Reborn A Trillion-Dollar Real Estate Tycoon, Boss Yang Called Dad

In a blink of an eye.

It's New Year's Day.

2008 has arrived as promised, and everyone is talking about the upcoming Summer Olympics.

Even experts in the media are advocating the role of the Olympic Games in promoting the economy.

It was even expressed.

The opening of the Olympic Games will bring the domestic economy to a new level.

Shen Fei sneered when she heard such words.

These people really dare to brag!

It also promotes economic development.

To be honest, in Shen Fei's opinion, the Olympic Games seems to have promoted the development of the tourism economy, and at the same time won many championships, which seems to have enhanced the cohesion.

But in fact, the effect is not as exaggerated as everyone imagined.

The lives of ordinary people are still getting more and more difficult, and the impact of the economic crisis is becoming more and more serious.

Taking house prices as an example, the house prices in Yanjing have fallen to less than 10,000 yuan per square meter within the ring.

This number is outrageous.

And, worryingly, it's still falling!

The transaction volume of second-hand housing and new housing was less than half that of the same period, and a large number of real estate agencies in Yanjing Shenghai and other places closed their doors.

And this is just the beginning!

Shen Fei knows that throughout this year, not only in China, but also in the whole world, the economic crisis will let everyone know what global economic integration is.

Everyone originally thought that the subprime mortgage crisis in the United States would not have such a big impact.

But the facts tell everyone that the economic development of the entire earth today affects the whole body.

certainly.

Shen Fei doesn't care about these.

He already knew these things. After all, in his impression, if the four trillion yuan plan had not been promulgated, the economic situation of the entire Hua country would have been very bad at that time.

"Conservative investing?"

In the meeting room of Wanli Investment, Li Chunfeng looked at Shen Fei with a puzzled expression.

Just now Shen Fei officially informed everyone that the most important thing for Wanli Investment this year is to pay attention to the selection of projects when investing, and not to make large-amount and high-risk investments easily.

To put it bluntly, the business strategy of Wanli Investment this year is conservative investment.

"Yes."

Shen Fei nodded when he heard the words, and said seriously: "Everyone has seen the domestic economic situation, and I believe that you, like me, feel something different from the past.

Everyone in the meeting room was silent.

In fact, they can also feel it, because investors often have to contact many entrepreneurs, and in the past few months, a large number of Internet companies in China, halfway through the start-ups, cannot sustain .

even.

Many people have just raised two rounds and three rounds of financing, only to find that the project is dead.

Wanli Investment has also invested in several projects before, but in the end the founder had no choice but to give up.

so.

When Shen Fei said this sentence, they could understand it.

"Mr. Shen, then we are not going to invest in new projects?"

As the department manager, Wang Quan asked Shen Fei.

"Of course not."

Shen Fei shook his head and said slowly: "Conservative and prudent will be our investment strategy for the next year. If you find a good project, you must carefully demonstrate it before investing in them. Of course, the investment figures should not be too high." A lot, after all, our company's money is invested to earn back, not a tool for some people to realize their dreams.

Hearing Shen Fei's words, everyone in the conference room nodded in approval.

The purpose of investing is never to dream, but to make money.

This point, everyone is well aware.

But some entrepreneurs really make investors speechless.

In their eyes, the money they invest belongs to themselves, and their dreams are more important than anything else.

It is true that this is a very normal state of mind. After all, if entrepreneurs do not have dreams, they will naturally have no possibility of entrepreneurial success.

But the problem is that for investment companies, investing in entrepreneurs is to get returns, not dreams.

It is definitely not the style of an investment company to give money to other people to realize their dreams, but to get nothing in the end.

so.

Shen Fei's words were recognized by everyone.

After the meeting with everyone, Shen Fei left Wanli Investment after giving Li Chunfeng a few words of advice.

He wasn't worried that someone would follow his advice, after all, the company only had so much funds, and Li Chunfeng was not the kind of person who liked to take risks.

The purpose of that guy doing business with him is to make money, and he is more worried than himself that the company will not do well.

Shen Fei at Wanli Investment and Shen Fei at Wanli Film and Television have completely different attitudes.

When she came to Wanli Film and TV, after listening to Li Wei's work report, Shen Fei clearly pointed out that Wanli Film and Television will increase investment this year, and the investment in film and television dramas will be more active.

