheng is not short of money, so he is only responsible for teaching Aomei every move.
Physical touch is indispensable.
This video was finally finished after a lot of stumbling. The photographer had to go back and cut out 30 seconds out of the fifteen minutes of footage.
The advertising slogan is naturally the classic "Just do it!"
It was already around 5:30 when the shooting was completed. The people from Nike couldn't wait to go back to the studio with the photographer. Let's not talk about the video, at least the photos were great.
This was the first amateur advertisement that Nike tried, so he couldn't help but ignore it.
Wang Zheng spread his hands: "Isa, I think we should go back and take a shower first."
Aomei tilted her head, looked at Wang Zheng with strange eyes, and nodded in agreement.
When I got back to the company, everyone was already off work.
Now No. 255 has become Ultron's office, and Meta has moved to the larger No. 240.
Entering the residence on the second floor, Aomei entered the bathroom with him. Wang Zhengcai realized that his invitation just now seemed to be somewhat ambiguous.
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