Reborn as an Internet cafe owner, lie down and enjoy life!

"Lao Zhang, you should have an idea, right? Let's talk about it. "

Jiang He has known Zhang Xiaolong for so long and knows what kind of personality he is.

Now dare to say so, naturally have their own ideas.

When Zhang Xiaolong heard this, he smiled slightly:

"Jiang Dong, do you remember the previous "Plants vs. Zombies"?"

"You mean, advertising?"

Jiang He's eyes lit up.

"That's right, the fastest way to increase brand influence is to advertise.

And Jiang Dong, the sentence you put forward 'Bing, you know!' ', very suitable for advertising communication.

As long as we follow the previous promotion of "Plants vs. Zombies" and cast ads for a period of time.

It is not difficult to implant this slogan into the minds of users and build Bing's brand influence.

Zhang Xiaolong said seriously.

For "Plant Wars", Wang Xiaochuan's impression is also very deep.

After all, it is a phenomenal product, and he has also studied it for a while.

However, Wang Xiaochuan did not understand the game and did not study a reason.

But thinking of the exaggerated heat at that time, he was a little hesitant.

"Bing is not a game, there is no user transmission

If you want to achieve the publicity effect of "Plants vs. Zombies", how much advertising money must be spent?

Wang Xiaochuan asked slowly.

Just a simple estimate, Wang Xiaochuan can calculate it.

If you want to maintain the promotion effect of "Plants vs. Zombies", you have to say 100 million.

In addition, Bing does not have the characteristics of active user transmission like games.

As a result, advertising dollars may have to be spent more.

But Starlight Group's acquisition of Sogou only cost 200 million.

Can you really bear such exaggerated promotion costs for Bing?

"Don't worry about advertising costs, the group will first approve a budget of 100 million yuan for Bing, which is specially used to pay for advertising costs."

If your ads perform well, your ad budget will continue to increase.

Since the goal of this ad is to occupy the user's mind, it is best to do that wherever there is a search box, there must be a Bing slogan. As

soon as Jiang He opened his mouth, he was 100 million, and he didn't feel any problem at all.

In fact, there really is no problem.

With the blessing of Starlight Group, the search engine bought for 200 million has long been different from the past.

If you calculate the valuation now, at least 5 billion RMB starts.

Spending 100 million in promotion expenses is indeed very reasonable.

Faced with Jiang He's divine behavior, Wang Xiaochuan was a little dumbfounded.

are all Internet company bosses, how can the gap be so big.

If Zhang Chaoyang could be so generous, he would be able to launch a search engine at least half a year in advance.

However, thinking that he is now the person in charge of Bing, he can only shake his head helplessly.

I couldn't help but sigh in my heart, it's good to have money!

"Jiang Dong, rest assured, with financial support, there is no problem with Bing's promotion."

Wang Xiaochuan solemnly assured Jiang He.

Faced with Wang Xiaochuan's assurance, Jiang He nodded.

"Step by step, input methods and browsers can't be left behind, these are very important product lines for Bing."

Jiang He said with a smile.

When Wang Xiaochuan first came to Starlight, he proposed this three-stage rocket theory.

With the help of Starlight Group's high-flow products, to divert traffic to Bing.

Now it seems that the effect is very good.

Since this is the case, then it is necessary to increase the effort, input methods, browsers... None of this can be left behind.

"Browser..."

Hearing Jiang He talk about the browser, Wang Xiaochuan was a little hesitant.

"What's wrong?"

Sensing Wang Xiaochuan's strangeness, Jiang He frowned.

"That's right, Starlight's browser team is taking the direction of self-developed kernels.

After being integrated into Bing, although it is also investing manpower, the progress is still very slow.

According to the current progress, the self-developed kernel will take at least three years to be used by the browser.

Wang Xiaochuan said hesitantly.

Wang Xiaochuan comes from a technical background, and of course, he supports the self-developed kernel.

It's just that neither Starlight Group nor Sogou has accumulated core-related technologies.

In order to achieve the technical goals set by Jiang He, three years have been very optimistic expectations.

After Wang Xiaochuan's words, Jiang He's brows furrowed deeper.

As a senior programmer in his last life, he certainly knows that all browsers in China are Chrome cases.

Now that it's been alive for a lifetime, Chrome's kernel hasn't been released.

Jiang He naturally wanted to make some changes.

Since the browser project was established, Jiang He has set the goal of self-developed kernel.

He also thought that self-developed kernels may be difficult.

I didn't expect it to be so difficult....

No wonder those Internet giants in previous lives have chosen to shell.

If it takes three years to develop the kernel, and the market does not recognize it after the launch, it is better to shell.

And the browser is a very important drainage product on Bing's development route, if you wait until three years later to release, it will really be yellow cauliflower is cold.

"In this way, the kernel self-research continues to increase investment. As for the browser, you can use an open-source kernel first, Apple's Webkit kernel is very good.

Hurry up and put the browser online first, and help search engine promotion is the most important thing.

Jiang He sighed lightly, but still chose to compromise.

Technical research is like this, it is all water milling, and it cannot be achieved overnight.

Take the cloud service that Starlight is developing, it has taken half a year.

The size of the entire team has also reached 120 people, and the salary cost of these people alone exceeds 60 million.

And the size of this employee is just beginning, and the subsequent growth is tenfold, and it is not a big problem.

The total number of Tanuki Cloud team in later generations is more than 25,000 people.

When combined with deployed servers, this investment is a bottomless pit.

If Jiang He hadn't known the business prospects of cloud services, who would have invested in this on a large scale this year?

However, these investments were worth it, and the employees of the cloud service project did not disappoint Jiang He.

At present, the technical verification of the entire cloud computing system has been completed, and it can immediately enter the practical stage of research and development.

Listening to the person in charge, it means that as long as the manpower is increased, in another year and a half, the service can be almost launched.

After the launch of cloud services, Starlite Group can also start the next round of financing plans.

Together with Bing, there will be no problem with the valuation exceeding 10 billion US dollars by then.

If the business performs well, even $20 billion is not impossible.

Jiang He's words gave Wang Xiaochuan a shot of strength in a solid manner.

With the blessing of funds, in the future, it will usher in a qualitative change.

......

"Didi Didi!"

The landline in the office suddenly rang, breaking the discussion atmosphere of the three people.

Wang Xiaochuan was the first to react and quickly picked up the phone.

As the phone picked up, Wang Xiaochuan, who was still excited just now, suddenly became very solemn on his face.

Looking up at Jiang He, he took a deep breath.

Instead of hanging up the phone, he covered the microphone and said to Jiang He:

"Someone came to visit, and the other party claimed to be the head of Google's Huaxia Regional Investment Department."

.............