Reborn as a tycoon in Hong Kong

Monday.

Lin Baicheng went to Starlight Company, and even Haruko Maori, Isabella and Bill Harveys were called to Starlight Company by Lin Baicheng.

Lin Baicheng called the three of them and Eric Davis into his office.

Pointing to the Xingyue console on the table, Lin Baicheng said to the four of them: "Do you have any good ideas about the promotion of the Xingyue console?"

I came here today to discuss how to better promote the Xingyue console so that the Xingyue console can have better sales after it is officially sold. Lin Baicheng said this in advance, so they were prepared in advance.

Bill Harveys took the lead and took out a document and said: "Chairman, this is the survey report on the sales market distribution of Atari VCS that you requested. It is a market survey in the two cities of Los Angeles and New York."

“According to the survey results, Atari VCS currently accounts for 7.3% of sales in the children’s market, 32.8% in the youth market, 41.6% in the high school and college student market, and 41.6% in the office worker market. Sales volume is 5.9%, sales volume in the housewife market is 6.4%, and other markets account for the remaining 6%.”

"Among them, 6.4% of the sales are in the housewives market. According to the questionnaire survey, it is known that the vast majority of people buy to give to their children at home. Children account for more of them, and a small number are teenagers. Therefore, children's sales should account for It’s around 13%.”

"In other words, the main buyers of game consoles are teenagers and high school students."

Lin Baicheng nodded after hearing this. Although such a survey cannot guarantee that the market will be like this, New York and Los Angeles are the two most economically developed cities in the United States, and the markets of these two cities are already clearly representative.

Bill Harveys continued: "The report also shows that the more economically developed cities, the greater the sales of Atari VCS. Although this is related to Atari's priority in the layout of economically developed cities, but at the county and town level Per capita income and population are important factors affecting sales."

Eric Davis said aloud: "Take Starlight Company's toy revenue as an example. The city's revenue accounts for more than 70% of the total revenue, and the counties and towns combined only account for more than 20% of the total revenue. Therefore, We should initially sell Xingyue consoles in cities, and counties and towns can give up temporarily."

Isabella also said: "There is really no need to spread the publicity too widely at the beginning. The publicity expenses required will be too much, which is not cost-effective compared with the effect that can be achieved."

"Since cities have greater consumption potential, we should target each city with our publicity from the beginning. The more economically developed the city, the greater the intensity of the publicity."

Lin Baicheng is good at what he does. Although he has money and has no problem promoting it in counties and towns, he sells Xingyue consoles to make money, so of course he has to consider cost-effectiveness and cannot spend money casually.

Neither Haruko Mori nor Bill Harveys had any objections to this, so it was decided to target the urban market.

"Chairman, I have an idea."

Maori Haruko spoke up, and after Lin Baicheng signaled her to speak up, she said: "I think we can put the game console in the Starlight Company's store during the publicity period before the official sale, so that people can try it out first. I believe that this way It will definitely have a better publicity effect.”

Lin Baicheng couldn't help but say: "Whether the console is good or not, and whether the game is fun or not, you will know after trying it out. This is indeed a good idea."

Isabella reminded aloud: "Chairman, if you do this, if the people who try it are not satisfied with the game, the spontaneous publicity will inevitably have a major negative impact on the sales of the product."

"I got you."

Lin Baicheng nodded: "When we let people try it out, we will definitely not let them try out all the games. Instead, we will try out the company's main game "Super Mario Bros." The game is very confident, so don’t worry about that.”

"Furthermore, if the game is really not liked by players, we won't do this. Sales will also be affected after it is officially sold. It's just that we can sell more at that time. But the company has invested so much in this area , not to sell a little more, but to make money, make big money.”

"Chairman, I didn't think well enough."

Isabella admitted her mistake aloud.

"Everyone can say whatever comes to mind, and it doesn't matter if it's wrong."

Lin Baicheng waved his hand, and then said: "Think about it again, do you have any other ideas?"

Eric Davis said: "Chairman, I think when we let people try the game, we can conduct pre-sales, accept everyone's reservations, and give certain price concessions to pre-order buyers. This will not only attract more buyers buy our products, we can also know in advance the sales volume caused by the publicity effect."

Lin Baicheng said: "We will discuss the setting of the price later, and your proposal will be discussed later."

"Chairman, I think we can hold an event among gaming enthusiasts."

Bill Harveys spoke up and said: "We can hold related events in Los Angeles or New York, or even these two cities and more cities. There are many video game enthusiasts in each city, and we will organize them to hold an event. Providing them with generous bonuses will surely attract the attention of a large number of relevant people.”

"If possible, we can contact the TV station, organize relevant events with the TV station, and broadcast it on TV."

"I know that the TV station will definitely not agree to host relevant events, because there is no audience base, and the TV station will worry about ratings. But we can provide a sum of money to support the TV station to host the event, and it will be regarded as a publicity fee for publicity."

Isabella shook her head: "It's a good idea, but I think the fee will not be low."

Haruko Mouri also said: "The cost is too high and there is no point."

"I think this is a good idea, but the fee you need to pay really shouldn't be too high."

Lin Baicheng said to Bill Harveys: "I'll leave it to you to contact the TV station. You can ask the TV station how much money we need to fund to host the event, and let me know then."

It would be much simpler if this was held in Hong Kong. Lin Baicheng directly asked Asia Television to host it without considering the cost issue at all.

"Yes, Chairman!"

Bill Harveys responded.

Lin Baicheng and others continued to discuss how to better promote the Xingyue console. Each suggestion was made by several people, some were rejected, some were pending, and some were accepted.