Reborn Aristocrat: Return of the Vicious Heiress

The meeting between the two parties was conducted in secret, and no one outside knew the content of the conversation.

Many years later, everyone knows that the two giants of the world's health brands, when the national brand suffered a huge crisis many years ago, the news of the meeting was revealed. I don't know how many people barefoot and failed to witness this historic moment. .

However, after the Wen Xinya meeting between NBJ Chairman Luo Desen and Lan Xin's BOSS behind the scenes, NBJ spent a lot of money at all costs and began to block T-K Group.

At the same time, Wen Xinya peripheral wars began.

The general offensive campaign started.

T-K Group was caught off guard because it had just entered the Z-market and was not afraid to wear shoes like NBJ.

Warm Yayi is in the arms of Si Yizheng, watching old movies of World War II during the E World. The black-and-white pictures show a classic after vicissitudes.

Secretary Yi also fed fresh strawberries from time to time.

Wen Xinya looking at the time, it was nine o'clock, she quickly swallowed the strawberry in her mouth: "Quickly switch to the BJ education channel."

Si Yizheng held the remote control to change channels: "How do you want to watch an education channel?"

Xinya watches television, usually in financial and legal programs, and occasionally watches movies.

The Wen Xinya smile was mysterious and mysterious: "You will know in a moment."

Si also changed the channel to the BJ Education Channel. At this time, the BJ Education Channel is broadcasting an expert lecture. The theme of the lecture is about the acquisition of multinational companies, its impact on the national brand of Z, the overall economy, and the development of people's livelihood.

He suddenly laughed: "This is the first step in your outside battle?"

BJ Education Channel is a channel that has attracted a lot of attention.

If you want to resist foreign acquisitions, you must start with the hearts of the people. This step is Wen Xinya.

As long as more people are aware of the bad influence of foreign acquisitions on national brands, let people realize that the domestic brands of country Z are not inferior to foreign brands, but because they do not have the opportunity to grow, I believe most people will National brands lean.

And Wen Xinya, also seized the state's mentality to resist the vicious acquisition of foreign investment, spend a lot of money to do such a program, state support, TV stations have money to make, everyone is happy, why not everyone?

This is to make full use of national resources.

I have to say that this trick is quite clever.

Warm Yara held Si Yizheng's arm, and her eyes were bright: "Do you think I'm familiar with this trick?"

Si Yiyu flashed light and flint, and laughed again: "It is very familiar."

In the early Xia Ruya's [Yanzhaomen] incident, the [virgin-membrane identification] incident was triggered. In order to minimize the impact of this incident, Xia Ruya once bought experts and gave lectures on this event. She did achieve her goal.

Warm and laughed: "I have to say that Xia Ruya's trick is quite effective. The market battle between TK Group and NBJ and Lanxin Company has begun. Now the business community, the media and the public are paying attention to this matter. At this time, such a program will be launched with great attention. "

"And I did not only do this program on the BJ channel, but I also did similar programs on the seven biggest channels in China. From Monday to Sunday, different channels and different time periods will broadcast such programs. In addition, I also invited the hacker team to do related topics on the Internet. "

Start with people's hearts and spread everyone's knowledge about acquisitions.

Si Yizhen gently stroked her hair and asked, "So, what is your second step plan?"

Wen Xinya voice: "I have done it!"

Then, Wen Xinya took the remote control in the hands of Si Yizhen and tuned a channel for financial evening news.

It is being reported above that NBJ and Lanxin Company have made substantial price cuts because of the huge pressure on multinational companies to enter the Laos health brand market.

From the original price, it has been reduced by 30%, and the profit margins have been extremely thin. It is intended to occupy the market with small profit margins and confront the TK Group.

Si Yi's smile on his lips narrowed slightly: "This is to show weakness and strength."

The audience of newspapers and magazines is faster than television and the Internet, spreads more widely, is stronger, and is more popular with people. The media will report on this issue tomorrow. The tragedy of Lanxin Company and NBJ will also be more people. Greatly aware.

When T-K has not occupied the market and has no popular support, this move can tarnish the image of T-K Group and give the public a strong and overbearing impression of T-K Group, thereby psychologically disgusting the company. Their company's brand is also biased.

The ordinary people do not understand the business issues. At the same time, it is a good thing for them to reduce prices. At the same time, they will also know that companies in their country are oppressed by outsiders. Does the company still support foreign brands that it knows nothing about?

Si Yizheng has to admit that this move is really clever, and the manipulation of people's minds is: "What about the next step?"

Wen Xinya: "Dirty, framed, discredited, and everything else will further crack down on the corporate image and brand influence of T-K Group, and Lanxin Company and NBJ will continue to reduce market prices and continue to show weakness. Prices Will be transferred to 40%, to the point of unsustainability. "

To show weakness, we must show to the end.

At all costs, even if the loss is lost.

Health care brands pay more attention to effects and quality. Everyone has never used this product. It is especially important to build a good product image on the premise of not knowing the effect and quality. The product image is also the main choice for consumers to choose this product. Consider.

Dirty, framed, discredited, these are not clever means, the other party is easy to see through, others in the business world are not fools, but then what about the business, consumers do not understand, they will not know They know that if this product has a bad reputation, they would rather not buy it.

Si Yizhang sighed: "The battlefield of women is sometimes more cruel than the battlefield of men.

At least, on the battlefield of men, everyone prefers collision and confrontation of strength, but like Wen Xinya, regardless of the consequences, regardless of the means, the indiscriminate attack is really horrifying.

The warm and smiling smile fell in Si Yizhen's arms: "So, in the future, if Xia Si intends to enter the health brand market, take a share in the health brand market, remember to see Lanxin Company and to retreat and take a detour."

Of course, this is just a peripheral battle, she also formulated a flanking offensive!