Reborn Almighty Life
[0346 chapter] Lifetime contract monthly pass and
The photo of Gu Fei holding up the Paris Masters championship trophy spread throughout the world in a short period of time. The audience seemed a little numb and couldn't remember which championship trophy Gu Fei had won since he entered the professional tennis world?
Of course, the media will help the audience recall that this is Gu Fei's 23rd Masters championship trophy, and he has also become the first double-lap Grand Slam in the history of professional tennis, winning every Masters and
He has won at least two Grand Slam titles.
The media are all marveling at how many more records Gu Fei, who is only 22 years old, will set?
Perhaps, he was born to break records!
Winning the championship in Paris undoubtedly accelerated the current negotiation process between Gu Fei's team and major brands. Many brands relaxed their contract requirements for Gu Fei and basically agreed to Gu Fei's conditions.
Taking Caiman Hotel as an example, they used Caiman Huaxia Co., Ltd. as a whole and converted Gu Fei’s annual advertising expenses and bonuses to US$8 million, on the condition that Gu Fei serve as the lifelong image ambassador of Caiman Huaxia Co., Ltd., and added
With US$20 million in cash, we successfully owned 25% of the shares of Caiman China.
At this point, Gu Fei and Kaiman Huaxia were tied to the same warship, writing a new chapter of cooperation.
Caiman Huaxia has also become Gu Fei's first industry since the establishment of "Universal Investment". It is foreseeable that with the rapid development of Huaxia's economy, Caiman Huaxia's market value will rise rapidly, and Gu Fei will also benefit from this.
A lot.
…………
While the Feilan was still flying in the air, Cayman Hotels Group couldn't wait to announce the contents of the new contract, causing an uproar from the outside world.
To put it into perspective, Caiman Hotel Group is a super company with a market value of more than 5 billion euros. It has more than 200 hotels in major cities around the world and has great influence.
Now, Caiman Hotel Group has actually offered such excellent conditions to Gu Fei, making Gu Fei the second largest shareholder of Caiman China. This lifetime contract is unprecedented!
Some media commented that the contract offered by Caiman Group is no different from the lifetime contract offered by Nike to Jordan, and is even worse.
When the news spread back to China, the media and fans were shocked.
Previously, various financial media, including Forbes, had reported that Gu Fei had a net worth of billions of dollars, but everyone always found it a bit mysterious. After all, things like stocks are just numbers on books at most.
Now, Gu Fei has obtained 25% of the seven hotels in Caiman Huaxia through a lifetime contract. This is a real property worth more than 200 million Huaxia coins.
This means that even if Gu Fei does not have to do anything in the future, he will still be able to receive huge dividends from Caiman Huaxia every year.
Some media commented that Gu Fei had the best financial management ability among Chinese athletes. When they saw that he was the top science student in the college entrance examination in Western Guangxi Province and was recommended as a graduate student by Fuhua University, everyone was relieved.
The news about Gu Fei becoming a super rich man in just a few years has attracted great interest from the Chinese people, even surpassing Gu Fei's achievement of winning all competition trophies in one year.
After all, as the time train enters the 21st century, the Chinese people's respect for and pursuit of wealth is no longer so implicit.
…………
Kaiman Group and Gu Fei took the lead in reaching an agreement, which immediately put Adidas into a passive position.
Before signing Gu Fei, Adidas' market share in the tennis field was severely suppressed by Nike, and it was about to lose all ground.
Fortunately, due to the relationship between Caiman Group and Becker, Adidas took the lead in the battle for Gu Fei and took the lead in signing Gu Fei's three-year contract. Although Adidas needs to pay Gu Fei more than 8 million US dollars per year in various
It is an after-tax expense, but Adidas' sales growth in China and even around the world proves that the money is well spent.
Seeing that the contract signed between Adidas and Gu Fei was less than one year old, Nike intervened in the contract renewal negotiations between the two parties, which made Adidas executives very nervous.
Now, Caiman Hotel and Gu Fei have signed a cooperation agreement. The relationship between the two parties has changed from an employment relationship to an equal partnership, which proves that Gu Fei's appetite is not small.
In the sports circle, the first superstar to obtain brand shares was Jordan. It was his emergence that saved Nike and the NBA. Therefore, Nike provided the Flyers with a lifetime contract, allowing him to own the 'A·J' brand.
shares, you can get high dividends every year.
This is the fundamental reason why Jordan's wealth continues to grow even though he gambled around and fought a costly divorce lawsuit.
Now, Nike is also trying to provide Gu Fei with a lifetime contract and create a "Fly" series of brands specifically for Gu Fei, which is undoubtedly very attractive to Gu Fei.
Under such circumstances, the top management of Adidas could only chase after Fei Lan, hoping to win Gu Fei's lifetime contract as soon as possible.
…………
In addition to Adidas, other sponsors have also been touched. The commercial value of a Chinese superstar is too great.
With the continuous development of China's economy, the purchasing power of the Chinese people is also constantly rising. If Gu Fei can be dragged onto the chariot of his own brand, he may be able to obtain greater benefits.
Mr. Armani, who joined Gu Fei as a sponsor midway, ignored the objections of the company's senior management. He went straight to China with a sincere lifetime contract, hoping to change the contract with Gu Fei in advance and shift Armani's industrial focus to
China transfer.
In comparison, Mercedes-Benz's response is a bit slow!
Mercedes-Benz's business department can clearly judge Gu Fei's business value, but the various reports they submitted were circulated among the top management of Mercedes-Benz, and no one was willing to stand up and take responsibility and provide Gu Fei with a lifelong career with generous dividends.
Contract, after all, this has no precedent in the automobile industry.
This is also a common problem among large companies. As a century-old giant, Mercedes-Benz has hundreds of thousands of employees around the world and annual sales of tens of billions of euros. A mere global image spokesperson will not cause Mercedes-Benz to change the company's strategy.
With the exposure of the lifetime contract between Kaiman Group and Gu Fei, some shocks occurred in the business and sports circles. The media and the public have clearly realized that with the development of the Internet, the power of idols is becoming more and more powerful.
Gu Fei's emergence coincided with the explosive era of the Internet. His every move can touch the hearts of countless fans, and thus has greater commercial value.
Nowadays, it is an era when the Chinese nation is rebuilding its confidence. Gu Fei's invincibility in the international tennis world has undoubtedly greatly enhanced the national self-confidence of the Chinese people, which has also made the various products he endorses popular in the market.
Combining various factors, Gu Fei reached the peak within two or three years that many superstars would take years to reach.
Judging from Gu Fei's current age and competitive status, this continued popularity will continue for a long time!
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