Reborn Almighty Life

Gu Fei's easy victory in the first match of the US Open did not surprise the media and fans. After all, if Gu Fei had struggled in the first round, the world of men's tennis would have changed!

Just like Manchester United, the outside world has no idea how long Gu Fei's winning streak will continue before it stops?

The media had long been numb to Gu Fei's easy victory and downplayed it in the reports. The victory of the competition only took up a little space. However, Gu Fei's advertisements were heavily placed in New York and became the focus of media reports.

As the first Chinese superstar to conquer the European and American world, Gu Fei has great influence in business. His annual advertising revenue of more than 200 million US dollars has firmly placed him at the top of the Forbes celebrity income list, making him a powerful figure.

Gu Fei's success has made European and American media willing to spend a lot of space analyzing his success, and European and American audiences are also extremely interested in this.

After all, for Europeans and Americans, Gu Fei's growth experience is full of legend, quite in line with the elements of the so-called 'American Dream', and has always been talked about by European and American people.

It's a pity that when Gu Fei was being interviewed, he always said how good China was and how China was rejuvenating, which was not flattering. In the eyes of European and American media, if Gu Fei hadn't had great news value and many fans, they would have

I really don't want to report Gu Fei in a big way.

The situation is more pressing than this!

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After Gu Fei took the lead, the US Open got into full swing on the second day, including Nadal, Federer, Roddick and other superstars. In the women's game, American female stars such as Serena Williams and Davenport collectively faced off against Zheng.

Jie, Li Na, Sharapova and other world teams, exciting!

Putting aside Gu Fei, who is at the height of his power in men's tennis, today's international tennis is at a time when all flowers are blooming. Players from all walks of life are at the peak of their careers. Every collision is like a spark hitting the earth, which makes the fans excited.

To this end, the world's heavyweight media groups, including China Television, ESPN, TNT, and Sky Sports, have sent their best troops to participate in the broadcast of this US Open. After all, such a tennis event is rare in a century.

In particular, Gu Fei has publicly announced that he will gradually fade out of men's tennis after the Yanjing Olympics next year. Whether he will participate in the 2008 US Open is still unknown, which has attracted a swarm of global media!

The opening match led by Gu Fei last night, although the total match including warm-up and subsequent programs did not exceed two hours, it still set a global viewing record in the history of tennis TV broadcasts, with a conservative estimate of more than 300 million.

The audience stayed in front of the TV to watch the game.

ATP and US Open officials laughed toothlessly. The larger the viewership, the greater the share they can get from TV broadcasters and advertising sponsors, which will be more beneficial to next year's investment promotion work.

Today, Gu Fei has become the biggest money-making tool in men's tennis. His influence has broken through the tennis circle and has turned back to the tennis industry, forming a virtuous circle.

In this opening match, Gu Fei's opponent was just an unknown wild card player, but it had already attracted such a huge viewership. If Gu Fei's opponent in the final was a superstar like Federer, the ratings would probably explode.

!

To this end, the US Open Organizing Committee and major media groups have gradually formed a tacit understanding, and have begun to increase their efforts to conduct in-depth coverage of this US Open as a preview of the upcoming finals.

This year's US Open, in addition to the carnival of traditional media, Internet companies including Tencent and Yahoo are also deeply involved in event coverage, becoming the highlight of the event.

Today, Gu Fei owns 20% of the shares of Tengxin.com, and is an individual shareholder second only to Xiao Ma. He himself is the global image spokesperson of Tengxin.com. The cooperation or entanglement between the two parties is so deep that it no longer exists.

divide each other.

In recent years, Tengxin.com has continuously increased its coverage of the important events that Gu Fei participated in, and Gu Fei's long-term stay in Tengxin to write essays has made the development of this project flourish.

This time, Tencent also conducted a live webcast of the US Open opener. More than 30 million Internet users poured into the live broadcast room late at night in China, and the server was instantly shut down.

Thanks to the current Tencent Group's wealth, it immediately activated a backup computer room and resumed live broadcasting in a very short period of time, so there was no live broadcast accident!

The participation of Internet companies in the live broadcast of events has become a major feature of this US Open, and has since become a new trend in various international sports events.

