Reborn Almighty Life

The weather in New York is getting cooler in August, but the tennis craze is getting hotter!

Because Gu Fei may surpass Sampras' record of 14 Grand Slam titles in New York and become the "first man in history", the media and fans are a little excited.

In addition, Agassi also announced that he will retire after the US Open, which filled this year's US Open with deep sadness.

For men's tennis and Agassi's fans, Agassi's retirement means the complete departure of the superstars of the 1990s, the end of an era!

In this world, feelings can always sell for money. Many people call themselves loyal fans of Agassi and fly to New York from all corners of the world to prepare to watch Agassi's last performance!

Of course, people who have a clear understanding of the current situation of men's tennis know in their hearts that this feast is not only a farewell to the old king, but also the enthronement ceremony of the new king!

When Gu Fei arrived in New York, he could see many large posters of Agassi along the way, and large screens on the streets were also playing various advertisements for Agassi, creating a home atmosphere for him.

However, Gu Fei's advertisements still stubbornly appeared in every corner of the streets of New York, creating a situation where he was competing with Agassi.

The European and American media have all kinds of slanders and doubts about Gu Fei, but Gu Fei's status in the minds of young people in Europe and America is not low, and he has huge influence.

In the past few years, the various products endorsed by Gu Fei have achieved good growth globally and are worthy of the US dollars paid by sponsors!

Regardless of ideology and political stance, the Western media have to admit that Gu Fei has achieved unprecedented and possibly unprecedented great results on the tennis court, and has great influence around the world.

Sponsors do not care about politics but only wealth. The advertisements shot by Gu Fei are widely published and broadcast around the world. Gu Fei's influence is also increasing day by day.

As the most prosperous megacity in the world, New York is also an area that many sponsors focus on. Gu Fei has been the most popular superstar in this city for the past three years.

It is now almost a week before the start of the 2006 US Tennis Open. Gu Fei came to New York early just to shoot a new commercial.

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When Gu Fei was staying at the Cayman Hotel in New York, Manchester United also ushered in the second round of the 2006-2007 Premier League season and accepted the challenge of Charlton away.

In the first round of the Premier League on August 19, Manchester United beat Fulham at home with a score of 3:0, getting off to a good start.

During the game, the midfielder composed of Giggs, Carrick, Ronaldinho and Scholes completely controlled the situation on the field. Manchester United took the initiative from beginning to end. In the end, Ibrahimovic, Rooney and Ronaldinho each

Score a goal and give hundreds of millions of Red Devils fans around the world a satisfactory answer.

Although one game cannot determine Manchester United's results this season, the fighting power displayed by Manchester United still makes the media and competitors feel awe-inspiring.

That Manchester United team with overwhelming fighting power is back again!

This time, Manchester United's away game against Charlton was not only broadcast to the whole of England by Sky TV, but also by China TV and ESPN in their respective coverage areas, with more than 500 million viewers.

Because of Gu Fei, China Five has accelerated negotiations with the Premier League and will begin introducing the Premier League this year. For many China fans, this is really something worth telling.

You must know that before, China TV did not have the rights to broadcast the Premier League, not even the video rights. Not only could it not broadcast Premier League games, it could only use text and pictures to report the results of the Premier League in the news, and even the goal highlights could not be played.

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The only places where you can watch Premier League broadcasts are local cable TV stations that have introduced TV broadcasters such as Five Star Sports and ESPN, and their audiences are concentrated in big cities in the south.

Gu Fei remembered that in his previous life, if he wanted to watch Premier League games, he could only watch the sports channel of Chengdu TV Station. It would broadcast Premier League and Champions League games from time to time, which could satisfy the needs of some fans.

In the past two years, as Li Tie, Sun Jihai and others successively landed in the Premier League, China TV did talk to the Premier League, ESPN and other organizations about the broadcast of the Premier League, but it was stranded due to various circumstances and ultimately nothing happened.

Now, Gu Fei has become the owner of Manchester United, which has undoubtedly promoted the negotiation process, and the Premier League has also given up some harsh conditions because of the existence of Manchester United.

In this way, China TV will broadcast all Manchester United games throughout this season. As for the games of other teams, they will have to wait until the new negotiations are completed tomorrow.

