Reborn Almighty Life

【Chapter 0746】The aftermath of the game

As the game ended, the Old Trafford stadium, which had been boiling, exploded like 'boiling oil and water'!

For Red Devils fans, nothing makes them happier than watching their old enemy defeated.

In the past 2004-05 and 2005-06 seasons, Chelsea led by Mourinho swept the Premier League. At that time, Manchester United was struggling in the league and Champions League. Manchester United fans were also at a disadvantage in the confrontation with Chelsea fans.

However, in the 1930s in Hedong and in the 1930s in Hexi, ever since Gu Fei took charge of Manchester United, the situation has changed 180 degrees.

Over the past year or so, Manchester United fans have witnessed the team transform from a chaser to a leader, and the sense of honor and pride in their hearts goes without saying.

…………

Manchester United's difficult defeat of Chelsea at Old Trafford caused an uproar in the global sports media!

Manchester United's win is not news, because Manchester United has won 66 consecutive games in the past year, sweeping the entire European football world. Manchester United's victory has made people numb!

The media and fans were shocked because finally there was a team that could cause trouble for Manchester United. Manchester United no longer looked so perfect and invincible!

Last season's 'Quadruple Crown' and the European Super Cup and Community Shield since the start of this season. After the start of the new Premier League season, Manchester United won six consecutive victories, scoring 30 goals and conceding only 4 goals, making it invincible.

The image has been established.

Since this season, even when facing Manchester United in the Champions League group stage, Sporting Lisbon still chose to give up strategically and did not fight to the death with Manchester United. Instead, it focused more time and energy on other teams.

In the Premier League, there are more teams that give up the game before the game. Manchester United can often win easily during the game, and while continuing the winning streak, it does not consume too much energy.

No team can put enough pressure on Manchester United's defense, making the outside world mistakenly think that Manchester United's defense is impeccable!

Last season, the reason why Manchester United was able to achieve a near-undefeated record was simply because their opponents often lost before they fought, which did not cause too much damage to Manchester United. As a result, Manchester United has maintained its best form for a long time.

Basically no player in Manchester United has experienced serious injuries in more than a year. Even if there are some minor injuries, they can quickly recover and return to the battlefield. The good physical condition of the players has allowed Manchester United to have amazing combat effectiveness for a long period of time.

You can perform at your best against other opponents.

The powerful Manchester United defeated the opponent without a fight before the game, showing their domineering attitude. The media even called it a 'phenomenon'.

Now, Chelsea's steel midfielder used a textbook game to prove to other teams that Manchester United is not an impeccable team!

As long as you put enough pressure on Manchester United defensively and offensively, Manchester United may fall into chaos and eventually concede a goal. In this game, if not for the two flashes of inspiration from superstar Gu Fei, I am afraid Chelsea would have been able to win from Old Trafford.

The court was completely gone.

Although in this game, Chelsea's collectivist football lost to Gu Fei's extreme personal heroism to a certain extent, it also opened up ideas for many teams.

With Chelsea's example, I believe that the giant teams in European football will have a deeper understanding of Manchester United's tactics, and will also find ways to crack Manchester United and truly interrupt Manchester United's winning streak!

…………

Manchester United's victory increased its winning streak in the Premier League to 40 games, and its unbeaten streak also increased to 45 games, which is far behind Arsenal's 49-game unbeaten Premier League record and AC Milan's 58-game unbeaten record in the five major European leagues.

The record goes even further.

The success in sports has also made Manchester United a huge success in commercial development. The Manchester United club, which is making money every day, has obviously become one of the most successful sports clubs in 2007.

Like most professional football clubs, Manchester United's income sources mainly consist of three parts: match day income, television broadcast income and commercial development income.

It goes without saying that the game day income is huge. Old Trafford, the home ground of Manchester United, has always been famous all over the world and is the football holy place in the minds of many football fans. Currently, Old Trafford can accommodate 88,000 people, making it the largest football stadium in England.

The club owns the stadium. Over the past 15 years, the average attendance rate for Premier League games at Old Trafford has exceeded 99%, and almost every game is full.

