Reborn Almighty Life

When Gu Fei participated in business activities at Gron Plaza, reporters from several websites including Tencent, Sina and some mainstream media were on site to film. After all, as long as Gu Fei showed up, it would be the best news.

The media loves and hates Gu Fei. They love because Gu Fei himself is a huge traffic-draining tool. News about Gu Fei always wins the favor of readers, netizens and viewers; they hate because Gu Fei, besides competing,

There were too few activities attended, leaving reporters unable to find more material.

After celebrities become famous, they engage in drunk driving, driving without a license, yachts and luxury cars, parties with beautiful women, etc. All kinds of wonderful stories will make reporters ecstatic.

It's a pity that after Gu Fei became famous, apart from training, competitions and necessary business activities, Gu Fei was rarely seen in other places.

Some people describe Gu Fei's life as boring as that of a forty-year-old middle-aged man. If he could escape a little more, he might be even more popular with the media.

At the event site, reporters quickly learned the reason why Leica Camera and event organizer Fangron Square prepared parasols and mineral water for fans at the event. To be honest, many reporters were shocked.

You know, in people's established impression, celebrities are aloof beings, and no celebrity will ever care about whether the fans' wait will be too long?

Gu Fei's actions subverted many people's perceptions, and everyone also understood Gu Fei better.

The reporters took many pictures of the scene and waited for the event to be over before reporting on it. Everyone thought today's news would be interesting.

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The Leica camera event went very smoothly. Thanks to Gu Fei's hosting skills, the fans' emotions were aroused very high. Many people were excited and quickly bought their favorite Leica cameras.

Luo Minghui, general manager of the Leica Camera China Branch who was in charge of the event, looked at the rising sales and was so happy that he couldn't open his mouth from ear to ear.

Although the cameras sold at the event today were only over 100, most of them were entry-level low-end cameras. The total sales volume did not exceed 2 million Hua Xia coins, and the profit was not enough to cover Gu Fei's appearance fee and the expenses of the entire event.

However, judging from the enthusiasm of fans at the scene and the popularity of the customized SLR F13 co-branded with Gu Fei, Luo Minghui can easily judge that there will be more orders in the future.

It must be said that Gu Fei has great influence among young people and the middle class in China. With his platform, Leica cameras can be said to be like a fish in water in the Chinese market!

Now, what Luo Minghui needs to do is to take advantage of the release of the commercial film shot by Gu Fei for Leica cameras to increase offline promotion activities so that more and more Chinese consumers will know, understand and recognize the Leica brand.

At this time, Luo Minghui realized why Gu Fei was worth 4 million US dollars per year? Do you know why Gu Fei only needed to attend a live event for 2 hours to get an appearance fee of 100,000 US dollars?

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In two conference rooms on the 8th floor of Gron Plaza, representatives from Procter & Gamble and Wrigley Gum were fascinated to see the lively scene in the square.

In the past two years, Gu Fei has emerged in the international tennis world like a comet. Many brands have not had time to place heavy bets on Gu Fei, and he has already soared into the sky.

In 2004, Gu Fei's A-level sponsorship fees had reached US$3 million per year, which also discouraged many international brands. Many brands were lucky, thinking that Gu Fei's sponsorship fees would decrease as the popularity waned.

, but never thought of making a mistake.

As Gu Fei became invincible in the international arena, his sponsorship fees also skyrocketed, reaching the ceiling of an international superstar, and even tending to continue to rise.

At this time, Procter & Gamble and Wrigley Gum could no longer sit still and tried to join Gu Fei's A-level sponsors. This was not an easy task.

You know, Gu Fei now has 15 A-level contracts, including 3 lifetime contracts, and all the commercial elements he can utilize have been exhausted. Besides, Gu Fei has heavy training and competition tasks every year.

, the number of business activities that can be participated in each year is limited.

After many efforts and higher prices, these two companies finally obtained the qualifications to enter the market. Today they are here to conduct final negotiations with Gu Fei.

This scene in Gron Square undoubtedly greatly stimulated the representatives of the two companies. They advanced to contact the company headquarters, hoping to increase their chips in order to win the final contract.

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Gu Fei, who was in the middle of an event, didn't know that the representatives of the two companies were bound to win over him. He didn't have much objection to the addition of two A-level sponsors, as long as the time could be arranged.

An additional income of more than ten million US dollars a year means that tens of thousands of poor students can study in the classroom with more peace of mind. This is the biggest benefit!

As for Procter & Gamble and Wrigley Chewing Gum, both of which were American companies, Gu Fei didn't mind. After all, he was only getting paid to do things, and there wouldn't be any negative impact because of the sponsor's nationality.

Until 2020, Wrigley chewing gum is still the leader in fast-moving consumer goods in the world and the leading company in the chewing gum industry. Being able to establish a good cooperative relationship with such a super company will make a lot of money in the future.

P&G has always been a giant in the daily chemical industry and can provide Gu Fei with maximum advertising exposure.

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The event was originally only two hours long, but Gu Fei advanced it by half an hour and extended it by another half hour. This was considered to be a sufficient welfare for the fans at the scene and made Luo Minghui extremely grateful.

The Leica Camera China Branch presented a cash check of US$100,000 on the spot, and it was so refreshing that even Gu Fei was stunned.

After the handover was completed, Gu Fei and his party went directly to the business conference area on the 8th floor of Gron Plaza. Representatives of the two manufacturers were already looking forward to it.

The negotiation process was actually very tedious. Gu Fei just set the bottom line and left the specific work to Yu Hong, Zhao Kai and professional actuaries and lawyers. Everyone had signed 15 A-level sponsors and was familiar with the process.

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In the end, both Wrigley's Chewing Gum and Procter & Gamble became Gu Fei's A-level sponsors with an annual sponsorship fee of US$4 million and matching competition bonuses.

When Gu Fei signed the contract, the representatives of the two manufacturers were obviously relieved. Although they would pay huge sums of money every year, they finally had the qualifications to enter.

You know, the manufacturers that Gu Fei endorses have achieved good market performance in recent years, and some brands have even experienced growth against the trend and have had miraculous effects of coming back to life.

Procter & Gamble, which is currently in a period of transformation, is even more eager to see Gu Fei become the brand spokesperson, reverse the company's declining trend over the years, and ultimately achieve successful transformation.

As for Wrigley chewing gum, they took a fancy to Gu Fei's huge influence among young people and hoped that he could lead more young people to join the ranks of Wrigley consumers.

All in all, for these international manufacturers, the cost is only a small issue. As long as they can be related to an influential superstar like Gu Fei, there are many ways to make money back!