Reborn 2005: The Internet Myth

When I finished debugging the server of "Shattering Earth", it was already close to 7pm.

It really doesn’t take much time to debug the in-game experience value, explosion rate, etc. The key point is the recharge entrance page of the mall. Wang Zheng went back and forth for a long time before completely blocking it.

Originally, this server was downloaded from the Internet. There is no recharge entrance at all now, let alone the most convenient way to scan the code to recharge.

Due to various reasons, this game is a private server. Strictly speaking, charging is illegal. Therefore, various non-existent recharge entrances must be blocked, and only the recharge ratio should be written on the recharge page of the mall, leaving

Next penguin number.

It doesn't take long to re-register a Penguin. The 9-digit number is not particularly easy to remember, but this is not the point. It doesn't matter.

After doing this, Little Short Legs came over to order dinner. When he returned to the Internet cafe, he saw that Big Baby hadn't left yet, but was helping Chen Xin check the accounts.

Wang Zheng expressed that he was very satisfied. The more you care, the better chance I will have.

The rice was delivered to the door, mutton paste soup noodles, fragrant and fragrant.

"Old Wang, come and adjust today's data. Why can't I get it?"

Boss Chen called, and Wang Zheng entered the bar with a bowl in hand. Passing by Chen Ran, the smell was also fragrant and he wanted to eat (ˉ﹃ˉ).

I reached out and pressed twice on the keyboard, and the bill page popped up:

Today’s deposit: 16,845 yuan

Today’s income: 2272 yuan

Today’s discount: 554.4 yuan

Actual income: 1717.6 yuan

Strictly speaking, it has not yet reached 12 o'clock at night, and the overnight income has not been included, so it is not a particularly accurate profit amount.

The main source of profit for Internet cafes is the attendance rate. The higher the attendance rate, the higher the profits of Internet cafes will naturally go.

Take the 80 computers in Feiyang Internet City as an example. During the day, customers will be admitted from 10 o'clock to 10 o'clock in the evening. If the seats are full and completely uninterrupted, the income after including discounts should be about 1,900 yuan.

At 8 o'clock in the morning, each machine is 8 yuan, and the income that night is 640 yuan; the total is 2540 yuan.

In fact, it is almost impossible to achieve this ideal value.

There are always times when the machine is idle, and it is rarely full during the overnight hours.

But since Wang Zheng installed this billing system and game management system, the attendance rate and retention rate of customers have increased a lot. On the one hand, the game is smooth and not stuck, on the other hand, there are no pop-ups, no ads, no

Customers are more likely to be immersed when people are urging them to pay.

Chen Xin and Chen Ran looked at each other, and then stared at Wang Zheng eagerly, which made him feel a little scared: "What are you doing? Too young?"

Boss Chen waved his hands repeatedly: "How can it be too little? It's too much. This does not include all-nighters. I have never had such a high turnover here."

"The key is why?" Chen Ran took over, "I feel like it's the credit of this system, but I don't think it's entirely the result."

Wang Zheng nodded slightly in his mind. After all, he had been working in an Internet cafe for several years, so he still had some intuition about business operations. However, there was no one to guide and enlighten him, so he could not grasp the key points of the problem.

He invited the two of them to sit down on the sofa, while he crossed his legs and snored while eating, he took the time to say: "This is called marketing."

"marketing?"

"Use advertising to increase customer flow and visibility; use recharge activities to increase customer recharges and enhance customer loyalty; and then use new systems and services to increase customer retention rates; we say we are Internet cafes, but we are just selling things, aren't we?

It’s service, of course it’s marketing.”

Wang Zheng's confident and matter-of-fact tone conveyed to Chen Ran and Chen Xin a new way of thinking.

Many people have heard of the word marketing, but the mobile Internet has just emerged, and the era of information explosion has not yet begun. For many people living in third- and fourth-tier cities, they have not concluded a theorem - everyone is being targeted.

As for the object of marketing, everyone is marketing themselves.

The ancients said, "Learning martial arts and martial arts will bring goods to the emperor's family." This is a true and typical case of self-marketing.

And modern people have been the target of marketing since they were a cell, but what is sold to you may not be real products, but services, concepts, and ways of thinking.

It won’t take twenty years, ten years later, traffic will bloom everywhere, and everyone will accept it and step into the vicious circle of traffic marketing and being marketed. It won’t matter whether you open your mouth or shut up and say nothing about “how Internet celebrities operate” or “how to monetize traffic”.

Sorry to go out.

Wang Zheng is also marketing himself.

He was almost penniless, an eighteen-year-old boy, and he had to sell the knowledge he knew at a good price.

Of course, what he wants to gain is not just money, a sense of recognition, a sense of accomplishment, but any kind of feeling... is OK. Well, beautiful women are also OK.

Chen Ran went to college and has a strong ability to accept new things and new ideas, and her understanding ability is not weak, otherwise she would not be able to do a good job in the Internet cafe business. So she was the first to react. Wang Zheng said so much,

The most important part is avoiding the important and choosing the easy, that is this system.

Without this system, no marketing can be done.

Just talking about recharging, there is no electronic membership system, do you use paper to take notes? Is it acceptable to customers? There is no billing system, how to calculate the accounts? It is unrealistic.

"Wang Zheng, Xinwa'er told me that it will cost ten thousand yuan to join your system?"

Seeing Chen Ran react on her own, Wang Zheng put down the bowl and shook his head seriously: "That's different."

"Brother Chen was having difficulties a few days ago, and I am also having my own difficulties. We met by chance, and we reached out to each other to help each other. So I only want 10,000 from Feiyang Internet City, which is mostly because of human nature."

"I believe you can see how great the benefits the billing system brings and how much it helps the business. To be more confident, it is not a problem to increase the turnover by 50% in a year."

"It is not easy for us to develop software. Of course, the development costs must be recovered as soon as possible. The charges will naturally be higher."

"Little aunt, you should first consider whether you can accept it, and I will also consider the new charging standards and service content. Let's return favors to favors, and business to business, for mutual benefit."

Chen Ran left thoughtfully, and Wang Zheng also went back to the dormitory to lie down. He made a jar of tea and put it on the bedside, lying on the bed and thinking.

It's been three days since I came back from rebirth, and I still haven't remembered why I was stranded in Nandu and didn't go to the capital. I also forgot why I went to the capital to work in the first place. It's been too long and I can't remember.

It doesn't matter, small cities have their advantages.

With the Internet cafe billing system, you can develop a few more Internet cafes and continue to develop after you have the funds. You can still develop very well. And if you put yourself behind the scenes, you don't have to be so conspicuous.

There is really no need for him to go to the capital again. Goodbye, big girls in the capital!

Ah no, see you later.

Although there is no one at home anymore, I still feel a little homesick.

Nandu City is smaller, which is good. It's closer to home, which is also good.

However, this state of being dependent on others needs to be changed as soon as possible, and it is better to make money as soon as possible. Only when you have money on hand can you be qualified to make choices.

When your mind is calm, you will feel relaxed.

Slept very peacefully.