Even in a season when Manchester United's performance was sluggish, the attendance rate at Old Trafford has always remained high, making it the envy of the entire European football world.

Generally speaking, match day income will be affected by factors such as the number of home games played by the team in each season and the team's record. Manchester United does not seem to be affected by this aspect.

Even football temples such as the Bernabeu and Camp Nou cannot compare with Old Trafford in terms of fan enthusiasm. The white handkerchiefs of the Bernabeu and the pig heads of the Camp Nou are both ridiculous.

Nowadays, Manchester United is at the peak of its history. It has an enviable all-star lineup and extremely high box office appeal. In addition, Manchester United's playing style is quite open and its attack power is extremely strong, which has attracted countless fans.

Before this season even started, Manchester United had sold 68,000 home season tickets, making it the best-selling team in European football this season.

You must know that Manchester United's ticket prices are the most expensive in the entire Premier League, with the average price of the top-tier tickets reaching 30 pounds per game. However, the season tickets sold by Manchester United are often higher in price and provide a better viewing experience.

Take the luxurious 108-seat boxes at Old Trafford as an example. In addition to the 8-seat boxes reserved for the club to entertain heavyweight partners, political and business celebrities, and international superstars, the annual rent of the other 100-seat boxes ranges from 200,000 pounds to 500,000 pounds.

The hundred boxes were sold out within one day after they were launched. Rich people in Manchester and even England would not be stingy with this fee. After all, the boxes at Old Trafford are not just for watching football, but also for watching football.

What matters is face.

Especially since this year, wealthy Chinese people from Hong Kong, Taiwan, Southeast Asia and China are vying to rent boxes at Old Trafford, making Manchester United's box marketing even more popular.

In the eyes of wealthy people from Greater China, owning a box at Old Trafford is a symbol of status, which can play an unexpected role in many business cooperations.

Especially for some wealthy people who are engaged in the foreign trade industry, the boxes at Old Trafford Stadium can give their partners more confidence. Talking about business while watching football here will achieve good results.

This alone can bring more than 30 million pounds in revenue to Manchester United, which is even the total revenue of some small clubs in a season.

In addition to the ultra-high-priced panoramic boxes, tickets for other Manchester United seats are also very expensive. The South Stand with the best view is in front of the coaching bench. This position is very close to the stadium and you can even see the sweat beads on the players. On average,

Tickets for each game cost over £200!

Season tickets with an average price of 3,000 pounds have brought Manchester United more than 200 million pounds in pre-sale revenue. With this alone, Manchester United can already achieve profitability this season.

When Manchester United announced that the total ticket revenue of Old Trafford Stadium in the new season was expected to reach 300 million pounds, the whole world was shocked! You know, the Bernabeu and Camp Nou can also accommodate more fans.

It cannot reach the attendance rate of Old Trafford, and the ticket price is only about two-thirds of that of Old Trafford.

In addition to ticket revenue, including courtside advertising, electronic screen advertising and plug-in advertising that can be seen everywhere in the stands, the entire Old Trafford has been completely occupied by sponsors from all over the world, with annual advertising revenue exceeding 200 million pounds.

It can make Manchester United's finances more comfortable.

In addition, in addition to Manchester United's home games, necessary lawn maintenance, and equipment repairs, Manchester United can also rent the stadium to the public, including concerts, large-scale events, etc., and the income earned is enough to ensure Manchester United's access to Old Trafford.

Operation and maintenance.

Some people say that Old Trafford is an out-and-out cornucopia, with revenue exceeding 500 million pounds in a season, enough to make clubs all over the world drool.

This is also the fundamental reason why Serie A clubs have been desperately trying to get a stadium of their own, because having a big stadium of their own means that the team does not need too many external blood transfusions to satisfy its needs.

In operation, even if it falls and is underestimated, it still has the confidence to make a comeback.

Looking at English football, many teams have sunk to low-level leagues, but relying on the club's stadium and the community to support their die-hard fans, these teams will one day slowly recover and rise again.

Before Gu Fei took charge of Manchester United, although Old Trafford could make money, it was far less than it is now. Gu Fei not only brought victory to the team, but also brought huge influence to the club. He can directly

Monetization influence.

