Reborn as a tycoon in Hong Kong

Chapter 499 The current situation and financing issues of software companies (two-in-one)

New Age Software Corporation.

Lin Baicheng came to the company in advance because he had made an appointment with Wade Thomas, Phil Smith, and Derren Lawrence to meet here around ten in the morning.

"Chairman!" "Good morning, Chairman!".

Lin Baicheng came to New Century Software Company many times, so in addition to the new employees, the old employees all knew that he was the company's chairman, and they all said hello to him.

"Good morning!"

Lin Baicheng also nodded with them.

"Call Bella and Sherran to my office."

Lin Baicheng spoke to Qin Lan who came with him.

"Yes, Mr. Lin."

Qin Lan responded. She had been here a lot and was very familiar with it.

Not long after Lin Baicheng came to the office, Isabella and Edwin Sherland, the director of the software research and development department, came over at the same time.

"Bella, I have contacted Goldman Sachs and Citigroup and talked about the company's financing, the company's revenue and profits since its establishment, the market prospects of the software, etc. Have you prepared a report?"

"When you mentioned this a few days ago, I started to prepare it. Now it is done and it is on my desk."

Isabella responded aloud, she should prepare for this kind of thing in advance, she still knew this.

Lin Baicheng was satisfied with Isabella's work efficiency: "Very good, Thomas and the others will come over at about ten o'clock. Then you can introduce our New Century Software Company to them truthfully. You are the manager of the company, and the company's financing is It will be your responsibility to follow up when the time comes.”

Isabella responded: "I will do a good job, Chairman."

Nodding, Lin Baicheng looked at Edn Sherland and said: "Sheerland, the company is still developing database-related software, and now it is also developing a personal computer operating system. Are there any problems in your software department? Do you need to set up a separate department? "

Adern Sherland replied: "Chairman, our software department has actually been divided into two groups before this. One group is responsible for the maintenance and update research and development of office software, and the other is responsible for the research and development of database software. Now there are just more It’s just a research and development team for personal computer operating systems.”

"Divided into three groups?"

Lin Baicheng looked at Isabella after hearing this: "Bella, the software department is divided into three groups. Isn't it a little bloated? When you were managing, did you feel there were any problems?"

Isabella said: "Chairman, there are actually some problems in the software department, and I have a solution."

"What do you think."

Lin Baicheng gestured.

Isabella: "Let's not talk about the personal computer operating system business that has just started to recruit people. Among the two previous businesses of the company, office software and database, because the office software has now begun to make profits, and the performance is very good, here involves a There is an issue with employee bonuses, so those with good skills in the software R\u0026D department want to stay in the office software R\u0026D group, while underachieving employees and those with average skills can only stay in the database R\u0026D group.”

"The consequence of this is that database research and development lags behind, but office software does not need so many outstanding talents, resulting in a waste of human resources."

"However, in the face of this situation, we cannot force good employees to go to the database research and development team with worse performance. If we do this, good employees will definitely complain, and it will be easy for them to be kicked out of the company."

"So, I plan to separate the office software research and development team and set up a dedicated department, which will also increase their salary to prevent them from being poached by other companies."

"At the same time, the database R\u0026D team's R\u0026D progress will be performance assessed and bonuses will be set up. After the software R\u0026D is completed, we will consider whether to set up a dedicated department based on the profits the software brings to the company."

"Currently, the database R\u0026D team and the personal computer operating system R\u0026D team remain in the software R\u0026D department. Only after their respective teams have achieved results will the company promote them and increase their salaries."

"Bella, if you arrange it this way, the positioning of the software R\u0026D department will change a bit. Have you discussed this with Sherland?"

Lin Baicheng said and looked at Adern Sherland. If he really did what Isabella said, it would be equivalent to reducing Adern Sherland's power. After all, the independent team could no longer be managed by him.

Isabella nodded: "I have discussed it with Director Sherland."

"Chairman, the manager promised me that if our department has software that we want to develop, as long as it is not an unrealistic fantasy, she is willing to grant us some funds. If we can achieve results, she even agrees to set up a related R\u0026D team.”

Adern Sherland explained aloud that the two had exchanged interests, otherwise how could Adern Sherland agree to be reduced in power.

Adern Sherland includes some technical experts in the software department. They are also confident. The office software and databases previously developed by the company were Lin Baicheng's ideas, and the research and development direction was also led by Lin Baicheng. They are equivalent to tool people. , so they want to make products led by them, make a real contribution to the company, and also demonstrate their abilities.

"Nice idea."

Lin Baicheng expressed his appreciation for this. He said to Isabella: "Don't be stingy when it comes to R\u0026D funds, but you must do a good job in reviewing the applied R\u0026D projects." Now that the Internet era has not yet begun, Lin Baicheng doesn't mind investing in R\u0026D. If they invest, maybe Adern Sherland and the others will one day develop a product that can bring a lot of profits to the company.

"Yes, Chairman."

Isabella responded loudly.

Lin Baicheng continued to ask: "How is the development of the international market going?"

Isabella said: "There is some progress at the beginning, but the revenue is not comparable to the domestic market. The international market needs to continue to be developed."

Lin Baicheng asked: "Did you encounter any problems?"

"The company currently chooses Canada, the United Kingdom and Australia for market development. First of all, the biggest problem is that the computer popularity in these countries is far behind that in China. Even the administrative departments are no exception. The market size is first limited. ”

"Furthermore, in these markets, computers are only available in administrative departments, banks, schools, hospitals and other places. There are still very few companies using computers, and even fewer have the need for office software."

"The most important thing is that many institutions that use computers have confidentiality requirements for their computers. As a foreign office software company, the security will be questioned, so we have to spend more time on public relations. At the same time, Profits will also be affected to a certain extent.”