"In addition, get in touch with more directors and actors. Since we want to become bigger and stronger, these people are indispensable."

Shen Fei said to Li Wei seriously.

Although the overall economic development has stagnated, the development of the domestic entertainment industry, as Shen Fei remembers clearly, is very rapid.

"Mr. Shen, is this okay?"

Li Wei hesitated for a while and said: "The current environment is not good, if we sign so many people, will it have any impact?"

"Hehe, do you know the lipstick effect?"

Shen Fei smiled and asked Li Wei.

Li Wei was at a loss when he heard this.

Shen Fei then slowly explained to him.

"Lipstick effect" refers to an interesting economic phenomenon that causes lipsticks to sell hot due to economic depression, also known as "low-priced product preference trend"

In the United States, whenever the economy is in recession, the sales of lipsticks will rise in a straight line.

This is because, in the United States, people think lipstick is a relatively cheap consumer product. In the case of economic downturn, people still have a strong desire to consume, so they will turn to buy cheaper products.

As a "cheap non-essential thing", lipstick can play a "comforting" effect on consumers, especially when the soft and moist lipstick touches the lips.

Furthermore, the recession of the economy will reduce the income of some people, so there will be some "little spare money" in their hands, just to buy some "cheap non-essential things".

"You mean, we will do the same this time?"

Li Wei thought for a while and asked Shen Fei.

obviously.

In his view, since the lipstick effect is like this, the domestic entertainment and cultural industry is probably equivalent to lipstick.

0 looking for flowers......

Shen Fei smiled, nodded and said: "Whenever the economy is in recession, people's consumption will turn to buy cheap goods, and although lipstick is not a necessity of life, it has both cheap and whitewashing functions, which can bring psychological benefits to consumers. comfort.

"Under the economic crisis, consumers' shopping psychology and consumption behavior have changed, and ordinary consumers have all become bargaining masters. The economic crisis has also led to the emergence of cheap cosmetics and cultural products such as lipsticks. Sell."

Speaking of this, Shen Fei said with a smile: "Watching movies and TV shows is the same as lipstick for ordinary people in our country."

He said so with a basis.

According to the information sent by Lin Yuan from the United States, in the past few months, the American media said that the sales of lipsticks and facial masks have begun to rise, and "relaxation consumption" such as hair and massage are also very popular. The lackluster sales of merchandise and luxury goods provided a stark contrast.

This view is confirmed by the sales of several major cosmetics giants in the world, including L'Oreal of France, Beiersdorf AG of Germany and Shiseido of Japan.

.0

During economic depression, people's income and expectations for the future will decrease. At this time, the first thing to cut down is the consumption of those bulk commodities, such as buying a house, buying a car, and traveling abroad. The extra "spare money" just goes to buy some "cheap non-essential things", thus stimulating the consumption of these cheap goods.

"Mr. Shen, what do you mean, our domestic entertainment industry is about to develop?"

Li Wei's eyes brightened.

Shen Fei nodded, and said slowly: "Look at the economic crisis in the 1920s and 1930s in the United States. At that time, almost all industries were quiet and cold, but Hollywood movies took advantage of the momentum, and lively musicals were popular. Come joy and hope, and make Shirley Temple a household star.

While talking, he said seriously: "The entertainment industry in our country is the same. The common people are willing to spend money on cheap consumption such as watching movies and TV. After all, it is too difficult for them to buy a house and a car."

Li Wei nodded thoughtfully.

What Shen Fei said made sense.

When the economy is in a downturn, the pressure of life will increase, and the heavy life always needs light things to relax yourself, so the entertainment market such as movies, which is not very expensive, will be better.

During the recession in Korea, bright colors were popular, and there were many orders for short and exaggerated styles.

Clothing sales in Dongying are very low, but the business of shoe repair and clothing shops is booming like never before.

to be honest.

Even if there is an economic crisis all over the world, it is actually not a problem for people to survive.

As long as people are alive, they will have material needs and spiritual needs. When material needs cannot be met, they can only find ways to satisfy spiritual needs.

Thinking of this, Li Wei looked at Shen Fei: "Mr. Shen, don't worry, I know what to do."

Shen Fei smiled slightly and nodded in satisfaction.

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