Reborn A Trillion-Dollar Real Estate Tycoon, Boss Yang Called Dad

Hearing Shen Fei's words, Chen Heyuan remained silent for a long time.

The term commercial center has actually appeared very early.

But so far.

In the domestic real estate industry, no one has clearly proposed the practice of combining commercial housing with supporting facilities in commercial centers like Shen Fei did.

According to Shen Fei's idea, they need to develop a residential area, a commercial and entertainment center, and ensure that there are hospitals and schools nearby.

Not an exaggeration.

Once this is done, not to mention how high the land cost is, the house price alone is unbearable.

"In the current market, let's do this. The house price is too high and no one will buy it."

Chen Heyuan thought for a while, and still said seriously to Shen Fei.

This is the truth.

Today's price is simply jaw-dropping.

Not the height, but the speed of the fall.

Basically, it's like diving, one day at a time.

"It's okay, it will rise."

Shen Fei smiled, and said lightly: "Get the land first, and then develop it slowly, how about it?"

"That's right."

Chen Heyuan thought for a while and said: "The land we sold before, if we buy it back...

Before he could finish speaking, Shen Fei waved his hands and said, "No need for that, just follow what I said, buy land in the city center, near the hospital and school.

"All right."

Chen Heyuan nodded, and then said: "Wang Jianlin has land for sale, and it's not just him. Before that, everyone collected a lot of land. Now the land price has plummeted, and it has fallen by 40 to 50%. Many people It’s kind of unbearable.”

"It's normal."

Shen Fei smiled and said.

In fact, very few people engage in real estate development with their own money.

The method that most people use is actually to buy the land first, and then use the land as collateral to obtain bank loans for development.

But the problem now is that housing prices have plummeted, and no one will develop new properties. After all, even customers of 07D are waiting for housing prices to continue to fall to the bottom.

If they do not develop new buildings, real estate developers will not be able to recover funds. If they do not recover funds, how can they repay the bank loans?

This is a vicious circle, and it's still a closed loop.

The reason why Shen Fei dared to make such an arrangement was because he knew very well that some real estate businessmen would not be able to hold on.

In fact.

It's okay now, but in more than ten years, according to Shen Fei's memory, there will be more and more real estate developers in the country who have experienced thunderstorms.

Shen Fei remembers very clearly that in the years before his rebirth, the real estate industry was full of turmoil and bad news. The real estate predators who were once in the wind and clouds continued to be thundered, from Greenland, Tahoe, China Fortune Land Development, Blu-ray, Baoneng, etc. To the trillion-dollar boss-Evergrande.

Even the real estate companies that have not yet been hit by thunder have released information such as asset sales and substantial layoffs. It seems that the real estate industry is about to collapse.

To put it simply, it is either already terminally ill or on the way to terminally ill.

Because it is very complicated.

Various current price purchase restriction policies, three red lines, centralized land supply, etc. seem to be the cause of the thunderstorm, but if you calm down and reflect on it, you will find that the root cause of the thunderstorm lies in the enterprise itself.

Excessive financialization, false performance, and management failure to keep up with development are the reasons for many real estate developers' thunderstorms.

Don't say anything else.

Let’s talk about real estate speculation. Once upon a time, the demand for commercial housing has gradually evolved from residential demand to investment demand. The words “one shop for three generations” also emerged at this time.

For consumers, if it is just real estate speculation, the real estate crash may not come so quickly. One of the root causes of this large-scale collapse of real estate companies is that after years of real estate project development, real estate companies have gradually found their sense. The profit model is no longer as simple as building a house and selling a house. Now every project acquired by real estate companies has become a tool for obtaining capital

When you get project financing, the project has a high turnover and fast return of funds to ensure the safety of funds, while those who make money are constantly using the funds raised to invest in new projects, and then use new project financing, and then invest in new projects. more and more investment.

In Shen Fei's view, this is a joke.

Think about it, in order to pay back quickly, the project must have a high turnover rate, start construction as soon as the land is acquired, start showing in three or four months, and start selling within a year. With such a fast speed, the quality and quality of the project can be imagined.

No wonder so many complaints, so many checkouts.

Many people must have heard the ridicule of "fulfilling your five-week dream". The reputation of the company is getting worse and worse. When the real estate industry returns to its original roots and relies on products to impress consumers, who will pay for you?

and.

Since the acquired project has become a financing tool, whether the project is really making money is not so important at this time. What matters is the scale of the enterprise. Only when the scale is reached can it be easier to win the favor of capital.

This is why more and more companies shouted "hundred billion" in the past few years.

