Reborn A Trillion-Dollar Real Estate Tycoon, Boss Yang Called Dad

He waved Zhao Liying to follow Hu Tingting to leave, but Shen Fei was not idle either.

He received a call from Li Chunfeng.

"Liu Qiangdong is crazy."

Shen Fei was stunned by Li Chunfeng's first sentence.

"What's wrong?"

Shen Fei asked a little strangely.

"The thing is this..."

While Li Chunfeng was talking, he told the whole story.

It turns out that after receiving investment from Shen Fei last year,

As soon as he got the money, Liu Qiangdong announced two decisions: JD.com will expand its sales to all categories, transform it into a one-stop consumer platform, and decide to build its own logistics system integrating warehousing and distribution.

In fact, almost everyone in the company couldn't laugh or cry when they heard these two decisions from Liu Qiangdong.

Because whether it is full-category expansion or self-built warehouse distribution logistics, in their eyes, it is all tricks and money.

Full-category products will increase logistics and operating costs, not to mention warehouse distribution logistics.

The lessons learned from the other side of the ocean, a fresh food e-commerce company in the United States burned a full 1.2 billion US dollars because of self-built warehouses, which frightened the fresh food e-commerce company in the United States to stagnate for 20 years.

The first decision to expand categories was opposed by everyone, and nearly half of JD’s management also questioned it. The reason is simple. Even Amazon failed to sell large home appliances online, let alone in China.

When the second decision of self-built warehouse distribution and logistics was proposed, Li Chunfeng tactfully asked Liu Qiangdong to make a budget first.

Then his budget is: need a billion dollars!

According to Li Chunfeng's calculations, investing in warehouse-distribution integrated logistics, a city needs to deliver 2,000 orders a day to break even.

It takes a long time to achieve the performance of 2,000 orders, it may be nine months, or it may be two years.

One billion dollars and two years, when these two figures came out, Li Chunfeng almost cried at that time.

But Liu Qiangdong said very firmly: "Profits cannot be packed in money bags, there is a larger territory that needs to be developed and the harvested funds or resources should be scatter like seeds."

He holds an overwhelming number of shares in JD.com, and in the face of opposition from the vast majority of people, he used the 10 million US dollars he just raised to push these two measures: preparing for the establishment of a Guangzhou branch, purchasing warehouses, and expanding channels. From three thousand to eighteen thousand.

But the problem is that the speed of burning money like this is too fast. Now that the financial crisis is coming, his tens of millions of dollars will be used up after only a few months of burning.

"He still wants to raise money, what should he do?"

Li Chunfeng asked Shen Fei.

Shen Fei frowned, recalling what happened to Liu Qiangdong and Jingdong this year in his memory.

In most people's memories of 2008, apart from the financial crisis and the Olympic Games, there was also the heavy snow at the beginning of the year.

It was this snow that crushed Jingdong Shenghai's warehouse.

At that time, Xu Xin of Capital Today took Liu Qiangdong, who was in urgent need of financing, and introduced investors to him everywhere, but the objective economic environment was too bad.

Wall Street is dying, and fear is spreading throughout the venture capital community.

Several investors who had a good talk with JD.com, after hearing that Lehman Brothers in the United States went bankrupt, all avoided it in a blink of an eye.

JD.com’s valuation plummeted, and when it talked with investors about financing, the price dropped from 200 million US dollars to 150 million US dollars, 112 million US dollars, 100 million US dollars, 80 million US dollars, 65 million US dollars, four Fifteen million dollars.....Finally down to thirty million dollars. Xu Xin called Liu Qiangdong and said that although the price was not good, Jingdong had to ask for the money.

Liu Qiangdong directly refused!

That period of time can be said to be his most tormented day: investors are unwilling to pay, logistics is still losing money, funds are not in place, and it is very difficult for JD.com to survive the Spring Festival.

Once, Wang Xiaosong, the vice president of JD.com, took the payment slip to find the accountant, because the supplier said that JD.com would not deliver the goods if it did not pay.

The finances are also very helpless: "Tomorrow, the employees will be paid wages, and after the money is paid, the wages will not be paid.

Overnight, Qiang Dong's hair turned gray.

As a last resort, Liu Qiangdong applied for a bridge loan from Capital Today, with an annual interest of 20%.

Time is money. Liu Qiangdong began to desperately meet investment institutions, sometimes two or three a day, sometimes five or six a day, and visited more than 40, but no one was interested in JD.com.

Every investor asked him: "How does JD.com make money? What are the advantages of your model compared with Taobao? Compared with Gome and Suning in terms of cost, what are the advantages?"

It is also mixed with criticisms such as low gross profit margin and poor operating efficiency.

Capital Today has provided JD.com with bridge loans four or five times, and the repayment date is at the end of the year.

When facing employees, Liu Qiangdong always said enthusiastically: "The money is coming soon!"

But where everyone couldn't see, he was afraid that his employees would lose confidence if they knew the truth, so he hid in a coffee shop alone and drank to decompress.

