Reborn as a tycoon in Hong Kong

Leaving Jupiter Toys on the way to Hutchison Whampoa.

Lin Baicheng said to his secretary Qin Lan who was riding in the same car with him: "Qin Lan, tell me about the box office of "Snake" yesterday."

"Okay, Mr. Lin, I was planning to report to you after arriving at Hutchison Whampoa."

Qin Lan responded when he heard the words, took out a notebook from his bag, flipped through it and said: "Last night, "Snake in the Shadow" was screened three times in the cinema, and it earned a total box office of HK$84,900."

"Mr. Lin, do you want to hear the specific data?" Qin Lan asked.

"Tell me about it."

Lin Baicheng nodded. Since he was in the car now, it didn't hurt to listen.

Qin Lan reported aloud: "The ten cinemas of Star Cinema have a total of 74 screening halls and 11,100 seats. Since the ticket price is only half price for the first three days of opening, each movie ticket only costs 3 Hong Kong dollars."

"Yesterday, in the first game, the theater sold a total of 9,450 movie tickets; in the second game, the theater sold a total of 10,330 movie tickets; in the third game, the theater sold a total of 8,520 movie tickets."

"A total of 28,300 movie tickets were sold for the three screenings. Each movie ticket was HK$3, and the total box office was HK$84,900."

"not bad."

Don't look at the box office of the three screenings last night, which was HK$84,900. It seems that the box office of a whole day's screening was more than 100,000 Hong Kong dollars, and that after ten days of screening, it was more than HK$1 million, which is enough for a month. Box office of five million Hong Kong dollars.

But this is basically impossible, unless the movie is super classic and the box office can grow in reverse.

First of all, it is true that Xiangjiang movies are usually released for one month, but as time goes by, the box office will become lower and lower, because fewer and fewer people will watch it.

Also, holidays and weekends are different from working hours. Not many people have time to watch movies during working hours, so the box office results will be lower than on weekends. It is impossible to maintain high box office results every day.

Take "Snake" as an example. There is a reason why it had such a high box office after three screenings last night. First of all, yesterday was Saturday and no one went to work, so people had time to go to the cinema and watch movies.

In addition, because "Snake" was heavily promoted on ATV and newspapers before its release, many people knew that such a film was going to be released today.

The most important thing is that a movie ticket is only half price, so the average attendance rate is 85%. Otherwise, unless it is a classic movie, there is no way to achieve such a high average attendance rate. Generally, movies can have half the attendance rate. That’s pretty good.

Although "Snake" is good, it has not yet become a classic. Cheng Long is not very famous now and cannot attract a large number of fans to the cinema to support it. Therefore, the box office of subsequent movies will depend on the reputation of the movie.

It has a good reputation and everyone likes it. With word-of-mouth publicity, it might even have good box office results. If the reputation is average, then just wait for it to hit the market. No matter how much you promote it, not many people will go to see it.

Lin Baicheng said to Qin Lan: "After today's box office comes out, remember to report to me; after next week's box office comes out, tell me again."

"Yes, Mr. Lin."

Qin Lan responded and wrote down the matter in his notebook.

As the boss, Lin Baicheng is not very concerned about the box office of "The Snake", as long as it is not too bad.

However, as the manager of Star Pictures, Wu Siyuan, he is much more concerned about the first movie released by the company, not to mention that he is the director of the film. If the box office performance is too poor, he will be embarrassed.

In addition, the creative team of "Snake" is also very concerned about the movie's box office, especially director Zeng Zhiwei and starring Cheng Long. For them, the box office of this movie is related to their future, and they have no reason not to care.

On Sunday, "Snake" was shown in theaters all day.

Nowadays, the movie duration in Xiangjiang is about 90 minutes, so Star Cinema has arranged a total of ten screenings throughout the day. The cinema is currently only screening the film "Snake".

Averaged over the whole day, even if today is Sunday, the average attendance is still not as high as the average attendance of yesterday's three games. Fortunately, the quality of the film may be good, the publicity is in place, or the ticket price is cheap. Anyway, the average attendance rate that day reached 63%, which is a pretty good number.

After all, even if it is Sunday, there will not be many people going to the movies early in the morning, or even very few, so an average of more than half of the occupancy rate throughout the day is not bad.

Star Cinema has a total of 11,100 seats, which is 111,000 seats for ten shows. The attendance rate of 63% means that 69,930 movie tickets were sold, almost 70,000 movie tickets, and the box office was about 210,000 Hong Kong dollars.

It's a pity that the ticket price is half price, only 3 Hong Kong dollars per ticket. Otherwise, with such a high attendance rate, it can generate more than 400,000 Hong Kong dollars in box office in one day, which would be a lot. However, if the ticket price of HKD 6 is really restored, it will be a big question mark whether it can achieve such a high attendance rate.

When Lin Baicheng learned about yesterday's Sunday box office the next day, he just glanced at it and threw it aside. After all, the number was too small. Based on the current box office figures, the box office of "Snake" is only 3 to 4 million Hong Kong dollars at most, which means it won't make much money.

With a box office revenue of HK$3 million, only HK$1.5 million was allocated to Star Pictures. The shooting cost of this film is 400,000 Hong Kong dollars. Promotional fees from TV stations and newspapers will cost more than 100,000 Hong Kong dollars even if they are given discounts. Copying fees will cost another 100,000 Hong Kong dollars. Other expenses such as posters, leaflets, etc. add up. , the total cost is about 800,000 Hong Kong dollars.

Calculating this way, if the box office is 3 million Hong Kong dollars, Star Pictures will only earn 700,000 Hong Kong dollars. Fortunately, there are overseas markets in Taiwan, Japan, South Korea, Southeast Asia and other places. If the box office of Hong Kong is high, the copyright can be sold in overseas markets for a lot of money. Otherwise, the production company will have to drink the northwest wind.

Even so, profits of several million Hong Kong dollars from a movie are not in Lin Baicheng's eyes. Movies have media attributes, which is why Lin Baicheng attaches great importance to them. If he really wants to make money, he won't open a movie company. He might as well specialize in theaters.

Although the cost of cinema chains is also high, cinemas can make more stable profits, and the real estate they own will continue to increase in value, making them much more profitable than making movies. After all, there is uncertainty in making movies, and no one can guarantee that every movie will make money and not lose money.

Lin Baicheng did not take the profits of millions of Hong Kong dollars in his eyes, but Wu Siyuan, Zeng Zhiwei and Cheng Long were different. They were overjoyed when they learned that the box office on Sunday reached 210,000 Hong Kong dollars. Because if nothing else happens, the box office performance of this film will be at least 2 million Hong Kong dollars. This film will definitely be able to recover its cost and make a lot of money.

In their view, movies can make money, benefit everyone, and take a firm step forward in their respective careers.