According to surveys by some financial institutions, Manchester United's profits in 2007 will reach an astonishing 300 million pounds, which is three times the 100 million pounds in 2006, and by 2008, this number can even increase to 500 million pounds.

, becoming the most profitable sports club in the world.

Advertising sponsorships from China account for a considerable part of the skyrocketing profits, and the sharply growing sales of team peripheral products in Asia and China are the fundamental driving force for Manchester United's continued improvement in profits.

Commercial development is undoubtedly the next blue ocean market for professional football clubs. This gold mine has yet to be fully exploited and will be the main battlefield in the battle for wealth among green giants in the future. Judging from the income structure of Manchester United, Manchester United is far behind in commercial development.

We are far ahead. Currently, commercial development revenue accounts for half of Manchester United's total revenue.

It is worth mentioning that the Chinese market plays an important role in Manchester United's overseas strategic map. Manchester United has visited China several times and opened an office in China Binhai in July 2006. This is Manchester United's first overseas office.

Home office. Official statistics from Manchester United show that there are over 100 million Manchester United fans in China, making it the country with the largest number of Manchester United fans in the world.

Especially after Gu Fei took charge of Manchester United, Manchester United has become the common home team for Chinese fans. Every Manchester United game attracts a large number of Chinese fans to watch, and there is a huge gold mine hidden behind this.

Although Manchester United first played in mainland China in 1999, when they defeated Binhai Shenhua 2-0, the relationship between the Red Devils and Greater China can be traced back to 42 years ago.

In the summer of 1975, Manchester United began a trip to the Far East, visiting Iran, Indonesia, Hong Kong, Australia and New Zealand. Manchester United, which was only the League Two champion at the time, faced Rangers in Hong Kong and finally won 2:1. After that, Manchester United had more

Visits to China Mainland and China Hong Kong. Up to now, Manchester United has traveled to China 10 times for games, and China has become one of the popular destinations for Manchester United’s pre-season visits.

Manchester United's move to delve deeply into the Chinese market has earned it profound rewards. According to data provided by Xinying Sports, the exclusive copyright owner of the Premier League in mainland China and Macau, among paying members, Manchester United's paying users account for the highest proportion of paying users of 20 Premier League teams.

It has always ranked first in the rankings, which shows the popularity of Manchester United in the Chinese market.

The emphasis on commercial development in overseas markets has not only allowed Manchester United to make a lot of money, but also allowed Manchester United to take the lead in getting rid of the shackles of over-reliance on the club's performance for income and embarking on a more stable and sustainable development path.

Of course, starting from last season, Manchester United's amazing results have made the club's business development work easier. Countless sponsors are waving checks and want to cooperate with Manchester United, and the team responsible for Manchester United's morning development

However, the institutions under Universal Investment need to select suitable candidates from a large number of sponsors.

For Manchester United, the amount of sponsorship is no longer the first factor when considering sponsors. The club needs to comprehensively consider all aspects and choose a sponsor that is more helpful to the club's image and future development to become the club's partner!

For example, since Manchester United swept across Europe last season, gambling institutions including bwin have hoped to become Manchester United's main sponsor, contracted the main advertising space at Old Trafford, Manchester United's home stadium, and the advertising space on the chest of the jersey, and opened a

A sky-high sponsorship fee that ordinary clubs cannot refuse!

An advertising fee of more than 30 million pounds a year is an astronomical figure that even Real Madrid cannot refuse, but Manchester United refuses!

Because the gambling industry is not a legal industry in China and is not an industry supported by the Chinese imperial government, considering the in-depth development of the Chinese market, Manchester United excluded gambling sponsors.

As soon as the news came out, Manchester United's advertising space became more popular, and Manchester United's style improved several levels.

At present, Manchester United's advertising sponsors are mainly concentrated in household appliances, electronic products, automobile industry, fast moving consumer goods and beverages, etc., and those who can become Manchester United's sponsors are strong multinational companies and industry leaders.

The complementarity of competitive results and commercial development has put Manchester United's development on the fast track, and the trend is set!