Reborn Almighty Life

【0186】 Advertising darling

When Gu Fei won Wimbledon, he was happiest than the several companies that signed sponsorship contracts with Gu Fei, because they tied up with Gu Fei, the potential world champion, at the minimum cost.

With Gu Fei's success in Wimbledon, large posters of Gu Fei have been hung up in Cayman Hotel Group's stores around the world, especially in the Asia-Pacific region. Guests staying at the hotel can even receive various derivatives related to Gu Fei.

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Caiman Hotel's customer positioning has always been relatively high-end, and has a high degree of overlap with tennis. Gu Fei's achievements in professional tennis will make it easier for these customers to accept them, and then accept Caiman Hotel's services.

On the night of the championship, Caiman Group's championship bonus of up to 500,000 US dollars was deposited into Gu Fei's account, and at the same time, the championship bonus from Adidas arrived!

For the two companies with deep pockets, US$500,000 is nothing but a small amount, and the income brought by Gu Fei is much higher than this amount of money.

The biggest beneficiary from Gu Fei's victory was Adidas, because its market share in professional tennis is far lower than that of Nike. Since the 1990s, American professional players led by Sampras and Agassi have risen and occupied the mainstream of professional tennis.

, due to geographical relationship, Nike's tennis stars include almost all the current popular superstars in men's and women's singles.

Sampras, Agassi, Roddick, Venus Williams, etc., their strong performance in professional tennis has driven Nike to conquer the tennis market.

Adidas' traditional advantage lies in European football, and the professional tennis world is also in decline due to the lack of European players.

Becker and Graf were once the souls of Adidas against Nike, but Becker's peak period coincided with Sampras and Agassi. Being able to win six Grand Slam trophies is already a strong force.

After the two prides of Germany retired, Haas once gave people hope, but unfortunately his bizarre wrist muscle sprain made all Adidas' efforts go to waste.

As for female players, Hingis has never shown her tyrannical strength to dominate the tennis world. She was reversed by American player Capriati in the 2002 Australian Open final, which fully demonstrated her weak playing style. And with the more powerful

With the rise of the Williams sisters, the entire women's tennis world has been completely shrouded in the dominance of the Nike camp.

After Federer debuted, he quickly joined the Nike camp. When Gu Fei defeated him in the final, the happiest person was naturally Adidas.

For this reason, Adidas headquarters even revealed to Yu Hong that if Gu Fei can become the world's number one and maintain it until the end of the year, Adidas will consider modifying the current sponsorship contract and significantly increase Gu Fei's endorsement fees!

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Except for the two companies that signed an agreement with Gu Fei before the game and began to enjoy the dividends of Gu Fei's Grand Slam, those brands that were hesitant and hesitant all regretted it.

No, dozens of brands, including Lufthansa Airlines and Emirates Airlines, have expressed cooperation intentions to Gu Feigang and decided to hire Gu Fei as their brand ambassador.

A Wimbledon final was enough to make Gu Fei the darling of the advertising industry!

Regarding business development matters, Gu Fei has left all matters to Yu Hong and his team. Gu Fei only needs to secure the final signature rights and does not have to worry about losing power.

In fact, the core of the entire team is Gu Fei. As long as Gu Fei is invincible on the court, the team will be full of vitality.

Of course, Gu Fei does not completely trust Yu Hong. Through Professor Zou Zhengyang's relationship, he is looking for a barrister with both Chinese and Western learning to serve as his personal lawyer, specializing in handling various contracts.

At this time, Gu Fei realized that with a big tree like Fuhua University at his back, many resources were at his fingertips.

In the competition between the two airlines, the wealthy Emirates Airline was slightly better, defeating Lufthansa, allowing Gu Fei to serve as their image spokesperson for the next four years.

With a four-year basic sponsorship contract of US$10 million, plus additional bonuses of US$500,000 for the Grand Slams and year-end finals, US$300,000 for the Masters, and US$100,000 for tour events, Gu Fei may even receive US$5 million a year.

Dollar.

When this contract was eagerly announced by Emirates Airlines, the whole public was in an uproar. This may be one of the largest sponsorship contracts in the field of tennis!

At the same time, Wilson, the world's largest manufacturer of tennis racket supplies, also defeated other manufacturers and successfully signed Gu Fei.

In the future, Gu Fei will hold Wilson's racket to compete in major tournaments. Wilson will not only design the best racket in the world for Gu Fei based on his physical changes and technical characteristics, but also provide him with a sponsorship of US$1 million per year.

Amount.

I missed Gu Fei's Mercedes-Benz before Wimbledon, so I didn't hesitate this time. The sponsorship contract of US$2 million per year plus several luxury cars for free was provided to Gu Fei in exchange for Gu Fei shooting a set of print ads and a video ad every year.

And Gu Fei went to public places to ride and drive a Mercedes-Benz.

In the days after Gu Fei won Wimbledon, the hotel where he stayed was blocked by representatives of major brands. They waved their checkbooks and only asked Gu Fei to sign a contract.

Gu Fei not only possesses the potential to be the best player in the world at a young age, but also because the rise of the Chinese Empire is unstoppable, how to open up the market of the Chinese Empire has become an issue that Fortune 500 companies need to focus on.

Last year, the Eastern Giant landed in the NBA, and now Dayao has become a decisive force in the NBA. The Chinese market performance reports of all the brands that have invested heavily in the past six months have proven that everything is worthwhile.

Now, another impeccable target like Gu Fei has appeared, and no one is willing to miss it easily!

Among the dazzling array of sponsorship contracts, Gu Fei subconsciously blocked several Fuso companies. There is no need to take some money too seriously.

It was the high quality and sincerity of German companies that impressed Gu Fei, and Kohler became Gu Fei's sponsor in the field of sanitary ware products. The amount of US$1 million per year was not impressive.

In just a few days, Gu Fei signed a sponsorship contract with a total price of more than 20 million U.S. dollars, and the initial amount received reached 5 million U.S. dollars.

Various sponsoring companies are also willing to promote through the media. In the blink of an eye, the news that Gu Fei became rich overnight and became a "multimillionaire" spread throughout the world.

In China, the 'youngest billionaire' has become the latest label for Gu Fei. He was previously the 'top scorer in the college entrance examination' and 'tennis genius'!

In the past two years, the domestic atmosphere has gradually opened up. Whether it is the Hurun Report or the Forbes Rich List, it has greatly stimulated ordinary people's yearning for wealth and envy of the rich.

Compared with those entrepreneurs who have become super rich through years of hard work, Gu Fei's success is like a dream.

For a time, Gu Fei became the idol in the minds of many young people in the country!

However, all these disturbances from the outside world did not have any impact on Gu Fei. He was still training in seclusion in the hotel. Except for a joint interview with China Five Set and "Sports Weekly", no outsiders were seen.

Gu Fei has canceled the Swiss and Swedish leg of the tour, and he has no Davis Cup match obligations, so he can take a good rest.

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