Later, the media regarded this US Open as the real starting point for the Internet to participate in the live broadcast of sports events, leaving a mark in the history of the development of the Internet and the sports industry.

Compared with television broadcasts, Internet live broadcasts have more accurate audience statistics and faster data feedback, which undoubtedly allows more businesses to see the advantages and highlights of Internet live broadcasts.

In particular, the audience watching Internet live broadcasts is getting younger, the market positioning is more accurate, and the advertising value of Internet live broadcasts is more clear.

After the broadcast of the opening game, Tencent and other Internet companies successively received offers from major manufacturers. Not easily, the problem of profitability was solved.

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Gu Fei had great success in the opening match, and as the defending champion and the top seed player in the tournament, Zheng Jie's treatment at the US Open was no less favorable, because she has achieved 28 consecutive victories in Grand Slam events, achieving consecutive successes across the years.

Grand Slam and become the super queen in the history of women's tennis!

Although Zheng Jie has only won 5 Grand Slam women's singles championship trophies, her consecutive victories in Grand Slam events have made her the most legendary superstar after Graf.

In particular, Graf has been conducting one-on-one training with Zheng Jie at the Gu Fei Tennis Training Base in recent years, which has made Zheng Jie's popularity skyrocket.

In today's women's tennis world, although Zheng Jie is born with mediocre physical conditions, her technical skills, tenacious fighting spirit and superhuman physical fitness are her three major weapons that she relies on to dominate the tennis world.

Arriving in New York as the defending champion, Zheng Jie's first game also attracted great attention. In the end, she easily defeated German player Goerges with a score of 2:0 and easily advanced to the next round.

After Zheng Jie, famous players including Haining, Kim Clijsters, Sharapova, Davenport, Serena Williams and other famous players also passed the test one after another. The US Open has not become a hotbed of unpopularity.

Compared with the unpopular French Open, the unpopularity of the US Open is relatively weak, which is also one of the important factors that enable the US Open to attract more media and audiences.

Only when the heavyweight players are left until the final stage, and all kinds of powerful confrontations are exciting, can the game have greater appeal and form a virtuous cycle.

There are 128 players in the men's and women's singles, which adds up to 128 games. In order to complete the first round of events in just two days, the 16 standard courts of Flushing Tennis Park are in full operation, from 8:00 in the morning to 23:00 in the evening.

, competitions are held around the clock!

When the tournament organizing committee arranges the schedule, it can be seen the status and commercial value of the players. A simple schedule itself is feedback from the larger society.

Take Gu Fei as an example. As the world's number one superstar in tennis, since his debut, except for the occasional afternoon session on Court No. 2 in 2003, all of his games have been fixed at prime time on the Center Court.

Unable to shake.

And Gu Fei also used his huge influence to prove to the organizing committees of major tournaments that there would be no mistakes in placing him on the golden court of the Central Court!

After Gu Fei occupied the best court and location, the ranking of Nadal, Federer and others also made the organizing committee rack their brains. Not only did they have to consider the ratings in overseas markets, but they also had to measure the situation of these star opponents.

To maximize benefits.

Only players with extremely low commercial value like Davydenko will be mercilessly thrown into the morning session of venue 5 or even 6 by the organizing committee, which is extremely desolate.

However, Davydenko had no objections to this at all. He was still like a robot, defeating his opponent in the first round in just two hours and successfully advancing to the next round.

In Gu Fei's impression, Davydenko reached the peak of his career at this year's US Open. He defeated six players in five rounds and advanced all the way to the semi-finals. If it weren't for his opponent in the semi-finals,

Federer is in his prime, and I am afraid that this plain-looking Russian model worker will even reach the final of a Grand Slam event for the first time.

The U.S. Open is a huge event where various interests are intertwined. Every player has a little bit of control over themselves. That is to say, superstars like Gu Fei have a little bit of autonomy.

Even Gu Fei has to cooperate with the various publicity and activities of the competition organizing committee. It is not easy to establish a separate business.

For example, after the opening match, Gu Fei was arranged by the tournament organizing committee to participate in various charity activities and shoot promotional videos for the US Open during the next two days of rest. This was something he could not escape.