The match between Manchester United and Charlton was played at Charlton's home ground, the Valley Stadium. This stadium, which can accommodate up to 76,000 spectators, is famous for its special history.

Charlton fans did not realize that this was the last time they played against Manchester United at the Valley Stadium, because they never returned to the top league after being relegated this season!

For Chinese fans, Charlton is an unfamiliar team. Perhaps the namesake English superstar Charlton and Prince Charlton of the British Kingdom will give everyone a little impression.

Of course, a few years later, Charlton would have a very high reputation in China because of the joining of a Chinese player. However, Charlton, whose financial situation was worrying, did not stay in the Championship for too long and was soon relegated to the Championship.

There is no chance of rising in the First Division!

With the attention of fans all over the world, Manchester United's superstars did not give Charlton any chance. With Rooney's hat trick and Ronaldinho's shot and pass, Manchester United defeated the opponent 4:0 and easily won the league for two years!

Gu Fei watched the entire game in the Cayman Hotel room. Manchester United's strong strength meant that they did not encounter too big a challenge.

Gu Fei is very excited just thinking about working with such a group of teammates in the future!

However, now Gu Fei can only suppress his excitement and win the US Open first, then he can talk about other things.

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The next day, the Maybach motorcade followed Gu Fei from the Cayman Hotel and went to a small airport in the outskirts of New York to pick him up. Anta founder Mr. Ding Hemu arrived in New York today. This time, Gu Fei and Mr. Ding arrived in New York.

The meeting was not only an attempt by Gu Fei, but also a useful exploration for Chinese private enterprises to compete in the international market.

After the World Cup, Gu Fei did not renew his contract with Adidas. Instead, he chose Anta Sports, which was well-known in China, to become Anta's global image spokesperson, and "Universal Investment" invested in Anta, becoming one of Gu Fei's industries.

In 1999, Anta signed table tennis player Kong Linghui as its image spokesperson, launched the brand slogan "I choose what I like", and pioneered the "sports star + CCTV" marketing model in China. The improvement of the brand drove strong sales growth, and business

The amount quickly exceeded 200 million from more than 20 million.

Since then, Anta has completed the construction from production to brand wholesale, and focused on penetrating into second- and third-tier cities, becoming a leader in domestic sports brands.

Gu Fei still clearly remembers that every day before the ‘Sports News’ and ‘Sports News’, he could see Kong Linghui’s slogan ‘I choose, I like’, and he was deeply impressed by Anta.

In the future, Anta will grow into the world's third largest sports brand, and now that Gu Fei has joined Anta, it has changed its development trajectory to a certain extent.

Gu Fei, who understands the direction of future economic development, knows that China will become the largest consumer market in the world. Anta only needs to deeply explore the Chinese market and gradually expand overseas markets, and its achievements will be limitless.

You must know that in the future, most of the products of Nike and Adidas will be OEM and produced by Chinese factories. Nike and other companies only have brand rights, design capabilities, etc.

If Chinese brands can seize the opportunity of China's economic boom, it will not be difficult to defeat foreign brands locally.

This time, in order to show the importance to Gu Fei, Mr. Ding Hemu, the founder and chairman of Anta, personally came to New York to interview Gu Fei and gave Gu Fei enough respect.

In order to show respect for Mr. Ding, Gu Fei sent the "Feilan" back to the seaside to greet Mr. Ding when he participated in the Cincinnati Masters.

Now, seeing Mr. Ding walk out of the cabin of the Feilan in high spirits, Gu Fei quickly walked a few steps, helped the old man down from the gangway, and put him into the back seat of the Maybach.

In August 1937, Ding Hemu was born in a farmer's family in Chendai'andou, southern Fujian. He served as a soldier and worked as a farmer, but he was unable to escape poverty.

The great tide of reform and opening up in the Chinese Empire is like a spring breeze blowing across the land of China. With their unique sensitivity, relying on the party's preferential policies, relying on the advantages of Jinjiang's hometown of overseas Chinese, and relying on the strong commodity awareness passed down from generation to generation, the people of Chendai took the lead in developing township enterprises. 1

Over time, the enterprises established by Chendai farmers' joint households to raise funds gradually took shape.

Facing this new thing, Ding Hemu, who had served as a soldier, worked as a farmer, and ran a small business, could no longer calm down and made up his mind to join this epoch-making trend.