"It is for these reasons that the company's international market development has not been very smooth. After half a year, there has only been a small amount of progress. If we want to achieve greater results, we have to spend time and slowly advance."

After hearing this, Isabella made a more detailed report.

Lin Baicheng reminded: "We must work hard to develop the international market. This is not only related to the company's profit growth, but also related to the market share of the company's office software. It is true that we have no competitors in this market, but this does not mean that There will be no competitors in the future, and we must occupy as many markets as possible before competitors appear.”

"Chairman, please rest assured that while we are exploring the international market, we have not left behind the domestic market. The company's goal this year is to capture 80% of the country's public sector market. Judging from the current situation, we can achieve this goal this year."

Isabella said that office software can only be used for one or two years after purchase. Therefore, as long as New Century Software Company's office software dominates the public sector market, it will be difficult for latecomers to challenge New Century Software Company's position. .

Of course, even here in the United States, there are many institutions and units that do not use computers for work now. When computers become more popular, they will use computers. The market is expanding, and new century software companies must also adapt to the market in a timely manner. The market is captured, otherwise it is not impossible for challengers to defeat New Age Software Company.

"Chairman, Mr. Smith is here."

While he was talking, Qin Lan knocked on the office door.

"Sherland, you go do your thing first."

After hearing this, Lin Baicheng spoke to Adern Sherland, and then went out to greet Phil Smith to come in.

Not long after Phil Smith arrived, Wade Thomas and Derren Lawrence also arrived. This time the three of them came alone, without any secretaries or assistants.

Everyone was talking in Lin Baicheng's office.

"You three, this is a report on the company's revenue, profits and business details since its establishment. You can take a look at it first."

Isabella handed the three copied documents to Wade Thomas, Phil Smith, and Derren Lawrence.

The three of them browsed the documents first, and Lin Baicheng and Isabella did not disturb them.

The three of them didn't look at it very carefully. They mainly looked at key data such as revenue and profit, and briefly browsed the rest. I came here today not to talk about financing right away. If they really decided to participate in financing, they would definitely send people to conduct due diligence on New Century Software Company. At that time, they would look at the information they investigated very carefully.

Therefore, it didn't take long for the three of them to finish reading the information.

Seeing this, Lin Baicheng spoke up: "Whether the specific situation of the company is as written in the document will be determined after you send people to make due diligence. Therefore, now you can assume that there is no problem with the information and consider whether to participate in the New Century Financing of a software company. If you decide to participate in the financing, you can send someone to the company for due diligence recently, and Isabella will cooperate with you."

"As for the financing ratio and the price-to-earning ratio of financing, we will not talk about this for now. It will not be too late to discuss it after you have made due diligence and confirmed that the company's information is correct and have a clearer understanding of New Century Software Company. .”

"If you have any questions now, just ask, Isabella and I will answer your questions."

"Alan, as you said, we will discuss this report as if it is true for the time being."

Wade Thomas spoke first, and then said: "I just took a look and found that starting from February this year, the company had more overseas income, but as of June, the proportion of overseas income was still not large. I think Do you know if the company’s product office software is blocked in overseas markets?”

"The company is currently focusing on the domestic market. The overseas market is only temporarily developed by a few employees, and the company is not putting much effort into it. However, starting from the second half of the year, the company will increase its efforts to develop overseas markets and increase the company's revenue and profits. "

Isabella answered aloud, of course she would not say that it is difficult to develop overseas markets, as that would only reduce the company's development potential.

Derren Lawrence asked aloud: "Have you made any calculations about the prospects of overseas markets?"

Isabella nodded: "Yes, we believe that the potential of the overseas market will not be lower than the domestic market, and may even be several times that of the domestic market."

“When will results appear in overseas markets?”

"There are many overseas countries, so we can only develop slowly. But after the company makes efforts in the second half of the year, I believe there will be results by the end of the year, and next year will be the harvest season."

"Is the positioning of New Century Software Company to develop computer software? Does it not engage in other businesses other than that?"

"Yes, the company is very optimistic about the computer market, so it has planned ahead of time and devoted itself to software research and development. Only by focusing can we achieve greater achievements."

"Related companies."

"..."

Wade Thomas and Derren Lawrence kept asking questions, and Isabella answered them one by one. Sometimes Lin Baicheng would also answer one or two questions, but most of the time it was Isabella who was answering questions for Wade Thomas and Derren Lawrence. Len Lawrence explains the mystery.

As for Phil Smith, he was just a spectator. He didn't have many problems. He wanted to invest in this company because he believed in Lin Baicheng's ability. What's more, now that professionals from Goldman Sachs and Citigroup are asking, he doesn't need to ask any more questions, just listen.

However, Wade Thomas and Derren Lawrence did not ask for too long, because some questions could not be asked until they had a more detailed understanding of New Century Software Company after conducting due diligence.

Wade Thomas said to Lin Baicheng: "Alan, for now, I am personally very interested in New Century Software Company. I will report the financing to the board of directors and promote the financing. Once Goldman Sachs decides to participate in the financing, they will send someone New Century Software Company will conduct more detailed due diligence, and the specific financing matters will be discussed after the due diligence results are available."

"Alan, it's the same here." Derren Lawrence also said.

Lin Baicheng nodded: "Isabella will cooperate with your people to do due diligence."

Phil Smith said: "Alan, I will also send someone over to do the due diligence. As long as there are no problems with the revenue and profit in this report, I will participate in the financing. I hope you can give me a larger share of the financing by then."

"I'll do my best, Smith."

Lin Baicheng wants to find a strong partner for New Century Software Company. In his opinion, Phil Smith's energy is far inferior to that of Goldman Sachs and other institutions, so he cannot let Phil Smith get too many shares. That's a waste of resources.

The reason why Phil Smith can participate in financing is because of friendship.

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