Reborn as a tycoon in Hong Kong

After discussions between Lin Baicheng and the others, the price of the ordinary Xingyue console was set at the price of US$179 proposed by Lin Baicheng.

However, the final selling price was $179, but after discussion, it was decided not to sell it directly at this price, but with some changes.

In the promotion, the Xingyue console is priced at US$229 per unit. This price, excluding R\u0026D costs, is almost the same as the production cost. The consoles sold will no longer cause the company to lose money.

However, the Xingyue console is advertised to the outside world as selling for US$229, but when promoting it, it will be said that the Xingyue console is the company's new product, so the company will conduct a discount promotion and sell it at a price of US$179, which will last for one month.

Similarly, the cassette was advertised as selling for $45 each, but was also promoted for $40 for a month.

The reason for doing this is not only to allow consumers to take advantage, but also to ensure that the company can increase prices in a logical manner when sales are booming. No matter what product it is, it is easy to sell it at a reduced price, but it is not so easy to raise the price. The price increase is easily unacceptable to consumers, and then they are abandoned by consumers and run to buy other products.

The promotion of the Xingyue console is different. The company is offering a discount, so the price is $50 cheaper. Once the sales of the console are booming, if the company raises the price, consumers will be more likely to accept it, and it will be treated as a discount time. It's just over.

Of course, by that time, sales will definitely be affected. Therefore, Haruko Mouri and the others suggested that if sales are really booming, they should not raise the price by $50 all at once. They can offer discounts in other names, with the actual selling price being $189 or $199, and then slowly increase the price. .

If the sales of consoles are really booming, or even supply exceeds demand, then the price can be raised to US$229 per unit within half a year or even less. In this way, the console will not lose money, and the profits from the cassette will be pure profits. .

This proposal was very good, so of course Lin Baicheng accepted it and made a decision accordingly.

We still need some investigation and preparation for the promotion matters. Fortunately, tomorrow is May 1st, and the summer vacation here in the United States is about the end of May. There is still a lot of preparation time in the early stage, so the time is not too rushed.

At around six o'clock in the evening.

The time in Xiangjiang is 15 hours ahead of that in Los Angeles. Therefore, when the time in Los Angeles is around 6pm on Monday, April 30, it is already around 9am on Tuesday, May 1st in Hong Kong.

At this time, Wheelock had already held a board meeting, and Liao Siren went to attend Wheelock's board of directors on behalf of Lin Baicheng.

The fact that Liao Siren is Lin Baicheng's assistant is not a secret among high-level people in Hong Kong. Therefore, when Wheelock's directors saw Liao Siren walking into the conference room with Zhang Yuliang, they didn't know that Zhang Yuliang had approached Lin Baicheng and wanted to introduce him. Lin Baicheng became a shareholder of Wheelock.

"It's him. Now we're in trouble."

Li Jiacheng's heart sank when he saw Liao Siren. Of course he also knew that Liao Siren was Lin Baicheng's assistant, and with Lin Baicheng's capital, Wheelock could easily absorb the additional stock worth more than 100 million Hong Kong dollars issued by Wheelock. And with Lin Baicheng's strength, I am afraid that more directors will support Lin Baicheng as a shareholder of Wheelock. Compared with Lin Baicheng, his chances of winning are lower.

"Everyone, this is Mr. Liao Siren, Lin Baicheng and Lin Sheng's assistant. This time he is here on behalf of Lin Sheng."

Zhang Yuliang introduced Liao Siren to the directors.

"Mr. Liao!"

The directors are very polite, after all, the prime minister is a seventh-rank official.

Seeing this, Li Jiacheng whispered to John Ma Sheng: "Chairman Ma Sheng, Zhang Sheng asked Lin Sheng to take over, what should we do now?"

"I didn't expect that Zhang Yuliang would find Lin Baicheng, and Lin Baicheng also agreed to take over the additional shares. Now we can only wait and see what happens."

John Ma Sheng felt heavy in his heart. Since Lin Baicheng was hired by Zhang Yuliang, he must be supporting Zhang Yuliang. This was not a good thing for him. Originally, he could suppress Zhang Yuliang, but with the help of Lin Baicheng, maybe the neutral board of directors chose to support Zhang Yuliang, and then his control of Wheelock would be in danger.

"That's all it can do now."

Li Jiacheng couldn't help but sigh. He finally took Defeng as an acquisition target. He didn't expect that Lin Baicheng had just started to take action. Although Lin Baicheng didn't do it on his own initiative, he meant being passive and active, so Lin Baicheng blocked him again. road.

After the board meeting, Zhang Yuliang proposed that Lin Baicheng take over the additional shares issued by the company, as everyone expected. He believed that cooperating with Lin Baicheng would be more beneficial to Wheelock, so the share price of the additional issue should be 90% of Wheelock's current share price.

The reason why Zhang Yuliang proposed this was because Liao Siren told him that Lin Baicheng thought that the price of the additional issuance was too high and hoped to receive the additional shares at a lower price. After considering it, he agreed and made a decision at the board meeting. propose.

After hearing what Zhang Yuliang said, John Ma, who was originally unwilling to let Lin Baicheng become a shareholder of Wheelock, immediately retorted, saying that Li Jiacheng accepted the additional shares based on the current Wheelock stock price, so that Wheelock could get more shares. He has a lot of cash, so he should choose Li Jiacheng.

"Wheelock's current stock price is already undervalued, so the additional shares should be issued at the current stock price and should not be discounted."

Several neutral directors also agreed with John Ma's words. They certainly hope that Wheelock will get as much cash as possible so that their interests are not damaged.

Liao Siren then spoke out and tested the company. After discovering that Wheelock's directors were still opposed to issuing additional shares at a 10% discount, he stopped insisting and said that he would accept the additional issuance of 5% of the shares based on the current stock price.

After Liao Siren's statement, the neutral directors immediately expressed their preference for Lin Baicheng to take over the additional shares. Obviously, under the same conditions, they are more optimistic about the benefits that Lin Baicheng's investment in Wheelock may bring to Wheelock.

Of course, John Ma Cheng hoped that Li Jiacheng would take over the additional shares, so he kept saying how good Li Jiacheng was. Unfortunately, when expressing his stance, more directors chose to let Lin Baicheng take over the additional shares issued by Wheelock.

Upon seeing this, Zhang Yuliang naturally pursued the victory and asked the directors to vote on the proposal to issue additional shares. Although John Ma was a little unhappy, he had no choice but to let the directors vote.

Finally, more directors supported Lin Baicheng, and the board of directors passed a resolution to issue an additional 5% of Wheelock shares to Lin Baicheng. The price of the additional issuance was Wheelock's closing price yesterday. As of yesterday, Wheelock's total market value was HK$2.63 billion, and 5% of its shares exceeded HK$130 million.