Ding Hemu sold everything in his home that could be exchanged for money: millet, razor clams, pigs, chickens, ducks, etc. He also borrowed some money from relatives and friends, totaling about 50,000 to 60,000 yuan, and thus started his entrepreneurial journey.

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In addition to the rapid economic development in China that has given Anta a huge boost, Ding Hemu's personal determination and pioneering spirit also played a crucial role.

In 1994, Anta completed the unification of business licenses and registered trademarks, and the construction of the "Anta" brand was put on the agenda. At this time, many Chinese brands were still growing wildly.

The major breakthrough of the Anta brand came when Ding Hemu dared to spend a lot of money to recruit Kong Linghui as his subordinate in 1999, and spent huge sums of money to advertise on Huaxia TV, which accelerated the development of the Anta brand.

Now, signing the contract with Gu Fei has become another important opportunity for the Anta brand. For this reason, Ding Hemu even persuaded the board of directors and family members to transfer part of Anta's shares to Gu Fei, with the purpose of firmly binding Gu Fei to Anta.

On the chariot.

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After getting in the car, Ding Hemu didn't talk too much about business matters to Gu Fei. Instead, he looked at the passing scenery outside the window with great interest and listened to Gu Fei's explanation.

Gu Fei didn't want to talk about something embarrassing at this time, but followed the old man's topic and talked about New York's customs, culture and history.

In his previous life, Gu Fei mostly bought Li Ning and Anta sportswear, and did not blindly pursue foreign brands. Therefore, he still had a good impression of Anta, and therefore checked the information of Anta and Mr. Ding Hemu.

In 2010, during the once-in-a-century flood in western Fujian, Mr. Ding Hemu donated books, desks, chairs, stationery and other school supplies worth 2 million yuan to the education system in the disaster area. In the same year, Mr. Ding Hemu donated 7.5 million yuan to Jinjiang

The construction of Ari Kindergarten has solved the education problem for the children of a large number of migrant workers.

In 2011, Mr. Ding Hemu donated 100 million yuan to the Jinjiang Charity Federation to establish the "ANTA Hemu Love Fund", which aims to promote social charity and public welfare behaviors. The fund is mainly used for social welfare assistance (disaster relief, culture in poor areas

Physical education) and promoting the development of China's sports industry (employment of retired athletes, entrepreneurship support) and other projects.

In the process of starting a business, Mr. Ding Hemu has always kept in mind the creed of "integrity and gratitude", never forgets to give back to the society, and actively devotes himself to social welfare and charity. Over the years, Mr. Ding Hemu has devoted himself to education, helping those in need, and other social welfare undertakings.

.According to statistics, he has donated 160 million yuan to social welfare causes since 2002.

While Gu Fei was introducing the scenery along the way to the old man, a lot of the old man's information was running through his mind, and his senses became better.

Entrepreneurs in southern Fujian are generally keen on charity. Mr. Ding and Mr. Mu are like this, and so is the lovely Mr. Cao. Maybe they don't have high academic qualifications, but the brilliance of human nature makes people feel ashamed.

While chatting with the old man, the topic soon turned to the 'Gu Fei Charitable Foundation' established by Gu Fei. The old man expressed his willingness to cooperate with the foundation to provide funds, sports equipment, sportswear, etc. to poor children in the southwest.

, which actually made the two people talk more intensely.

The journey from the airport to the Caiman Hotel only takes more than an hour, but Gu Fei and Mr. Ding Hemu had a great conversation. The two of them hit it off immediately and regretted meeting each other so late.

"It's a good thing that I came to New York from China, otherwise I wouldn't know when I would be able to see you!" The old man was very happy, because many of Gu Fei's ideas were very interesting, which greatly comforted him.

"Actually, I should have gone back to see your old man and made you cross the ocean to come to New York. I really feel sorry for you!"

The old man is 70 years old this year and can be regarded as Gu Fei's grandfather. However, for the development of the company, he no longer has the concept of retirement. However, his son, Mr. Ding Shizhong, who is with the old man, will run the company vigorously after taking over Anta in the future.

, it can be regarded as a model of smooth transition for Chinese private enterprises.

A wise old man carefully cultivated a qualified successor and left a huge wealth for China's national industry!