No matter how many people wander around in the world without getting stabbed, no matter what Gu Fei's considerations are, he cannot miss any of these activities. Especially recently, the men's tennis community is learning from some practices of the NBA All-Star Game and organizing tennis stars to go into the community to hold events.

For public welfare activities, let alone the actual effect, at least the media coverage and effect are already there.

Although Gu Fei complained about this, he didn't say anything about it. After all, such activities would also be beneficial to improving Gu Fei's media image.

Therefore, in the past two days, fans have seen more of Gu Fei appearing in orphanages, nursing homes, community service centers and other places in media reports, showing the love of tennis players in the new era.

Of course, charity activities cannot occupy all of Gu Fei's time. On the afternoon of August 28, he attended the opening ceremony of the ANTA Sports New York flagship store, which attracted hundreds of media reports. ANTA Sports became an instant success in New York and even the United States.

!

As a sports equipment brand endorsed by Gu Fei, Anta has appeared in the media a lot in recent years and has a strong sense of presence. After all, Gu Fei is in the limelight.

However, for ordinary European and American fans, Anta Sports products are more likely to appear on TV and are difficult to buy in daily life. After all, there is no cross-border e-commerce in this era, and overseas trade is not yet developed.'

Made in China has not yet fully occupied the European and American markets.

Today, ANTA Sports has opened a flagship store on Fifth Avenue in New York, and more than 30 directly-operated stores will appear in American cities including New York, Los Angeles, San Francisco, Miami, and Houston, becoming a stepping stone for Chinese brands to expand overseas.

important measures.

For American consumers, it is actually a good thing to be able to buy Anta products that are not inferior to Nike and Adidas in quality and at a lower price.

With the endorsement of Gu Fei's huge influence, ANTA Sports, which has high quality and good prices, has made a good start in the American market. As for its future development, it depends on the operation of ANTA Sports.

Gu Fei is just a shareholder and spokesperson, and cannot take care of everything. Whether Anta Sports can succeed in the United States involves many factors, and it cannot be determined by simple popularity!

…………

At the end of two tumultuous days, the male and female players still alive in the US Open singles competition were cut in half, leaving only 128, and this is also an elite team in today's international tennis.

In the first round, all the seeded players passed smoothly, and there were almost no upsets. This also gave all fans more expectations for the following games.

In the second round of competition, Gu Fei was still the first to take the stage. In order to take care of the broadcast in Asia, the competition organizing committee arranged Gu Fei's competition at 8 pm New York time, which happened to be 9 am in Yanjing time. It happened to be today

On Saturday, many fans in Huaxia turned on their TV sets to watch the live broadcast after breakfast. The huge ratings reported in real time made the officials of the tournament organizing committee smile from ear to ear.

Gu Fei's opponent in the second round was Chilean player Capdevili. This tall black-haired young man defeated Gu Fei's old friend German player Schuettler in the first round. It was a big show.

's unpopularity.

Back then, Schuttler was still a young talent who reached the semi-finals of the Australian Open. However, his condition has declined drastically over the years, and he no longer has any outstanding results. He has already missed the first round in the Grand Slam tournament.

has become the norm.

Shuttler's experience also reminded Gu Fei that the competition in professional tennis is very cruel. If you want to maintain your peak period for a long enough time, you must put in more effort. Success will not come casually!

At the beginning of the game, Gu Fei felt the power of the Chilean artillery. Capdevili, perhaps from the same school as Gonzalez, was quite threatening in terms of serving. He gave Gu Fei two aces at the very beginning.

However, except for the tricks of serving and netting, Capdevili's other skills are relatively rough. Gu Fei is not afraid of such rough guys. He just stretches out the number of shots, and the opponent will naturally reveal his flaws.

.

In less than two hours, Gu Fei easily defeated his opponent with three scores of 6:2 and advanced to the top 32 of the 2007 US Open. Gu Fei even allowed his opponent to get a break point throughout the game and was firmly in control from beginning to end.

The rhythm of the game.

"Gu Fei like this is terrifying!"

After the game, when the major media reported on the game, they almost unanimously made comments like this, thinking that Gu Fei's ability to control the game had improved to another level!