"From the start of the business in 1998 to the present, JD.com already has two to three hundred brothers. Many of them have been with me for almost ten years, and no one else can dig them away. Ten years later, when they leave, they may have nothing, not even a house. There is no car. And when he goes out to look for a job, others will say that he is from the collapsed Jingdong Mall, and it is very difficult to find a job. It is easy for an employee of a successful company to leave and find a new job, but as an employee of a failed or closed company Employees, it is very difficult to find a job because I am a defeated soldier. My pain is really unspeakable, my bones are full of fear, and I feel guilty and ashamed for my brothers."

When Liu Qiangdong said these words, it was later that he had already achieved fame.

But even so, every time he recalled this, he was still very sad.

At that time, Foxconn, which was at its peak, announced with a high profile that it would enter e-commerce, and also negotiated financing with JD.com. The attitude was very arrogant, and the conditions were very harsh: they wanted to control Liu Qiangdong at a very low price, and Liu Qiangdong had to agree, otherwise he would be killed with US$500 million. JD.com.

Liu Qiangdong refused again and counterattacked strongly: "We are barefoot and are not afraid of wearing shoes. Cooperating with me is your last chance to enter the retail industry in your life."

Seeing that the day to repay the bridge loan from Capital Today is getting closer, JD.com still has not found an investor.

That year, when Capital Today held its annual meeting, it did not forget to call Liu Qiangdong.

When Liu Qiangdong introduced himself and JD.com on the stage of the annual meeting, good luck finally came to him. A well-known banker from Hong Kong Island noticed him.

This person is Xu Xin’s former boss, Liang Bocha, the founder of Peregrine Investments and the super rich man in Hong Kong.

It is precisely because of him that JD.com finally completed its second round of financing of US$21 million, with Bull Capital leading the investment of US$12 million, Capital Today following the investment of US$8 million, and Liang Botao investing US$1 million in his own name. Dollar.

This money was still used in an orderly manner by Liu Qiangdong on JD.com’s logistics platform, service technology and other aspects.

It has to be said that with this money, JD.com finally had a chance to breathe. From 2008 to 2012, JD.com’s sales increased from 1.3 billion to 60 billion!

It has more varieties than Dangdang and more genuine products than Taobao. It was Liu Qiangdong’s two decisions that made Jingdong go all out.

The beautiful report card also attracted investments: Tiger Fund, Hillhouse Capital, Sequoia Capital, Penguin...

Recalling this, Shen Fei's expression changed instantly.

"What do you think?"

Shen Fei asked Li Chunfeng.

"`"This, does it cost too much money?"

Li Chunfeng smiled bitterly and said: "I see that JD.com is like this now. It has been losing money. It is not an option to continue losing money like this."

This is the truth.

As an investor, what Wanli Investment needs to see is the rate of return. Under the premise of the current financial crisis, JD.com actually wants to raise money and burn money [Li Chunfeng Duoduoduo]

I was a little worried inside.

"Then let's cool him down first!"

Shen Fei thought for a while and said slowly: "But it's not that we won't take action, we will wait until he is desperate before taking action."

Although JD.com’s future development is not as good as Alibaba’s, in the field of e-commerce, it is definitely among the top three companies in the country.

In this case, Shen Fei will naturally not miss the opportunity.

However, he knew very well that Liu Qiangdong was now full of confidence. It was when he was elated that he needed to give him a little setback.

At the very least, let him know that this money is hard-earned.

Also raised 200 million yuan!

He thinks JD.com is face?

Gathering wool on one's own head is really a fantasy.

"All right.

Li Chunfeng nodded.

He naturally understood what Shen Fei meant, which was just to let Liu Qiangdong accept the thunder and lightning from society.

But the problem is that Li Chunfeng still doesn't understand why Shen Fei insists on investing in JD.com.

Could it be that he is very optimistic about JD.com’s future development?

“When investing, you have to be patient.

Shen Fei smiled (Li Li) and said calmly: "What we do is not financial products, nor buying stocks or futures. Sometimes if you are impatient, it is easy to miss the opportunity."

This is the truth.

The investment limit is the same as gold.

Buying stocks and futures sometimes requires not only courage, but also luck. You need to spot the right moment, make a big move, and then leave after making money.

But when it comes to investing, you can't be so impulsive.

If you are optimistic about a project and invest in it, you may not get a return for three to five years.

But if it succeeds, the benefits will be absolutely unimaginable.

In fact, Li Chunfeng himself knew this.

The key problem is that he really has no hope in JD.com's current development situation.

That is to say, Shen Fei insisted, otherwise Li Chunfeng would not invest in JD.com.

Putting down the phone, Shen Fei shook his head helplessly.

He doesn't understand Li Chunfeng's worries, but the problem is that no one knows how JD.com can develop in the future, and no one knows what China's economy will look like with the introduction of the four trillion plan. many.

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