Some people will say that the funds raised are simply borrowed money, which is not your own. Isn’t this just tearing down the east wall to make up for the west wall, but for capital operations, the money in hand is your own, and you can let it Money keeps rolling money.

It is precisely for this reason that the basic quality of the project is no longer so important at this time. It can be said that many real estate companies have a large number of loss-making projects, and some may have more than half of the projects making no money.

For this kind of enterprise, once the policy is tightened and financing is not so easy, the disadvantages caused by these loss-making projects will immediately appear. If such a real estate company does not make a thunder, who will make a thunder?

What's even more stressful is that in finance and leveraging, in addition to scale, you also need a steady stream of capital injections.

Many real estate companies do not care about the cost when obtaining funds, because the market is so good and it is so easy to get money, so they have to take it no matter how high the interest rate is. It can be said to be borrowing for expansion. In Shen Fei's view, such risks are simply too high. Taller.

The reason why he is unwilling to get involved in real estate is because the real estate industry is really too deep.

"I estimate that in the next year or so, the real estate market will definitely be in mourning. w

Shen Fei said slowly: "Many people have pinned their hopes on the Olympics. I think they are overthinking."

"What?"

Chen Heyuan was startled when he heard (accc) Shen Fei's words.

In fact.

Nowadays, many real estate industry and even domestic entrepreneurs believe that the Olympic Games will boost China's economic development, which is why they have not completely lost confidence.

"Don't forget, this is a global economic crisis."

Shen Fei said slowly: "Really think that just one Olympics can turn things around? Just dream!"

After hearing his words, Chen Heyuan fell silent.

Although what Shen Fei said is a bit alarmist, I have to say that it still makes sense.

"Then how about we start some other industries?"

Chen Heyuan thought for a while and said: "While doing development, do something else. I think Evergrande is doing it."

"No need."

Shen Fei frowned and directly rejected Chen Heyuan's proposal.

Are you kidding? There are too many examples of this in later generations.

The trend of capital is that real estate companies are turning to diversification. Real estate companies have obtained more and more funds in the capital market and invested them in real estate projects. In fact, they have no bottom line. Therefore, real estate companies have diversified and invested in real estate (in fact, real estate companies are very important to real estate companies. Whether it is quality, management or capital operation, it is a good choice for finance, medical care, automobile investment, e-commerce, etc.

Some companies are indeed doing well, but more are slowly being dragged down. Just look at Evergrande's pure water and Evergrande's cars.

Of course, this does not mean that diversification is wrong. It means that you should truly invest according to your own needs and circumstances.

Shen Fei remembers clearly that Vanke was also dragged down by diversification back then. At the most exaggerated time, Vanke even made a movie, "Chinese New Year" starring Zhao Lilong, but once they found that this industry was not suitable, they immediately began to make subtractions. This is also the reason why it has remained standing for so many years.

Although Wang Shi likes young girls, he is still very good at doing business and managing enterprises.

There is no doubt about this.

"Then what do you think we should do?"

Chen Heyuan looked at Shen Fei and said helplessly.

"It's very simple. Go to Wang Jianlin, buy the land he wants to sell, and then develop it according to my instructions."

Shen Fei smiled and said calmly: "When developing, we can cooperate with Wanli Film and Television, and then go to the bank for a loan. After all, Wanli Film and Television's development prospects are still good, and the state also provides support for cinema lines."

"All right."

Chen Heyuan nodded slightly and had no objection to Shen Fei's arrangement.

As for whether Wang Jianlin would agree [neither of them thought he would refuse.

The situation now is different from half a year ago.

If more than half a year ago, Wang Jianlin was still ambitious to do a big business in the real estate market, then now he is in dire straits because he acquired too much land before and even spent a lot of cash to buy the land project in the hands of Shen Fei.

no way.

There is a lot of land in hand, but there is no way to develop it. The bank loan has to pay interest every day.

However, banks are still tightening money and loan standards are getting higher and higher. What should we do?

There is only one way, and that is to sell part of the land in hand and get cash to pay the bank loan interest.

This is why Shen Fei wanted to trick Wang Jianlin once.

After all, no one knows that in less than a year, the country will launch a 4 trillion plan to rescue the market, and the real estate industry at that time will usher in their spring.

Of course.

Shen Fei will definitely get a piece of the pie.

His goal is very simple, which is to take advantage of the last spring of the real estate industry, make a lot of money, and then quickly get out of the industry.

After all, Shen Fei knows very well that in a few years, when the country realizes that housing prices cannot rise so much, the real estate industry will continue to experience thunder.

If it really gets to that point, it will be difficult for anyone to be alone.

Shen Fei doesn't want to be cut off.

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